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COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POV

UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.

The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).

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COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POV

  1. 1. Covid–19 Media Behaviours Report 15 Oct 2020 Wave 12
  2. 2. We are currently living in truly unprecedented times, in which the lives of people, companies and communities are being totally disrupted. The dramatic change in our daily lives is having a huge impact on our behaviours and media consumption. As old routines are abandoned, new patterns are emerging. How and why are people accessing media? What are the big shifts in time spent? How has the role media plays changed? This report examines the key shifts in behaviour since the emergence of Covid-19. Introduction
  3. 3. • The research was commissioned by Havas Media Group, to understand the impact of COVID-19 across a range of behaviours among UK citizens, with a focus on media consumption. We ran the research to track the impact of the developing situation over time. The research was run on a fortnightly basis for the first 8 waves, switching to a 4 week frequency from wave 9 onwards • This presentation covers key findings and implications from the twelfth wave of results. Fieldwork was carried out over a 48 hour period from 10-12 October. The sample size is 1,432 respondents, nationally representative with quotas set on age, gender and region. The following results are cut by age group; however we are able to analyse the results by gender, region and sector of employment should that be of interest. • In addition to the research, we have undertaken an industry and market analysis alongside further desk research to give greater context and depth to the research results. • If you have any questions about the contents of this report please email: mediastrategyandinsight@havasmg.com CONTEXT A bit about this report Wave 9: 20-21 July Wave 10: 16-18 Aug Wave 11: 13-15 Sept Wave 12: 10-12 Oct _3 Fieldwork dates Wave 1: 17-18 March Wave 2: 30-31 March Wave 3: 13-14 April Wave 4: 27-28 April Wave 5: 11-12 May Wave 6: 25-26 May Wave 7: 08-09 June Wave 8: 22-23 June 2-weekly: 4-weekly:
  4. 4. • Wave 12 fieldwork largely took place before the government update on Mon 12th Oct announcing the 3- tiered system of restrictions. With this in mind, we see little change in mental wellbeing this wave. Feelings of anxiety remain prevalent, notably for 25-34s, but many also feel well informed, particularly age 65+. • Even with Government guidelines limiting social gatherings, those taking part in social distancing has seen a significant decrease. • Avoidance of international travel has significantly dropped this wave. In line with this, interest in travel content is up for 18-24s who could be risking having to quarantine to take advantage of good deals & discounts. • Avoidance of sports events also drops slightly this wave, as people also consume more sport content. However, with the new curfew in place, people are slightly more inclined to avoid restaurants & bars. • Media consumption remains higher than it was before COVID-19, with video streaming, social media and video on demand benefitting the most, although all three drop in usage this wave – largely due to younger (18-24s) and older (55+) age groups reducing their consumption. • While consumption of some of the top media channels has decreased, this wave people are spending more time with live TV, radio, music streaming, magazines, outdoor and cinema. 25-54s are consuming more media across the board. • There has been a decline in all media needs, possibly because there are now more out of home activities available. However, with anxiety prevalent, older age groups (45+) are seeking more comfort from media. • There has also been a decline in activities undertaken, especially for 18-24s. However, 25-34s seem to be more willing to take up more new hobbies/activities this wave, possibly as one of the age groups most affected by job insecurity as a result of COVID. • Online shopping spend sees a notable drop among 18-24s for many categories, and the same goes for 65+. • In-store spend has risen a little this wave, with 18-24s notably spending more across all categories in physical stores, suggesting they may be switching allegiances back to bricks & mortar retailers. EXECUTIVESUMMARY Executive summary
  5. 5. CONSUMERMINDSET _5 This wave sees little change in the impact of news coverage on mental wellbeing, with feelings of anxiety remaining most prevalent, particularly for 25-34s. Those feeling well informed also remains high, with 65+ being most likely to feel well informed Impact of COVID-19 on mental wellbeing – TOTAL BY AGE, wave 12 only 39% 28% 21% 22% 19% 10% 6% 8% 4% 41% 37% 12% 21% 17% 18% 9% 10% 2% 39% 40% 11% 18% 15% 17% 10% 9% 2% 35% 38% 11% 17% 13% 15% 10% 10% 3% 34% 33% 24% 17% 13% 16% 10% 8% 3% 32% 35% 18% 19% 13% 15% 9% 8% 4% 33% 36% 17% 18% 14% 14% 9% 8% 4% 30% 36% 16% 17% 12% 12% 10% 9% 4% 31% 34% 20% 15% 13% 12% 8% 10% 3% 33% 34% 20% 16% 15% 12% 9% 9% 3% 35% 30% 22% 17% 16% 13% 6% 8% 4% 34% 30% 21% 17% 16% 13% 8% 7% 4% Anxious Well informed Confused Overwhelmed Unsafe Isolated / lonely More connected to my community Reassured Other Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12 Significantly higher/lower than previous wave What impact has news coverage of COVID-19 had on your mental wellbeing? 18-24 25-34 35-44 45-54 55-64 65+ I feel anxious 35% 41% 36% 35% 37% 22% I feel well informed 21% 19% 28% 28% 34% 43% I feel confused 21% 25% 21% 24% 22% 16% I feel overwhelmed 27% 23% 18% 18% 14% 7% I feel unsafe 17% 21% 15% 15% 15% 12% I feel isolated / lonely 15% 19% 15% 11% 13% 5% I feel more connected to my community 11% 9% 7% 7% 6% 7% I feel reassured 6% 6% 7% 7% 4% 9% Other 2% 2% 2% 2% 5% 7%
