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COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POV

UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.

The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).

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COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POV

  1. 1. Covid–19 Media Behaviours Report 20 Aug 2020 Wave 10
  2. 2. We are currently living in truly unprecedented times, in which the lives of people, companies and communities are being totally disrupted. The dramatic change in our daily lives is having a huge impact on our behaviours and media consumption. As old routines are abandoned, new patterns are emerging. How and why are people accessing media? What are the big shifts in time spent? How has the role media plays changed? This report examines the key shifts in behaviour since the emergence of Covid-19. Introduction
  3. 3. • The research was commissioned by Havas Media Group, to understand the impact of COVID-19 across a range of behaviours among UK citizens, with a focus on media consumption. We ran the research to track the impact of the developing situation over time. The research was run on a fortnightly basis for the first 8 waves, switching to a 4 week frequency from wave 9 onwards • This presentation covers key findings and implications from the tenth wave of results. Fieldwork was carried out over a 48 hour period from 16-18 Aug. The sample size is 1,500 respondents, nationally representative with quotas set on age, gender and region. The following results are cut by age group; however we are able to analyse the results by gender, region and sector of employment should that be of interest. • In addition to the research we have undertaken an industry and market analysis alongside further desk research to give greater context and depth to the research results. • If you have any questions about the contents of this report please email: mediastrategyandinsight@havasmg.com CONTEXT A bit about this report Wave 9: 20-21 July Wave 10: 16-18 Aug _3 Fieldwork dates Wave 1: 17-18 March Wave 2: 30-31 March Wave 3: 13-14 April Wave 4: 27-28 April Wave 5: 11-12 May Wave 6: 25-26 May Wave 7: 08-09 June Wave 8: 22-23 June 2-weekly: 4-weekly:
  4. 4. • There are minor increases in people feeling anxious and unsafe this wave. With highly publicised 2nd waves of COVID-19 in Europe, concerns are high that the UK may suffer the same fate • There are further signs that working life is returning to normal, with an increase in those now saying there is no change to their usual working pattern. • With numerous quarantines being re-instated for various European countries, avoidance of international travel has seen a rise, along with more people delaying booking holidays this wave. • With the introduction of the Eat Out to Help Out Scheme, avoidance of restaurants, pubs and bars has significantly fallen this wave, notably for 18-34s. • Media consumption remains elevated vs. pre-pandemic, but across the board we are seeing a further move towards more normal levels. • 4 weeks on from the last wave, consumption of the top 3 channels (video streaming, VOD and social media) remains flat. There are minor decreases for live TV, radio, print and podcasts, while music streaming and cinema are the only channels to increase at all. • Older audiences seem to be consuming less media across the board this wave, with VOD, video streaming, social media, music streaming and live TV all largely decreasing among those age 45+ • Younger age groups (18-44s) are seeking out more from their media channels this wave, whilst in line with consumption, there has been a decline for 55+s across all media needs. • Consumption of gaming and entertainment content has grown for 18-24s since the previous wave, potentially as the university summer holidays are in full swing. • Takeaway food and entertainment subscriptions have also increased for all bar the over 65s. Virtual/online gyms see decreases this wave as restrictions are lifting and gyms are starting to open across the country. • Even with lockdowns lifting, people are still spending more online vs. the previous wave. • With face coverings now mandatory, in-store spend is looking less rosy. There are decreases in claimed in-store spend in all categories, with health & beauty and leisure goods seeing the largest dip. EXECUTIVESUMMARY Executive summary
  5. 5. CONSUMERMINDSET _5 This wave has seen small increases for those feeling anxious and unsafe, with 25-34s being most likely to feel this way. Over 65s continue to be the least anxious and the most well informed Impact of COVID-19 on mental wellbeing – TOTAL BY AGE, wave 10 only 28% 39% 21% 22% 19% 10% 8% 6% 4% 37% 41% 12% 21% 17% 18% 10% 9% 2% 40% 39% 11% 18% 15% 17% 9% 10% 2% 38% 35% 11% 17% 13% 15% 10% 10% 3% 33% 34% 24% 17% 13% 16% 8% 10% 3% 35% 32% 18% 19% 13% 15% 8% 9% 4% 36% 33% 17% 18% 14% 14% 8% 9% 4% 36% 30% 16% 17% 12% 12% 9% 10% 4% 34% 31% 20% 15% 13% 12% 10% 8% 3% 34% 33% 20% 16% 15% 12% 9% 9% 3% Well informed Anxious Confused Overwhelmed Unsafe Isolated / lonely Reassured More connected to my community Other Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 Significantly higher/lower than previous wave What impact has news coverage of COVID-19 had on your mental wellbeing? 18-24 25-34 35-44 45-54 55-64 65+ I feel anxious 36% 40% 33% 39% 31% 21% I feel well informed 26% 25% 30% 35% 35% 45% I feel overwhelmed 26% 25% 18% 16% 11% 4% I feel confused 22% 24% 22% 20% 17% 14% I feel unsafe 16% 22% 14% 18% 9% 14% I feel isolated / lonely 15% 15% 10% 13% 13% 8% I feel more connected to my community 11% 10% 7% 7% 8% 9% I feel reassured 9% 12% 11% 6% 8% 9% Other 0% 1% 4% 4% 4% 5%
  6. 6. CONSUMERMINDSET While we continue to battle COVID-19, the toll the pandemic has had on our mental health becomes clear _6 BBC reported that depression has doubled in the UK during the pandemic. Office for National Statistics figures show one in five Britons appeared to have depressive symptoms compared with one in ten before the pandemic. Younger adults, women, key workers and disabled people were among those most likely to suffer depression during the pandemic, as were those in households unable to afford an unexpected expense. Twitter research has found that brands should adapt their messaging to consumers' heightened and changing emotions instead of reverting back to their pre-Covid-19 ways of communicating. Additionally, analysis of billions of tweets pointed to several behaviours which capture the current mood of the nation, including an increased willingness to talk about mental health, supporting communities and embracing a slower pace of life. Snapchat partnered with Headspace for an in-app meditation experience. A Snapchat update rolled out last month offers users Headspace Minis. These are specific targeted sessions include "Just Breathe," "Get out of a funk," and "Kick the panic”. Snapchat is not the only company looking to partner with Headspace, with partnership requests up by 500% since mid-March!
