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Geelong alia final


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Australian Libraries Keynote Oct. 29, 2010

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Geelong alia final

  1. 1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Emerging Technology Forum Geelong, Australia Oct. 2010 Future Ready
  2. 2. GOOG
  3. 3. 6 Things have Changed . . . A LOT! <ul><li>Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors </li></ul><ul><li>Books </li></ul><ul><li>Media </li></ul><ul><li>Mobility </li></ul><ul><li>Collections </li></ul><ul><li>Libraries </li></ul>The History of Unintended Consequences & Unpredictability
  4. 4. “ The Internet has now progressed to its infancy”
  5. 5. “ Choose . . . To be a victim and feel these changes are fated and blame storm OR Create the future we need and take collective responsibility for the conversation and development.” Find Reasons not Excuses.
  6. 7. How can I lead my library and my communities or institution to be ready for 500 years?
  7. 8. People
  8. 10. A 1965 iPhone
  9. 11. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?
  10. 12. What We Never Really Knew Before (US/Canada) <ul><li>27% of our users are under 18. </li></ul><ul><li>59% are female. </li></ul><ul><li>29% are college students. </li></ul><ul><li>5% are professors and 6% are teachers. </li></ul><ul><li>On any given day, 35% of our users are there for the very first time ! </li></ul><ul><li>Only 29% found the databases via the library website. </li></ul><ul><li>59% found what they were looking for on their first search. </li></ul><ul><li>72% trusted our content more than what they found on Google. </li></ul><ul><li>But, 81% still use Google. </li></ul>We often believe a lot that isn’t true.
  11. 13. People are Changing <ul><li>Demographic– Millennial, Boomer, Seniors </li></ul><ul><li>IQ Increases </li></ul><ul><li>Increased educational attainment & engagement </li></ul><ul><li>eBooks outsell hard cover books, and will outsell paperbacks soon (2011) </li></ul><ul><li>Some libraries are crediting most cardholder growth to e-book accessibility </li></ul><ul><li>Personal device proliferation </li></ul><ul><li>Some sectors are very tech-dominated (farming, cattle, trucking, natural resources…) </li></ul>
  12. 14. People Have Changed <ul><li>Twitter & Facebook are dominated by the middle aged </li></ul><ul><li>Gaming too. . . Mothers in their 30’s </li></ul><ul><li>Social networks fastest growing populations are seniors and will be more international and less urban and English. </li></ul><ul><li>eBooks usage is largely middle-aged. </li></ul><ul><li>Mobile data usage is growing beyond youth very quickly, workplace use is huge </li></ul>
  13. 15. Have Students Changed?
  14. 18. NextGen Differences Increase in IQ - 15-20 Points Brain & Developmental Changes Eye Movement Changes Massive Behavioural Changes Major Decline in Crime Rates – 65%+ But still a 70% behavior overlap with Boomers (see my book chapter)
  15. 19. Discovery & Ideas
  16. 20. Has the future changed? Has our future changed?
  17. 22. COWS, etc.
  18. 26. The Future Discovered <ul><li>Stem Cells </li></ul><ul><li>fMRI and The Brain </li></ul><ul><li>Cloning </li></ul><ul><li>Trucking and GPS </li></ul><ul><li>Wind and other energy </li></ul><ul><li>Nanotechnology </li></ul><ul><li>Robotics </li></ul><ul><li>Massive Book Digitization </li></ul><ul><li>Music </li></ul><ul><li>Translation </li></ul><ul><li>Streaming Media </li></ul><ul><li>Seed Bank </li></ul>
  19. 28. Books
  20. 29. Pay Real Attention To Google Editions & Google Settlement Amazon Gutenberg Etc.
  21. 30. Is Our Focus On Books And Public Image Limiting Our Future Success?
  22. 31. A window of opportunity
  23. 36. Do we really care about containers? Stone – Wax – Scrolls – Books – Next... Paper -- Schmpaper Digital – Schmidgital Holograph . . . Pffft! Transmogrifying Containers
  24. 37. Will Libraries be Device Agnostic? iPads, Kobos, Kindles, Nooks, eDGe, and Mobile Phones?
