other title: How to generate a passive income on Udemy
Presentation by Mark Farragher on Nomad Talks on Apr 4, 2016 - CODINO - Community of Digital Nomads
Scooter Tutor is a tutoring Service based in Brisbane and have been expanding its business to Sydney, Melbourne and Gold Coast. This ppt is a recomendation to scooter Tutors on creating their Brand equity
The information in these slides was presented on Wednesday, February 26, 2020 during PETE&C's 2020 Annual Conference in Pittsburgh, Pennsylvania by Melissa Henning, Manager, K12 Education Content, The Source for Learning. The content in these slides shares 50 tools, tips, and tricks for using game-based learning in all grade levels. We will delve into both tools that you can use to create your own games and some "ready to go" gaming treasures!
Comment coordonner le développement et/ou le dévoiement des trois réseaux d'énergie (électricité, chaleur, gaz) en lien avec les réseaux existants et l'évolution programmée du quartier : quels choix techniques et quels outils de financement.
Scooter Tutor is a tutoring Service based in Brisbane and have been expanding its business to Sydney, Melbourne and Gold Coast. This ppt is a recomendation to scooter Tutors on creating their Brand equity
The information in these slides was presented on Wednesday, February 26, 2020 during PETE&C's 2020 Annual Conference in Pittsburgh, Pennsylvania by Melissa Henning, Manager, K12 Education Content, The Source for Learning. The content in these slides shares 50 tools, tips, and tricks for using game-based learning in all grade levels. We will delve into both tools that you can use to create your own games and some "ready to go" gaming treasures!
Comment coordonner le développement et/ou le dévoiement des trois réseaux d'énergie (électricité, chaleur, gaz) en lien avec les réseaux existants et l'évolution programmée du quartier : quels choix techniques et quels outils de financement.
Inmigración de otros países a Venezuela en la segunda Guerra Mundial, la emigración italiana, y la emigración portuguesa. Una entrevista a una familia de Portugal. Definición de psicología cultural, cual es su importancia. Evolución de las culturas
Measuring Agile: A Disciplined Approach To MetricsScott W. Ambler
This presentation works through important questions that people have about metrics on agile teams, principles around how to be effective with your agile metrics strategy, how to measure agile teams following a lightweight approach to GQM, potential metrics to collect about agile teams, and how to support IT governance through effective metrics rollups.
Lithan's Edupreneurship Insights on 15th Jul 2015LithanAcademy
Here's what we presented on our Edupreneurship Insights last 15th Jul 2015.
--
Are you capitalizing on your knowledge yet?
We are at the forefront of delivering skills-based learning and have developed Edtech Accelerator, a programme that teaches you to become an edupreneur.
We are looking to collaborate with domain experts like yourself and help you commercialise your knowledge.
Social media tools and tips for independent educational consultantsPete Codella
A presentation on Jan. 24, 2017 for the University of California – Irvine (UCI) Division of Continuing Education as part of its Independent Educational Consultant (IEC) programming.
A recording of the webinar is available here: https://uci.webex.com/uci/lsr.php?RCID=1aa7c087f99133e2ad3171fadad149be
Launching your own online course products can be a great way for entrepreneurs to increase revenue, grow your community internationally and scale your brand's impact, all while circumventing many problems caused by the Coronavirus epidemic.
Particularly for those who run in person workshops, events, retail, travel or even online businesses, there's no doubt been a lot of disruptions for any size businesses from classes and workshops being cancelled to having to deal with product logistics issues.
This deck is an overview of how to plan, create and launch an online course product, and how your personal/business brand can benefit from an online course strategy.
You will learn about:
- Benefits of creating an online course product for your personal/business brand
- The process of launching an online course product
- How to create a new source of revenue and passive income with online courses
- How to validate your idea
- What you need to get started
Sharing about Social Media with Ideaspace Manila, MakatiEbenezer Heng
Sharing on Social media with Ideaspace.org in Manila, Philippines 26 Jan 2015. Sharing with entreprenuers on how to effectively use Social media, LinkedIn, Facebook etc.
Digital Marketing plan for an Elearning startup.Vishanth NJ
A case study on how an Elearning Startup can start and grow it's digital presence. Key insights on the existing market and strategies for branding, awareness and sales.
Inmigración de otros países a Venezuela en la segunda Guerra Mundial, la emigración italiana, y la emigración portuguesa. Una entrevista a una familia de Portugal. Definición de psicología cultural, cual es su importancia. Evolución de las culturas
Measuring Agile: A Disciplined Approach To MetricsScott W. Ambler
This presentation works through important questions that people have about metrics on agile teams, principles around how to be effective with your agile metrics strategy, how to measure agile teams following a lightweight approach to GQM, potential metrics to collect about agile teams, and how to support IT governance through effective metrics rollups.