  7. 7. LIFESTYLE _7 There has been an increase in those having no change to their working pattern, whilst those being advised to self-isolate has also seen a significant rise, particularly for 18-34s, since the last wave Change in working situation – TOTAL Change in working situation, wave 10 – BY AGE Change in personal / social situation – TOTAL Change in personal / social situation, wave 10 – BY AGE 48% 14% 18% 10% 8% 3% 30% 25% 15% 8% 21% 2% 32% 22% 15% 9% 23% 2% 34% 23% 12% 9% 21% 1% 34% 22% 13% 8% 21% 2% 35% 22% 14% 9% 20% 2% 36% 21% 14% 10% 19% 2% 40% 19% 16% 9% 15% 2% 41% 20% 17% 11% 12% 2% 46% 18% 15% 11% 10% 2% There's been no change to my working pattern at all I am working from home all the time I am working from home more often I’m working reduced hours I’ve had to stop working altogether I’m working shifted hours (e.g. to accommodate childcare) Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 53% 19% 15% 23% 60% 38% 22% 2% 65% 32% 20% 2% 66% 28% 17% 4% 67% 26% 15% 3% 69% 22% 13% 7% 73% 21% 12% 6% 69% 18% 12% 10% 72% 16% 11% 10% 71% 15% 14% 9% I’m taking part in social distancing and seeing less people I’ve chosen to self-isolate I’ve been advised / forced to self-isolate I've not changed my behaviour at all Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 In light of the recent COVID-19 outbreak, at this point in time, which of the following apply to you? Significantly higher/lower than previous wave 18-24 25-34 35-44 45-54 55-64 65+ There's been no change to my working pattern at all 35% 35% 31% 39% 47% 76% I am working from home more often 20% 25% 25% 16% 8% 2% I’m working reduced hours 19% 14% 11% 12% 14% 3% I am working from home all the time 18% 18% 25% 25% 18% 7% I’ve had to stop working altogether 13% 13% 11% 10% 11% 5% I’m working shifted hours (e.g. to accommodate childcare) 6% 5% 1% 2% 1% 0% 18-24 25-34 35-44 45-54 55-64 65+ I’m taking part in social distancing and seeing less people 72% 73% 77% 77% 72% 62% I’ve chosen to self-isolate 20% 17% 15% 10% 9% 18% I've not changed my behaviour at all 12% 13% 15% 11% 14% 17% I’ve been advised / forced to self-isolate 10% 11% 3% 9% 9% 11%
  8. 8. LIFESTYLE The UK workforce looks to a hybrid-working solution in a post lockdown world _8 While for many the shift to WFH has been a welcome change allowing them to ditch the commute and take calls from their gardens, for a substantial minority lockdown working has been a cramped and dismal experience. LSE reported that young Londoners living in shared properties had on average 9.3m² of personal space and 37% of them working from their bedrooms. With the ongoing change in our working habits being just one of many shifts impacting the business world, there is a space for brands to support struggling business owners. Vodafone, for example, has launched its ‘Business Unusual’ podcast which aims to inspire start-up and scale-up businesses as the UK navigates through the changes caused by the Covid- 19 pandemic. Looking at the headlines about the new era of work, one may think there are only two choices standing in total opposition of each other – it’s either WFH or back to the office. However, reality seems to be much less black and white but rather points to a rise of ‘hybrid working’. A recent study from Adecco Group (one of world’s largest HR solution company) found that 77% of UK employees say a mix of office-based and remote working is the best way forward post-Covid-19.
  9. 9. LIFESTYLE _9 Avoidance of international travel has seen a significant increase this wave, with 65+ continuing to be the most likely to do so. With the introduction of the Eat Out to Help Out Scheme, avoidance of restaurants, pubs and bars fell significantly, notably for 18-34s Significantly higher/lower than previous waveWhat types places / events are you planning on avoiding in the coming weeks? Places / events planning to avoid in the coming weeks – TOTAL Places / events planning to avoid in the coming weeks, wave 10 – BY AGE 60% 62% 53% 59% 64% 55% 32% 36% 76% 80% 73% 78% 82% 78% 60% 57% 76% 78% 74% 77% 81% 76% 57% 60% 74% 75% 71% 73% 78% 69% 50% 49% 73% 76% 72% 74% 77% 66% 49% 46% 74% 76% 72% 74% 74% 64% 43% 41% 72% 74% 71% 71% 72% 59% 42% 39% 68% 70% 63% 67% 66% 55% 34% 38% 66% 66% 62% 62% 54% 48% 33% 31% 71% 66% 63% 62% 46% 45% 32% 27% International travel Cinemas Sports events Public transport Restaurants, pubs & bars Shopping centres The workplace Shops in general Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 18-24 25-34 35-44 45-54 55-64 65+ International travel 57% 58% 67% 74% 80% 84% Cinemas 45% 57% 59% 72% 75% 79% Sports events 44% 56% 57% 67% 70% 77% Public transport 44% 59% 61% 67% 65% 67% Restaurants, pubs & bars 32% 35% 44% 54% 52% 54% Shopping centres 32% 42% 46% 50% 43% 52% The workplace 21% 24% 29% 28% 36% 46% Shops in general 18% 27% 22% 33% 26% 31%
  10. 10. LIFESTYLE While UK cinemas slowly re-open, it’s clear that COVID-19 will have a lasting impact on how the industry operates, with the lines between offline and online more blurred than ever before _10 After many delays, Disney’s live-action adaptation of Mulan has a new release date – 4th of September - although instead of cinemas it will premier on Disney Plus. The movie will be housed in a separate “Premier Access” section and will cost $30 (on top of the regular subscription cost). While Universal’s Trolls 2 made waves by going straight to digital back in March, Mulan is the first true tent-pole movie skipping the cinemas (at least in countries where Disney Plus is available) with everyone in the industry eager to find out whether Disney’s latest bet pays off. The 90 day long theatrical window is the latest victim of the pandemic! In an agreement that is likely to change the film industry, Universal and AMC have agreed to allow the studio's movies to make their way to premium video-on-demand (PVOD) platforms after only 17 days. While the details have not ben disclosed, it appears ACM will have a share in PVOD revenue. This year's BFI London Film Festival will be a hybrid event made up of both live and digital screenings. While there will be 12 new films previewed in cinemas across the UK over the festival period, audiences will be able to experience up to 50 virtual festival premiers from the comfort of their home. Every film will be presented with an introduction or interview and many will include subtitles and audio descriptions for those with access requirements.
