1. Hip Hop Heads Readership Profile
Hip Hop Heads will be a UK based
magazine mainly focusing on US and
UK Hip-Hop, but will also contain
adverts and articles relevant to
products associated with the Hip-
Hop scene and its followers.
Key Facts Based On Similar Magazines
HYPE –
Core target audience: 18 to 35 year
old
Male: 70% Female: 30%
Audited Circulation: 15 382 (2011)
Sold monthly
XXL–
Male: 78% Female: 22%
Mean age: 27
University Educated: 44.7%
Additional Statistics
Two-thirds of hip-hop listeners
spend at least some money on
fashion items like clothing and
accessories monthly
Hip-hop listeners on average
spend 2.5 times more on
trainers monthly than non-
listeners.