  6. 6. LIFESTYLE _6 Numbers working from home ‘more often’ have fallen slightly this wave. Even with Government guidelines limiting social gatherings, those taking part in social distancing & seeing less people has seen a significant decrease, with 18-24s and 65+ being least likely to adopt these behaviours Change in working situation – TOTAL Change in working situation, wave 12 – BY AGE Change in personal / social situation – TOTAL Change in personal / social situation, wave 12 – BY AGE 48% 14% 18% 10% 8% 3% 30% 25% 15% 8% 21% 2% 32% 22% 15% 9% 23% 2% 34% 23% 12% 9% 21% 1% 34% 22% 13% 8% 21% 2% 35% 22% 14% 9% 20% 2% 36% 21% 14% 10% 19% 2% 40% 19% 16% 9% 15% 2% 41% 20% 17% 11% 12% 2% 46% 18% 15% 11% 10% 2% 48% 17% 19% 10% 8% 3% 48% 17% 17% 11% 7% 3% There's been no change to my working pattern at all I am working from home all the time I am working from home more often I’m working reduced hours I’ve had to stop working altogether I’m working shifted hours (e.g. to accommodate childcare) Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12 53% 23% 19% 15% 60% 2% 38% 22% 65% 2% 32% 20% 66% 4% 28% 17% 67% 3% 26% 15% 69% 7% 22% 13% 73% 6% 21% 12% 69% 10% 18% 12% 72% 10% 16% 11% 71% 9% 15% 14% 73% 14% 14% 9% 66% 17% 16% 9% I’m taking part in social distancing and seeing less people I've not changed my behaviour at all I’ve chosen to self-isolate I’ve been advised / forced to self- isolate Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12 In light of the recent COVID-19 outbreak, at this point in time, which of the following apply to you? Significantly higher/lower than previous wave 18-24 25-34 35-44 45-54 55-64 65+ There's been no change to my working pattern at all 29% 33% 32% 46% 52% 76% I am working from home all the time 15% 18% 26% 23% 18% 7% I am working from home more often 27% 26% 24% 17% 13% 2% I’m working reduced hours 19% 18% 9% 10% 12% 3% I’ve had to stop working altogether 12% 11% 7% 5% 6% 5% I’m working shifted hours (e.g. to accommodate childcare) 7% 5% 4% 3% 0% 0% 18-24 25-34 35-44 45-54 55-64 65+ I’m taking part in social distancing and seeing less people 63% 68% 66% 69% 68% 63% I've not changed my behaviour at all 10% 16% 18% 16% 20% 20% I’ve chosen to self-isolate 26% 17% 15% 13% 12% 18% I’ve been advised / forced to self-isolate 8% 11% 10% 8% 5% 9%
  7. 7. LIFESTYLE While the battle for WFH audiences is heating up among big tech companies, we start to learn what works and what doesn’t in our virtual workspaces _7 After introducing more changes to its Google Meet platform in order to compete with Zoom, Google is now coming after Microsoft’s Teams with an introduction of Google Workspace (formerly G Suite). The new platform promises the integration all of Google’s productive tools - Gmail, Calendar, Drive, Docs, Sheets, Slides, and Meet. Google Workspace VP explained the reason for this move saying “Work is no longer a physical place that we go to, necessarily” Microsoft announced a slew of new features with a big focus on mental health and wellbeing, with the most interesting being ‘virtual commutes’. While hardly anybody misses commuting, research has shown that the reflection typically done during that time can increase productivity by 12-15%. Therefore in 2021 Microsoft will aim to replicate it in Teams environment – how exactly and whether it will actually work still remains to be seen. While WFH comes with its fair share of benefits, some struggle with it. With many offices closed, people looking for a change of scenery have embraced a concept of ‘pub desks’. The BBC reported that more and more pubs across the UK are exploring the idea of co-working spaces hoping it will help to make up for lost revenues due to lockdown and the introduction of a 10pm closing time. On the other hand, some are questioning whether ‘pub desking’ (?) is a safe way of working.
  8. 8. LIFESTYLE _8 International travel has seen a significant decrease in avoidance this wave, with sports events also seeing a slight fall. 18-24s are least likely to avoid every place/event, with the workplace being the place avoided the least Significantly higher/lower than previous waveWhat types places / events are you planning on avoiding in the coming weeks? Places / events planning to avoid in the coming weeks – TOTAL Places / events planning to avoid in the coming weeks, wave 12– BY AGE 60% 62% 53% 59% 64% 55% 32% 36% 76% 80% 73% 78% 82% 78% 60% 57% 76% 78% 74% 77% 81% 76% 57% 60% 74% 75% 71% 73% 78% 69% 50% 49% 73% 76% 72% 74% 77% 66% 49% 46% 74% 76% 72% 74% 74% 64% 43% 41% 72% 74% 71% 71% 72% 59% 42% 39% 68% 70% 63% 67% 66% 55% 34% 38% 66% 66% 62% 62% 54% 48% 33% 31% 71% 66% 63% 62% 46% 45% 32% 27% 72% 66% 66% 59% 49% 45% 31% 30% 67% 67% 63% 58% 51% 45% 32% 30% International travel Cinemas Sports events Public transport Restaurants, pubs & bars Shopping centres The workplace Shops in general Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12 18-24 25-34 35-44 45-54 55-64 65+ International travel 36% 53% 65% 72% 78% 83% Cinemas 45% 53% 60% 71% 71% 85% Sports events 45% 51% 58% 66% 68% 76% Public transport 29% 52% 59% 62% 63% 69% Restaurants, pubs & bars 32% 40% 50% 53% 61% 58% Shopping centres 27% 41% 43% 44% 52% 54% The workplace 15% 30% 25% 28% 32% 49% Shops in general 25% 27% 29% 33% 31% 31%
  9. 9. LIFESTYLE Even though it’s more likely on the 31st of October kids will be knocking on our door saying ‘track or trace’, brands on both sides of the pond try to find ways to celebrate Halloween in a COVID-secure way _9 In the US, Mars Wrigley launched a month- long virtual Halloween experience called Treat Town which is available via mobile apps and desktop. Adults can give out virtual candy credits while trick-or-treaters can "visit" family and friends to collect the credits redeemable for real-world treats via online and real-world retailers. Kids can also create avatars such as vampires and monsters. While Cineworld announced the temporary closure of its cinemas and Odeon is looking into cutting the opening hours for some of its venues, there are still places to go for those not able to get through October without watching some scary movies. Thorpe Park will host screenings of horror movies at an on-site drive-in cinema. The event is organised by Luna Cinema and coincides with the amusement park’s annual Fright Nights Fearstival. ‘Animal Crossing: New Horizons’ is getting spooky for Halloween. Players of the madly popular Nintendo game will be able to get their virtual hands on new goodies, DIY projects and even pine cones. They also will be able to grow pumpkins, witchy outfits and even body paint and eye contacts in preparation for spooky season.