  25. 38. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
  26. 41. Reinvention, Creativity, Renaissance <ul><li>eBooks and Books </li></ul><ul><li>Concept of place </li></ul><ul><li>Privacy </li></ul><ul><li>Colour & Animation </li></ul><ul><li>Chapters and Paragraph (anthologies, poems, short stories) </li></ul><ul><li>Video </li></ul><ul><li>Wireless opportunity </li></ul><ul><li>Tracking </li></ul><ul><li>Pedagogy </li></ul><ul><li>Boundarylessness </li></ul><ul><li>Connect to the author or team </li></ul><ul><li>Added features and commentary </li></ul><ul><li>Connect to book clubs, discussions, etc. </li></ul>
  27. 42. Media
  28. 44. The Move to Streaming <ul><li>Like wax, vinyl and tape before it CD and DVD will decline to very small niche markets </li></ul><ul><li>Blockbuster’s bankruptcy and the decline of local independent rental stores is a canary in the mine </li></ul><ul><li>Many PL’s confuse the current uptick with a LT trend. </li></ul><ul><li>Music and Video entertainment vs. programs related to learning, hobbies, children, etc. </li></ul><ul><li>Educational video is an emerging sector integrated very tightly into content </li></ul>
  29. 45. Reinvention, Creativity, Renaissance <ul><li>Streaming Media on demand </li></ul><ul><li>Definition of ‘use’. </li></ul><ul><li>Concept of place </li></ul><ul><li>Concept of News and Entertainment </li></ul><ul><li>End of physical format (DVD, tape, etc.) </li></ul><ul><li>Self published animation & video </li></ul><ul><li>Commentary, Reviews and Collectors </li></ul><ul><li>Wireless opportunity </li></ul><ul><li>Tracking </li></ul><ul><li>Pedagogy </li></ul><ul><li>Boundarylessness </li></ul><ul><li>End of collections as we know them </li></ul><ul><li>Beginning of media bibliography </li></ul>
  30. 46. Mobility
  31. 47. Broadband <ul><li>You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global </li></ul><ul><li>Local wired, mobile access ‘everywhere’ </li></ul><ul><li>To the home and workplace </li></ul><ul><li>Wireless as a business strategy (Starbucks) </li></ul><ul><li>Mobile dominates </li></ul><ul><li>Largest generation </li></ul>
  32. 52. & AMAZON
  33. 53. Reinvention, Creativity, Renaissance <ul><li>Mobility </li></ul><ul><li>Concept of place – Adopt a hybrid mindset </li></ul><ul><li>Social animation and Sharing </li></ul><ul><li>Convergence on steroids </li></ul><ul><li>Wireless opportunity </li></ul><ul><li>Tracking </li></ul><ul><li>Pedagogy and Learning </li></ul><ul><li>Extreme demand </li></ul>
  34. 54. Collections
  35. 55. An New Emerging Model <ul><li>Just in case, Just in time, just for me models are now ripe for replacement with </li></ul><ul><li>Fit for Purpose </li></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Learning </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Social / Clubs </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><li>Beginning of the end for the dominance of out-of-context Megadatabases – </li></ul><ul><li>Think meals vs. grocery stores </li></ul>
  36. 56. Emerging Tech that Drives Users to the Library <ul><li> </li></ul><ul><li>HighBeam & Questia </li></ul><ul><li>WorldCat </li></ul><ul><li>AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid! </li></ul><ul><li>Geo-IP features and measures </li></ul><ul><li>Watch for more . . . </li></ul>
  37. 60. What Grows Virtual Use? <ul><li>Being ready before the user </li></ul><ul><li>Experience Models </li></ul><ul><li>Social web 2.0 </li></ul><ul><li>API’s, Widgets, Social presence </li></ul><ul><li>Understanding Use: SEO, SMO, Google Analytics. Geo-IP, ForeSee </li></ul><ul><li>Satisfaction data AND Statistics – Measure too </li></ul>
  38. 61. Reinvention, Creativity, Renaissance <ul><li>Collections </li></ul><ul><li>Concept of place and space </li></ul><ul><li>Ownership mutates </li></ul><ul><li>Personal curation and celebrity curators </li></ul><ul><li>Wireless opportunity </li></ul><ul><li>Tracking </li></ul><ul><li>Targeting collections </li></ul><ul><li>Portalization: Knowledge Portals, Learning portals </li></ul>
  39. 62. Libraries Approaching the End Game of this Renaissance Build it or buy it?
