Maun Sadhu Head & Assistant Professor Department of English C.U. Shah Institute of Computer Application C.U. Shah Institute of Science maunsadhu@gmail.com

1. BCA
Semester : 1
Communication Skill
Maun Sadhu
H e a d & A s s i s t a n t P r o f e s s o r
D e p a r t m e n t o f E n g l i s h
C . U . S h a h I n s t i t u t e o f C o m p u t e r A p p l i c a t i o n
C . U . S h a h I n s t i t u t e o f S c i e n c e
C o n t a c t : m a u n s a d h u @ g m a i l . c o m

2. FR
7Cs of Effective
Communication:
• Credibility – Builds Trust
• Courtesy – Improves Relationship
• Clarity – Makes comprehension easier
• Correctness – Builds confidence
• Consistency – Introduces stability
• Concreteness – Reinforces confidence
• Conciseness – saves time
2
Maun Sadhu

3. FR
Courtesy – Improves relationship
3
• After the credibility, one should try to be courteous in expression. “Courtesy” expects the
speaker/writer to be aware of the listener’s feeling. In business communication we not only pass on
information but we also share and try to create a harmonious understanding for business to grow
and develop. Courtesy is not only about using phrases like “please... thank you” but it is sincere
and genuine expression that stems out of respect and care for others. In business communication
everything starts and ends with courtesy.
• Here is an example of incorrect way of speaking following by the correct style of speaking,
• - “please sign here” said the counter girl quite surely (being impolite)
• - “Sir/Madam, would you please sign here?” (being polite)
• For this it becomes essential that the ‘I-attitude’ be discarded in favour of the ‘you-attitude’.
Maun Sadhu

4. FR
Credibility – Builds trust
4
• This implies that the sender and the message gives importance to
the receiver and it contains various factors like price, delivery
date and other benefits from the receiver’s side. This approach
also known as You-attitude. If the sender can establish his
credibility, the receiver has no problem in accepting his statement.
Maun Sadhu

5. Clarity – Makes Comprehension Easier
5
Clarity of ideas adds much to the meaning of the message. The first stage is clarity in
the mind of the sender. The message should be simple for the receiver to understand
and comprehend. The message at the letter must be clear at the first reading. People
appreciate a letter that takes very little time to read and understand. It avoids
misunderstanding and saves time. There should be a simple language and easy
sentence construction, which can make the understanding of the message easy.
-Clarity depends on four factors namely:
- Short and simple sentences
- Proper punctuation
- giving definite and concrete details
- Logical sequence of ideas
Maun Sadhu

6. FR
Correctness – Builds confidence
6
• Correct use of grammar, message composition and appropriate words with adapting the right level of
communication to suit the receiver’s level. Adapting the right tone for conveying the message is basic to the
success of communication. When a sender is encoding the message, he should be aware with the knowledge
and the level of receiver. A sender also should be aware with the educational background and the status of the
decoder. Use of figures, facts, names, examples and vivid nouns add a special touch to expression.
• For example,
• 1. “I will send the goods to the upper floor by noon” (but how)
• - “The goods will be sent by the conveyer belt to the upper floor”
• 2. “The new manager seems pretty good in his work. Has an impressive track record” (exactly how
impressive?)
• - “Mr. Abhijit, the new manager, has been associated with the World Bank and Govt. of India for the remedy
of earthquake affected victims.”
Maun Sadhu

7. FR
Consistency – Introduces stability
7
• The approach of communication should be consistent. There should
not be many ups and downs that might lead to confusion in the mind
of the receiver. If the sender desires that his message should be
understood to the receiver, first he should send a message which can
be easily comprehend by the receiver.
Maun Sadhu

8. FR
Concreteness – Reinforces confidence
8
• A sender should follow correctness, the same way there should be concreteness. The facts
and figures should be specific. Abstractions or abstract statements can confuse the receiver.
There should be factual details available for the receiver,
• For example,
• - “There has been a great growth in the sales figure.”
• - “There has been growth in the sales figure by almost 50% as compared to last year.”
Maun Sadhu

9. FR
Conciseness – saves time
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• Conciseness means expressing much in few words. In business writing it means keeping to
the point, using few words as possible without sacrificing clarity or courtesy. It is not about
being brief but it is making every word count. Time is money in business. Only relevant
words and phrases are permitted in the conciseness.
Maun Sadhu

10. CS
Communication Skill
Thank You
Maun Sadhu
maunsadhu@gmail.com
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