  10. 10. Media behaviour changes
  11. 11. CHANNELCHANGES _11 Media consumption remains higher than it was before COVID-19, with video streaming, social media and video on demand benefitting the most, although all three channels drop in usage this wave Change in media channel usage, Wave 12 27% 24% 22% 20% 13% 12% 11% 10% 9% 7% 6% 3% 3% 26% 23% 31% 29% 21% 20% 22% 20% 17% 14% 16% 5% 7% 24% 35% 34% 38% 40% 25% 29% 40% 26% 22% 40% 9% 27% 2% 4% 3% 5% 8% 4% 4% 8% 4% 4% 6% 6% 10% 1% 3% 1% 4% 6% 3% 3% 6% 3% 3% 7% 50% 19% 19% 12% 9% 4% 11% 37% 32% 16% 41% 50% 25% 26% 33% Video streaming (e.g. Netflix, Amazon Prime) Visiting Social Media websites Watching video on demand (e.g. iPlayer, Now TV, YouTube) Watching live TV (on TV set or other device) Listening to the Radio Mobile gaming (e.g. Candy Crush, Clash of Clans) Music streaming (e.g. Spotify, Deezer) Reading Newspapers (either physical copy or online) PC & Console gaming. Listening to podcasts Reading Magazines (either physical copy or online) Visiting the Cinema Posters on street or on public transport Never did this Doing a lot less of Doing a bit less of Doing about the same amount Doing a bit more of Doing a lot more of How would you describe your use of the following media channels and platforms, compared to the time before COVID-19? NET doing more of (w11 VS. w10) -4% -3% -3% 2% 4% -1% 2% 0% -2% 0% 2% 3% 2% NET doing less of (w11 VS. w10) 1% 0% 1% 1% 0% -2% -1% 1% 1% 0% 1% -9% -5%
  12. 12. CHANNELCHANGES _12 While consumption of some of the top channels has decreased, this wave people are spending more time with live TV, radio, music streaming, magazines, outdoor and cinema Change in media channel usage, Wave 12 Change Wave 12 vs. Wave 11 NET DOING MORE OF NET DOING LESS OF Video streaming (e.g. Netflix, Amazon Prime) 53% 4% Watching video on demand (e.g. iPlayer, Now TV, YouTube) 53% 4% Watching live TV (on TV set or other device) 48% 9% Visiting Social Media websites 47% 6% Listening to the Radio 34% 15% Music streaming (e.g. Spotify, Deezer) 33% 6% Mobile gaming (e.g. Candy Crush, Clash of Clans) 31% 7% Reading Newspapers (either physical copy or online) 30% 14% PC & Console gaming. 26% 8% Reading Magazines (either physical copy or online) 22% 13% Listening to podcasts 21% 8% Posters on street or on public transport 10% 29% Visiting the Cinema 8% 56% How would you describe your use of the following media channels and platforms, compared to the time before COVID-19? TOTAL CHANGE IN DOING MORE OF TOTAL CHANGE IN DOING LESS OF -4% 1% -3% 1% 2% 1% -3% 0% 4% 0% 2% -1% -1% -2% 0% 1% -2% 1% 2% 1% 0% 0% 2% -5% 3% -9%
  13. 13. CHANNELCHANGES _13 While 18-24s are consuming less of the top media channels this wave, they have upped consumption of audio, print, outdoor and cinema. 25-54s are consuming more media across the board, while 55+ show decreases for many channels Change in media channel usage wave 12, by age Change in use of media (Net doing more Wave 12 vs. Wave 11) How would you describe your use of the following media channels and platforms, compared to the time before COVID-19? NET DOING MORE OF: 18-24 25-34 35-44 45-54 55-64 65+ Visiting Social Media websites 66% 63% 57% 50% 41% 23% Watching video on demand (e.g. iPlayer, Now TV, YouTube) 64% 68% 65% 60% 44% 30% Video streaming (e.g. Netflix, Amazon Prime) 64% 72% 71% 63% 43% 23% Music streaming (e.g. Spotify, Deezer) 57% 49% 45% 30% 23% 11% Mobile gaming (e.g. Candy Crush, Clash of Clans) 47% 47% 39% 35% 26% 9% Watching live TV (on TV set or other device) 46% 52% 56% 52% 45% 40% PC & Console gaming. 41% 45% 37% 22% 16% 7% Listening to the Radio 34% 37% 39% 38% 34% 27% Listening to podcasts 34% 37% 29% 19% 15% 3% Reading Magazines (either physical copy or online) 31% 28% 30% 20% 19% 12% Reading Newspapers (either physical copy or online) 29% 38% 36% 30% 28% 21% Posters on street or on public transport 21% 16% 15% 9% 4% 3% Visiting the Cinema 17% 15% 12% 8% 3% 1% Total 18-24 25-34 35-44 45-54 55-64 65+ -3% -5% 1% -1% 2% -1% 0% -3% -8% 4% 2% 4% -3% -5% -4% -9% 3% 4% 4% -5% -4% 2% 0% 8% 9% -3% 5% 4% -1% -2% 2% 1% 2% 6% -1% 2% -4% 7% 8% 4% -3% 0% -2% -11% 2% 5% -1% 4% -1% 4% 7% 5% 3% 4% 3% 4% 0% 2% 4% 4% 1% 0% -2% 2% 9% 6% 3% 2% -1% 1% 0% 6% 4% -2% 2% -5% -2% 2% 8% 3% 6% 1% -1% 2% 3% 9% 5% 5% 4% 1% -1%
  14. 14. SOCIALMEDIA Facebook & WhatsApp continue to show the biggest increase in usage vs. pre-COVID, however both decline further this wave. Twitch and LinkedIn show the biggest increase in use, driven by 18-24s and 25-34s respectively _14 Change in use of Social Media Platforms, Wave 12 Change in use of Social Media Platforms (Net using more Wave 12 Vs. Wave 11) 22% 18% 13% 10% 8% 7% 5% 4% 21% 24% 14% 13% 10% 8% 9% 6% 31% 27% 24% 24% 11% 17% 19% 12% 5% 4% 4% 4% 3% 4% 5% 2% 4% 2% 2% 4% 2% 3% 5% 2% 18% 25% 43% 46% 66% 61% 57% 74% Facebook WhatsApp Instagram Twitter TikTok Snapchat LinkedIn Twitch Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more How would you describe your use of the following social media platforms, compared to the time before COVID-19? Total 18-24 25-34 35-44 45-54 55-64 65+ Twitch 2% 8% 2% 4% 4% 3% 0% LinkedIn 2% 3% 7% 3% 1% 2% 1% Twitter 1% 1% 5% 0% 6% 3% 3% TikTok 1% 4% -1% 8% 4% 2% 0% Snapchat 0% -4% -2% 5% 4% 3% 0% Facebook -1% 4% 7% -2% 7% -6% -2% Instagram -1% -5% 4% -1% 4% 8% 0% WhatsApp -2% -3% 4% -4% 2% -1% -2%