Lithan's Edupreneurship Insights on 15th Jul 2015LithanAcademy
Here's what we presented on our Edupreneurship Insights last 15th Jul 2015.
--
Are you capitalizing on your knowledge yet?
We are at the forefront of delivering skills-based learning and have developed Edtech Accelerator, a programme that teaches you to become an edupreneur.
We are looking to collaborate with domain experts like yourself and help you commercialise your knowledge.
Social media tools and tips for independent educational consultantsPete Codella
A presentation on Jan. 24, 2017 for the University of California – Irvine (UCI) Division of Continuing Education as part of its Independent Educational Consultant (IEC) programming.
A recording of the webinar is available here: https://uci.webex.com/uci/lsr.php?RCID=1aa7c087f99133e2ad3171fadad149be
Launching your own online course products can be a great way for entrepreneurs to increase revenue, grow your community internationally and scale your brand's impact, all while circumventing many problems caused by the Coronavirus epidemic.
Particularly for those who run in person workshops, events, retail, travel or even online businesses, there's no doubt been a lot of disruptions for any size businesses from classes and workshops being cancelled to having to deal with product logistics issues.
This deck is an overview of how to plan, create and launch an online course product, and how your personal/business brand can benefit from an online course strategy.
You will learn about:
- Benefits of creating an online course product for your personal/business brand
- The process of launching an online course product
- How to create a new source of revenue and passive income with online courses
- How to validate your idea
- What you need to get started
Sharing about Social Media with Ideaspace Manila, MakatiEbenezer Heng
Sharing on Social media with Ideaspace.org in Manila, Philippines 26 Jan 2015. Sharing with entreprenuers on how to effectively use Social media, LinkedIn, Facebook etc.
Digital Marketing plan for an Elearning startup.Vishanth NJ
A case study on how an Elearning Startup can start and grow it's digital presence. Key insights on the existing market and strategies for branding, awareness and sales.
Growing your coaching business online can be challenging but it does not have to be. In this training, I share with you exactly what you need to grow your online coaching business.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
Learn how to structure your presentation so that your story is clear, visually appealing and persuasive. We’ll look at what elements are basic when pitching to an investor, potential sponsor and business partners.
What we’ll talk about:
• Goal, begin at the end to know where to start.
• Enthusiasm, love it like your life depended on it.
• Outlining, before PowerPoint, Word.
• Narrative, laying out your story.
• Visuals, avoiding death-by-powerpoint.
• Investment, staying away from vanity.
• CTA, ending with a bang and countdown.
• Execution, trust the pitch-not yourself.
• Iteration, pitching to iron out the kinks.
Getting a meeting is a win, but your pitch is the deal closer or breaker. With the volume of pitches investors and business partners listen to, it’s more important than ever to respect their time and present like a pro.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
2. The world today
• Very expensive education system in the
US: $18,943 - $42,419 /y in ’14-’15
• Education costs is outpacing household
income
• Total student debt is growing fast
• Traditional education is becoming
unaffordable
• This creates a new market for cheap
educational content
3. The world today
• High unemployment
• Financial experts predict the
next recession is imminent
• Automation removes more jobs
than it creates
• In 9 years 30% of all jobs will
be done by robots/computers
• Lifelong learning needed to
stay employed
5. Why am I doing this?
• I want to reach Financial
Independence (FI)
• This is when passive income
covers all my expenses
• I would no longer need to work
- all work is for fun only
• Requires 0.8M$ - 1.5M$
• Essentially an unconditional
basic income
6. Active income
• What I had from 1995-2015
• I get paid for the hours I work
• I receive (almost) nothing when
I’m not working
• Income maxes out at 176 hr/m
• Impossible to reach FI
(requires 15 yrs at $100/m)
7. Passive income
• What I have from 2015-today
• Requires unpaid up-front
investment
• Income starts when I publish
• Small time investment needed to
keep going
• No upper limit on income
• FI usually attainable in
2-5 years by scaling out
8. Online teaching
• This is passive income
• It takes about 3-4 weeks to
produce a course
• $250-$500 per month
• 15 minutes per week aftercare
• Course survives for 2-5 years
• FI in 3 years (best case)
9. What to teach?
• Deep knowledge
• Wide knowledge
• Reframing existing knowledge
• Making knowledge accessible
• Summarise knowledge
• Compact How To’s
10. The market
Blue ocean:
• Empty market
• No competitors
• No content or quality
requirements - anything goes
• Untested market
Red ocean: <— I am in here
• Crowded market
• Fierce competition
• Content and quality needs
USP’s to be noticed
• Proven market
11. My USP’s
• 20 years IT experience
• 5 years teaching experience
• Lots of interests: IT, Marketing,
Finance, Self-development…
• Deep & wide knowledge
• Make complicated topics
accessible to beginners
• I can monetise my knowledge!
