SlideShare a Scribd company logo
© 2016 Adobe Systems Incorporated. All Rights Reserved.
U.S. Education Benchmark Report
Adobe Digital Insights
© 2016 Adobe Systems Incorporated. All Rights Reserved.
Adobe
Acrobat
Methodology
Analysis based on aggregated and anonymous data from the Adobe Marketing Cloud
 2.5 billion visits from 110+ U.S. companies and institutions from January 2013 through June 2016
 Segments reported include:
 K-12: Primary and secondary fee-based college preparatory schools
 Post-secondary: Career, community, baccalaureate and post-graduate institutions
 Product questionnaire of 1.8 million registered users of Adobe Acrobat relating to area of
study and anticipated graduation year between 2013 and 2021
 12+ million Twitter mentions from May 2015 through July 2016
Adobe
Analytics
Adobe
Social
© 2016 Adobe Systems Incorporated. All Rights Reserved.
Key Insights
1. Interest in education is year-round
2. Education lags in the mobile space and the pace isn’t picking up
3. Computers and kids’ clothes drive back -to-school retail
4. Digital tool usage is increasing in non-technical fields
© 2016 Adobe Systems Incorporated. All Rights Reserved.
1 / Interest in Education Is Year-Round
Online & part-time options make post-secondary
education a year-round activity:
 38% of college students attend part -time (Source: NCES)
4
Masters degrees have increased 34%
(Source: NCES 2004-2014)
 Most awarded is Business
 Women make up 58% of graduate programs (NCES)
© 2016 Adobe Systems Incorporated. All Rights Reserved.
Unemployment Rates Affecting Digitization Progress
5
Public-Private schools: Visits up 3% (since 2013)
 Online offerings are improved
For-Profit schools: Visits down 1% (since 2013)
 Dipped in 2015: Gainful employment rulings were
announced
Education websites aren’t growing:
 K-12: Site visits down 8% YoY in Q2
 Post-secondary: Down 1% YoY in Q2
 Decreased unemployment means little incentive
to return to school
© 2016 Adobe Systems Incorporated. All Rights Reserved.
2 / Education Lags Behind in the Shift to Mobile
Desktop share has only decreased 3% YoY
 Other industries moving at similar or faster rates (e.g. travel: -5% & shopping: -3%)
 Smartphone usage spikes: beginning & end of the school year and post-holidays
6
© 2016 Adobe Systems Incorporated. All Rights Reserved.
3 / Back-to-School Retail Drivers
Electronics:
 Spending shifts toward computers and printers
and away from tablets
7
Clothing:
 Budgets shift from Women’s to Kid’s
© 2016 Adobe Systems Incorporated. All Rights Reserved.
Most Engaged in Social Conversation
8
Gender: Women with 64% of social commentary“Future CMOs”: Stanford receives the most mentions
© 2016 Adobe Systems Incorporated. All Rights Reserved.
Most Engaged in Social Conversation
9
State: Washington DC
 Followed by Western & Southern states
Sentiment: Generally positive
 Most Positive: Northeast & Western states
© 2016 Adobe Systems Incorporated. All Rights Reserved.
Digital Tools Growing in Non-Technical Fields
Acrobat is growing among students in non-technical fields:
 61% of students graduating 2021 have indicated non-technical majors – an increase of 13% over 2013 (Acrobat Usage
Survey)
10
Acrobat Usage Technical Fields
Non-Technical
Fields
2013 45.4% 54.5%
2021 54.5% 61.4%
© 2016 Adobe Systems Incorporated. All Rights Reserved.
© 2016 Adobe Systems Incorporated. All Rights Reserved.
Social Conversation Around Education
Education is a year-round topic with spikes in August and January
12
© 2016 Adobe Systems Incorporated. All Rights Reserved.
Miscellaneous Appendix Images

More Related Content

What's hot

Adobe Digital Economy Project - March 2017
Adobe Digital Economy Project - March 2017Adobe Digital Economy Project - March 2017
Adobe Digital Economy Project - March 2017
Adobe
 
Adobe Digital Economy Project: July 2016 Update
Adobe Digital Economy Project: July 2016 UpdateAdobe Digital Economy Project: July 2016 Update
Adobe Digital Economy Project: July 2016 Update
Adobe
 
Adobe Digital Economy Project -- July 2017
Adobe Digital Economy Project -- July 2017Adobe Digital Economy Project -- July 2017
Adobe Digital Economy Project -- July 2017
Adobe
 
DPM in Pictures
DPM in PicturesDPM in Pictures
DPM in Pictures
🌈 Sarah Hope Welch
 
ADI 2017 Tax Day Report
ADI 2017 Tax Day ReportADI 2017 Tax Day Report
ADI 2017 Tax Day Report
Adobe
 
Adobe Digital Economy Project -- June 2017
Adobe Digital Economy Project -- June 2017Adobe Digital Economy Project -- June 2017
Adobe Digital Economy Project -- June 2017
Adobe
 
Adobe Digital Economy Project -- August 2017
Adobe Digital Economy Project -- August 2017Adobe Digital Economy Project -- August 2017
Adobe Digital Economy Project -- August 2017
Adobe
 
2016 Holiday Shopping Predictions: Australia
2016 Holiday Shopping Predictions: Australia2016 Holiday Shopping Predictions: Australia
2016 Holiday Shopping Predictions: Australia
Adobe
 
Adobe Digital Economy Project - December 2016
Adobe Digital Economy Project - December 2016Adobe Digital Economy Project - December 2016
Adobe Digital Economy Project - December 2016
Adobe
 
Report: Adobe Digital Economy Project June 2016
Report: Adobe Digital Economy Project June 2016Report: Adobe Digital Economy Project June 2016
Report: Adobe Digital Economy Project June 2016
Adobe
 
