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Hpl october 3 social media presentation final

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Social Media Symposium

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Hpl october 3 social media presentation final

  1. 1. Social Media @ HPL Laura Lukasik Krystin Parkinson October 3, 2016
  2. 2. Overview  Policy  Basics  Campaigns  Successes  Analytics & Tools  Strategy & Stories  Q&A
  3. 3. Policy
  4. 4. Platforms Facebook Flickr Commons Instagram Pinterest Twitter YouTube
  5. 5. Campaigns
  6. 6. Campaigns
  7. 7. Campaigns
  8. 8. Campaigns
  9. 9. Successes
  10. 10. Successes
  11. 11. Sharing
  12. 12. Tools &
  13. 13. Tools  Define demographics engaging with us  Drill down to define engagement on all platforms  Determine how long users interact with our pages  Analyze impact of posts
  14. 14. Tools  Branded content from all platforms from all staff  Manage and schedule posts  Monitor and engage with customers  Tracking Ow.ly links allows for deeper insight
  15. 15. Tools https://blog.hootsuite.com/best-time-to-post-on-facebook- twitterinstagram/ https://www.fastcompany.com/3036184/how-to-be-a-success-at- everything/the-best-and-worst-times-to-post-on-social-media-infograph http://www.pewinternet.org/2015/08/19/the-demographics-of-social- media-users/
  16. 16. Analytics 5,662 6,140 6,702 7,205 7,562 7,975 8,490 9,014 11,440 12,353 0 2,000 4,000 6,000 8,000 10,000 12,000 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 Social Media Fans All Platforms
  17. 17. Analytics @HamiltonLibrary Tweets 9,051 @HamiltonPublicLibrary 2,749 People Checked In 5,027 Total Page Likes Charts represent Sept. 2016
  18. 18. Strategy Quarterly Approach Program Guide Website Calendar and Carousels LCD Screens Social Media Data
  19. 19. Stories

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