VP of Marketing Mike Lewis discusses 5 common social media challenges that businesses face: 1) inability to scale social media efforts, 2) lack of security and control over social media platforms, 3) lack of resources and buy-in for social media from companies, 4) ad-hoc and inconsistent social media reporting, and 5) lack of centralization of social media efforts across different business units. He argues that these challenges can be turned into opportunities with the right social media strategy.
Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research (2009) doi:10.1016/j.jbusres.2009.02.013
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
DanyaShea Digital Marketing provides integrated and holistic social media marketing services to improve your web site conversions, gain new customers and increase sales and profitability.
This is a SAMPLE overview of services offered.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
Social media marketing – advantages & scopeZAIRA MAQUBOOL
This presentation is a gist of the social media world. it explains what exactly the social media marketing means to a person and for business.
- Presented by Emaxglobal Interactive
Presentation detailing the 5 types of clients (characters) who get involved with social marketing: Confused, Hopefuls, Experimenters, Participant and Insightfuls.
This presentation was a 15 minute presentation.
Adam Proehl's presentation at Online Marketing Summit Conference June 6-8th 2011.
Achieving Integrated Success: How to identify & overcome challenges in a multi-channel world
Learn how savvy organizations are addressing modern day problems from poor site conversion to underperforming emails, the tools they are using to scale and measure and finally channel alignment for a more fruitful campaign.
Focus: B2C/B2B on Social Media, Conversion, Analytics
These slides outline a speech I gave recently on the importance of communication. I didn't use the slides in delivering the speech, but they form a helpful overview and introduction to why and how communication improvement is necessary and achievable.
You have a story to tell. But do you have the right people telling it?
Does it feel like it's tough to break through these days? Competition is everywhere. Content is everywhere. How does your business stand out?
That's why so many businesses are turning to industry and citizen influencers to help spread the message. But the best ways to do influencer marketing aren't well established (yet).
Let's change that.
Jay Baer is the #1 most retweeted person in the world among digital marketers.
Digital is transforming marketing - but what does that mean for research and testing? In this presentation, BrainJuicer tackles the questions on every marketer's mind: how different is digital, how do you build up a buzz online, what is the role of social, what should your campaign aim for, and more.
Social media marketing – advantages & scopeZAIRA MAQUBOOL
This presentation is a gist of the social media world. it explains what exactly the social media marketing means to a person and for business.
- Presented by Emaxglobal Interactive
Presentation detailing the 5 types of clients (characters) who get involved with social marketing: Confused, Hopefuls, Experimenters, Participant and Insightfuls.
This presentation was a 15 minute presentation.
Adam Proehl's presentation at Online Marketing Summit Conference June 6-8th 2011.
Achieving Integrated Success: How to identify & overcome challenges in a multi-channel world
Learn how savvy organizations are addressing modern day problems from poor site conversion to underperforming emails, the tools they are using to scale and measure and finally channel alignment for a more fruitful campaign.
Focus: B2C/B2B on Social Media, Conversion, Analytics
These slides outline a speech I gave recently on the importance of communication. I didn't use the slides in delivering the speech, but they form a helpful overview and introduction to why and how communication improvement is necessary and achievable.
You have a story to tell. But do you have the right people telling it?
Does it feel like it's tough to break through these days? Competition is everywhere. Content is everywhere. How does your business stand out?
That's why so many businesses are turning to industry and citizen influencers to help spread the message. But the best ways to do influencer marketing aren't well established (yet).
Let's change that.
Jay Baer is the #1 most retweeted person in the world among digital marketers.
Digital is transforming marketing - but what does that mean for research and testing? In this presentation, BrainJuicer tackles the questions on every marketer's mind: how different is digital, how do you build up a buzz online, what is the role of social, what should your campaign aim for, and more.
The Human Element is the vital connective tissue that makes customer engagement possible. Understanding why and how this can potentially impact marketing, sales and service endeavors within an organization is critical to an organization’s success.
This element is part of a series of five and is an extension of the previous presentation - The Five Powerful Elements of Customer Engagement. For more customer engagement information, connect with me on twitter: @johnemerritt to keep up with the latest information and new presentations coming.
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Sean Nicholson
This presentation was given at the 2016 Business Communicators Summit (BCS) hosted by the Kansas City chapter of the International Association of Business Communicators (IABC). The summit took place on February 9, 2016.