  15. 15. AUDIOPLATFORMS Most audio channels see a rise in usage this wave, especially among 18-44s. Although use of Spotify has increased the most since before COVID-19, it is the only channel to drop slightly in usage this wave _15 Change in use of Audio Channels, Wave 12 Change in use of Audio Channels (Net using more Wave 12 Vs. Wave 11) How would you describe your use of the following audio channels and platforms, compared to the time before COVID-19? 10% 6% 6% 5% 5% 4% 4% 3% 13% 14% 12% 9% 11% 8% 6% 5% 21% 30% 19% 21% 28% 19% 14% 13% 5% 6% 3% 5% 6% 4% 3% 4% 3% 5% 3% 5% 4% 4% 3% 3% 47% 39% 56% 55% 47% 61% 70% 71% Spotify BBC Sounds / BBC Radio Amazon Music Capital Radio Heart Radio Absolute Radio Apple Music LBC Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more Total 18-24 25-34 35-44 45-54 55-64 65+ Amazon Music 3% 8% 5% 9% 3% 4% -3% Absolute Radio 2% 10% 6% 1% 2% 2% 1% Capital Radio 2% 6% 4% 3% 2% 4% 0% LBC 1% 1% 4% 6% -1% 2% 0% Apple Music 1% 2% 5% 3% 2% 2% 1% Heart Radio 1% 6% 5% 1% -2% 4% 2% BBC Sounds / BBC Radio 1% 8% 3% 1% 0% -4% 3% Spotify -1% 1% -1% 5% -2% 0% 3%
  16. 16. AUDIOPLATFORMS The music world continues to adjust to the new reality _16 In the absence of real-world concerts, Spotify is adjusting the 'On Tour' section by allowing any kind of virtual event to show up there too. While the listing needs to be set up through Songkick, the livestreams can be hosted on any of the popular platforms such as Twitch, YouTube and Instagram. Zoom is entering the online events space with the launch of a spin-off platform called OnZoom. Organisers will be able to create online experiences with up to 1,000 attendees. This will provide yet another platform for musicians to drive revenues in these trying times. However, Zoom is not limiting its target audiences to the music industry and hopes the new platform will also appeal to those from the fitness and art worlds. Uber partnered with the English National Opera for a drive-in experience, following research conducted by the car-sharing company which said that more than half of Britons are feeling the effects of "cultural cabin fever" and believe live music and arts will improve their sense of wellbeing. The experience was also available for those without a car thanks to a partnership with Lime for those who want to travel to the venue by bicycle.
  17. 17. NEWSBRANDS At a total level, newspaper readership remains fairly stable this wave. The Mirror and The Times have seen a slight uplift, particularly driven by 18-34s but also 45-64s _17 Change in use of newspaper brands, Wave 12 Change in use of newspaper brands (Net using more Wave 12 Vs. Wave 11) How would you describe your use of the following newspaper brands, compared to the time before COVID-19? 5% 5% 4% 4% 3% 3% 3% 3% 10% 8% 9% 7% 5% 6% 8% 4% 26% 22% 20% 18% 19% 20% 19% 17% 6% 5% 4% 5% 8% 5% 6% 4% 7% 6% 5% 5% 14% 5% 5% 3% 46% 54% 58% 62% 51% 60% 60% 69% The Daily Mail The Sun The Guardian The Mirror Metro The Telegraph The Times Huffington Post Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more Total 18-24 25-34 35-44 45-54 55-64 65+ The Mirror 2% 6% 5% 2% 3% 3% 0% The Times 2% 3% 5% 0% 3% 3% 0% The Sun 1% 6% 5% 3% 0% 0% 0% Metro 1% 3% 2% 4% 2% 1% -1% Huffington Post 1% 2% 1% 2% 3% 2% -1% The Telegraph 1% 0% -1% 0% 4% 2% 1% The Daily Mail 0% 7% 0% -5% 1% -3% 3% The Guardian 0% 2% 3% -5% 2% -1% 0%
  18. 18. TVCHANNELS TV consumption remains elevated, particularly for BBC News, despite it seeing a slight drop this wave. 18-24s are watching notably more TV this wave, with the exception of Channel 4 and BBC News, whereas over 65s are watching less, with the exception of ITV How would you describe your use of the following TV channels, compared to the time before COVID-19? 20% 10% 10% 10% 7% 7% 5% 27% 20% 16% 20% 17% 16% 16% 32% 50% 26% 46% 54% 31% 51% 5% 6% 5% 5% 7% 4% 8% 5% 4% 5% 6% 5% 5% 5% 11% 9% 38% 14% 10% 38% 15% BBC News ITV Sky News BBC (other channels) Channel 4 Sky (other channels) Channel 5 Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more Change in use of TV, Wave 12 Change in use of TV Channels (Net using more Wave 12 vs. Wave 11) Total 18-24 25-34 35-44 45-54 55-64 65+ Sky News 2% 5% 3% 7% 4% 2% 0% ITV 2% 7% -3% 3% -1% 5% 7% Channel 5 2% 5% 4% 2% -1% 1% 1% Sky (other channels) 1% 4% 1% 3% 3% 2% 0% BBC (other channels) 1% 7% 1% 2% -1% 0% -1% Channel 4 0% -1% -1% 4% -4% 4% 1% BBC News -1% 0% 1% -3% 2% -6% -2%
