COVID-19 // Germany POV Vol.9

METHODOLOGY
Representative Online Survey
o Wave 1: 17.-19. March 2020
o Wave 2: 24.–26. March 2020
o Wave 3: 31. March-2. April 2020
o Wave 4: 14.-16. April 2020
o Wave 5: 21.-23. April 2020
o Wave 6: 27.-29. April 2020
o Wave 7: 5.-7. May 2020
o Wave 8: 12.-14. May 2020
o Wave 9: 27.-29. July 2020
500 Respondents
14-69 years old
Survey Panel: respondi
By…Havas Media Solutions

40%
36%
28% 27%
23%
22%
15%
13%
49%
47%
37%
28% 28%
23% 22%
14%
12%
49%
46%
39%
29%
31%
25%
30%
17%
15%
53%
44%
37%
28%
30%
19%
29%
19%
13%
43%
39%
34%
23%
29%
16%
26%
13%
16%
41%
35%
31%
24%
27%
17%
23%
17% 17%
43%
40%
34%
26% 25%
19%
25%
16%
15%
41%
36%
31%
19%
23%
13%
22%
13%
14%
32%
30%
29%
18%
21%
14%
19%
11%
15%
Internet incl.
Social Media
TV Streaming Radio Media Library Newspapers Gaming Magazines Podcasts
Usage of the Medium (much) more
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave 9
MEDIA USAGE RETURNS TO NORMAL
WHEN YOU THINK ABOUT THE LAST WEEK. HOW DID YOU DEAL WITH THE FOLLOWING THINGS
DURING THE LAST WEEK? Top 2 mentions on a 5-point scale
92% 90% 63% 83% 61% 61% 53% 55% 29%
Regularmediausage
(atleast2Xamonth)
Source: Survey Havas Media Solutions, Waves 1-9: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4./ 21.-23.4./ 27.-29.4. / 5.-7.5. / 12.-14.5. / 27.-29.7.2020,
each wave has 500 respondents ages 14-69

PODCASTS POPULAR WITH YOUNGER PEOPLE
21%
68%
11%
15%
73%
12% 5%
77%
18%
14-29 y.o
30-49 y.o 50-69 y.o
Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, 500 repondents ages 14-69
WHAT DO YOU THINK: WHEN THE CORONA CRISIS IS OVER AND WE ALL RETURN TO
EVERYDAY LIFE. HOW WILL YOU USE THE FOLLOWING MEDIA?
Podcast
(much) more
Equal
(a little) less

60%
71%
52%
22%
4%
70%
64%
55%
23%
6%
63%
68%
53%
20%
7%
65%
68%
54%
24%
9%
61%
69%
53%
25%
5%
55%
62%
58%
23%
8%
68%
47%
61%
27%
17%
Movies News TV Series Shows Sports
Wave 3 Wave 4 Wave 5 Wave 6 Wave 7 Wave 8 Wave9
YOU HAVE STATED THAT YOU HAVE WATCHED MORE TV DURING THE LAST WEEK.
WHAT EXACTLY DID YOU WATCH MORE THAN USUALLY?
SPORTS BECOME POPULAR AGAIN
Source: Survey Havas Media Solutions, Waves 3-9: 31.3.-2.4. / 14.-16.4./ 21.-23.4./ 27.-29.4. / 5.-7.5. / 12-14.5. / 27.-29.7.2020, each wave has 500 respondents ages 14-69
+125%
W8 - W9

SUMMER ADS ARE LIKED
Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, 500 respondents ages 14-69
Source for the Storyboards: Advision
Like; 57%
Neutral;
22%
Dislike;
22%
Like; 52%
Neutral;
28%
Dislike;
20%
TV ad with
reference to
"what is currently
not possible
because of
Corona"
TV spot
without any
reference to
Corona 54%
66%
76%
I think it's good when
advertising refers to the
current situation "the new
normal after Corona".
I think it is good when
advertising shows pictures
of a normal world - away
from Corona.
I think it is good when
advertising simply conveys
a good mood.
...but in the summer...
...I'd rather be carefree:

