UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report. The fifth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).

1. Covid –19
Media Consumption Report
14th May 2020

2. The insights are structured around 3 areas:
1. A view on what has actually happened based
on verified data
2. A view on what we believe to be happening
3. A view on future trends based on other markets
_2
This report looks at the
impact of Covid 19 on
media consumption in
the UK

3. _3
Key points to bear in mind about this presentation
The purpose of this deck is to understand changes to media consumption at a total level
As at 2/4 there are gaps in data due to:
This presentation should be looked at alongside any data from client campaigns that you are looking at
Media owners working
on their POV before
anything is shared
Reporting lags What media owners
report against
(total vs campaign)

4. Executive summary
_4
A view on what has actually happened
based on verified data
A view on what we
believe to be happening
• The most recent consolidated TV data now includes w/c 27 April
• Hours and viewing patterns are mainly flat from report to report
• It seems that Boris may have attracted back some 5pm viewers
after returning to work on the 27th
• Children are up 25% since 2nd Mar report for minutes consumed
• OOH is seeing some small increases to supermarkets
• Bauer data suggests digital radio is still following the same
patterns as TV, and seeing high day time increases
• Tik Tok passes 2bn app downloads
• ComScore data shows us that home improvement sites are
seeing high traffic across Europe

5. A view on what is actually
happening based on
verified data

6. It’s clear that media consumption behaviours are changing fast. The level of verified data and the delay in obtaining it varies by channel. In some instances
media owners do not share total audiences*, opting for relative growth / decline and/or we are reliant on their figures (* not to be confused with individual
campaign reporting!)
Audience measurement varies by channel
_6
Channel Who Verifies Frequency Headline Reporting Metrics Lag March Data Available
TV BARB Daily Consolidated viewing – live + catchup 8 days Now
B-VOD Broadcasters Monthly for total Viewing 1 month April
Cinema FAME Weekly Admissions Weekly for film packs Now (although cinemas closed)
Publishing
ABC
PAMCO
Monthly
Quarterly
Circulation
Readership
Month
Quarter
ABC April
PAMCO June
Radio RAJAR Quarterly Listening by week 2 months May
Digital Audio Broadcasters, ComScore Ad-hoc, c. monthly Trends not actuals 1 month April
OOH
ROUTE
ADA
Quarterly
Weekly
Impacts by
Traffic and Footfall
3 months
Weekly
March rolled into Q1 released
Q3
Yes
Paid Search Google + other providers Almost real-time Search volume Almost real-time Now
Social ComScore Monthly Monthly unique visitors 1 month April
Other digital
Publishers,
ComScore
Monthly Monthly unique visitors 1 month April

7. -20%
-10%
0%
10%
20%
30%
40%
50%
60%
0
5,000
10,000
15,000
20,000
25,000
30,000
Total TV
2nd March 16th March 30th March 13th April 27th April % shift since 2 Mar
Hours
_7
TV hours are flat since the last report, but enormous shifts
evident since 2 Mar
Source: Techege, BARB data vs all individuals
1100- 1159
+48% since 2 Mar
-6% since 13 Apr
2000-2059 saw a
5% decrease
since the report
on 13th of April.
1100-1159 saw
the biggest
overall increase
since 2nd March at
+48%

8. _8
5pm news saw reverse in recent decline since Boris returned
to work on the 27th April
Hours
Source: Techege, BARB data vs all individuals
The 5pm press
briefing saw an
increase of
+8% in this
report, after
declining for
since 16 Mar.
This is likely
down to Boris’s
return to work
on Monday the
27th.
2000 and 2100
hours saw
declines of 19%
since the last
report.
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
160%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
2nd March 16th March 30th March 13th April 27th April % shift since 2 Mar
BBC only
2100- 2159
-19% since 13 Apr
1700- 1759
+8% since 13 Apr

9. Commercial impacts are broadly flat
w/c 27th versus our last report on
the 13 of April but when cared to our
w/c 2nd March report;
• Coffee us up an enormous 65%
• Daytime is up 52%
• Night Time is up 23%
• Post Peak is up 20%
_9
Daypart viewing is flat for w/c 27 Apr versus 13th of April
Daypart
Commercial impacts only
0 1000000 2000000 3000000 4000000 5000000 6000000
8 NIGHTTIME
7 POSTPEAK
6 LATEPEAK
5 EARLYPEAK
4 PREPEAK
3 DAYTIME
2 COFFEE
1 BREAKFAST
wc 27 apr wc 13 apr wc 30 mar wc 16 mar wc 2 march
Source: Techege, BARB data vs all individuals

