Facebook Generation For The Bits Foundation November 12 2009

484 views

Published on

Slide deck for presentation given to BITS Foundation, Ardencote Hotel, November 12th 2009

Published in: Technology, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
484
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Facebook Generation For The Bits Foundation November 12 2009

  1. 1. The ‘Facebook Generation’ A round table discussion Paul Coyne, VP Innovation, Emerald Group Publishing BITS Foundation, November 12 th 2009
  2. 2. what is a Generation ? “ in addition to coincidence of birth, a generation is also defined by common tastes, attitudes and experiences…Those times encompass a myriad of circumstances – economic, social, sociological and, of course, demographic.” Source: Generations at work, Zenke, Raines & Filipczak (2000)
  3. 3. some sweeping Generalisations… Source: Educating the Net generation, Oblinger & Oblinger (2005) Silent Generation Baby Boomers Gen X Net Gen 1900 - 1946 1946 - 1964 1965 - 1982 1982 - 1991 Attributes Command and control Self sacrifice Optimistic workaholic Independent Sceptical Hopeful Determined Likes Respect for authority Family Community involvement Responsibility Work ethic Can-do attitude Freedom Multitasking Work life balance Latest technology Activism Parents Dislikes Waste Technology Laziness Turning 50 Red tape Hype Anything slow Negativity
  4. 4. some sweeping Generalisations… Technologies Cinema Telegraph Biro Pen Radio extended family Technologies Television Telephone Telex Vinyl nuclear family Technologies Video games Email Walkie Talkie CD individual Technologies Internet Mobile Phone I. M. MP3 online community Source: Educating the Net generation, Oblinger & Oblinger (2005) Silent Generation Baby Boomers Gen X Net Gen 1900 - 1946 1946 - 1964 1965 - 1982 1982 - 1991 Attributes Command and control Self sacrifice Optimistic workaholic Independent Sceptical Hopeful Determined Likes Respect for authority Family Community involvement Responsibility Work ethic Can-do attitude Freedom Multitasking Work life balance Latest technology Activism Parents Dislikes Waste Technology Laziness Turning 50 Red tape Hype Anything slow Negativity
  5. 6. A digital Divide ? Digital Immigrant Digital native Source: Educating the Net generation, Oblinger & Oblinger (2005) Silent Generation Baby Boomers Gen X Net Gen 1900 - 1946 1946 - 1964 1965 - 1982 1982 - 1991 Attributes Command and control Self sacrifice Optimistic workaholic Independent Sceptical Hopeful Determined Likes Respect for authority Family Community involvement Responsibility Work ethic Can-do attitude Freedom Multitasking Work life balance Latest technology Activism Parents Dislikes Waste Technology Laziness Turning 50 Red tape Hype Anything slow Negativity
  6. 7. <ul><li>A Digital Native’s relationship with media and technology is fundamentally different. This difference affects them as … </li></ul>
  7. 8. <ul><li>Workers </li></ul>
  8. 9. <ul><li>Consumers </li></ul>
  9. 10. <ul><li>Decision Makers </li></ul>
  10. 11. <ul><li>Learners </li></ul>
  11. 12. A typical 21 year old has, on average: Sent and received 250,000 emails, instant messages and SMS texts, used a mobile phone for 10,000 hours, played video games for 5000 hours, and spent 3,500 hours social networking online… always on
  12. 13. net Generation norms
  13. 14. 1 & 2 They value FREEDOM and CUSTOMIZATION
  14. 15. <ul><li>They SCRUTINISE </li></ul>“ Scan, navigate, analyse whether information is pertinent,useful, relevant, and meaningful.” 3
  15. 16. <ul><li>They care about </li></ul><ul><li>honesty and INTEGRITY </li></ul>“ However, statistically more than 50% of Net Geners have downloaded illegal material , but do not see this as illegal or justify it some other way.” 4
  16. 17. <ul><li>They COLLABORATE </li></ul>They are natural collaborators and &quot;..want to work hand-in-hand with companies to create better goods and services&quot; 5
  17. 18. <ul><li>They expect to be … </li></ul><ul><li>ENTERTAINED </li></ul><ul><li>&quot;This generation brings a playful mentality to work...and has been bred on interactive experiences.&quot; </li></ul>6
  18. 19. <ul><li>They need SPEED </li></ul><ul><li>“ They are accustomed to instant feedback and instant response through video games and Google, ” </li></ul>7
  19. 20. <ul><li>They want the </li></ul><ul><li>opportunity to INNOVATE </li></ul><ul><li>“ They want the workplace </li></ul><ul><li>(or classroom) to be innovative </li></ul><ul><li>and creative.” </li></ul>8
  20. 21. As Digital Natives enter your workforce they bring with them their norms of sharing, collaboration and processing . These norms differ significantly from traditional corporate environments.
  21. 22. Not everyone agrees
  22. 23. Moral PANIC? “ proponents arguing that the workplace and education must change dramatically to cater for the needs of Digital Natives have sparked a form of ‘ moral panic ’ using extreme arguments that have lacked empiral evidence” Source: Bennet, Maton & Kervin (2008) “The digital natives debate: A critical review of the evidence”. British Journal of Educational Technology
  23. 24. Where’s the smoking gun? Digital Population “ Rather than calling Digital Natives a generation – an overstatement in light of the fact that only 1 billion of the 6 billion even have access to digital technologies – think of them as a population … The vast majority of young people born in the world today are not growing up as digital natives” Source: Palfrey & Gasser (2008) “Born Digital: Understanding the first generation of digital natives”. New York. Basic Books
  24. 25. Where’s the smoking gun? Digital Illiterates? Low web literacy skills 51% believe “most or all” of web can be trusted Little sense of online “privacy” No understanding of digital or intellectual property rights Weak Search and Evaluation skills
  25. 26. Some reflections Are terms like ‘digital native’ and ‘digital immigrant’ useful or appropriate – do they simply reinforce sterotypes ? If “digital competence” is determined by individual/personality/background and other contributing factors…can we really call this a generational divide? Could employers, managers, governments, educators and parents do better by understanding the digital world and seek to influence the Net generation through Digital Literacy
  26. 27. Discuss
  27. 28. The ‘Facebook Generation’ Question: “ Should organisations re-organise in order to exploit the creative and innovative properties of Digital Natives? Or, should we encourage digital literacy in the younger generation and in return insist they conform to our working practices?
  28. 29. Photo Credits <ul><li>Texting photo by Nesster on Flickr </li></ul><ul><li>Working photo by Knebworth Chap on Flickr </li></ul><ul><li>One Laptop photo by One Laptop Per Child on Flickr </li></ul><ul><li>Wearable Computer by Erik Charlton on Flickr </li></ul><ul><li>Scrutiny photo by !borghetti on Flickr </li></ul><ul><li>CD collection by Furldman on Flickr </li></ul><ul><li>Collaboration pic by lumazart on Flickr </li></ul><ul><li>Club Penguin Pic by dinoboy on Flickr </li></ul><ul><li>Speed pic by atzu on Flickr </li></ul><ul><li>Innovation pic by Natashalatrasha on Flickr </li></ul>
  29. 30. References and Readings <ul><li>Digital Natives, Digital Immigrants, Marc Prensky & Emerald Group Publishing </li></ul><ul><li>Grown Up Digital, Don Tapscott </li></ul><ul><li>Digital 'Natives' Invade the Workplace, Pew Research, Internet Research Project </li></ul>

×