2. Goals:
● Increase engagement on all platforms
● Produce more content more often
● Reach the right audiences (students, potential students, etc.)
● Department does well during events, would like to do as well outside of
events
● Increase amount of followers by 25 across all platforms
4. Facebook posts
● Tim Brown’s interview series
● Series had consistent reach
○ Ranging from 108 - 327
people reached
● The video also performed well
5. Facebook posts
● Posts without pictures don’t
perform well
● Could be because Facebook
algorithms like pictures and
videos better
● Could be it doesn’t catch
people’s attention fast enough.
This one performed better than most, but still didn’t reach
many people.
7. Why Facebook?
● Facebook is the biggest social media site there is
● Great place to share content that can’t be put into 140 characters
● Most of our target audience will have a Facebook profile
8. Instagram posts
● #FacultyFriday performed well
on Instagram
○ Getting about 30 likes
per faculty member
○ Showed a fun side of the
faculty
9. Instagram posts
● Instagram is a great platform to
showcase faculty and students
in a light-hearted way
● Most posts got the same
amount of likes (around 30)
○ Some had more
comments than others,
though
10. Why Instagram?
● Great place to show off your brand visually
● Easy to connect with your audience and influencers
○ Via likes, mentions, tags and comments
● Appropriate hashtags can increase your visibility and help you reach the
right audience
11. Twitter posts
● Trending hashtags got the most
impressions
● Humorous tweets got more
engagement on average
12. Twitter posts
● Posts that students could relate
to performed well
● The ones that performed best
were the ones with a photo or
gif
13. Twitter posts
● Tweeting at someone has the
potential of boosting
engagement
● Relevant hashtags that have a
national reach are GOLD
14. Twitter posts
● Tried creating a branded
hashtag for national journalism
day
○ #ReportYourDay
● Performed much better on
Twitter than any other platform
16. Why Twitter?
● Great place to share content quickly
● Easy to connect with your audience and other organizations
● Hashtags help you become more discoverable on a larger scale
○ From our experience, this semester, it is the easiest place to gain traction with a branded
hashtag
17. Suggestions
● Know your audience and post relevant content on the right platforms
○ Facebook: information, job postings and events
○ Instagram: Department highlights and visually stimulating material
○ Twitter: school info and trend jack on national hashtags
● Post consistently
○ But, not too much
● Plan out posts and have someone monitor what is being posted
Explain why you think the tim brown series did well. (students are looking for jobs, like having an edge, etc.)
According to pew research 77% of women use social media and 66% of men use it.
Most of the people fall in that age range because of students, we will have some that are older due to family members and faculty
Performed well because it showed a fun side of the faculty.