NEW FOCAL POINTS
ON THE INTERNET

LESS ONLINE DURING THE WEEKEND
Source: Survey Havas Media Solutions, Wave 7+9: 5.-7.05. / 27.-29.7.2020 , each wave 500 respondents ages 14-69
HOW LONG DO YOU USE THE INTERNET FROM HOME?
Average number of hours per day
WEEKDAYS
BEFORE
CORONA
SINCE
CORONA+ 1:05 h
WEEKEND
BEFORE
CORONA
SINCE
CORONA+ 0:31 h
BEFORE
CORONA
SINCE
CORONA+ 1:04 h
BEFORE
CORONA
SINCE
CORONA+ 0:44 h
W
A
V
E
7
W
A
V
E
9
- 13 minutes

ONLINE-SHOPPING IS BOOMING
56%
64%
66%
64%
32%
17%
25%
9%
Read news
Videos on the internet
Social media services
Online-Shopping
Phone calls via internet
Food delivery services
Bank/stock exchange transactions
Dating portals used
Wave 1 Wave 4 Wave 7 Wave 8 Wave 9
YOU HAVE INDICATED THAT YOU HAVE MADE INCREASED USE OF THE INTERNET OVER
THE LAST WEEK. WHAT EXACTLY HAVE YOU BEEN DOING ON THE INTERNET?
Source: Survey Havas Media Solutions, Wave 1+4+7+8+9: 17.-19.3. / 14.-16.4./ 5.-7.5. / 12.-14.05 / 27.-29.7.2020,
each eave 500 respondents ages 14-69
+21%
W1 – W9
+286%
W1 – W9
+92%
W1 – W9

YOUNGER PEOPLE ARE UPGRADING AT GAMING
DID YOU UPGRADE IN THE FIELD OF COMPUTER GAMES /
GAMING DURING THE CORONA PERIOD?
16%
20%
66%
17%
19%
71%
2%
6%
94%
14-29 y.o
30-49 y.o
50-69 y.o
Yes, I have purchased
new hardware
(computer, monitor,
console)
No
Yes, I have purchased
new software (games,
graphics cards)
In total
22%
of gamers (at
least rarely)
upgraded in the
area of
computer games
/ gaming

MEDIA WITH INCREASED
SIGNIFICANCE
"The main source of
information and
entertainment"
"Daily
companion"
"The
gateway to
the outside
world"
"A two-
edged
sword"
“Of great
importance,
especially
now"
WHAT DOES MEDIA MEAN TO YOU CURRENTLY? Open query

13%
11%
14%
13%
14%
21%
12%
10%
12%
8%
81%
81%
82%
76%
73%
66%
74%
76%
73%
75%
6%
8%
9%
11%
12%
14%
14%
15%
15%
17%
Journals
Daily newspapers
Radio
Computer games
Podcast
Cinema
Streaming
Media libraries of the TV
stations
Television
Internet incl. social media
Less Just as strong Stronger
CONSTANT USE AFTER CORONA
WHAT DO YOU THINK: WHEN THE CORONA CRISIS IS OVER AND WE ALL RETURN TO NORMAL
EVERYDAY LIFE. HOW WILL YOU USE THE FOLLOWING MEDIA?
Source: Survey Havas Media Solutions, Wave 4+9: 14.-16.04.2020 / 27.-29.7.2020, 500 respondents ages 14-69
Wave 4
„stronger“
5%
6%
7%
8%
9%
10%
11%
12%
12%
16%

MEDIA: IMPORTANT TODAY & IN THE LONG TERM
Media is much more important
to me today
Media will have a higher
significance for me in the long term
I trust media today very
much
44%
45%
34%
36%
38%
36%
43%
36%
37%
HOW DO YOU STAND ON THE FOLLOWING STATEMENTS?
Top 3 mentions on a 7-point scale
41%
39%
36%
14-29 y.o 30-49 y.o 50-69 y.o Total