The Executive Service Corps Affiliate Network conference in Sarasota, FL explored social media as a way to engage with new and potential clients and volunteers. Presentation given by the Community Foundation of Sarasota County.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Write Your Future: Networking Advice for Student Leaders from Student LeadersDavid Kafafian
Networking can be an intimidating concept. As first-years and sophomores, who should you contact and why? Can you network when you don’t know what you want to do after graduation? Learn about the three keys to networking – purpose, communication, and keeping in touch – from students who were recently in your shoes.
Presented at the 2015 Lafayette Leadership Education Student Conference by David Kafafian - Lafayette Class of 2013 and Abigail Williams - Lafayette Class of 2015
Similar to Top 5 Social Marketing Challenges Businesses Face - LikeableU (20)
With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when TimeTrade surveyed 1,000 consumers, at least half of them go shopping before they’ve made up their minds. And that detail was only the tip of the iceberg when it comes to consumer behavior and preferences. It turns out that consumers had a lot to say about their retail experiences and here's what they revealed - the good, the bad and the ugly - and what it means for retailers today.
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
Social Commerce: Secrets for Turning Social Media into Social SalesMike Lewis
Editors of Social Commerce Today, Paul Marsden and Paul Chaney share top insights from their forthcoming book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales. Learn how big brands and smart businesses are making social media pay.
This presentation covers a variety of topics:
- Information on how social outlets can be used as an e-commerce tool.
- Tips and tricks on how to do social commerce right.
- Practical principles to help you unlock the sales potential of social media.
Presentation created by Paul Marsden and Paul Chaney.
Social Scoring: The Missing Link to Social Marketing ROI [Slides]Mike Lewis
Social marketing presents a profound opportunity for marketers - pay attention to the right conversations and individuals to drive demand and customer acquisition. This revolution allow marketers to target messaging to the right individuals at the right place at the right time, dramatically improving conversion rates through the sales funnel. During this session we will explore the concepts of social scoring (the ability to 'weight' and 'score' actions within your social audience to identify prospects, influencers and customers) and social nurturing (how to continually engage the right individuals to increase engagement) to drive demand generation and customer acquisition. By the end of the session you will have the high level details and the tactical requirements to implement these programs at your company immediately.This session is designed for marketers and marketing executives at B2B and B2C companies who want to track a meaningful ROI through social activities.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Top 5 Social Marketing Challenges Businesses Face - LikeableU
1. Can You Handle It?
Top 5 Social Marketing
Challenges Businesses Face
Mike Lewis
VP of Marketing & Sales
Awareness, Inc.
@bostonmike / @awarenessinc
mike.lewis@awarenessnetworks.com
Wednesday, June 15, 2011
2. Marketing Challenge
• Communications
Evolved
• 5 Most Common Social
Media Challenges facing
Enterprises
• Examples of Social Media
Success
Wednesday, June 15, 2011
3. A Little About Me
• Boston native, New Dad,
Entrepreneur and marketing guy
• Ran marketing & sales at several
start-ups and have used more
than social media alone
• Active blogger, tweeter, and social
media enthusiast
• VP of Marketing & Sales at
Awareness Inc.
Wednesday, June 15, 2011
4. !"#$%&'()(*+,+-.()(*.+&"/.()(.,-+-.
The
Awareness
Social
Marke2ng
Hub
converts
social
interac2on
into
ac2onable
and
mone2zable
customer
rela2onships
Wednesday, June 15, 2011
5. !"#$%&'()(*+,+-.()(*.+&"/.()(.,-+-.
Media
&
Entertainment Retail/
E-‐Commerce Other
Adver&sing,
Marke&ng,
and
PR
Agencies
Telecommunica&ons
SoAware
&
Technology
Educa&on
&
Non
Profit
Hospitality
&
Leisure
Financial
Services
Wednesday, June 15, 2011
64. Social Media is new and unique for marketers
Wednesday, June 15, 2011
65. For businesses, marketing through
Social Media is about
• Data that is driven by
• Dialog and
• Contextual Content within a
• Community
Wednesday, June 15, 2011
67. Under the traditional model
we would...