  11. 11. Media behaviour changes
  12. 12. CHANNELCHANGES _12 Media consumption still remains higher than it was before COVID-19, with video streaming, social media and video on demand benefitting the most. However, the situation is stabilising with no major changes since Wave 9 Change in media channel usage, Wave 10 27% 26% 22% 19% 12% 10% 10% 10% 9% 6% 5% 2% 2% 28% 26% 33% 29% 19% 21% 19% 21% 15% 14% 13% 4% 5% 21% 32% 30% 36% 22% 40% 39% 27% 24% 36% 23% 5% 22% 3% 3% 3% 5% 4% 9% 5% 3% 4% 6% 3% 5% 10% 2% 2% 2% 4% 3% 6% 6% 3% 3% 6% 2% 57% 24% 19% 12% 11% 5% 39% 13% 20% 36% 45% 33% 53% 26% 37% Video streaming (e.g. Netflix, Amazon Prime) Visiting Social Media websites Watching video on demand (e.g. iPlayer, Now TV, YouTube) Watching live TV (on TV set or other device) Mobile gaming (e.g. Candy Crush, Clash of Clans) Listening to the Radio Reading Newspapers (either physical copy or online) Music streaming (e.g. Spotify, Deezer) PC & Console gaming. Reading Magazines (either physical copy or online) Listening to podcasts Visiting the Cinema Posters on street or on public transport Never did this Doing a lot less of Doing a bit less of Doing about the same amount Doing a bit more of Doing a lot more of How would you describe your use of the following media channels and platforms, compared to the time before COVID-19? NET doing more of (w10 VS. w9) 0% 0% 0% -1% 0% -2% -2% 2% 0% -2% -2% 1% 0% NET doing less of (w10 VS. w9) 0% -1% 1% 1% -1% -2% 0% -2% 0% 0% -2% 0% -3%
  13. 13. CHANNELCHANGES _13 4 weeks on from the last wave, consumption of the 3 top channels remains flat. There are minor decreases for live TV, radio, print and podcasts, while music streaming and cinema are the only channels to increase at all this wave Change in media channel usage, Wave 10 Change Wave 10 vs. Wave 9 NET DOING MORE OF NET DOING LESS OF Video streaming (e.g. Netflix, Amazon Prime) 55% 4% Watching video on demand (e.g. iPlayer, Now TV, YouTube) 55% 4% Visiting Social Media websites 51% 5% Watching live TV (on TV set or other device) 49% 10% Listening to the Radio 31% 15% Mobile gaming (e.g. Candy Crush, Clash of Clans) 31% 7% Music streaming (e.g. Spotify, Deezer) 31% 6% Reading Newspapers (either physical copy or online) 29% 12% PC & Console gaming. 25% 7% Reading Magazines (either physical copy or online) 20% 12% Listening to podcasts 18% 6% Posters on street or on public transport 7% 34% Visiting the Cinema 6% 63% How would you describe your use of the following media channels and platforms, compared to the time before COVID-19? TOTAL CHANGE IN DOING MORE OF TOTAL CHANGE IN DOING LESS OF 0% 0% 0% 1% 0% -1% -1% 1% -2% -2% 0% -1% 2% -2% -2% 0% 0% 0% -2% 0% -2% -2% 0% -3% 1% 0%
  14. 14. CHANNELCHANGES _14 Older audiences seem to be consuming less media across the board this wave. VOD, video streaming, social media, music streaming and live TV all increase among 18-44s, but largely decrease among those age 45+ Change in media channel usage wave 10, by age Change in use of media (Net doing more Wave 10 vs. Wave 9) How would you describe your use of the following media channels and platforms, compared to the time before COVID-19? NET DOING MORE OF: 18-24 25-34 35-44 45-54 55-64 65+ Watching video on demand (e.g. iPlayer, Now TV, YouTube) 74% 71% 67% 59% 44% 29% Video streaming (e.g. Netflix, Amazon Prime) 74% 78% 69% 60% 43% 24% Visiting Social Media websites 72% 74% 64% 53% 36% 25% Music streaming (e.g. Spotify, Deezer) 56% 53% 44% 27% 17% 5% Watching live TV (on TV set or other device) 54% 56% 53% 52% 44% 38% PC & Console gaming. 51% 39% 33% 19% 13% 6% Mobile gaming (e.g. Candy Crush, Clash of Clans) 50% 53% 44% 29% 19% 6% Listening to podcasts 33% 27% 30% 15% 11% 3% Reading Newspapers (either physical copy or online) 31% 34% 34% 31% 27% 21% Reading Magazines (either physical copy or online) 28% 28% 22% 19% 15% 11% Listening to the Radio 27% 38% 39% 34% 31% 21% Visiting the Cinema 16% 11% 10% 3% 1% 0% Posters on street or on public transport 12% 16% 9% 6% 2% 1% Total 18-24 25-34 35-44 45-54 55-64 65+ 0% 3% 0% 4% 1% -4% -2% 0% 0% 7% 5% -2% 0% -7% 0% 0% 5% 4% 1% -1% -3% 2% 5% 6% 7% 0% 1% -1% -1% 4% 3% 3% -2% -6% -4% 0% 4% -2% 5% -3% -2% 0% 0% 3% 6% 1% -1% -3% -3% -2% 1% -4% 1% -4% -2% 0% -2% -1% -1% -2% -4% -3% -2% -2% -1% -2% -4% 1% -5% 1% -2% -5% 0% -1% -4% 1% -2% 1% 7% 1% 3% 0% -1% -1% 0% -3% 5% 0% 1% -2% -2%
  15. 15. SOCIALMEDIA Facebook & WhatsApp continue to show the biggest increase in usage vs. pre-COVID. This wave, TikTok, LinkedIn, Instagram and WhatsApp show growth among 18-44s, while Snapchat and Twitter see an overall decline among almost all age groups _15 Change in use of Social Media Platforms, Wave 10 Change in use of Social Media Platforms (Net using more Wave 10 Vs. Wave 9) 21% 21% 13% 8% 7% 6% 4% 3% 25% 24% 15% 8% 7% 11% 8% 4% 26% 32% 20% 8% 15% 24% 18% 9% 3% 3% 3% 2% 3% 4% 4% 1% 2% 3% 2% 2% 2% 4% 4% 2% 23% 17% 47% 71% 66% 50% 62% 80% WhatsApp Facebook Instagram TikTok Snapchat Twitter LinkedIn Twitch Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more How would you describe your use of the following social media platforms, compared to the time before COVID-19? Total 18-24 25-34 35-44 45-54 55-64 65+ TikTok 1% 6% 0% 5% 0% 0% 0% LinkedIn 1% 5% 4% 0% 1% -2% -1% Instagram 0% -1% 4% 8% -7% 0% 0% WhatsApp 0% 6% 2% 8% -1% -5% -5% Twitch -1% 0% -1% 0% -2% 0% 0% Facebook -1% 1% -7% 2% 3% 0% -2% Snapchat -2% -5% -1% -2% -3% -1% -2% Twitter -3% -8% 2% -3% -9% -2% 0%