  19. 19. VOD&STREAMING Netflix, YouTube & Amazon Prime Video continue to show the biggest increase in usage vs. before COVID, despite a drop in usage this wave, particularly among 18-24s where we see a shift towards Apple + and My5; the only streaming services to see an uplift this wave How would you describe your use of the following video on demand and streaming platforms, compared to the time before COVID-19? 25% 18% 12% 11% 6% 6% 5% 3% 22% 24% 18% 22% 14% 12% 9% 6% 18% 36% 19% 35% 38% 39% 33% 13% 2% 5% 4% 6% 6% 6% 5% 4% 2% 3% 4% 6% 5% 5% 5% 2% 31% 14% 42% 20% 32% 33% 44% 72% Netflix YouTube Amazon Prime Video BBC iPlayer ITV Hub All 4 My5 Apple + Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more Change in use of video on demand & streaming platforms, Wave 12 Change in use of video on demand & streaming platforms (Net using more Wave 12 Vs. Wave 11) Total 18-24 25-34 35-44 45-54 55-64 65+ Apple + 3% 15% 1% 3% 2% 3% 1% My5 2% 10% 3% 2% -2% 3% 1% BBC iPlayer 0% -3% 2% 7% 1% -3% 0% ITV Hub 0% 3% 3% -3% 3% -2% 2% All 4 0% 3% 2% 1% -2% 1% 0% Netflix -2% -6% 5% 10% -2% 3% -6% Amazon Prime Video -3% -13% 1% -1% 1% -3% 0% YouTube -4% -10% 5% -1% 1% -1% -7%
  20. 20. Role of media and content
  21. 21. NEWSSOURCES Preferred sources of COVID news have remained fairly stable this wave. At a total level, TV has seen the biggest uplift (driven by 25-54s), while news websites are the only source to drop this wave, with less preference across all ages except 65+ Primary / preferred source of news re: COVID-19 Significantly higher/lower than previous wave What is your primary / preferred source of news re: COVID-19? 0% 10% 20% 30% 40% 50% 60% 70% TV News websites Social media platforms Radio Newspapers Friends & Family (Word of Mouth) Podcasts Magazines Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12 Primary / preferred source of news re: COVID-19 Wave 12 Primary / preferred source of news re: COVID-19 Net gains Wave 12 vs. Wave 11 Total 18-24 25-34 35-44 45-54 55-64 65+ TV 47% 28% 34% 41% 53% 54% 62% News websites 23% 22% 30% 29% 22% 22% 17% Social media platforms 10% 20% 14% 14% 10% 8% 1% Radio 6% 6% 4% 4% 6% 9% 7% Newspapers 5% 3% 4% 3% 3% 4% 10% Friends & Family 5% 11% 9% 5% 4% 1% 1% Podcasts 1% 5% 2% 1% 1% 1% 0% Magazines 1% 5% 2% 2% 1% 0% 0% Total 18-24 25-34 35-44 45-54 55-64 65+ TV 2% -2% 5% -1% 6% -2% -5% Radio 1% 3% -1% 0% 0% 3% 1% Friends & Family 1% 4% 2% -1% 2% -1% -1% Newspapers 0% 2% 0% -1% -1% -2% -1% Magazines 0% 1% -1% 0% 0% 0% 0% Podcasts 0% 2% -2% -2% 0% 1% 0% Social media platforms 0% -7% -4% 6% 2% 4% 0% News websites -3% -3% -1% -2% -9% -2% 5%
  22. 22. TRUSTWORTHYSOURCES Which of the following do you trust for factually correct information about COVID-19? The BBC remains the most trustworthy source of COVID information despite a further drop this wave. The Guardian and Sky News have also slightly dipped whereas there has been a significant shift towards Facebook, driven by 25-64s Trustworthy sources of information re: COVID-19 Trustworthy sources of information re: COVID-19 Wave 12 Trustworthy sources of information re: COVID-19 Net gains Wave 12 vs. Wave 11 0% 10% 20% 30% 40% 50% 60% 70% 80% BBC SKY News The Guardian Daily Mail Friends & Family Facebook Other Twitter Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12 Significantly higher/lower than previous wave Total 18-24 25-34 35-44 45-54 55-64 65+ The BBC 57% 46% 51% 50% 57% 62% 67% SKY News 26% 23% 28% 30% 30% 25% 21% The Guardian 14% 16% 19% 15% 12% 10% 13% Daily Mail 12% 8% 12% 14% 9% 13% 16% Friends & Family 12% 14% 15% 13% 11% 9% 9% Facebook 9% 14% 17% 12% 9% 7% 2% Other 8% 5% 5% 5% 7% 8% 14% Twitter 6% 14% 9% 8% 8% 4% 1% Total 18-24 25-34 35-44 45-54 55-64 65+ Facebook 2% 1% 3% 4% 3% 5% 0% Other 0% -1% -1% -2% -4% 1% 6% Friends & Family 0% 1% 4% 2% -1% -2% -1% Daily Mail 0% -2% 0% 3% 0% -1% -1% Twitter 0% 1% 2% -2% 3% 2% -1% SKY News -1% -3% -2% -2% 1% -1% 1% The Guardian -1% -1% 3% -2% -4% -5% 2% The BBC -3% -4% 1% -6% -4% -6% -9%
  23. 23. COMMUNICATION Use of all communication methods has dropped again for another month, possibly as people are becoming more comfortable with seeing others face-to-face rather than having to rely on technology; use of social media is down for 25-34s In terms of how you are keeping in touch with your friends and family, are you doing any more or less of the following, compared to the time before COVID-19? 22% 18% 17% 15% 29% 26% 23% 28% 33% 28% 37% 46% 4% 5% 5% 4%1% 2% 3% 3%11% 21% 14% 3% Messaging (e.g. WhatsApp, Facebook Messenger) Video Calls (e.g. Facetime, Skype) Social Media platforms (e.g. Facebook, Instagram) Talking on the phone Never did this A lot less A bit less About the same A bit more A lot more Change in communication since COVID-19 Wave 12 Change in communication since COVID-19 (Net using more Wave 12 vs. Wave 11) Total 18-24 25-34 35-44 45-54 55-64 65+ Talking on the phone -1% 2% 6% -4% -3% -1% -2% Messaging -2% -6% 3% -3% 1% -3% 2% Social Media platforms -3% 0% -6% 2% 7% -1% -5% Video Calls -3% -4% 0% -3% -1% 1% -5%