10. _10
Children have increased minutes by 25% since 2nd March
Minutes Average daily minutes by audience
0%
5%
10%
15%
20%
25%
30%
0
50
100
150
200
250
300
350
400
450
Children 16-24 Adults A16-34 35-54 Adults Individuals Adults A65+
wc 2 Mar wc 16 Mar wc 30 Mar wc 13 Apr wc 27 Apr % shift since 2 Mar
Source: Techege, BARB data vs all individuals
Versus our w/c 13 Apr report,
adults 16 -24 are down -11%
Versus the w/c 2 Mar report,
the average increase across all
groups is +16%

11. A view on what we believe
to be happening

12. A number of reports are circulating from:
• Havas specialist teams
• Media owners
• Industry bodies
• Research companies
These will be saved centrally and a link will be shared shortly
The headlines will be added to this section
Distilling the best of
what’s being circulated
_12

13. Outdoor
_13
Outdoor seeing small increases for Roadside and
Supermarkets
Source: Ada Explore - Data Driven Analysis of UK Population Movements During COVID-19 (06/01/20- 11/05/20)
*An average baseline period is defined as “normal” weeks during 2019 and 2020.
Roadside traffic Underground usage
Vehicle journeys
WOW increase +2%
Flat WOW at -80%
Supermarkets and
convenience
WOW increase of +4%

14. Digital
_14
Digital sees home improvement trends continue
Across Europe, since early March there has been a surge in demand for online delivery from
Home Furnishings and DIY sites/ apps, shown through the visits below.
Source: https://www.comscore.com/Insights/Coronavirus

15. _15
Social, Twitter tells staff they can work from home forever
Source: https://www.bbc.co.uk/news/technology-52628119, https://www.businessinsider.com/tiktok-app-2-billion-downloads-record-setting-q1-sensor-tower-2020-4?r, https://www.standard.co.uk/news/world/facebook-50-million-
misleading-coronavirus-content-items-a4438801.html=US&IR=T, https://www.ft.com/content/fbdf0f0d-c3a6-42dd-97b0-7f4b4ee63170
Facebook moderators have labelled 50
million coronavirus posts as misleading,
the social media company has said.
The social media giant has also removed
around 2.5 million posts that had false
information about sales of medical
equipment like masks and testing kits
since the start of March.
Tik Tok have seen further increases in
installs since January
We have seen the app’s users produce
highly entertaining content during lockdown,
but there are some privacy concerns of
children’s data bubbling up in the
Netherlands and USA.
Tik Tok passes 2bn
downloads
Facebook removes false
information
Following on from Facebook and
Google’s extension of their work from
home policies, Twitter has instructed staff
they can “work from home forever”.
This is reportedly down to the success of
their work from home measures since
lockdown began.
Twitter tells staff they can
work from home forever

16. Radio
Radio, day listening has stayed high again
Like with TV, day time hours have seen huge gains since lockdown when looking at streaming
data
_16
Source: Audiometrix/Looker (04-10 May 2020). Note: Before = daily avg. 02–22 March, After = daily avg. 23 Mar–10 May
Day time hours are up for each day. Bank Holiday
Friday saw strong numbers for Bauer.
27%
increase in
daily
average
Streaming
Reach
since UK
lockdown.
18%
increase in
daily
average
Streaming
Hours
since UK
lockdown.
+31%
increase in
daily average
since UK
Lockdown
with another
new record
for Bank
Holiday
Friday,
Smart
speakers
+32%
increase in
daily average
since UK
Lockdown.
May BH too.
Desktops
& laptops
-26%
decrease
in daily
average
since UK
lockdown.

17. Otherchannels
_17
Other channels
• Interesting visualisation of the Covid Crisis
using search data here:
• https://searchingcovid19.com/
• Campaign specific data is available –
business as (un)usual
Paid Search
• No newsworthy updates to report this time
Cinema

18. Executive summary
_18
A view on what has actually happened
based on verified data
A view on what we
believe to be happening
• The most recent consolidated TV data now includes w/c 27 April
• Hours and viewing patterns are flat from report to report
• It seems that Boris may have attracted back some 5pm viewers
after returning to work on the 27th
• Children are up 25% since 2nd Mar report for minutes consumed
• OOH is seeing some small increases to supermarkets
• Bauer data suggests digital radio is still following the same
patterns as TV, and seeing high day time increases
• Tik Tok passes 2bn app downloads
• ComScore data shows us that home improvement sites are
seeing high traffic across Europe

19. Thank you