This document discusses strategies for expanding the market for hand-assisted laparoscopic surgery (HALS) for colorectal procedures. It aims to double the HALS market within 3 years while maintaining an 80% market share. Tactics discussed include developing a sales force of experts in HALS for complex CR procedures and converting 5 surgeons per territory per year. Key studies comparing HALS to laparoscopic and open surgery are summarized showing benefits of HALS such as shorter operating times and fewer conversions to open surgery compared to laparoscopic while maintaining similar post-operative outcomes.