  24. 24. CONTENTAREAS Consumption of sport content has increased again, with more live sport on TV over the past few weeks. Travel is up considerably for 18-24s, who could be risking having to quarantine to take advantage of good deals and discounts currently available In terms of areas of interest, how would you describe your consumption of the following types of content, compared to the time before COVID-19? (this could be reading about, watching, or listening to this type of content) Change in consumption of areas of interest Wave 12 Change in consumption of areas of interest (Net consuming more Wave 12 vs. Wave 11) 23% 12% 12% 9% 9% 8% 5% 3% 31% 23% 19% 24% 15% 12% 13% 8% 31% 50% 46% 38% 27% 33% 49% 26% 5% 5% 8% 6% 5% 11% 7% 12% 4% 3% 7% 5% 4% 8% 4% 36% 5% 7% 8% 19% 41% 27% 22% 14% Never had any interest in this A lot less A bit less About the same A bit more A lot more Total 18-24 25-34 35-44 45-54 55-64 65+ Sport 3% 3% 2% 4% 4% 2% 4% Travel 1% 13% 0% 4% 0% 1% -1% Home & Garden 0% 2% -1% -2% 8% -5% 2% Science & Technology -1% 1% -1% 2% 1% 0% -1% Gaming -1% -3% 2% -2% 3% 8% 0% News -2% -12% -4% -3% 4% 1% -4% Entertainment -2% -5% 1% 0% 1% 2% 2% Food -3% -5% -1% -6% 3% 3% 0%
  25. 25. NEEDSTATES There has been a decline across all media needs, possibly because there are more out of home activities available; however, with anxiety and confusion prevalent, older age groups (45+) are seeking more comfort from media to help them relax Thinking about the different roles that media can fulfil in your life, have any of the following needs become more or less important to you, compared to the time before COVID-19? Change in media needs Wave 12 Change in media needs (Net more important Wave 12 vs. Wave 11) 25% 20% 17% 17% 16% 13% 11% 11% 33% 30% 27% 30% 29% 24% 27% 24% 34% 43% 49% 42% 47% 50% 50% 55% 4% 4% 4% 5% 5% 7% 7% 6% 3% 2% 3% 6% 4% 7% 4% 4% A lot less important A bit less important About the same A bit more important A lot more important Total 18-24 25-34 35-44 45-54 55-64 65+ Comfort -1% -13% 0% 0% 3% 4% 2% Connection -2% 0% -2% -1% 0% -1% 3% Escapism -3% -6% -1% -6% 0% 2% 3% Inspiration -3% -3% -10% 0% 4% 1% 0% Unwind -3% -11% -7% 1% -2% 4% 2% For practical advice -4% 3% -6% -5% -4% -2% -2% Distraction -4% -8% -7% -3% 1% 2% -1% Information -5% -18% -9% 1% 1% -11% 1%
  26. 26. Broader consumer behaviour
  27. 27. ACTIVITIES Consistent with the decline in communication & media needs, there has also been a decline in activities undertaken, especially for 18-24s, who potentially have grown tired of being productive during lockdown and have increased participation in puzzles/games In terms of activities, are you undertaking more or less of the following, compared to the time before COVID-19? Change in activities Wave 12 Change in activities since COVID-19 (Net doing more Wave 12 vs. Wave 11) 18% 17% 14% 13% 9% 9% 9% 8% 28% 28% 27% 22% 21% 23% 19% 24% 43% 47% 48% 42% 36% 36% 28% 40% 4% 4% 7% 6% 12% 7% 5% 8% 2% 2% 3% 4% 8% 4% 4% 5% 5% 2% 2% 13% 15% 21% 34% 15% Cooking Cleaning Relaxing Reading books Fitness Doing puzzles, board games or crafts Playing computer / video games DIY Never did this A lot less A bit less About the same A bit more A lot more Total 18-24 25-34 35-44 45-54 55-64 65+ Doing puzzles, board games or crafts -1% 5% 0% -2% -4% 2% 0% Fitness -1% -1% -1% 0% -2% 7% -2% Playing computer / video games -1% -8% -1% 5% -1% 6% 3% Cleaning -2% -5% 4% -5% 3% -1% -6% DIY -3% -8% -2% -2% 3% -2% -3% Reading books -3% -11% -3% -5% -1% 4% -2% Cooking -3% -16% 9% -2% 1% -1% -4% Relaxing -3% -7% -4% 1% 0% -1% -3%
  28. 28. SELFIMPROVEMENT Thinking about how you are spending your time currently, compared to the time before COVID-19, which best applies to you for each of the following? Reading more and learning a new language are the only two activities to increase at a total level this wave. However, 25-34s seem most willing to take up new hobbies / activities, possibly as one of the age groups most affected by job insecurity as a result of COVID New hobbies / activities undertaken Wave 12 Change in New hobbies / activities (Net already started / definitely intend to more Wave 12 vs. Wave 11) 20% 13% 10% 9% 7% 6% 6% 4% 20% 13% 13% 12% 9% 10% 9% 8% 32% 31% 29% 28% 24% 22% 19% 19% 14% 20% 19% 25% 22% 18% 22% 19% 9% 19% 26% 25% 36% 40% 42% 47% 4% 5% 3% 2% 2% 4% 3% 3% Read more Learn a new hobby Take up a new form of fitness Learn a new skill Take a short educational course Take part in training through my existing workplace Learn a new language Sign up for a longer educational course I was doing this before COVID- 19 I definitely won’t do this I probably won’t do this I might do this I definitely intend to do this I’ve already started doing this Total 18-24 25-34 35-44 45-54 55-64 65+ Read more 2% 0% 3% 3% -1% 2% 4% Learn a new language 1% 4% 5% 0% 1% 1% 1% Learn a new skill 0% -3% 7% -1% 0% 5% 2% Sign up for a longer educational course 0% -7% 7% 1% 4% 0% -1% Take up a new form of fitness 0% 3% -2% 3% 2% 6% -2% Take part in training through my existing workplace -1% 5% 1% 7% -2% -4% -1% Take a short educational course -1% -1% 3% 1% 1% 0% -1% Learn a new hobby e.g. gardening, cooking, knitting -1% -3% 1% -8% 7% 4% 0%