Adobe Digital Economy Project -- May 2017
Adobe Digital Economy Project -- May 2017Adobe Digital Economy Project -- May 2017
Adobe Digital Economy Project -- May 2017
Adobe
 
Adobe Digital Economy Project -- April 2017
Adobe Digital Economy Project -- April 2017Adobe Digital Economy Project -- April 2017
Adobe Digital Economy Project -- April 2017
Adobe
 
2016 Holiday Shopping Predictions: Europe And Asia-Pacific
2016 Holiday Shopping Predictions: Europe And Asia-Pacific2016 Holiday Shopping Predictions: Europe And Asia-Pacific
2016 Holiday Shopping Predictions: Europe And Asia-Pacific
Adobe
 
ADI: 2016 Holiday Shopping Predictions
ADI: 2016 Holiday Shopping PredictionsADI: 2016 Holiday Shopping Predictions
ADI: 2016 Holiday Shopping Predictions
Adobe
 
ADI Economic Indicator Report
ADI Economic Indicator ReportADI Economic Indicator Report
ADI Economic Indicator Report
Adobe
 
ADI 2016 Japan & Asia-Pacific Best of the Best
ADI 2016 Japan & Asia-Pacific Best of the BestADI 2016 Japan & Asia-Pacific Best of the Best
ADI 2016 Japan & Asia-Pacific Best of the Best
Adobe
 
Adobe Digital Index UEFA Euro 2016 Report
Adobe Digital Index UEFA Euro 2016 ReportAdobe Digital Index UEFA Euro 2016 Report
Adobe Digital Index UEFA Euro 2016 Report
Adobe
 
ADI's State Of Digital Advertising: Asia-Pacific
ADI's State Of Digital Advertising: Asia-PacificADI's State Of Digital Advertising: Asia-Pacific
ADI's State Of Digital Advertising: Asia-Pacific
Adobe
 
Adobe Digital Economy Project -- November 2017
Adobe Digital Economy Project -- November 2017Adobe Digital Economy Project -- November 2017
Adobe Digital Economy Project -- November 2017
Adobe
 
ADI Retail Industry Report -- Q2 2017
ADI Retail Industry Report -- Q2 2017ADI Retail Industry Report -- Q2 2017
ADI Retail Industry Report -- Q2 2017
Adobe
 

What's hot (20)

Adobe Digital Economy Project - March 2017
Adobe Digital Economy Project - March 2017Adobe Digital Economy Project - March 2017
Adobe Digital Economy Project - March 2017
 
Adobe Digital Economy Project: July 2016 Update
Adobe Digital Economy Project: July 2016 UpdateAdobe Digital Economy Project: July 2016 Update
Adobe Digital Economy Project: July 2016 Update
 
Adobe Digital Economy Project -- July 2017
Adobe Digital Economy Project -- July 2017Adobe Digital Economy Project -- July 2017
Adobe Digital Economy Project -- July 2017
 
DPM in Pictures
DPM in PicturesDPM in Pictures
DPM in Pictures
 
ADI 2017 Tax Day Report
ADI 2017 Tax Day ReportADI 2017 Tax Day Report
ADI 2017 Tax Day Report
 
Adobe Digital Economy Project -- June 2017
Adobe Digital Economy Project -- June 2017Adobe Digital Economy Project -- June 2017
Adobe Digital Economy Project -- June 2017
 
Adobe Digital Economy Project -- August 2017
Adobe Digital Economy Project -- August 2017Adobe Digital Economy Project -- August 2017
Adobe Digital Economy Project -- August 2017
 
2016 Holiday Shopping Predictions: Australia
2016 Holiday Shopping Predictions: Australia2016 Holiday Shopping Predictions: Australia
2016 Holiday Shopping Predictions: Australia
 
Adobe Digital Economy Project - December 2016
Adobe Digital Economy Project - December 2016Adobe Digital Economy Project - December 2016
Adobe Digital Economy Project - December 2016
 
Report: Adobe Digital Economy Project June 2016
Report: Adobe Digital Economy Project June 2016Report: Adobe Digital Economy Project June 2016
Report: Adobe Digital Economy Project June 2016
 
Adobe Digital Economy Project -- May 2017
Adobe Digital Economy Project -- May 2017Adobe Digital Economy Project -- May 2017
Adobe Digital Economy Project -- May 2017
 
Adobe Digital Economy Project -- April 2017
Adobe Digital Economy Project -- April 2017Adobe Digital Economy Project -- April 2017
Adobe Digital Economy Project -- April 2017
 
2016 Holiday Shopping Predictions: Europe And Asia-Pacific
2016 Holiday Shopping Predictions: Europe And Asia-Pacific2016 Holiday Shopping Predictions: Europe And Asia-Pacific
2016 Holiday Shopping Predictions: Europe And Asia-Pacific
 
ADI: 2016 Holiday Shopping Predictions
ADI: 2016 Holiday Shopping PredictionsADI: 2016 Holiday Shopping Predictions
ADI: 2016 Holiday Shopping Predictions
 
ADI Economic Indicator Report
ADI Economic Indicator ReportADI Economic Indicator Report
ADI Economic Indicator Report
 
ADI 2016 Japan & Asia-Pacific Best of the Best
ADI 2016 Japan & Asia-Pacific Best of the BestADI 2016 Japan & Asia-Pacific Best of the Best
ADI 2016 Japan & Asia-Pacific Best of the Best
 
Adobe Digital Index UEFA Euro 2016 Report
Adobe Digital Index UEFA Euro 2016 ReportAdobe Digital Index UEFA Euro 2016 Report
Adobe Digital Index UEFA Euro 2016 Report
 
ADI's State Of Digital Advertising: Asia-Pacific
ADI's State Of Digital Advertising: Asia-PacificADI's State Of Digital Advertising: Asia-Pacific
ADI's State Of Digital Advertising: Asia-Pacific
 