  16. 16. AUDIOPLATFORMS Usage of Spotify, Amazon Music & BBC Radio has increased the most since before COVID-19. BBC Radio is the only channel to see an overall rise in usage this wave, but there are increases in listening for 25-44s for all channels bar Apple Music _16 Change in use of Audio Channels, Wave 10 Change in use of Audio Channels (Net using more Wave 10 Vs. Wave 9) How would you describe your use of the following audio channels and platforms, compared to the time before COVID-19? 10% 6% 6% 5% 4% 3% 3% 3% 13% 10% 14% 10% 8% 7% 5% 5% 20% 17% 29% 24% 20% 18% 12% 10% 3% 2% 5% 5% 4% 4% 3% 3% 3% 3% 4% 5% 4% 3% 2% 2% 50% 62% 43% 51% 59% 65% 74% 77% Spotify Amazon Music BBC Sounds / BBC Radio Heart Radio Capital Radio Absolute Radio Apple Music LBC Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more Total 18-24 25-34 35-44 45-54 55-64 65+ BBC Sounds / BBC Radio 1% 3% 4% 0% -4% 2% 3% Amazon Music 0% 1% 3% 3% -2% -1% -2% Capital Radio 0% -4% 3% 0% 0% 1% -1% Spotify 0% -1% 2% 3% 0% -1% -2% LBC -1% 0% 0% 3% -2% -4% -1% Heart Radio -1% 0% 0% 0% -1% -1% -2% Absolute Radio -1% -4% 2% 3% -6% 0% -2% Apple Music -2% -6% -2% -3% -2% -1% -1%
  17. 17. NEWSBRANDS The Guardian is the only title to see an overall increase in readership this wave (driven by 25-44s). 35-44s show an increase for several titles including The Guardian, the Times, the Telegraph and the Metro. The Daily Mail drops by 2% pts wave on wave. _17 Change in use of newspaper brands, Wave 10 Change in use of newspaper brands (Net using more Wave 10 Vs. Wave 9) How would you describe your use of the following newspaper brands, compared to the time before COVID-19? 5% 4% 3% 3% 2% 2% 2% 2% 9% 7% 10% 7% 6% 7% 5% 4% 24% 19% 18% 17% 18% 16% 15% 15% 5% 4% 4% 4% 4% 4% 7% 3% 4% 5% 4% 5% 5% 5% 13% 3% 52% 61% 62% 65% 66% 66% 58% 74% The Daily Mail The Sun The Guardian The Times The Telegraph The Mirror Metro Huffington Post Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more Total 18-24 25-34 35-44 45-54 55-64 65+ The Guardian 1% -3% 6% 3% 0% -3% 0% The Times 0% 2% -4% 5% 0% -1% 1% The Telegraph 0% 0% -2% 3% 0% -1% 0% The Mirror 0% 2% 1% -1% -1% -2% 1% Metro -1% -3% 0% 2% -2% -2% 1% The Sun -1% 0% -1% -2% -2% 1% 0% Huffington Post -1% -4% 2% 0% -3% 1% -2% The Daily Mail -2% -2% -1% -1% -5% -1% -2%
  18. 18. TVCHANNELS Consumption of TV remains elevated, but viewing habits are continuing to revert back to more normal levels. BBC & Sky see minor increases at a total level (driven by 18-44s). 45+ are generally watching less TV this wave, notably so for BBC News. How would you describe your use of the following TV channels, compared to the time before COVID-19? 21% 9% 8% 8% 8% 7% 5% 28% 19% 16% 14% 22% 18% 13% 31% 52% 26% 28% 46% 54% 55% 4% 5% 4% 4% 4% 7% 6% 5% 5% 4% 4% 5% 5% 5% 11% 9% 42% 40% 14% 10% 15% BBC News ITV Sky News Sky (other channels) BBC (other channels) Channel 4 Channel 5 Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more Change in use of TV Wave 10 Change in use of TV Channels (Net using more Wave 10 vs. Wave 9) Total 18-24 25-34 35-44 45-54 55-64 65+ BBC (other channels) 1% 5% 0% 7% 3% -2% -2% Sky (other channels) 1% 7% 0% 13% -2% -2% -4% Channel 4 0% 6% 4% 2% -5% 0% -2% ITV -1% 7% 5% -3% -5% -1% -5% Sky News -1% 4% -3% 7% -4% -5% -3% BBC News -1% 0% 3% 6% -7% -10% 1% Channel 5 -2% -1% 0% -4% -5% 2% -1%
  19. 19. VOD&STREAMING Use of VOD is stabilising, with very few changes since wave 9; 35-44s have seen growth in most of the subscription VOD platforms, particularly Amazon Prime Video and there’s been a drop in usage of YouTube for 45-54s How would you describe your use of the following video on demand and streaming platforms, compared to the time before COVID-19? 25% 19% 13% 11% 6% 5% 3% 2% 22% 22% 17% 24% 14% 12% 8% 5% 18% 37% 20% 36% 38% 40% 32% 11% 2% 4% 3% 5% 5% 5% 5% 2% 2% 3% 3% 5% 4% 4% 3% 2% 31% 15% 44% 19% 32% 34% 48% 78% Netflix YouTube Amazon Prime Video BBC iPlayer ITV Hub All 4 My5 Apple + Never used this Using a lot less Using a bit less Using about the same amount Using a bit more Using a lot more Change in use of video on demand & streaming platforms, Wave 10 Change in use of video on demand & streaming platforms (Net using more Wave 10 Vs. Wave 9) Total 18-24 25-34 35-44 45-54 55-64 65+ ITV Hub 0% 0% 1% 0% -1% 6% -1% All 4 0% 3% 0% -1% -4% 2% 0% My5 0% -2% -3% 0% -1% 3% 0% Amazon Prime Video -1% 2% -4% 11% -2% -3% -6% Apple + -1% -1% -5% 2% -2% -1% 0% BBC iPlayer -1% 1% 0% -3% -3% -1% -1% Netflix -2% -2% 2% 5% -1% -4% -6% YouTube -3% 0% -1% 4% -14% -6% 2%
