2. 1. Masthead
8. Selling Line
or Banner
Web-links?
9. Tagline
Ears?
2. Kicker
10. Feature
Article Photo
3. Cover Line
11. Headline
12. Anchorage
4. Secondary Lead
13. Flash
14. Menu Strip
5. Plug
6. Graphic
Feature or
Puff
7. Caption
FREE –
15. Bar Code
Live music
downloads
16. Date Line
5. Suggesting a
hectic lifestyle,
immortalising
the star.
Most
important
image,
very
famous
face to
draw
attention
to
magazine
Picture and text both
point towards a
death/remembrance
showing how the
pictures and text
communicate.
More mature,
hectic, ‘naughty’
representations of
stars described
Language makes
stars sound laid
back and common,
using slang.
13. Indirect mode of
address can be
mysterious, lively,
sombre…
Direct mode of
address can appear
‘in yer face’, serious,
warm…
Creates a wacky, fun
image, sharing an
identity with the
reader that offers the
‘independence’ of
indie music.
Enigma – what are
they getting up to
now?
14. HOUSE STYLE & DESIGN NOTES
Clash magazine is a very minimalistic sophisticated looking magazine using a lot of
white space and focusing a lot more on its photography compared to mainstream
magazines like NME and Kerrang!. The fonts used are usually very tall and thin with
the odd bit of bold in some titles and the masthead, this helps the magazine look a
lot more sleek and helps consciously use its space. Not much of the cover or
articles are taken up by text, Photography is the main focus of clash and this is very
noticeable as it is the first thing noticed when looking at any page.
I think clash challenges typical conventions as magazines are not usually lacking in
text this much, although it pulls it off well, looking sleek and sophisticated. While still
having a laid back, relaxed feel to it. The colour scheme is very pure with a lot of
black and whites cropping up throughout.