Adobe Digital Economy Project -- November 2017
Adobe Digital Economy Project -- November 2017Adobe Digital Economy Project -- November 2017
Adobe Digital Economy Project -- November 2017
 
ADI Retail Industry Report -- Q2 2017
ADI Retail Industry Report -- Q2 2017ADI Retail Industry Report -- Q2 2017
ADI Retail Industry Report -- Q2 2017
 

Viewers also liked

Adobe Q2 2016 TV Everywhere Report
Adobe Q2 2016 TV Everywhere ReportAdobe Q2 2016 TV Everywhere Report
Adobe Q2 2016 TV Everywhere Report
Adobe
 
ADI Q4 2015 Digital Video Benchmark
ADI Q4 2015 Digital Video BenchmarkADI Q4 2015 Digital Video Benchmark
ADI Q4 2015 Digital Video Benchmark
Adobe
 
Brand Experience
Brand ExperienceBrand Experience
Brand Experience
Thomas Marzano
 
10 Tips For Making Ideas Happen
10 Tips For Making Ideas Happen10 Tips For Making Ideas Happen
10 Tips For Making Ideas Happen
Adobe
 
ADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
ADI: Super Bowl 50 Will Be Tipping Point For Ad IndustryADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
ADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
Adobe
 
ADI 2015 Holiday Shopping Report
ADI 2015 Holiday Shopping ReportADI 2015 Holiday Shopping Report
ADI 2015 Holiday Shopping Report
Adobe
 
Back To The Future Meets Today
Back To The Future Meets TodayBack To The Future Meets Today
Back To The Future Meets Today
Adobe
 
ADI: Disney Taps Into The Force For ‘Star Wars’ Marketing
ADI: Disney Taps Into The Force For ‘Star Wars’ MarketingADI: Disney Taps Into The Force For ‘Star Wars’ Marketing
ADI: Disney Taps Into The Force For ‘Star Wars’ Marketing
Adobe
 
Adobe Digital Index: Europe's Best Of The Best
Adobe Digital Index: Europe's Best Of The BestAdobe Digital Index: Europe's Best Of The Best
Adobe Digital Index: Europe's Best Of The Best
Adobe
 
Social Intelligence Report | Q1 2014
Social Intelligence Report | Q1 2014Social Intelligence Report | Q1 2014
Social Intelligence Report | Q1 2014
Adobe
 
Adobe's 2015 Ad Blocking Report
Adobe's 2015 Ad Blocking ReportAdobe's 2015 Ad Blocking Report
Adobe's 2015 Ad Blocking Report
Adobe Experience Cloud
 
How Accurate Was 'Back To The Future II’ From A Technology Standpoint?
How Accurate Was 'Back To The Future II’ From A Technology Standpoint?How Accurate Was 'Back To The Future II’ From A Technology Standpoint?
How Accurate Was 'Back To The Future II’ From A Technology Standpoint?
Adobe
 
The Connected Marketer Summit Dr. Carl Marci - Nielsen Consumer Neuroscienc...
The Connected Marketer Summit   Dr. Carl Marci - Nielsen Consumer Neuroscienc...The Connected Marketer Summit   Dr. Carl Marci - Nielsen Consumer Neuroscienc...
The Connected Marketer Summit Dr. Carl Marci - Nielsen Consumer Neuroscienc...
FortuneCMO, LLC
 
U.S. Gaming Trends Report
U.S. Gaming Trends ReportU.S. Gaming Trends Report
U.S. Gaming Trends Report
Adobe
 
Infographic: ADI's Guide To Summer Vacation 2016
Infographic: ADI's Guide To Summer Vacation 2016Infographic: ADI's Guide To Summer Vacation 2016
Infographic: ADI's Guide To Summer Vacation 2016
Adobe
 
State of the Consumer Banking Experience
State of the Consumer Banking ExperienceState of the Consumer Banking Experience
State of the Consumer Banking Experience
Invoca
 
Adobe Digital Insights Big Game 2017 Analysis
Adobe Digital Insights Big Game 2017 AnalysisAdobe Digital Insights Big Game 2017 Analysis
Adobe Digital Insights Big Game 2017 Analysis
Adobe
 
2017: The Year Marketers Must Rethink ...
2017: The Year Marketers Must Rethink ...2017: The Year Marketers Must Rethink ...
2017: The Year Marketers Must Rethink ...
Adobe
 

Viewers also liked (18)

Adobe Q2 2016 TV Everywhere Report
Adobe Q2 2016 TV Everywhere ReportAdobe Q2 2016 TV Everywhere Report
Adobe Q2 2016 TV Everywhere Report
 
ADI Q4 2015 Digital Video Benchmark
ADI Q4 2015 Digital Video BenchmarkADI Q4 2015 Digital Video Benchmark
ADI Q4 2015 Digital Video Benchmark
 
Brand Experience
Brand ExperienceBrand Experience
Brand Experience
 
10 Tips For Making Ideas Happen
10 Tips For Making Ideas Happen10 Tips For Making Ideas Happen
10 Tips For Making Ideas Happen
 
ADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
ADI: Super Bowl 50 Will Be Tipping Point For Ad IndustryADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
ADI: Super Bowl 50 Will Be Tipping Point For Ad Industry
 
ADI 2015 Holiday Shopping Report
ADI 2015 Holiday Shopping ReportADI 2015 Holiday Shopping Report
ADI 2015 Holiday Shopping Report
 
Back To The Future Meets Today
Back To The Future Meets TodayBack To The Future Meets Today
Back To The Future Meets Today
 
ADI: Disney Taps Into The Force For ‘Star Wars’ Marketing
ADI: Disney Taps Into The Force For ‘Star Wars’ MarketingADI: Disney Taps Into The Force For ‘Star Wars’ Marketing
ADI: Disney Taps Into The Force For ‘Star Wars’ Marketing
 