  20. 20. VOD&STREAMING The pandemic has turned theatre and streaming platforms into unlikely bedfellows _20 Due to the pandemic, several movies have been forced to premiere on streaming services and now musicals seem to be following their lead! The new Broadway musical about the late Princess Diana, which was originally scheduled to open on 31st of March, will premiere on Netflix ahead of its Broadway opening now pushed to 2021. Both Netflix and Amazon Prime Video donated to emergency funds supporting theatre workers affected by the coronavirus pandemic. Amazon donated to fund set-up by Olivia Colman and Phoebe Waller-Bridge (the latter signed an exclusive contract to make TV shows for the streaming service) while Netflix supported Theatre Artists Fund established by Sir Sam Mendes. National Theatre’s ‘At Home’ streaming initiative generated 15 million views over 4 months. What’s on Stage calculated that if each YouTube view were a seated audience member, then 15 million watchers would fill the venue's largest space, the Olivier (with 1150 seats) 13,000 times. If the auditorium was playing once a day, that run would last for over 35 years!
  21. 21. Role of media and content
  22. 22. NEWSSOURCES Preferred sources of COVID news have remained fairly stable this wave, with the only increase being in news websites, potentially as the situation is changing so regularly regarding quarantining when returning to the UK & local lockdowns Primary / preferred source of news re: COVID-19 Significantly higher/lower than previous wave What is your primary / preferred source of news re: COVID-19? 0% 10% 20% 30% 40% 50% 60% 70% Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 Primary / preferred source of news re: COVID-19 Wave 10 Primary / preferred source of news re: COVID-19 Net gains Wave 10 vs. Wave 9 Total 18-24 25-34 35-44 45-54 55-64 65+ TV 50% 35% 43% 42% 51% 55% 65% News websites 24% 21% 27% 31% 31% 21% 16% Social media platforms 8% 23% 11% 9% 7% 5% 1% Newspapers 5% 5% 4% 3% 4% 5% 9% Radio 5% 2% 3% 6% 3% 8% 7% Friends & Family 3% 8% 6% 3% 2% 1% 1% Podcasts 2% 5% 3% 3% 1% 1% 1% Magazines 1% 2% 1% 1% 0% 0% 0% Total 18-24 25-34 35-44 45-54 55-64 65+ News websites 2% -2% 3% 3% 3% -2% 5% Podcasts 0% 0% 0% 0% -1% 1% 1% Radio 0% -4% -4% 1% -2% 3% 3% Friends & Family 0% 1% -1% -1% -1% 0% 1% Social media platforms 0% 0% -2% -4% 1% 4% -1% Magazines 0% -2% -1% 0% 0% 0% 0% Newspapers -1% 2% 0% 0% 2% 0% -5% TV -1% 6% 4% 0% -2% -7% -4%
  23. 23. TRUSTWORTHYSOURCES Which of the following do you trust for factually correct information about COVID-19? The BBC is still the most trustworthy source of COVID information, but interestingly there has been a significant increase in other sources of information, suggesting that consumers are looking beyond mainstream media for trustworthy sources Trustworthy sources of information re: COVID-19 Trustworthy sources of information re: COVID-19 Wave 10 Trustworthy sources of information re: COVID-19 Net gains Wave 10 vs. Wave 9 0% 10% 20% 30% 40% 50% 60% 70% 80% BBC SKY News The Guardian Friends & Family Daily Mail Facebook Other Twitter Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9 Wave 10 Significantly higher/lower than previous wave Total 18-24 25-34 35-44 45-54 55-64 65+ BBC 63% 51% 57% 59% 65% 67% 71% SKY News 28% 24% 30% 38% 25% 31% 19% The Guardian 14% 15% 22% 14% 13% 15% 8% Daily Mail 12% 13% 12% 11% 12% 6% 16% Friends & Family 12% 15% 15% 11% 11% 9% 11% Facebook 8% 16% 12% 12% 3% 6% 2% Twitter 5% 16% 7% 5% 3% 4% 1% Total 18-24 25-34 35-44 45-54 55-64 65+ SKY News 2% 1% 0% 10% -3% 6% 1% Other 2% -1% 6% 2% 4% -2% 2% BBC 2% 6% 0% 5% -3% -2% 5% The Guardian 1% -3% 3% 0% 1% 1% 1% Daily Mail 0% 3% -4% -2% 6% -5% 0% Facebook 0% 1% -1% 0% -1% 2% -2% Friends & Family -1% -3% 1% -4% 1% -2% 0% Twitter -1% -4% 0% -3% -3% 2% 1%
  24. 24. COMMUNICATION There has been a very slight increase in messaging this wave, particularly driven by 35-44s, whilst 55-64s have seen a large reduction in all communication methods since wave 9, potentially as they’ve been able to meet up with friends & family face to face In terms of how you are keeping in touch with your friends and family, are you doing any more or less of the following, compared to the time before COVID-19? 25% 21% 18% 18% 29% 28% 25% 29% 32% 25% 36% 42% 3% 4% 4% 5%2% 2% 3% 3%9% 21% 14% 3% Messaging (e.g. WhatsApp, Facebook Messenger) Video Calls (e.g. Facetime, Skype) Social Media platforms (e.g. Facebook, Instagram) Talking on the phone Never did this A lot less A bit less About the same A bit more A lot more Change in communication since COVID-19 Wave 10 Change in communication since COVID-19 (Net using more Wave 10 vs. Wave 9) Total 18-24 25-34 35-44 45-54 55-64 65+ Messaging 1% -1% 3% 11% 1% -6% -1% Social Media platforms 0% 5% 5% 7% -2% -7% -4% Talking on the phone -1% -2% 2% -1% 6% -4% -4% Video Calls -2% 1% -4% 1% -4% -9% 2%
  25. 25. CONTENTAREAS Consumption of gaming and entertainment content has grown for 18-24s since the previous wave, potentially as the university summer holidays are in full swing. Consumption of content for 45-64s has declined across most areas In terms of areas of interest, how would you describe your consumption of the following types of content, compared to the time before COVID-19? (this could be reading about, watching, or listening to this type of content) Change in consumption of areas of interest Wave 10 Change in consumption of areas of interest (Net consuming more Wave 10 vs. Wave 9) 22% 12% 11% 10% 9% 7% 4% 4% 34% 22% 24% 21% 14% 10% 7% 14% 31% 37% 49% 47% 25% 29% 25% 47% 5% 6% 5% 7% 4% 11% 13% 8% 4% 3% 2% 6% 4% 12% 36% 4% 5% 20% 9% 9% 44% 31% 15% 24% Never had any interest in this A lot less A bit less About the same A bit more A lot more Total 18-24 25-34 35-44 45-54 55-64 65+ Gaming 1% 15% 0% 7% -5% -3% 0% Entertainment 0% 11% 3% 0% -3% -3% -1% Sport 0% 0% 1% -2% -2% 3% -1% Travel -1% 2% -3% 6% -2% -2% -1% News -1% -4% 6% 5% -2% -6% -3% Science & Technology -1% 1% -3% 0% 0% -7% 0% Food -2% 7% 2% 1% -6% -3% -8% Home & Garden -2% -2% -2% -1% 1% -5% -4%