SAME CONSUMPTION BEHAVIOUR
AFTER CORONA
16% 14% 15% 11% 12% 11% 13% 14% 16%
8% 7% 8% 10% 9% 7% 5% 5% 5% 7% 5% 6%
70%
70% 68%
72% 71% 68%
70% 67% 66% 83% 81% 82%
85% 88% 88%
84% 86% 85% 80% 82%
84%
14% 16% 16% 18% 18% 21% 17% 19% 18%
9% 11% 10%
4% 3% 5%
11% 9% 10% 13% 14% 10%
W6 W8 W9 W6 W8 W9 W6 W8 W9 W6 W8 W9 W6 W8 W9 W6 W8 W9 W6 W8 W9
More Same Less
Assessment of consumer spending according to Corona:
Restaurants /
Bars
Cinema /
Concerts /
Theatre
Vacations /
Trips
Clothing Food /
Drugstore
Presents Electronics
Source: Survey Havas Media Solutions, Wave 6, 8 + 9: 27.-29.4. / 12.-14.05 / 27.-29.7.2020,
each wave 500 respondents ages 14-69

22%
7%
5% 6% 5%
7%
2%
4% 3%
2%
24%
11%
7% 7% 6%
5% 4% 3% 3% 3%
34%
13%
8% 8% 7% 7%
5%
6%
3%
2%
51%
42%
25%
22%
30%
11%
16%
27%
11%
6%
Already visited (Wave 6) Already visited (Wave 7) Already visited (Wave 8) Already visited (Wave 9)
MAJORITY BACK IN SHOPS
Hard
ware
store
Clothing
store
Electroni
cs store
Book
store
Shoe
store
Househ
old
store
Sports
store
Depart
ment
store
Perfume
ry
Jeweller
y
store
WHICH SHOPS HAVE YOU - SINCE THE POLICY RELAXATION - ALREADY VISITED?
Source: Survey Havas Media Solutions, Wave 6, 7, 8, 9: 27.-29.4. / 5.-7.5. / 12.-14.5. / 27-29.07.2020,
Jeach wave 500 respondents ages 14-69
"I’VE NOT BEEN IN
ONE OF THESE
STORES.
WAVE 6: 63%
WAVE 7: 58%
WAVE 8: 47%
WAVE 9: 21%

ONE QUARTER USES THE VAT REDUCTION
15%
30%
33%
50-69 y.o
30-49 y.o
14-29 y.o
Yes, I have/will take advantage of the VAT reductions
HAVE YOU PLANNED OR ALREADY MADE CERTAIN PURCHASES AS
A RESULT OF THE VAT REDUCTIONS?
...IF SO, WHICH ONE?
Presentation of the Top 5
Electronics
28%
Furniture
26%
Household Items
17%
Car
16%
Clothes & Shoes
44%
Source: Survey Havas Media Solutions, Wave 9: 27.-29.7.2020, Each wave 500 respondents ages 14-69
14-69 y.o
Ø 25%

SHOPPING CLOTHES
ONLINE SHOWS LONG
TERM POPULARITY

HOLIDAY LITERATURE ONLINE
25%
28%
37%
38%
67%
Food
Toiletries
Books
Electronics
Clothing
Wave 1 Wave 5 Wave 8 Wave 9
WHAT EXACTLY DID YOU BUY ONLINE?
If more purchases were made online last week than at normal times
+176%
W1-W9
+49%
W1-W9

ONLINE SHOPPING ALSO IN THE FUTURE
19% 14% 14% 13% 10% 9%
67%
72% 71% 71% 72%
68%
13% 14% 15% 16% 18% 23%
Will buy online more often
Will online buy just as often
Will buy online less often
DO YOU THINK THAT YOU WILL BUY THE FOLLOWING PRODUCTS
ONLINE MORE OFTEN IN THE FUTURE THAN BEFORE CORONA?
Clothing Electronics Books Toiletries Drug Store Food

INTEREST IN DELIVERY SERVICES REMAINS
6%
9%
10%
20%
22%
26%
Click & Collect offers from
supermarkets/drugstores
Digital events about cooking,
drinks, wine
Delivery services from the
supermarket
Private delivery services of
restaurants
Takeaway / ToGo from
restaurants
Delivery services like
Lieferando
USED DELIVERY SERVICES DURING LOCKDOWN: …USAGE AFTER CORONA?
USED DURING LOCKDOWN
88%
71%
67%
71%
67%
67%