  29. 29. LEISURESPENDING Gyms and fitness clubs see an increase in spend this wave, particularly for 25-34s. 18-24s are spending more on multiple categories this wave including digital entertainment passes, takeaways and online dating Again, thinking about your spending habits, which of the following apply to you in terms of how your habits may have changed, compared to the time before COVID-19? Change in leisure spending Wave 12 7% 6% 4% 4% 4% 4% 4% 3% 15% 18% 15% 7% 7% 11% 10% 6% 45% 31% 29% 16% 17% 24% 24% 15% 4% 11% 7% 5% 6% 5% 7% 4% 4% 14% 4% 3% 9% 5% 4% 3% 25% 20% 41% 66% 58% 52% 51% 70% Entertainment subscription services e.g. Netflix Takeaway / food for delivery Digital purchases of films e.g. Sky store, Amazon Prime Virtual / online gym / fitness classes Gym / fitness club memberships Limited passes for subscription service e.g. Now TV Entertainment / Cinema pass Education / self- improvement / learning new skills Online dating apps / websites Never spend on this Spending a lot less on this Spending a bit less on this Spending about the same as before Spending a bit more on this Spending a lot more on this Change in leisure spending (Net spending more Wave 12 vs. Wave 11) Total 18-24 25-34 35-44 45-54 55-64 65+ Gym / fitness club memberships 2% 3% 10% 2% 3% 1% 0% Digital purchases of films e.g. Sky store, Amazon Prime 2% -1% 4% 6% 1% 5% 2% Limited passes for subscription service e.g. Now TV Entertainment / Cinema pass 1% 11% 1% 3% 2% 0% 0% Education / self-improvement / learning new skills 1% -2% 2% 6% 4% 3% -1% Virtual / online gym / fitness classes 1% 7% -2% 4% 2% 2% 0% Online dating apps / websites 0% 8% 2% 1% -1% 1% 0% Takeaway / food for delivery 0% 9% -3% 4% 1% 0% 1% Entertainment subscription services e.g. Netflix -1% 2% 0% 6% -3% -1% 0%
  30. 30. BIGTICKETPURCHASEINTENTIONS Now, we’d like you to think about bigger purchases or decisions. Which currently best applies to you in terms of how your intentions may have changed, compared to the time before COVID-19? People remain cautious of large purchases, even more so than the previous wave, for most categories. All age groups are more likely to delay taking out a new insurance policy or switching provider. Buying a new mobile phone handset is also likely to be put off by many Change in big purchase intentions Wave 12 Change in big purchase intentions (Net Definitely / Probably will delay Wave 12 vs. Wave 11) 34% 12% 11% 9% 9% 7% 7% 6% 19% 17% 18% 11% 21% 14% 13% 14% 10% 12% 19% 11% 24% 21% 11% 22% 8% 7% 10% 5% 16% 18% 7% 15% 30% 51% 42% 63% 31% 40% 62% 43% Booking a holiday Buying a car Buying a new mobile phone handset Buying or selling a property (house or flat) Making home improvements Taking out a new insurance policy / switching provider Investing in Further Education (Undergraduate degree, Master, other formal qualification) Switching utility providers (gas/ electric, internet, mobile phone etc.) Definitely will delay doing this Might delay doing this Probably won’t delay doing this Definitely won’t delay doing this Had no intention of doing this Total 18-24 25-34 35-44 45-54 55-64 65+ Taking out a new insurance policy / switching provider 3% 6% 3% 2% 8% 3% 4% Buying a new mobile phone handset 2% 6% 2% 8% 4% -1% 0% Buying or selling a property 2% 3% 8% 4% 4% 0% 1% Buying a car 1% -4% 9% -2% 5% 4% -2% Switching utility providers 1% -3% 1% 6% 3% 3% 0% Investing in Further Education 1% 11% 0% 0% 5% 3% 1% Making home improvements -1% 4% -2% 0% -2% -3% 0% Booking a holiday -3% -2% -3% -2% -3% -1% -8%
  31. 31. BIGTICKETPURCHASEINTENTIONS While many of us are delaying booking a holiday, it doesn’t mean we do not miss travelling and some are finding rather interesting ways to get their ‘wanderlust’ fix _31 More and more airlines – including EVA Air, Qantas and Singapore Airlines – have been launching flights to nowhere, which start and end at the same destination. They are positioned as ‘sightseeing flights’ offering views of several local attractions. However, it seems for some just being on a plane – no matter whether it takes off or not - is enough of a treat, with a pop-up restaurant opened by Singapore Airlines in one of their grounded aircraft selling out in 30 minutes. With more restrictions announced in the UK and beyond, virtual tourism continues to take off (pun intended). Airbnb launched Online Experiences back in April and now has partnered with Visit The USA “to allow guests to explore the USA from the comfort of home”. These Online Experiences hosted by storytellers from United Stories range from culinary traditions of the South to the art of spoken word poetry. For those looking for something requiring even less effort, a new study by the University of Exeter concluded that watching high quality nature programs on TV can uplift people's moods, reduce negative emotions, and help alleviate the kind of boredom associated with being isolated indoors. Researchers also looked into the benefits of VR stating that "We're particularly excited by the additional benefits immersive experiences of nature might provide.”