  26. 26. NEEDSTATES Younger age groups (18-44s) are seeking out more from their media channels this wave, whilst there has been a decline for 55+s across all media needs, who appear to be returning to their pre-COVID habits Thinking about the different roles that media can fulfil in your life, have any of the following needs become more or less important to you, compared to the time before COVID-19? Change in media needs Wave 10 Change in media needs (Net more important Wave 10 vs. Wave 9) 27% 19% 16% 16% 15% 12% 11% 10% 36% 30% 28% 29% 32% 25% 27% 27% 32% 44% 48% 42% 44% 47% 51% 54% 3% 5% 4% 5% 5% 7% 5% 5% 3% 2% 4% 7% 4% 8% 6% 5% A lot less important A bit less important About the same A bit more important A lot more important Total 18-24 25-34 35-44 45-54 55-64 65+ Inspiration 1% -2% 5% 13% 4% -6% -3% Distraction 1% 9% 5% 7% 1% -3% -5% Escapism 0% 2% 0% 9% 2% -5% -2% Information 0% 1% 5% 7% 0% -11% -2% Connection -1% 4% -1% 2% -1% -7% -2% Unwind -2% 3% -1% 5% -1% -7% -5% Comfort -2% 4% -5% 6% -1% -5% -7% For practical advice -3% -11% 6% -1% -1% -4% -5%
  27. 27. Broader consumer behaviour
  28. 28. ACTIVITIES Time spent relaxing has increased again this wave, after a decline at wave 9. 35-44s are doing more activities overall, whilst activities for 55-64s are declining across the board In terms of activities, are you undertaking more or less of the following, compared to the time before COVID-19? Change in activities Wave 10 Change in activities since COVID-19 (Net using more Wave 10 vs. Wave 9) 17% 17% 15% 12% 11% 11% 10% 10% 33% 32% 31% 24% 16% 26% 20% 23% 42% 42% 44% 37% 29% 37% 35% 36% 5% 3% 6% 6% 5% 7% 11% 5% 2% 2% 3% 5% 3% 4% 8% 4% 2% 4% 1% 15% 36% 15% 16% 22% Cleaning Cooking Relaxing Reading books Playing computer / video games DIY Fitness Doing puzzles, board games or crafts Never did this A lot less A bit less About the same A bit more A lot more Total 18-24 25-34 35-44 45-54 55-64 65+ Relaxing 2% 5% 2% 5% 4% -5% 4% DIY 1% 7% -3% 6% 5% -2% -2% Doing puzzles, board games or crafts 0% 2% 6% 11% -6% -8% -1% Playing computer / video games 0% 1% 0% 3% 0% -2% 0% Fitness 0% 2% 0% 5% -5% -1% 1% Cleaning 0% -2% 4% 12% 6% -5% -13% Cooking -1% 2% 2% 9% -1% -6% -6% Reading books -3% 2% -9% 6% -1% -10% -5%
  29. 29. SELFIMPROVEMENT Thinking about how you are spending your time currently, compared to the time before COVID-19, which best applies to you for each of the following? Reading remains the most increased activity since lockdown, however older audiences are reading less this wave. Younger audiences are taking part in training through the workplace or learning a new skill, perhaps due to more people returning to the office New hobbies / activities undertaken Wave 10 Change in New hobbies / activities (Net already started / definitely intend to more Wave 10 vs. Wave 9) 19% 12% 12% 8% 8% 6% 6% 4% 17% 11% 12% 10% 8% 7% 8% 6% 33% 30% 27% 26% 21% 18% 21% 15% 15% 23% 23% 26% 22% 23% 19% 19% 10% 20% 25% 28% 38% 44% 41% 52% 5% 4% 2% 3% 2% 3% 5% 4% Read more Learn a new hobby e.g. gardening, cooking, knitting Take up a new form of fitness Learn a new skill (e.g. arts, crafts, musical instrument) Take a short educational course Learn a new language Take part in training through my existing workplace Sign up for a longer educational course e.g. undergraduate, postgraduate or MBA I was doing this before COVID- 19 I definitely won’t do this I probably won’t do this I might do this I definitely intend to do this I’ve already started doing this Total 18-24 25-34 35-44 45-54 55-64 65+ Take part in training through my existing workplace 0% 2% 4% 2% -6% -3% 1% Learn a new skill (e.g. arts, crafts, musical instrument) 0% 7% -5% 4% -1% -2% -2% Learn a new language 0% 3% -5% 4% -1% -2% 0% Take up a new form of fitness -1% 8% 2% 8% -8% -6% -3% Sign up for a longer educational course e.g. undergraduate, postgraduate or MBA -1% 5% -6% 0% 0% 0% -1% Take a short educational course -1% 3% -6% 3% 0% -4% 0% Learn a new hobby e.g. gardening, cooking, knitting -2% 8% -13% 2% -5% 0% -1% Read more -3% 5% -2% 2% 3% -9% -11%
  30. 30. LEISURESPENDING Takeaway food and entertainment subscriptions have increased this wave for all ages except the over 65s. Virtual/online gyms see decreases this wave as restrictions are lifting and gyms are starting to open across the country Again, thinking about your spending habits, which of the following apply to you in terms of how your habits may have changed, compared to the time before COVID-19? Change in leisure spending Wave 10 7% 6% 5% 4% 3% 3% 2% 2% 16% 19% 14% 9% 9% 5% 5% 6% 44% 27% 26% 20% 22% 14% 10% 13% 4% 11% 6% 5% 5% 6% 4% 4% 3% 18% 5% 5% 4% 9% 3% 4% 27% 19% 45% 57% 57% 63% 77% 71% Entertainment subscription services e.g. Netflix Takeaway / food for delivery Digital purchases of films e.g. Sky store, Amazon Prime Limited passes for subscription service e.g. Now TV Entertainment / Cinema pass Education / self- improvement / learning new skills Gym / fitness club memberships Online dating apps / websites Virtual / online gym / fitness classes Never spend on this Spending a lot less on this Spending a bit less on this Spending about the same as before Spending a bit more on this Spending a lot more on this Change in leisure spending (Net spending more Wave 10 vs. Wave 9) Total 18-24 25-34 35-44 45-54 55-64 65+ Entertainment subscription services e.g. Netflix 4% 7% 0% 13% 4% 4% -1% Takeaway / food for delivery 2% 2% 2% 11% 3% 1% -2% Digital purchases of films e.g. Sky store, Amazon Prime 2% 7% -1% 10% -1% 1% -1% Limited passes for subscription service e.g. Now TV Entertainment / Cinema pass 0% -3% 2% 8% -3% -2% 0% Education / self-improvement / learning new skills 0% 3% 1% 2% 1% -3% -1% Gym / fitness club memberships 0% -1% -4% 4% 1% -1% -1% Online dating apps / websites -1% 0% -2% 1% -1% 0% -1% Virtual / online gym / fitness classes -2% -2% -9% 0% 0% -3% 0%
  31. 31. BIGTICKETPURCHASEINTENTIONS Now, we’d like you to think about bigger purchases or decisions. Which currently best applies to you in terms of how your intentions may have changed, compared to the time before COVID-19? All age groups show an increased likelihood to delay booking a holiday, perhaps driven by the constant changing of quarantine rules. Under 35s are more likely to delay buying or selling a property this wave, with older age groups less likely. All age groups are delaying investing in further education Change in big purchase intentions Wave 10 Change in big purchase intentions (Net Definitely / Probably will delay Wave 10 vs. Wave 9) 36% 12% 9% 8% 8% 5% 5% 5% 17% 15% 17% 20% 11% 10% 11% 13% 10% 10% 16% 23% 8% 11% 18% 17% 8% 7% 10% 17% 6% 7% 19% 18% 29% 56% 49% 31% 68% 67% 48% 47% Booking a holiday Buying a car Buying a new mobile phone handset Making home improvements Buying or selling a property (house or flat) Investing in Further Education (Undergraduate degree, Master, other formal qualification) Taking out a new insurance policy / switching provider Switching utility providers (gas/ electric, internet, mobile phone etc.) Definitely will delay doing this Might delay doing this Probably won’t delay doing this Definitely won’t delay doing this Had no intention of doing this Total 18-24 25-34 35-44 45-54 55-64 65+ Booking a holiday 2% 4% 0% 3% 3% 2% 2% Buying a car 0% -2% 3% 3% -2% 1% 0% Buying or selling a property (house or flat) -1% 4% 7% -8% -2% -3% -1% Buying a new mobile phone handset -1% 4% 2% -5% -5% 2% -1% Switching utility providers (gas/ electric, internet, mobile phone etc.) -1% -4% 3% -4% -5% 4% -2% Taking out a new insurance policy / switching provider -2% -2% 2% -5% -2% 0% -2% Making home improvements -2% 1% -6% -5% 3% -1% -2% Investing in Further Education (Undergraduate degree, Master, other formal qualification) -3% -1% -4% -1% -9% 0% 0%
  32. 32. SHOPPING Even with lockdowns lifting, people are still spending more online than in-store. 18-24s and 35-44s have increased online spend compared to the last wave. 55-64s have been spending less both online and instore. Thinking about your shopping habits now… Overall, are you spending any more or less on shopping via the following methods, compared to the time before COVID-19? Change in shopping habits Wave 10 Change in shopping habits (Net spending more Wave 10 vs. Wave 9) 18% 4% 32% 13% 32% 27% 8% 22% 6% 33% 4% 1% Online shopping In-store shopping Never did this Spending a lot less Spending a bit less No change Spending a bit more Spending a lot more Total 18-24 25-34 35-44 45-54 55-64 65+ Online shopping 3% 6% 2% 10% 1% -2% 2% In-store shopping 0% -3% 2% 3% 3% -3% -1%
  33. 33. BRICKS&MORTARSHOPPING There are decreases in in-store spend in all categories this wave, with health & beauty and leisure goods seeing the largest dip in spend. Food and drink remains the dominant category for in-store spend. And now, thinking about these specific categories, which of the following apply to you in terms of how your IN-STORE shopping habits may have changed, compared to the time before COVID-19? Change in in-store shopping habits Wave 10 Change in in-store shopping habits (Net spending more Wave 10 vs. Wave 9) 7% 3% 3% 3% 3% 2% 2% 2% 25% 8% 7% 6% 7% 10% 10% 7% 42% 47% 50% 43% 35% 38% 42% 49% 12% 11% 14% 10% 6% 16% 12% 12% 12% 23% 17% 17% 11% 31% 17% 21% 1% 9% 8% 21% 39% 4% 17% 9% Food and drink Homewares and furniture Health and beauty Leisure Goods (DVDs, film, TV series, music) Computer / video games Clothing, accessories and footwear (incl. Sportswear) Leisure Goods (Books, board games and stationery) Electrical products (including mobiles, tablets, photography equipment, TV and audio goods, etc)Never buy in-store in this category Spending a lot less in-store Spending a bit less in-store No change Spending a bit more in-store Spending a lot more in-store Total 18-24 25-34 35-44 45-54 55-64 65+ Clothing, accessories and footwear (incl. Sportswear) 0% 6% -4% 1% 1% -3% 0% Leisure Goods (Books, board games and stationery) -1% -1% 1% 0% 0% -1% -2% Electrical products (including mobiles, tablets, photography equipment, TV and audio goods, etc) -1% -4% 1% 4% -2% -2% -2% Computer / video games -1% -6% -1% 1% -2% 1% 1% Homewares and furniture -1% -3% -1% -1% -3% 3% -1% Food and drink -1% 2% -3% 3% 0% -5% -2% Leisure Goods (DVDs, film, TV series, music) -3% -4% -4% -2% -5% 2% -2% Health and beauty -3% -4% -7% -1% -5% -5% 1%