SMART HOME INTEREST REMAINS RESTRAINED
4%
5%
6%
8%
9%
12%
15%
22%
2%
2%
3%
2%
2%
3%
3%
4%
9%
9%
9%
8%
12%
10%
13%
6%
Smart kitchen appliances
Lawnmower Robots
Safety systems
Heating control
Automatic blinds/shutters /
awnings
Lighting control via
Smartphone
Vacuum cleaner robot
Digital language assistants
Used prior to Corona Used during Corona
Im interested
WHICH OF THE FOLLOWING "SMART HOME" PRODUCTS DO YOU USE?
Higher
interest
; 14%
Remained
the same; 74%
Didn’t
rise; 12%
Interest in smart
home increased
during Corona?

CORONA OFTEN ABSTRACT
10%
12%
78%
Yes multiple persons
Yes one person
No
DO YOU PERSONALLY KNOW SOMEONE,
WHO TESTED POSITIVE FOR THE CORONA VIRUS?
IF SO, WERE ONE OR MORE PEOPLE IN HOSPITAL
BECAUSE OF CORONA?
45% 55% Yes No
22%
of the
respondents
know someone
who has been
proven to be
infected with
Corona.

17%
39%
33%
7%
3%
11%
36%
44%
7%
2%
9%
31%
48%
10%
3%
5%
21%
56%
15%
4%4%
20%
55%
17%
3%2%
20%
54%
19%
4%4%
18%
52%
22%
4%
3%
15%
56%
23%
3%
2%
10%
45%
37%
7%
Almost every hour 3-5 times a day 1-2 times a day Rarely I try to avoid all
information
DECLINING NEED FOR INFORMATION
HOW OFTEN DO YOU CURRENTLY INFORM YOURSELF ABOUT THE CORONA VIRUS?
Source: Survey Havas Media Solutions, Waven 1-9: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4./ 21.-23.4./ 27.-29.4. / 5.-7.5. / 12.-14.5. / 27.-29.7.2020
each wave 500 respondents ages 14-69

AS FEW CONTACT AS POSSIBLE
FOR A LONG TIME NOW THERE HAVE BEEN VARIOUS LOCKDOWN POLICIES IN PLACE:
HOW DO YOU FEEL ABOUT THESE POLICIES?
Top 3 entries on a 7-step scale
50%
55%
58%
I am very pleased about
policy relaxtions
I am very sceptical
about lockdown
relaxtions
I will continue to try to
have as little contact as
possible.

MIXED FEELINGS ABOUT POLICY RELAXTION
I FEEL UNEASYI FEEL WELL34% 35%
WHAT IS YOUR POSITION - IN CONCRETE TERMS - ON THE FOLLOWING LOOSENINGS?
Top 3 and Low 3 mentions on a 7-point scale
49% 23%
44% 24%
43% 30%
41% 28%
36% 30%
24% 47%
34% 38%
22% 50%
20% 47%
21% 42%
Zoo
Outdoor
Sport
Café /
Restaurant
Hair Dresser
Museum
Hotel
Cinema
Gym
Cosmetics
Church

MORE BOARD GAMES
IN THE LONGTERM
22% 78%
Yes No
IF YES: DO YOU THINK THAT YOU WILL CONTINUE
TO PLAY MORE BOARD GAMES OR DO PUZZLES
THAN BEFORE CORONA?
65% 19% 16%
ÝES No Not Sure
DID YOU PLAY MORE BOARD GAMES OR DO MORE
PUZZLES THAN USUALLY DURING THE LOCKDOWN
PERIOD?

DATING BEHAVIOUR NORMALIZES
21%
26%
19%
Wave 2 Wave 5 Wave 9
Singles who use dating portals
Start of
the lockdown
Easter during
the lockdown Now
50% 64% 69%
Source: Survey Havas Media Solutions, Wave 2,5,9: 24.-26.3./ 21.-23.4./ 27.-29.7.2020,
Each wave 500 respondents ages 14-69
HAVE YOU EVER USED AN ONLINE DATING SERVICE (...)?
AND WHAT IS THE CURRENT SITUATION?