Adobe Digital Index: Europe's Best Of The Best
Adobe Digital Index: Europe's Best Of The BestAdobe Digital Index: Europe's Best Of The Best
Adobe Digital Index: Europe's Best Of The Best
 
Social Intelligence Report | Q1 2014
Social Intelligence Report | Q1 2014Social Intelligence Report | Q1 2014
Social Intelligence Report | Q1 2014
 
Adobe's 2015 Ad Blocking Report
Adobe's 2015 Ad Blocking ReportAdobe's 2015 Ad Blocking Report
Adobe's 2015 Ad Blocking Report
 
How Accurate Was 'Back To The Future II’ From A Technology Standpoint?
How Accurate Was 'Back To The Future II’ From A Technology Standpoint?How Accurate Was 'Back To The Future II’ From A Technology Standpoint?
How Accurate Was 'Back To The Future II’ From A Technology Standpoint?
 
The Connected Marketer Summit Dr. Carl Marci - Nielsen Consumer Neuroscienc...
The Connected Marketer Summit   Dr. Carl Marci - Nielsen Consumer Neuroscienc...The Connected Marketer Summit   Dr. Carl Marci - Nielsen Consumer Neuroscienc...
The Connected Marketer Summit Dr. Carl Marci - Nielsen Consumer Neuroscienc...
 
U.S. Gaming Trends Report
U.S. Gaming Trends ReportU.S. Gaming Trends Report
U.S. Gaming Trends Report
 
Infographic: ADI's Guide To Summer Vacation 2016
Infographic: ADI's Guide To Summer Vacation 2016Infographic: ADI's Guide To Summer Vacation 2016
Infographic: ADI's Guide To Summer Vacation 2016
 
State of the Consumer Banking Experience
State of the Consumer Banking ExperienceState of the Consumer Banking Experience
State of the Consumer Banking Experience
 
Adobe Digital Insights Big Game 2017 Analysis
Adobe Digital Insights Big Game 2017 AnalysisAdobe Digital Insights Big Game 2017 Analysis
Adobe Digital Insights Big Game 2017 Analysis
 
2017: The Year Marketers Must Rethink ...
2017: The Year Marketers Must Rethink ...2017: The Year Marketers Must Rethink ...
2017: The Year Marketers Must Rethink ...
 

Similar to ADI U.S. Education Benchmark Report

2013 India Digital Future in Focus
2013 India Digital Future in Focus2013 India Digital Future in Focus
2013 India Digital Future in Focus
Vikrant Mudaliar
 
India digital-future-in-focus-2013
India digital-future-in-focus-2013India digital-future-in-focus-2013
India digital-future-in-focus-2013
Supa Buoy
 
India Digital Future in Focus 2013 by comScore
India Digital Future in Focus 2013 by comScoreIndia Digital Future in Focus 2013 by comScore
India Digital Future in Focus 2013 by comScore
PracticeNext
 
Key Insights and Digital Trends Shaping the Indian Online Space
Key Insights and Digital Trends Shaping the Indian Online Space Key Insights and Digital Trends Shaping the Indian Online Space
Key Insights and Digital Trends Shaping the Indian Online Space
Dr Neelesh Bhandari
 
2013 Mobile Consumer Survey Results
2013 Mobile Consumer Survey Results2013 Mobile Consumer Survey Results
2013 Mobile Consumer Survey Results
MARC USA
 
Digital trends-report 2015-deck_final
Digital trends-report  2015-deck_finalDigital trends-report  2015-deck_final
Digital trends-report 2015-deck_final
Adobe
 
Digital in 2016 Executive Summary
Digital in 2016 Executive SummaryDigital in 2016 Executive Summary
Digital in 2016 Executive Summary
We Are Social Singapore
 
Digital in 2016 Executive Summary
Digital in 2016 Executive SummaryDigital in 2016 Executive Summary
Digital in 2016 Executive Summary
B Olivia Le
 
GWI Social Q3 2014
GWI Social Q3 2014GWI Social Q3 2014
GWI Social Q3 2014
Webrazzi
 
Chicago AMA l Mobile Social Presentation
Chicago AMA l Mobile Social PresentationChicago AMA l Mobile Social Presentation
Chicago AMA l Mobile Social Presentation
Chicago AMA
 
Social Summary Q2 2014 / Global Web Index
Social Summary Q2 2014 / Global Web IndexSocial Summary Q2 2014 / Global Web Index
Social Summary Q2 2014 / Global Web Index
Allan V. Braverman
 
How to Build an Educational App?
How to Build an Educational App?How to Build an Educational App?
How to Build an Educational App?
Capital Numbers
 
The use of smart phones in modern daily
The use of smart phones in modern dailyThe use of smart phones in modern daily
The use of smart phones in modern daily
Jimmy Lo
 
The Snapshot of Digital India - November 2019
The Snapshot of Digital India - November 2019The Snapshot of Digital India - November 2019
The Snapshot of Digital India - November 2019
Ethinos Digital Marketing
 
Sip tel innovation report 3
Sip tel innovation report 3Sip tel innovation report 3
Sip tel innovation report 3
Tony Toole
 
Us mobile app report
Us mobile app reportUs mobile app report
Us mobile app report
Rick VARGAS
 
Webeesocial - The Indian digital landscape 2016
Webeesocial - The Indian digital landscape 2016Webeesocial - The Indian digital landscape 2016
Webeesocial - The Indian digital landscape 2016
Shubhendu Jha
 
GoAulas_pitch deck_English
GoAulas_pitch deck_EnglishGoAulas_pitch deck_English
GoAulas_pitch deck_English
Go Aulas
 
