Maun Sadhu Head & Assistant Professor Department of English C.U. Shah Institute of Computer Application C.U. Shah Institute of Science maunsadhu@gmail.com

1. CPS = Creative Problem Solvin
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• M a u n S a d h u
Head & Assistant Professor
Department of English
C.U. Shah Institute of Computer Application

2. CREATIVE PROBLEM SOLVING
CPS is a proven method for approaching a problem or a challenge in an
imaginative and innovative way. It helps you redefine the problems and
opportunities you face, come up with new, innovative responses and solutions,
and then take action.
Why does CPS work?
CPS begins with two assumptions:
•Everyone is creative in some way.
•Creative skills can be learned and enhanced.

3. OSBORN NOTED THERE ARE TWO DISTINCT KINDS OF THINKING THAT ARE
ESSENTIAL TO BEING CREATIVE:
Convergent Thinking
Convergent thinking applies criteria to
brainstormed ideas so that those ideas can
become actionable innovations. Divergence
provides the raw material that pushes beyond
every day thinking, and convergence tools help
us screen, select, evaluate, and refine ideas,
while retaining novelty and newness.
Divergent Thinking
Brainstorming is often misunderstood as the
entire Creative Problem Solving
process. Brainstorming is the divergent
thinking phase of the CPS process. It is not
simply a group of people in a meeting coming up
with ideas in a disorganized fashion.
Brainstorming at its core is generating lots of
ideas. Divergence allows us to state and move
beyond obvious ideas to breakthrough
ideas. (Fun Fact: Alex Osborn, founder of CEF,
coined the term “brainstorm.” Osborn was the
“O” from the ad agency BBDO.)

4. Core Principles of Creative Problem Solving
•Everyone is creative.
•Creative skills can be learned and enhanced.
•Divergent and Convergent Thinking Must be Balanced. Keys to creativity are learning ways to identify and
balance expanding and contracting thinking (done separately), and knowing when to practice them.
•Ask Problems as Questions. Solutions are more readily invited and developed when challenges and problems are
restated as open-ended questions with multiple possibilities. Such questions generate lots of rich information,
while closed-ended questions tend to elicit confirmation or denial. Statements tend to generate limited or no
response at all.
•Defer or Suspend Judgment. As Osborn learned in his early work on brainstorming, the instantaneous judgment
in response to an idea shuts down idea generation. There is an appropriate and necessary time to apply
judgement when converging.
•Focus on “Yes, and” rather than “No, but.” When generating information and ideas, language matters. “Yes,
and…” allows continuation and expansion, which is necessary in certain stages of CPS. The use of the word “but”
– preceded by “yes” or “no” – closes down conversation, negating everything that has come before it.

5. THANK YOU
Maun Sadhu