  40. 64. I  my customers
  41. 65. NOT ENOUGH
  42. 66. What is the top strategic positioning for libraries Hint – not collections
  43. 67. Trans-Literacy Move beyond reading & PC skills <ul><li>Reading literacy </li></ul><ul><li>Numeracy </li></ul><ul><li>Critical literacy </li></ul><ul><li>Social literacy </li></ul><ul><li>Computer literacy </li></ul><ul><li>Web literacy </li></ul><ul><li>Content literacy </li></ul><ul><li>Written literacy </li></ul><ul><li>News literacy </li></ul><ul><li>Technology literacy </li></ul><ul><li>Information literacy </li></ul><ul><li>Media literacy </li></ul><ul><li>Adaptive literacy </li></ul><ul><li>Research literacy </li></ul><ul><li>Academic literacy </li></ul><ul><li>Reputation, Etc. </li></ul>
  44. 69. Reinvention, Creativity, Renaissance <ul><li>Libraries </li></ul><ul><li>Concept of place </li></ul><ul><li>Improving the quality of questions </li></ul><ul><li>Partnering in design of experiences </li></ul><ul><li>Programs predominate </li></ul><ul><li>Community involvement </li></ul><ul><li>Re-balancing needs </li></ul><ul><li>Addressing the divides </li></ul><ul><li>Promoting the talent – professional service and programs </li></ul>
  45. 70. Strategic Thinking for Libraries <ul><li>Choosing a Future </li></ul><ul><li>Setting Phased Priorities </li></ul><ul><li>Making Choices </li></ul><ul><li>Taking Action </li></ul><ul><li>Doing the Next Step </li></ul><ul><li>Adjusting Tactics with Experience </li></ul><ul><li>Seeking Feedback and Adjusting </li></ul><ul><li>Measuring Progress </li></ul>
  46. 71. Framework for Choosing Top Priorities <ul><li>Suppose that in three years : </li></ul><ul><li>Majority of library use will be virtual – yes even rural! </li></ul><ul><li>Majority of Non-fiction Book circulation will be e-books and Fiction will split 50/50 – digital/print </li></ul><ul><li>All learning will be blended and continuous </li></ul><ul><li>DVD is circulation is dead and most other [physical formats in decline. </li></ul><ul><li>Majority of questions will be virtual </li></ul><ul><li>Use will be 20 / 40 / 40 (in house, virtual, mobile) </li></ul><ul><li>Every user will be socially networked, connected and engaged </li></ul>
  47. 72. What do we need to know? What are we going to do next?
  48. 73. What do we need to know? <ul><li>How do library databases and virtual services compare with other web experiences? </li></ul><ul><li>Who are our core virtual users? Are there gaps? </li></ul><ul><li>Does learning happen? </li></ul><ul><li>What are user expectations for true satisfaction? </li></ul><ul><li>How does library search compare to consumer search like Google and retail or government? </li></ul><ul><li>How do people find and connect with library virtual services? </li></ul><ul><li>Are end users being successful in their POV? </li></ul><ul><li>Are they happy? Will they come back? Tell a friend? </li></ul>
  49. 75. Community Stories
  50. 76. Relationships Stories
  51. 77. Personalization Differentiate
  52. 78. Comfort
  53. 79. Serve Everyone!
  54. 80. The power of libraries
  55. 82. Stephen Abram , MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1