Impact of COVID-19: Tune In To Student Sentiments
Impact of COVID-19: Tune In To Student SentimentsImpact of COVID-19: Tune In To Student Sentiments
Impact of COVID-19: Tune In To Student Sentiments
accenture
 
Enterprise Educational Mobile App - How it Benefits the Education Sector?
Enterprise Educational Mobile App - How it Benefits the Education Sector? Enterprise Educational Mobile App - How it Benefits the Education Sector?
Enterprise Educational Mobile App - How it Benefits the Education Sector?
Alex Sam
 

Similar to ADI U.S. Education Benchmark Report (20)

2013 India Digital Future in Focus
2013 India Digital Future in Focus2013 India Digital Future in Focus
2013 India Digital Future in Focus
 
India digital-future-in-focus-2013
India digital-future-in-focus-2013India digital-future-in-focus-2013
India digital-future-in-focus-2013
 
India Digital Future in Focus 2013 by comScore
India Digital Future in Focus 2013 by comScoreIndia Digital Future in Focus 2013 by comScore
India Digital Future in Focus 2013 by comScore
 
Key Insights and Digital Trends Shaping the Indian Online Space
Key Insights and Digital Trends Shaping the Indian Online Space Key Insights and Digital Trends Shaping the Indian Online Space
Key Insights and Digital Trends Shaping the Indian Online Space
 
2013 Mobile Consumer Survey Results
2013 Mobile Consumer Survey Results2013 Mobile Consumer Survey Results
2013 Mobile Consumer Survey Results
 
Digital trends-report 2015-deck_final
Digital trends-report  2015-deck_finalDigital trends-report  2015-deck_final
Digital trends-report 2015-deck_final
 
Digital in 2016 Executive Summary
Digital in 2016 Executive SummaryDigital in 2016 Executive Summary
Digital in 2016 Executive Summary
 
Digital in 2016 Executive Summary
Digital in 2016 Executive SummaryDigital in 2016 Executive Summary
Digital in 2016 Executive Summary
 
GWI Social Q3 2014
GWI Social Q3 2014GWI Social Q3 2014
GWI Social Q3 2014
 
Chicago AMA l Mobile Social Presentation
Chicago AMA l Mobile Social PresentationChicago AMA l Mobile Social Presentation
Chicago AMA l Mobile Social Presentation
 
Social Summary Q2 2014 / Global Web Index
Social Summary Q2 2014 / Global Web IndexSocial Summary Q2 2014 / Global Web Index
Social Summary Q2 2014 / Global Web Index
 
How to Build an Educational App?
How to Build an Educational App?How to Build an Educational App?
How to Build an Educational App?
 
The use of smart phones in modern daily
The use of smart phones in modern dailyThe use of smart phones in modern daily
The use of smart phones in modern daily
 
The Snapshot of Digital India - November 2019
The Snapshot of Digital India - November 2019The Snapshot of Digital India - November 2019
The Snapshot of Digital India - November 2019
 
Sip tel innovation report 3
Sip tel innovation report 3Sip tel innovation report 3
Sip tel innovation report 3
 
Us mobile app report
Us mobile app reportUs mobile app report
Us mobile app report
 
Webeesocial - The Indian digital landscape 2016
Webeesocial - The Indian digital landscape 2016Webeesocial - The Indian digital landscape 2016
Webeesocial - The Indian digital landscape 2016
 
GoAulas_pitch deck_English
GoAulas_pitch deck_EnglishGoAulas_pitch deck_English
GoAulas_pitch deck_English
 
Impact of COVID-19: Tune In To Student Sentiments
Impact of COVID-19: Tune In To Student SentimentsImpact of COVID-19: Tune In To Student Sentiments
Impact of COVID-19: Tune In To Student Sentiments
 
Enterprise Educational Mobile App - How it Benefits the Education Sector?
Enterprise Educational Mobile App - How it Benefits the Education Sector? Enterprise Educational Mobile App - How it Benefits the Education Sector?
Enterprise Educational Mobile App - How it Benefits the Education Sector?
 

More from Adobe

Where I'm From | Adobe Diverse Voices
Where I'm From | Adobe Diverse VoicesWhere I'm From | Adobe Diverse Voices
Where I'm From | Adobe Diverse Voices
Adobe
 
Adobe Life Reflections
Adobe Life ReflectionsAdobe Life Reflections
Adobe Life Reflections
Adobe
 
2021 Sundance Ignite x Adobe Fellows
2021 Sundance Ignite x Adobe Fellows2021 Sundance Ignite x Adobe Fellows
2021 Sundance Ignite x Adobe Fellows
Adobe
 
Adobe Holiday Shopping Recap 2020
Adobe Holiday Shopping Recap 2020Adobe Holiday Shopping Recap 2020
Adobe Holiday Shopping Recap 2020
Adobe
 
The Inaugural Cohort of Women at Sundance | Adobe Fellowship
The Inaugural Cohort of Women at Sundance | Adobe Fellowship The Inaugural Cohort of Women at Sundance | Adobe Fellowship
The Inaugural Cohort of Women at Sundance | Adobe Fellowship
Adobe
 
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
Adobe
 
Introducing the 2020 Sundance Ignite x Adobe Fellows
Introducing the 2020 Sundance Ignite x Adobe FellowsIntroducing the 2020 Sundance Ignite x Adobe Fellows
Introducing the 2020 Sundance Ignite x Adobe Fellows
Adobe
 
Adobe Personalization 2020 Survey​ of Consumers and Marketers
Adobe Personalization 2020 Survey​ of Consumers and MarketersAdobe Personalization 2020 Survey​ of Consumers and Marketers
Adobe Personalization 2020 Survey​ of Consumers and Marketers
Adobe
 
The Obstacles and Opportunities of Digital Transformation
The Obstacles and Opportunities of Digital TransformationThe Obstacles and Opportunities of Digital Transformation
The Obstacles and Opportunities of Digital Transformation
Adobe
 
