SlideShare a Scribd company logo
1SET YOUR
GOALS
1
•  WHY I BUILT MY SITE?
•  WHAT I WANT TO SHARE?
•  HOW CAN I HELP THE SOCIETY?
•  WHAT I HOPE TO GET?
SET YOUR GOALS
2 ANALYZE YOUR
PUBLIC
2
•  DEMOGRAFIC
•  INTERESTS
•  GEO
•  ENGAGEMENT
•  COMPARE METRICS
ANALYZE YOUR PUBLIC
3
GIVE TO THEM
QUALITY
CONTENT
3
•  WHAT KIND OF SUBJECT YOUR
PUBLIC LIKES / SEARCH?
QUALITY CONTENT
•  KEYWORDS
•  GOOGLE TRENDS
•  ASK YOUR PUBLIC
4UNDERSTAND YOUR
PUBLIC
4
•  ARE YOUR PUBLIC
ENJOYING YOUR CONTENT?
UNDERSTAND YOUR PUBLIC
•  ARE YOUR PUBLIC HAVING
ENGAGEMENT WITH YOUR
SITE / CONTENT?
5 REVISE YOUR
GOALS
5
•  ARE YOU ACHIEVING YOUR GOALS?
•  IF YES, KEEP GOING
•  IF NOT, ANALYSE BEHAVIOUR
FROM PUBLIC
•  ASK THEM ABOUT IMPROVEMENTS
REVISE YOUR GOALS
6 REVISE YOUR
CONTENTS
6•  SPECIFIC TITLES
•  SPECIFIC KEYWORDS
•  UTM TAGS
•  MAKE TESTS A/B
REVISE YOUR CONTENTS
7 ANALYZE YOUR
RESULTS
7•  COMPARE METRICS
•  FIND SOMETHING TO IMPROVE
•  MAKE TESTS A/B
ANALYZE YOUR RESULTS
8 ACHIEVE
RESULTS
9KEEP GOING WITH
FOCUS
10
DON’T
GIVE UP!
THANKS!
LUCAS XAVIER
ADD ME ON
LINKEDIN

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