12. My Udemy strategy
• I go for volume: 9 courses in 12 months
• Every course is about an aspect of C# programming
• Each topic will stay in fashion for years
• Each course explains a complex topic to beginners and experts
• There will always be C# developers interested in these topics
14. But this is much better
Studio Lighting, Blue Yeti microphone with pop filter,
iPhone on a tripod
15. My production workflow
• I start by writing a full transcript
in Evernote
• I record audio with Quicktime
Pro and clean with Audacity
• I play back the audio and
record the screen with
Quicktime Pro
• I mix everything together in
iMovie
• I export in 720p mp4
write
transcript
record
audio
record
screen
mix in
iMovie
16. Why so elaborate?
• I never appear on camera!
• Reading from a transcript
removes all “uuhs” and “ahhs”
• Ideal if you do not have a
recording studio
• Very easy to add subtitles or
translate a course
• Very easy to turn transcripts
into blog/social media posts
write
transcript
record
audio
record
screen
mix in
iMovie
21. Student loyalty
• 4 out of 5 are loyal students
• 9% in all courses
• 68% in 3+ courses
• 82% in 2+ courses
• 18% in only 1 course
22. Course price
• I sell at €100
• Almost no one on Udemy
pays full price
• Mostly $9 and $10
discounts
• Slow shift to $14 - $24
full price
23. Sales channels
• Commission is 3% - 75%
depending on channel
• My best channels are
instructor and organic
• 52.3% average commission
• Udemy is an expensive
platform!
50%
97%
25%
25%
25. So why Udemy?
• Ideal when you’re starting with
no clients, reputation & list
• Huge market: 10M+ students
• They do hosting, sales and
marketing for you
• You can do profitable cross-
selling campaigns
26. Why not Udemy?
• Very expensive: commission
can go up to 75%
• No control over marketing &
sales campaigns
• No squeeze page
• You don’t own the student
• Big restrictions on e-mail
marketing
27. and this month…
• All prices are now $20-$50
• Maximum allowed discount is
now 50%
• Organic sales and PPC has
dropped significantly
• “Superstar” instructors are
leaving the platform
• Unclear what the future
revenue will be
28. What about Lynda?
• 4M students
• Students pay a $15-$30 flat fee
per month
• Instructors get revenue share
per viewed lecture
• Lynda determines what topics
you’re allowed to teach
• They broke off all contact with
me without explanation
29. What about Teachable?
• 10K instructors, 40K courses
• Instructors pay $0-$300 per
month
• Teachable does hosting and e-
commerce
• Instructor responsible for all
marketing and sales
• 0%-10% commission on credit
card transactions
30. My business strategy
• Use Udemy to build reputation
and experiment with topics
• Put courses on other non-
Udemy platforms
• Allow 3rd parties to resell
courses
• Advertise on social media,
blogs and Youtube
• Collect e-mail addresses
• Build a sales funnel
social
media
Youtube
blogs
free micro
course
master
class
reseller
course
Udemy
course
31. My business strategy
• I use Edgar to automatically post
on Twitter, LinkedIn, Facebook
• Edgar is $49 per month but totally
worth it
• Posts refer to blog articles and
free micro course
• Youtube channel videos refer to
blog and micro-course
• Zero effort!
social
media
Youtube
blogs
free micro
course
master
class
reseller
course
Udemy
course
32. My business strategy
• I host a Ghost blog on Digital
Ocean for $5 per month
• Each blog post is about a single
course lecture
• Each blog post ends with an invite
for the free micro-course
• Also a newsletter registration form
for e-mail capture
social
media
Youtube
blogs
free micro
course
master
class
reseller
course
Udemy
course
33. My business strategy
• I host free micro-courses on
Teachable on their free plan
• Each micro-course has 5 lectures
from a popular Udemy course
• The course ends with a 50%
discount for the masterclass
• E-mail capture at enrolment
• Zero effort & free hosting
social
media
Youtube
blogs
free micro
course
master
class
reseller
course
Udemy
course
34. My business strategy
• I host paid masterclasses on
Teachable on their free plan
• Each masterclass is 2-3 Udemy
courses combined
• I offer extra services
• E-mail capture at enrolment
• Zero effort & free hosting
social
media
Youtube
blogs
free micro
course
master
class
reseller
course
Udemy
course
35. My goals
• Continue using Udemy to test
course topics
• Automate everything as much
as I can
• Build a mailing list
• Start my own PPC campaigns
to boost sales
• Get my monthly income to a
comfortable point
• Reach FI in a few years