MIXED FEELINGS IN GASTRONOMY
Worse than
before Corona;
38%
Better than
before Corona;
10% Just as good as
before Corona;
51%
HAVE YOU BEEN IN A BAR, PUB, BEER GARDEN OR RESTAURANT SINCE THE POLICY
RELAXTION? HOW WAS THE OVERALL EXPERIENCE IN THE BAR / PUB / RESTAURANT
COMPARED TO PRE-CORONA TIMES?
56% of those surveyed have already been back to a bar,
pub, beer garden or restaurant since the relaxation.
How was it?

ALCOHOL CONSUMPTION AT HOME
WHERE HAVE YOU BEEN DRINKING ALCOHOL IN THE LAST FOUR WEEKS?
If alcohol was consumed.
89%
55%
42%
88%
44%
25%
91%
37%
7%
Private (at home, with friends,
relatives)
In a pub (bar, pub, restaurant,
etc.)
Outside (picnic, beach, park,
etc)
14-29 y.o 30-49 y.o 50-69 y.o

PARTY GOERS WANT TO RESTART
HOW OFTEN DID YOU VISIT NIGHTCLUBS, I.E. DISCOS, BEFORE CORONA? (...) IF THEY
REOPENED SOON UNDER CONDITIONS, WOULD YOU GO?
32%
24%
7%
47% 46%
22%
16%
24%
42%
5% 5%
29%
Regular partygoers Occassional partygoers Rare partygoers
Would go directly or very soon Would wait first
Wouldn't go for a while Wouldn't go at all

23%
42%
35%
I miss concerts and will visit
them again as soon as possible.
I miss concerts, but because of
Corona I would not go there for
the time being.
Concerts and bigger
events don‘t interest
me - independant
from corona.
33%
25%
14%
37%
40%
47%
30%
35%
39%
14-29 y.o
30-49 y.o
50-69 y.o
CONCERTS MUST WAIT
THERE ARE STILL NO POLICY RELAXTIONS FOR CONCERTS.
WHAT IS YOUR OPINION ON THIS TOPIC?

NEW VALUES AFTER THE CRISIS?
In the future, it is better to
rely on the tried and tested.
25%
57%
25%
63% I ENJOY
TRYING NEW
THINGS
I LIKE TO
TAKE RISKS
NORMALLY IN FUTURE
Top 3 mentions on a 7-point scale

53% EXPECT THAT
COMPANIES WILL OFFER
THE POSSIBILITY TO WORK
REMOTELY IN THE FUTURE

SLOW RETURNS TO OFFICE
38%
44%
48%
49%
47%
49%
44%
45%
42%
*Basis are working people, apprentices,
pupils, students
Source: Survey Havas Media Solutions, Wave 1-9: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4./ 21.-23.4./ 27.-29.4. / 5.-7.5. / 12.-14.05,/
27.-29.7.2020, each wave 500 respondents ages 14-69
+ 12% who are currently not
working remotely, but have
already done so during the
Corona period
CURRENTLY WORKING FROM HOME?*

REMOTE WORKING IN THE FUTURE
52%
23%
26%
WHAT DO YOU THINK, WILL YOU WORK MORE OFTEN FROM
HOME AFTER THE CORONA CRISIS THAN BEFORE THE CRISIS?
YES
MAYBE
NO
48%
27%
15%
56%
48%
25%
71%
59%
54%
I have worked regularly
from home before
AND currently also
I have worked from
home from time to
time AND currently
also
I have never worked
from home before BUT
current
Wave 4 Wave 7 Wave 9
YES: 39% (Wave 7)
YES: 30% (Wave 4)
YES: 52% (Wave 9)

UNCERTAINTY ABOUT FUTURE OF CONFERENCES
7%
12%
16%
23%
17%
15%
10%
WHAT DO YOU THINK EVENTS SUCH AS TRADE FAIRS, CONGRESSES OR CONFERENCES
WILL LOOK LIKE IN THE FUTURE? Answers on a 7-point scale
DEFINITIVELY OFFLINE
42%

STILL MUCH LONGING
FOR TRAVEL
63%
61%
55%
14-29 y.o 30-49 y.o 50-69 y.o
"I can't wait to start traveling
normally again..."