Sundance Ignite Fellows
Sundance Ignite FellowsSundance Ignite Fellows
Sundance Ignite Fellows
Adobe
 
The Total Economic Impact of Adobe Document Cloud
The Total Economic Impact of Adobe Document CloudThe Total Economic Impact of Adobe Document Cloud
The Total Economic Impact of Adobe Document Cloud
Adobe
 
Adobe Digital Insights Holiday Recap 2019
Adobe Digital Insights Holiday Recap 2019Adobe Digital Insights Holiday Recap 2019
Adobe Digital Insights Holiday Recap 2019
Adobe
 
ADI Consumer Electronics Report 2020
ADI Consumer Electronics Report 2020ADI Consumer Electronics Report 2020
ADI Consumer Electronics Report 2020
Adobe
 
Five Ways to Accelerate the Sales Cycle and Close Deals Faster
Five Ways to Accelerate the Sales Cycle and Close Deals FasterFive Ways to Accelerate the Sales Cycle and Close Deals Faster
Five Ways to Accelerate the Sales Cycle and Close Deals Faster
Adobe
 
No Happy Holidays for Seasonal Employees
 No Happy Holidays for Seasonal Employees No Happy Holidays for Seasonal Employees
No Happy Holidays for Seasonal Employees
Adobe
 
Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019
Adobe
 
Adobe 2019 Holiday Shopping Predictions
Adobe 2019 Holiday Shopping PredictionsAdobe 2019 Holiday Shopping Predictions
Adobe 2019 Holiday Shopping Predictions
Adobe
 
ADI -- Digital Divide 2019
ADI -- Digital Divide 2019ADI -- Digital Divide 2019
ADI -- Digital Divide 2019
Adobe
 
AdobeStudy: Consumer Banking Insights
AdobeStudy: Consumer Banking InsightsAdobeStudy: Consumer Banking Insights
AdobeStudy: Consumer Banking Insights
Adobe
 
Adobe Digital Insights -- Connected Car 2019
Adobe Digital Insights -- Connected Car 2019Adobe Digital Insights -- Connected Car 2019
Adobe Digital Insights -- Connected Car 2019
Adobe
 

More from Adobe (20)

Where I'm From | Adobe Diverse Voices
Where I'm From | Adobe Diverse VoicesWhere I'm From | Adobe Diverse Voices
Where I'm From | Adobe Diverse Voices
 
Adobe Life Reflections
Adobe Life ReflectionsAdobe Life Reflections
Adobe Life Reflections
 
2021 Sundance Ignite x Adobe Fellows
2021 Sundance Ignite x Adobe Fellows2021 Sundance Ignite x Adobe Fellows
2021 Sundance Ignite x Adobe Fellows
 
Adobe Holiday Shopping Recap 2020
Adobe Holiday Shopping Recap 2020Adobe Holiday Shopping Recap 2020
Adobe Holiday Shopping Recap 2020
 
The Inaugural Cohort of Women at Sundance | Adobe Fellowship
The Inaugural Cohort of Women at Sundance | Adobe Fellowship The Inaugural Cohort of Women at Sundance | Adobe Fellowship
The Inaugural Cohort of Women at Sundance | Adobe Fellowship
 
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH Stigma
 
Introducing the 2020 Sundance Ignite x Adobe Fellows
Introducing the 2020 Sundance Ignite x Adobe FellowsIntroducing the 2020 Sundance Ignite x Adobe Fellows
Introducing the 2020 Sundance Ignite x Adobe Fellows
 
Adobe Personalization 2020 Survey​ of Consumers and Marketers
Adobe Personalization 2020 Survey​ of Consumers and MarketersAdobe Personalization 2020 Survey​ of Consumers and Marketers
Adobe Personalization 2020 Survey​ of Consumers and Marketers
 
The Obstacles and Opportunities of Digital Transformation
The Obstacles and Opportunities of Digital TransformationThe Obstacles and Opportunities of Digital Transformation
The Obstacles and Opportunities of Digital Transformation
 
Sundance Ignite Fellows
Sundance Ignite FellowsSundance Ignite Fellows
Sundance Ignite Fellows
 
The Total Economic Impact of Adobe Document Cloud
The Total Economic Impact of Adobe Document CloudThe Total Economic Impact of Adobe Document Cloud
The Total Economic Impact of Adobe Document Cloud
 
Adobe Digital Insights Holiday Recap 2019
Adobe Digital Insights Holiday Recap 2019Adobe Digital Insights Holiday Recap 2019
Adobe Digital Insights Holiday Recap 2019
 
ADI Consumer Electronics Report 2020
ADI Consumer Electronics Report 2020ADI Consumer Electronics Report 2020
ADI Consumer Electronics Report 2020
 
Five Ways to Accelerate the Sales Cycle and Close Deals Faster
Five Ways to Accelerate the Sales Cycle and Close Deals FasterFive Ways to Accelerate the Sales Cycle and Close Deals Faster
Five Ways to Accelerate the Sales Cycle and Close Deals Faster
 
No Happy Holidays for Seasonal Employees
 No Happy Holidays for Seasonal Employees No Happy Holidays for Seasonal Employees
No Happy Holidays for Seasonal Employees
 
Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019Adobe Holiday Retailer Survey 2019
Adobe Holiday Retailer Survey 2019
 
Adobe 2019 Holiday Shopping Predictions
Adobe 2019 Holiday Shopping PredictionsAdobe 2019 Holiday Shopping Predictions
Adobe 2019 Holiday Shopping Predictions
 
ADI -- Digital Divide 2019
ADI -- Digital Divide 2019ADI -- Digital Divide 2019
ADI -- Digital Divide 2019
 
AdobeStudy: Consumer Banking Insights
AdobeStudy: Consumer Banking InsightsAdobeStudy: Consumer Banking Insights
AdobeStudy: Consumer Banking Insights
 