• Broadcast messages
through multiple
channels
• Collect Data and
Demographically target
• Open stores in areas of
audience concentration
• Drive people to online
or offline purchases
Wednesday, June 15, 2011
68. Through Social We Could:
• Listen for individuals who show a
likelihood of buying
• Target:
➡ Hyper-target individuals with
contextual offers and content
➡ Identify Contextual
Influencers
➡ Market to a widget
enthusiast group on
Facebook
➡ Contextual groups (or
create one)
Wednesday, June 15, 2011
69. @bill Need new
Through Social We Could: shoes for the office
party. What to buy?
• Listen for individuals who show a
likelihood of buying
month 2 in marathon
training. Feeling better
• Target: everyday
➡ Hyper-target individuals with
contextual offers and content
➡ Identify Contextual
Influencers HUGE ski trip with the
guys next month! Can’t
➡ Market to a widget wait!
enthusiast group on
Facebook
➡ Contextual groups (or
UGH! I hate back to
create one) school shopping for the
kids!
Wednesday, June 15, 2011
70. @bill Need new
Through Social We Could: shoes for the office
party. What to buy?
Need shoes? We have the largest
• Listen for individuals who show a selection & 20% discount so you look
great at the party http://bit.ly/45hdf
likelihood of buying
month 2 in marathon
training. Feeling better
• Target: everyday
➡ Hyper-target individuals with
contextual offers and content
➡ Identify Contextual
Influencers HUGE ski trip with the
guys next month! Can’t
➡ Market to a widget wait!
enthusiast group on
Facebook
➡ Contextual groups (or
UGH! I hate back to
create one) school shopping for the
kids!
Wednesday, June 15, 2011
71. @bill Need new
Through Social We Could: shoes for the office
party. What to buy?
Need shoes? We have the largest
• Listen for individuals who show a selection & 20% discount so you look
great at the party http://bit.ly/45hdf
likelihood of buying
month 2 in marathon
training. Feeling better
• Target: everyday
➡ Hyper-target individuals with
Dude! If you need a new pair of kicks check these out
contextual offers and content http://bit.ly/jhgk - We will power you on the big day!
➡ Identify Contextual
Influencers HUGE ski trip with the
guys next month! Can’t
➡ Market to a widget wait!
enthusiast group on
Facebook
➡ Contextual groups (or
UGH! I hate back to
create one) school shopping for the
kids!
Wednesday, June 15, 2011
72. @bill Need new
Through Social We Could: shoes for the office
party. What to buy?
Need shoes? We have the largest
• Listen for individuals who show a selection & 20% discount so you look
great at the party http://bit.ly/45hdf
likelihood of buying
month 2 in marathon
training. Feeling better
• Target: everyday
➡ Hyper-target individuals with
Dude! If you need a new pair of kicks check these out
contextual offers and content http://bit.ly/jhgk - We will power you on the big day!
➡ Identify Contextual
Influencers HUGE ski trip with the
guys next month! Can’t
➡ Market to a widget wait!
enthusiast group on Looking for new ski boots? 10% of for you today http://
Facebook bit.ly/jhgk
➡ Contextual groups (or
UGH! I hate back to
create one) school shopping for the
kids!
Wednesday, June 15, 2011
73. @bill Need new
Through Social We Could: shoes for the office
party. What to buy?
Need shoes? We have the largest
• Listen for individuals who show a selection & 20% discount so you look
great at the party http://bit.ly/45hdf
likelihood of buying
month 2 in marathon
training. Feeling better
• Target: everyday
➡ Hyper-target individuals with
Dude! If you need a new pair of kicks check these out
contextual offers and content http://bit.ly/jhgk - We will power you on the big day!
➡ Identify Contextual
Influencers HUGE ski trip with the
guys next month! Can’t
➡ Market to a widget wait!
enthusiast group on Looking for new ski boots? 10% of for you today http://
Facebook bit.ly/jhgk
➡ Contextual groups (or
UGH! I hate back to
create one) school shopping for the
kids!
We hate it too... shop online and avoid the hassle... free
returns! http://bit.ly/jhgk
Wednesday, June 15, 2011
107. Mike Lewis
VP of Marketing & Sales
Awareness Inc
@bostonmike / @awarenessinc
http://blog.socialepisodes.com
mike.lewis@awarenessnetworks.com
Wednesday, June 15, 2011