12%
12%
17%
60%
I am planning a summer
holiday, but have not yet
booked
I was already out of town this
summer
I have firmly booked my
summer holiday
The summer holidays are
cancelled for me this year
AGES 50+ CAUTIOUS IN 2020
WHAT DO YOU THINK ABOUT TRAVELLING OR SUMMER HOLIDAYS THIS YEAR?
14-29 y.o: 52%
30-49 y.o: 53%
50-69 y.o: 71%

GERMANY FAVORITE DESTINATION
AND WHERE WERE YOU OR WHERE IS THE JOURNEY TO GO?
multiple answers possible
3%
5%
7%
8%
10%
12%
12%
13%
30%
33%
Switzerland
Greece
Spain
Poland
Italy
Mountains in
Germany
Austria
Netherlands
Other place in
Germany
North/Baltic
Sea in Germany
Top destinations of those
who have already traveled
5%
6%
6%
7%
7%
8%
12%
17%
21%
23%
Turkey
Denmark
Spain
Croatia
Italy
Netherlands
Austria
Mountains in
Germany
North/Baltic
Sea in Germany
Other place in
Germany
Top destinations of those
who be going on a journey

WHERE DO YOU WANT TO GO? (NEXT 3 YEARS)

TOP LONG-DISTANCE DESTINATIONS
(NEXT 3 YEARS)
4%
5%
7%
8%
10%
10%
11%
11%
12%
12%
14%
16%
18%
20%
22%
30%
Central Africa (Angola, Congo, etc.)
Western Africa (Cape Verde, Ghana, etc.)
North/Central Asia (Russia, Kazakhstan, etc.)
Eastern Africa (Kenya, Madagascar, Mauritius,…
Greenland
South America / Central America
South Asia (India, Maldives, Sri Lanka, etc.)
Near East (Israel, United Arab Emirates, Turkey,…
East Asia (China, Japan, South Korea, Hong…
Northern Africa (Egypt, Tunisia, Morocco, etc.)
Southern Africa (Namibia, South Africa,…
South-East Asia (Thailand, Vietnam, Malaysia,…
Canada
Caribbean
USA
Australia / New Zealand
AND WHICH OF THE FOLLOWING LONG-DISTANCE TRAVEL REGIONS WOULD BE IN
THE NEXT 3 YEARS FOR YOU IN QUESTION? multiple answers possible

TOP EUROPE DESTINATIONS
11%
13%
13%
14%
15%
16%
18%
18%
19%
19%
20%
23%
24%
29%
35%
Finland
Switzerland
Norway
Portugal
Great Britain
Sweden
Austria
Netherlands / Holland
Denmark
Croatia
France
Greece
Spain
Italy
Germany
AND WHICH OF THE FOLLOWING TRAVEL REGIONS WOULD BE IN THE NEXT
3 YEARS FOR YOU IN QUESTION? Multiple answers possible

WINTER HOLIDAY 2020/2021?
Probably with semi-empty ski slopes
13%
37%
30%
5%
15%
Yes, definitely. Yes, I guess so. No, I don't think so No, no way I'm not sure
50% of winter sportsmen
plan to do the same for
the winter 20/21

BOOKING BEHAVIOUR MORE SPONTANEOUS
7%
41%
30%
16%
3%
3%
At least 1 year before the trip
At least half a year before the
journey
At least 3 months before the trip
At least 1 month before the trip
At least 1 week before the trip
A few days before the journey
HOW DO YOU NORMALLY BOOK LARGER TRIPS? AND IN 2 YEARS?
Respondents who normally travel "bigger
6%
33%
29%
23%
4%
5%
Booking
BEFORE Corona
Future
Booking

38%
34%
33%
32%
20%
13%
13%
8%
34%
Television
Play computer/video/online games
Streaming / Video on Demand
services
Internet / online services
social media
Media libraries of the television
stations
Radio
Podcast
None of the above
Wave 3 Wave 9
WHICH OF THE FOLLOWING MEDIA DO YOUR CHILDREN CURRENTLY
USE MORE THAN NORMAL/BEFORE CORONA?
Basis are households with children under 14 years of age
+23%
W3 – W9
LESS TV FOR CHILDREN
-19%
W3 – W9

SHOWS & SPORTS POPULAR WITH FAMILIES
68%
65%
42%
39%
26%
67%
59%
18%
52%
12%
Movies Series Shows News Sport
Households with children <18 Households without children
YOU HAVE STATED THAT YOU HAVE WATCHED MORE TV DURING THE LAST WEEK.
WHAT EXACTLY DID YOU WATCH MORE THAN USUALLY?