  34. 34. BRICKS&MORTARSHOPPING Bricks & mortar retailers re-imagine customer experience for a contactless world _34 Amazon has reportedly started discussions with landlords about locations for its high- tech Go grocery stores on London’s Regent street and two more locations in the south west of the capital. However, the pandemic has motivated other retailers to experiment with a contactless store concept, with Aldi developing its own alternative to Amazon’s Go grocery stores and currently on the hunt for automatic product recognition technologies. CVS – the US pharmacy chain – announced a partnership with PayPal which will result in PayPal QR codes being integrated into its checkouts. Shoppers will be able to securely pay for their items without needing to touch a keypad or sign a receipt. There are few technologies accelerated by COVID-19 more than contactless payments! Contactless spending limits were raised from £30 to £45 across the UK on 1st of April and, according to data from Barclaycard, since then have accounted for 90% of all ‘face to face’ transactions. It seems it’s only the beginning, as the latest YouGov survey has found that 40% of UK shoppers want the contactless spending limit raised even higher - to £100.
  35. 35. E.COMMERCE Food and drink is still the largest category of online spend, with increases this wave for 18-24s & 35-44s. Clothing & accessories see increases in spend for most age groups. 35-44s are spending more online in all categories except for electrical products And again, thinking about these specific categories, which of the following apply to you in terms of how your ONLINE shopping habits may have changed, compared to the time before COVID-19? compared to the time before COVID-19? Change in online shopping habits Wave 10 Change in online shopping habits (Net spending more Wave 10 vs. Wave 8) 14% 8% 5% 5% 5% 5% 4% 4% 19% 22% 12% 18% 13% 11% 17% 15% 35% 39% 47% 44% 52% 36% 44% 47% 6% 11% 8% 7% 7% 5% 7% 7% 5% 12% 8% 7% 11% 7% 8% 10% 21% 9% 20% 19% 12% 37% 20% 16% Food and drink Clothing, accessories and footwear (incl. Sportswear) Leisure Goods (DVDs, film, TV series, music) Health and beauty Electrical products (including mobiles, tablets, photography equipment, TV and audio goods, etc) Computer / Video Games Leisure Goods (books, board games and stationery) Homewares and furniture Never buy online in this category Spending a lot less online Spending a bit less online No change Spending a bit more online Spending a lot more online Total 18-24 25-34 35-44 45-54 55-64 65+ Clothing, accessories and footwear (incl. Sportswear) 1% 1% -3% 6% 3% 0% 1% Leisure Goods (books, board games and stationery) 0% 0% -5% 6% 3% 2% -2% Food and drink 0% 6% -3% 6% -4% -5% 0% Health and beauty -1% 3% -1% 0% 1% -2% -3% Homewares and furniture -1% -5% -5% 1% 2% 4% -1% Computer / Video Games -1% 3% -4% 6% -6% 0% -3% Electrical products (including mobiles, tablets, photography equipment, TV and audio goods, etc) -2% 3% -4% -5% 0% -1% -1% Leisure Goods (DVDs, film, TV series, music) -3% -1% -9% 3% -3% 0% -4%
  36. 36. E.COMMERCE With e-commerce on the rise, shoppers demand a wider range of delivery options _36 Waitrose has introduced drive-through online grocery order collection services across 70 stores. In participating stores customers can park in a dedicated parking spot and then collect or return items, including John Lewis goods at some locations, from the comfort of their vehicles. Amazon is expanding the rollout of its Scout automated delivery robots to two new US cities. Designed to withstand the demands of travelling numerous miles a day, the cooler-sized vehicle uses cameras and ultrasonic sensors to detect and avoid obstacles, while autonomously navigating across urban areas to complete deliveries. John Lewis has announced plans to extend its click-and-collect partnership with the Co-op to over 500 stores by the end of summer (with the total number of John Lewis ‘click and collect’ location raising to nearly 900). The extension of the service is part of John Lewis Partnership’s plans to invest in digital capabilities and collaborations to enhance customer experience, especially in the age of coronavirus.
  37. 37. 37 In summary Media consumption is still elevated, but is continuing to slowly revert back to levels that more closely resemble pre-pandemic routines Feelings of anxiety and being unsafe have risen a little. The fear of the UK undergoing a second wave of COVID-19 is evident, amid highly publicised outbreaks in other countries Despite initial optimism, new quarantine restrictions are now putting people off international travel. As face coverings became mandatory, in-store retail also appears to have had a tough month. However 18-34s are particularly welcoming the government’s ‘Eat Out to Help Out’ scheme
  38. 38. Thank you
  • SusantaSahoo27

    Jun. 1, 2021

UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report. The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).

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