Adobe Digital Insights -- Connected Car 2019
Adobe Digital Insights -- Connected Car 2019Adobe Digital Insights -- Connected Car 2019
Adobe Digital Insights -- Connected Car 2019
 

Recently uploaded

BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
Nguyen Thanh Tu Collection
 
View Inheritance in Odoo 17 - Odoo 17 Slides
View Inheritance in Odoo 17 - Odoo 17  SlidesView Inheritance in Odoo 17 - Odoo 17  Slides
View Inheritance in Odoo 17 - Odoo 17 Slides
Celine George
 
RDBMS Lecture Notes Unit4 chapter12 VIEW
RDBMS Lecture Notes Unit4 chapter12 VIEWRDBMS Lecture Notes Unit4 chapter12 VIEW
RDBMS Lecture Notes Unit4 chapter12 VIEW
Murugan Solaiyappan
 
CTD Punjab Police Past Papers MCQs PPSC PDF
CTD Punjab Police Past Papers MCQs PPSC PDFCTD Punjab Police Past Papers MCQs PPSC PDF
CTD Punjab Police Past Papers MCQs PPSC PDF
hammadmughal76316
 
The Cruelty of Animal Testing in the Industry.pdf
The Cruelty of Animal Testing in the Industry.pdfThe Cruelty of Animal Testing in the Industry.pdf
The Cruelty of Animal Testing in the Industry.pdf
luzmilaglez334
 
Parent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docxParent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docx
AntonioJarligoCompra
 
How To Create a Transient Model in Odoo 17
How To Create a Transient Model in Odoo 17How To Create a Transient Model in Odoo 17
How To Create a Transient Model in Odoo 17
Celine George
 
modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025
NurFitriah45
 
Mail Server Configuration Using App passwords in Odoo 17
Mail Server Configuration Using App passwords in Odoo 17Mail Server Configuration Using App passwords in Odoo 17
Mail Server Configuration Using App passwords in Odoo 17
Celine George
 
How to Create & Publish a Blog in Odoo 17 Website
How to Create & Publish a Blog in Odoo 17 WebsiteHow to Create & Publish a Blog in Odoo 17 Website
How to Create & Publish a Blog in Odoo 17 Website
Celine George
 
JavaScript Interview Questions PDF By ScholarHat
JavaScript Interview  Questions PDF By ScholarHatJavaScript Interview  Questions PDF By ScholarHat
JavaScript Interview Questions PDF By ScholarHat
Scholarhat
 
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ..."DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
thanhluan21
 
Kesadaran_Berbangsa_dan_Bernegara_Nasion.pptx
Kesadaran_Berbangsa_dan_Bernegara_Nasion.pptxKesadaran_Berbangsa_dan_Bernegara_Nasion.pptx
Kesadaran_Berbangsa_dan_Bernegara_Nasion.pptx
artenzmartenkai
 
A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...
Association for Project Management
 
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...
Murugan Solaiyappan
 
Introduction to Banking System in India.ppt
Introduction to Banking System in India.pptIntroduction to Banking System in India.ppt
Introduction to Banking System in India.ppt
Dr. S. Bulomine Regi
 
Power of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
Power of Ignored Skills: Change the Way You Think and Decide by Manoj TripathiPower of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
Power of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
Pankaj523992
 
C Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdfC Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdf
Scholarhat
 
SEQUNCES Lecture_Notes_Unit4_chapter11_sequence
SEQUNCES  Lecture_Notes_Unit4_chapter11_sequenceSEQUNCES  Lecture_Notes_Unit4_chapter11_sequence
SEQUNCES Lecture_Notes_Unit4_chapter11_sequence
Murugan Solaiyappan
 
modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254
NurFitriah45
 

Recently uploaded (20)

BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
BÀI TẬP BỔ TRỢ 4 KỸ NĂNG TIẾNG ANH LỚP 12 - GLOBAL SUCCESS - FORM MỚI 2025 - ...
 
View Inheritance in Odoo 17 - Odoo 17 Slides
View Inheritance in Odoo 17 - Odoo 17  SlidesView Inheritance in Odoo 17 - Odoo 17  Slides
View Inheritance in Odoo 17 - Odoo 17 Slides
 
RDBMS Lecture Notes Unit4 chapter12 VIEW
RDBMS Lecture Notes Unit4 chapter12 VIEWRDBMS Lecture Notes Unit4 chapter12 VIEW
RDBMS Lecture Notes Unit4 chapter12 VIEW
 
CTD Punjab Police Past Papers MCQs PPSC PDF
CTD Punjab Police Past Papers MCQs PPSC PDFCTD Punjab Police Past Papers MCQs PPSC PDF
CTD Punjab Police Past Papers MCQs PPSC PDF
 
The Cruelty of Animal Testing in the Industry.pdf
The Cruelty of Animal Testing in the Industry.pdfThe Cruelty of Animal Testing in the Industry.pdf
The Cruelty of Animal Testing in the Industry.pdf
 
Parent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docxParent PD Design for Professional Development .docx
Parent PD Design for Professional Development .docx
 
How To Create a Transient Model in Odoo 17
How To Create a Transient Model in Odoo 17How To Create a Transient Model in Odoo 17
How To Create a Transient Model in Odoo 17
 
modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025modul ajar kelas x bahasa inggris 2024-2025
modul ajar kelas x bahasa inggris 2024-2025
 
Mail Server Configuration Using App passwords in Odoo 17
Mail Server Configuration Using App passwords in Odoo 17Mail Server Configuration Using App passwords in Odoo 17
Mail Server Configuration Using App passwords in Odoo 17
 
How to Create & Publish a Blog in Odoo 17 Website
How to Create & Publish a Blog in Odoo 17 WebsiteHow to Create & Publish a Blog in Odoo 17 Website
How to Create & Publish a Blog in Odoo 17 Website
 
JavaScript Interview Questions PDF By ScholarHat
JavaScript Interview  Questions PDF By ScholarHatJavaScript Interview  Questions PDF By ScholarHat
JavaScript Interview Questions PDF By ScholarHat
 
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ..."DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
"DANH SÁCH THÍ SINH XÉT TUYỂN SỚM ĐỦ ĐIỀU KIỆN TRÚNG TUYỂN ĐẠI HỌC CHÍNH QUY ...
 