BOARD GAMES
SHOW HIGH
POPULARITY IN
LONG TERM
69% OF PARENTS THINK THAT
THEY WILL CONTINUE TO PLAY
MORE BOARD GAMES

BOARD GAMES POPULAR DURING CORONA
43%
15%
17%
14%
9%
4%
Board games played/
puzzle made
Software purchased Hardware purchased
Household with children <18 Household without children
HAVE YOU PLAYED MORE (ONLINE) GAMES DURING THE CORONA PERIOD
/ UPGRADED IN GAMING?

SHOPPING WITH THE
WHOLE FAMILY?
MANY TRY TO AVOID IT
Only if it is not
otherwise
possible; 36%
No, I try to
avoid; 25%
Of course; 39%
DO YOU
CURRENTLY ALSO
GO SHOPPING AS
A FAMILY, I.E.
WITH CHILDREN?

31%
23% 22% 18% 16% 15% 14%
54%
60% 60%
63% 66% 63% 60%
15% 17% 18% 20% 18% 23% 26%
Will buy online more often
Will buy online as often as before
Will buy online less often
14% 10% 11% 10% 8% 5% 8%
73%
76% 77% 75% 75% 75% 72%
12% 14% 13% 15% 17% 20% 21%
ONLINE SHOPPING MORE
RELEVANT FOR FAMILIES
DO YOU THINK THAT YOU WILL BUY THE FOLLOWING PRODUCTS ONLINE MORE OFTEN
IN THE FUTURE THAN BEFORE CORONA?
Clothing ElectronicsBooks Pharmaceuticals Drug Store
Items
FoodJewellery
Households with children <18
Households without children

FAMILIES HAPPY ABOUT POLICY RELAXTION
63%
49%
43%
45%
62%
60%
I am very pleased that there
is the relaxation.
I will continue to try to have
as little contact as possible.
I am very sceptical about
the relaxation.
household with children <18
FOR A LONG TIME NOW THERE HAVE BEEN VARIOUS LOCKDOWN POLICIES IN PLACE:
HOW DO YOU FEEL ABOUT THESE POLICIES?
Top 3 entries on a 7-step scale

Source: Survey Havas Media Solutions, Wave 1-9: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4./ 21.-23.4./ 27.-29.4. / 5.-7.5. / 12.-14.5. / 27.-29.7.2020,
Each wave 500 respondents ages 14-69
New Normal with large longing
It's summer and lockdown was a few weeks ago. We already have (almost) carefree weeks behind us but Corona is still our
constant companion.
We took a look at how media use, consumer consumption & everyday life have changed.
Key result: Many things are back to normal or on the way to normal. We do not see any major changes in behaviour and
values. But some new achievements will probably last longer.
MEDIA: The sun is shining outside, so you can do more. As a result, media usage is back to normal. However, media have
gained in importance. This will be noticeable in the long term.
CONSUMPTION: People are shopping again both in the cities and online - especially parents use the convenient shopping
from home. The double burden at home and wearing masks with the whole family spoils the pleasure of a day at the
shopping centre. Just as time-saving: delivery services. Many people have learned to love them during Corona and don't
want to miss them anymore.
NEW DAILY LIFE: Corona is still in people's minds, even though nobody really wants to hear about it anymore. Lockdown
policy relaxation is perceived and claimed in a mixed way. Parties & concerts have to wait.
WORK: More than half of the working population now assumes that after Corona more work is done from home than before.
However, the majority hopes that at least events can be held offline again.
TRAVEL: Even though there is less traveling this year, the longing of travel is unbroken. After Germany has been extensively
explored as a travel destination in 2020, they will be happy to return to Australia or the USA. However, bookings will be
made at somewhat shorter notice - an effect of probably some travel disappointments this year.

COVID-19 // Germany POV Vol.9

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COVID-19 // Germany POV Vol.9