  32. 32. SHOPPING Overall, online shopping has seen a slight decrease from the previous wave, driven by 35-54s. While in-store spend remains flat at a total level, 18-24s and 55-64s are spending more in-store than before Thinking about your shopping habits now… Overall, are you spending any more or less on shopping via the following methods, compared to the time before COVID-19? Change in shopping habits Wave 12 Change in shopping habits (Net spending more Wave 12 vs. Wave 11) 18% 4% 32% 11% 35% 34% 6% 23% 4% 26% 4% 1% Online shopping In-store shopping Never did this Spending a lot less Spending a bit less No change Spending a bit more Spending a lot more Total 18-24 25-34 35-44 45-54 55-64 65+ Online shopping -2% -1% 2% -4% -3% 0% -2% In-store shopping 0% 4% -3% 1% 1% 4% -2%
  33. 33. BRICKS&MORTARSHOPPING Food and drink remains the dominant category for in-store shopping, however spend drops this wave for 45+s in this category. 18-24s are increasing in-store spend in all categories, particularly homeware and leisure goods And now, thinking about these specific categories, which of the following apply to you in terms of how your IN-STORE shopping habits may have changed, compared to the time before COVID-19? Change in in-store shopping habits Wave 12 Change in in-store shopping habits (Net spending more Wave 12 vs. Wave 11) 6% 4% 4% 4% 4% 3% 3% 3% 21% 9% 10% 10% 8% 8% 9% 12% 47% 43% 51% 49% 36% 52% 40% 45% 11% 11% 13% 11% 7% 10% 19% 10% 12% 16% 15% 20% 9% 19% 25% 15% 2% 17% 7% 7% 35% 8% 3% 15% Food and drink Leisure Goods (DVDs, film, TV series, music) Health and beauty Homewares and furniture Computer / video games Electrical products (including mobiles, tablets, photography equipment, TV and audio goods, etc) Clothing, accessories and footwear (incl. Sportswear) Leisure Goods (Books, board games and stationery) Never buy in-store in this category Spending a lot less in-store Spending a bit less in-store No change Spending a bit more in-store Spending a lot more in-store Total 18-24 25-34 35-44 45-54 55-64 65+ Homewares and furniture 3% 11% 0% 4% 3% 2% 3% Leisure Goods (Books, board games and stationery) 2% 11% 3% 4% -2% 7% 2% Leisure Goods (DVDs, film, TV series, music) 2% 10% 4% 6% 0% 2% 0% Computer / video games 2% 9% 2% 5% 1% 4% 1% Health and beauty 2% 8% 2% 4% 1% 4% 2% Clothing, accessories and footwear (incl. Sportswear) 0% 4% 1% 5% -3% 5% 1% Electrical products 0% 5% 1% 0% -4% 5% 0% Food and drink -2% 7% 3% 1% -2% -5% -2%
  34. 34. E.COMMERCE Online spend is down from the previous wave, with most categories seeing an overall decrease in spend. However, 45-54s are spending more online in all categories, notably homeware and furniture and computer/video games. And again, thinking about these specific categories, which of the following apply to you in terms of how your ONLINE shopping habits may have changed, compared to the time before COVID-19? Change in online shopping habits Wave 12 Change in online shopping habits (Net spending more Wave 12 vs. Wave 11) 15% 9% 7% 7% 7% 6% 5% 5% 21% 22% 14% 16% 19% 16% 15% 12% 38% 44% 53% 49% 47% 48% 51% 41% 7% 10% 8% 6% 8% 8% 7% 6% 3% 8% 8% 6% 6% 7% 9% 6% 16% 7% 10% 16% 14% 16% 12% 31% Food and drink Clothing, accessories and footwear (incl. Sportswear) Electrical products (including mobiles, tablets, photography equipment, TV and audio goods, etc) Leisure Goods (books, board games and stationery) Health and beauty Leisure Goods (DVDs, film, TV series, music) Homewares and furniture Computer / Video Games Never buy online in this category Spending a lot less online Spending a bit less online No change Spending a bit more online Spending a lot more online Total 18-24 25-34 35-44 45-54 55-64 65+ Food and drink 1% 13% -3% 3% 2% 4% -2% Homewares and furniture 0% 4% -2% 2% 7% 1% -3% Leisure Goods (books, board games and stationery) -1% 1% 0% 0% 1% -1% 4% Electrical products -1% 0% 2% 0% 4% 1% -7% Health and beauty -1% -2% 0% 4% 3% 1% -3% Leisure Goods (DVDs, film, TV series, music) -2% -3% -1% 5% 3% 0% -2% Clothing, accessories and footwear (incl. Sportswear) -2% -4% -2% -1% 1% 4% 0% Computer / Video Games -2% -6% -2% 1% 7% 1% 0%
  35. 35. E.COMMERCE It’s not only retailers that have to embrace online – charities and brands are also trying to help those in need look for new, digital-first ways to engage _35 Due to the lower level of footfall to their shops, The British Heart Foundation has expanded its partnership with reselling platform Depop. Organisations have been working together since early 2020 and during that time BHF has become one of Depop’s top sellers, reportedly selling nearly £10,000 worth of goods. The charity is now rolling out training to all its shop staff so they can list items directly onto the Depop app. Teenage Cancer Trust was sadly forced to cancel its usual series of fundraising concerts, however they were replaced by livestreams of unscreened footage from previous years’ performances. The concerts were shown on YouTube, where viewers were invited to donate on the charity’s site. The concert series will conclude with a raffle for the guitar played by Robert Smith during The Cure’s 2014 performance at The Royal Albert Hall. Around 61% of UK women who live with their abuser report an increase in abuse due to social distancing restrictions. Royal Mail partnered with crisis organization Hestia to create Online Safe Spaces: a discreet, digital portal designed for those suffering from domestic abuse. It exists on the Royal Mail and Parcelforce websites, provides information on domestic violence, is easy to quickly exit and does not show up in browser or search histories.
  36. 36. 36 In summary Consumption of the three channels that have benefitted most from COVID-19 (video streaming, social media and VOD) has dropped this wave – driven by both younger (18-24) and older (55+) audiences. 25-54s are consuming more media across the board. Despite imminent new Government restrictions, people’s feelings are largely unchanged for the time being, with anxiety still prevalent, but most also feeling well informed. Behaviour also remains consistent, with some even showing a decrease in social distancing and avoidance of public places. Online shopping spend sees a notable drop among 18-24s and 65+. 18-24s are notably spending more across all categories in physical stores, suggesting they may be switching allegiances back to bricks & mortar retailers.
  37. 37. Thank you
  • JoanaFalco8

    Apr. 4, 2021
  • NatashaKyndt

    Dec. 3, 2020

UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report. The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).

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