Kesadaran_Berbangsa_dan_Bernegara_Nasion.pptx
Kesadaran_Berbangsa_dan_Bernegara_Nasion.pptxKesadaran_Berbangsa_dan_Bernegara_Nasion.pptx
Kesadaran_Berbangsa_dan_Bernegara_Nasion.pptx
 
A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...A beginner’s guide to project reviews - everything you wanted to know but wer...
A beginner’s guide to project reviews - everything you wanted to know but wer...
 
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...
Lecture_Notes_Unit4_Chapter_8_9_10_RDBMS for the students affiliated by alaga...
 
Introduction to Banking System in India.ppt
Introduction to Banking System in India.pptIntroduction to Banking System in India.ppt
Introduction to Banking System in India.ppt
 
Power of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
Power of Ignored Skills: Change the Way You Think and Decide by Manoj TripathiPower of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
Power of Ignored Skills: Change the Way You Think and Decide by Manoj Tripathi
 
C Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdfC Interview Questions PDF By Scholarhat.pdf
C Interview Questions PDF By Scholarhat.pdf
 
SEQUNCES Lecture_Notes_Unit4_chapter11_sequence
SEQUNCES  Lecture_Notes_Unit4_chapter11_sequenceSEQUNCES  Lecture_Notes_Unit4_chapter11_sequence
SEQUNCES Lecture_Notes_Unit4_chapter11_sequence
 
modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254modul ajar kelas x bahasa inggris 24/254
modul ajar kelas x bahasa inggris 24/254
 

ADI U.S. Education Benchmark Report

  • 1. © 2016 Adobe Systems Incorporated. All Rights Reserved. U.S. Education Benchmark Report Adobe Digital Insights
  • 2. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Acrobat Methodology Analysis based on aggregated and anonymous data from the Adobe Marketing Cloud  2.5 billion visits from 110+ U.S. companies and institutions from January 2013 through June 2016  Segments reported include:  K-12: Primary and secondary fee-based college preparatory schools  Post-secondary: Career, community, baccalaureate and post-graduate institutions  Product questionnaire of 1.8 million registered users of Adobe Acrobat relating to area of study and anticipated graduation year between 2013 and 2021  12+ million Twitter mentions from May 2015 through July 2016 Adobe Analytics Adobe Social
  • 3. © 2016 Adobe Systems Incorporated. All Rights Reserved. Key Insights 1. Interest in education is year-round 2. Education lags in the mobile space and the pace isn’t picking up 3. Computers and kids’ clothes drive back -to-school retail 4. Digital tool usage is increasing in non-technical fields
  • 4. © 2016 Adobe Systems Incorporated. All Rights Reserved. 1 / Interest in Education Is Year-Round Online & part-time options make post-secondary education a year-round activity:  38% of college students attend part -time (Source: NCES) 4 Masters degrees have increased 34% (Source: NCES 2004-2014)  Most awarded is Business  Women make up 58% of graduate programs (NCES)
  • 5. © 2016 Adobe Systems Incorporated. All Rights Reserved. Unemployment Rates Affecting Digitization Progress 5 Public-Private schools: Visits up 3% (since 2013)  Online offerings are improved For-Profit schools: Visits down 1% (since 2013)  Dipped in 2015: Gainful employment rulings were announced Education websites aren’t growing:  K-12: Site visits down 8% YoY in Q2  Post-secondary: Down 1% YoY in Q2  Decreased unemployment means little incentive to return to school
  • 6. © 2016 Adobe Systems Incorporated. All Rights Reserved. 2 / Education Lags Behind in the Shift to Mobile Desktop share has only decreased 3% YoY  Other industries moving at similar or faster rates (e.g. travel: -5% & shopping: -3%)  Smartphone usage spikes: beginning & end of the school year and post-holidays 6
  • 7. © 2016 Adobe Systems Incorporated. All Rights Reserved. 3 / Back-to-School Retail Drivers Electronics:  Spending shifts toward computers and printers and away from tablets 7 Clothing:  Budgets shift from Women’s to Kid’s
  • 8. © 2016 Adobe Systems Incorporated. All Rights Reserved. Most Engaged in Social Conversation 8 Gender: Women with 64% of social commentary“Future CMOs”: Stanford receives the most mentions
  • 9. © 2016 Adobe Systems Incorporated. All Rights Reserved. Most Engaged in Social Conversation 9 State: Washington DC  Followed by Western & Southern states Sentiment: Generally positive  Most Positive: Northeast & Western states
  • 10. © 2016 Adobe Systems Incorporated. All Rights Reserved. Digital Tools Growing in Non-Technical Fields Acrobat is growing among students in non-technical fields:  61% of students graduating 2021 have indicated non-technical majors – an increase of 13% over 2013 (Acrobat Usage Survey) 10 Acrobat Usage Technical Fields Non-Technical Fields 2013 45.4% 54.5% 2021 54.5% 61.4%
  • 11. © 2016 Adobe Systems Incorporated. All Rights Reserved.
  • 12. © 2016 Adobe Systems Incorporated. All Rights Reserved. Social Conversation Around Education Education is a year-round topic with spikes in August and January 12
  • 13. © 2016 Adobe Systems Incorporated. All Rights Reserved. Miscellaneous Appendix Images