Here are a few of my favorite bite-sized examples of storification, or ”story doing”. You will notice it’s not only about telling a story. It is about letting your customers join into an experience and truly become co-creators of the story. This material was collected for the Tweet Chat on #storification at 12th of April 2016 held together with SDN Finland, Tampere Chapter. More info about SDN https://www.service-design-network.org/. Contact me at anne_at_tarinakone.fi. Join the storification method community page at Facebook www.facebook.com/StorificationMethod and feel free to share your own ideas. You can find me on twitter @tarinakone #storification.

1. EXAMPLES OF
STORIFICATION
&
MATERIAL FOR
TWEET CHAT
12TH APRIL OF 2016

3. Hi
there!
Looking
for
common
red
thread?
I
am
Anne
from
Tarinakone.
I
am
a
pioneer
of
storifica;on
in
Finland
and
have
worked
as
a
story
designer
since
2008.
Before
that,
I
worked
nearly
a
decade
in
the
TV
and
film
industry.
My
passion
is
storifica;on,
a
new
way
of
storytelling,
where
companies
lead
with
a
story
by
using
story
stages
on
both
digital
and
analog
channels
and
create
service
experiences
that
have
a
unique
and
memorable
storyline.
With
storifica;on
you
can
build
service
experiences
that
people
understand
and
love!
My
book
about
storifica;on
was
published
2014
(By
Talentum
Oyj,
Finnish)
and
received
a
Silver
Feather
award
in
Finland
in
2015.

4. P.S.
Storification is a creative process of story making, much like we use to
make storylines for TV and movies. Applying this process to business is
growing field and organizations employing this method are seeing results.
My vision is that organizations world-wide can experience the
potential of using a core story to design services, brands and
experiences that customers know and love.
It’s a big world, so if you have examples of organizations using
storification, I would love to hear about them!
Email me at anne[at]tarinakone.fi

5. Here are a few of my favorite bite-sized
examples of storification, or ”story doing”.
You will notice it’s not only about telling a
story. It is about letting your customers join
into an experience and truly become co-
creators of the story.
You can also check out story doing here:
http://www.storydoing.com/idea

7.
#storification
@tarinakone
Santa Claus hotel in Rovaniemi
Included a little note in each hotel room
alone with a small reindeer and book about
Santa Claus himself. This a simple way the
hotel has used storification.
Tourism is one industry in which we see
storification used quite a lot already.
P.S.: Buttons on the elevator at Santa Claus
hotel even light up like the nose of
Rudolph the Red-Nosed Reindeer.

8. Read more: http://www.deeplead.com/en

9.
#storification
@tarinakone
Couple of years ago at the
Nordic Business Forum I met people
from the company Deep Lead.
With the help of small aeroplane,
representatives could tell the entire story
of their service offering, customer
experience and values.That sure was a
”storified” way to leave a lasting
impression!

10. Read more at: http://www.mymodernmet.com/
profiles/blogs/airbnb-van-gogh-bedroom

11.
#storification
@tarinakone
Storifica;on
can
also
use
analogies
from
literature,
art
or
film.
In
this
way
we
can
create
experiences
that,
on
a
metaforical
level,
speak
to
the
memories
and
emo;ons
of
customers.
Popular
culture
can
be
used
as
a
playground
for
designing
services
that
engage.

12. Chip Conley has used the basic ideas of storification in his
work on creating successful hotel concepts.
This is how he describes it:
“What I started to learn was that each time we created a hotel, if
we created a personality that defined the hotel, and it was a very
soulful, holistic personality, we found that people fell in love with
the hotel,” said Conley. “Then they shared that love with their
friends….We grew into a $250 million a year company and we
spent less than $50,000 a year in advertising.”
Read more on article here:
http://skift.com/2013/11/11/airbnb-hospitality-guru-explains-
hospitality-to-travel-bloggers/#1

13. Read more at: http://www.nydailynews.com/new-york/
pirate-themed-ct-scanner-helps-new-york-city-kids-find-
calm-waters-tests-article-1.1435876

14.
#storification
@tarinakone
Storification can make a
traditionally unpleasant
experience a bit more
comfortable and easy for your
customer. It might even be able
to add a splash of fun.

15. Read more about Eventio:
https://
www.facebook.com/
eventiocom

16.
#storification
@tarinakone
Even;o
company
owners
explored
the
jungle
of
the
event
organizing
industry
and
adopted
this
signature
Tiger
that
is
now
always
at
the
side
of
the
event
organisers.
Both
the
character
and
its
story
are
used
as
a
guide
for
customers,
both
on
social
media
and
in
live
mee;ngs.

17. Ooops,
what’s
there?
Oh
my!
It
is
a
liYle
coffee
cup.
More
about
LaYe
Cafe:
hYp://
laYecafe.biz/

18.
#storification
@tarinakone
LiYe
cup
of
cafe
is
having
an
adventure
in
Turku,
Finland.
This
is
a
nice
way
to
create
an
introduc;on
for
your
story-­‐designed
service
experience.
This
extra
touch
sure
made
me
no;ce
this
liYle
cafe!
Making
your
customer
feel
special
is
all
in
the
details.

19. http://www.trendhunter.com/protrends/
gamified-retail
”By
transforming
the
act
of
shopping
into
a
hands-­‐
on
adventure,
retailers
are
providing
a
shoppable
form
of
entertainment,
as
well
as
encoding
a
strong,
memorable
brand
message
through
the
prac;ce
of
play.”
Read
more
here:

20.
#storification
@tarinakone
If you gamify, you also need
to storify.
In my mind, gamification and
storification kind of like
sisters.

21. Read more at:
http://www.springwise.com/short-story-vending-machines-
public-places/

22.
There are many ways
to use storification.
And we still need also traditional
storytelling in business.
#storification
@tarinakone

23. Read more at: http://www.adweek.com/adfreak/ikea-
lovingly-recreated-these-childrens-drawings-its-new-line-
fundraising-toys-167781

24.
#storification
@tarinakone
Lovely creatures and good
cause, too.
Can you think of ways this
IKEA® project might have
included even more storytelling
and storification?

25. "Each
of
the
An;bo;c
robots
have
names,
physical
characteris;cs,
and
personality
traits.
They
are
the
protagonists,
and
their
story
the
conduit
of
knowledge
about
taking
an;bio;cs
properly."
Read
more
at:
hYps://medium.com/ideo-­‐stories/the-­‐
an;bo;cs-­‐234821e539ea#.c6fc1i65

26.
#storification
@tarinakone
If
customer
experience
and
designing
services
that
are
more
fun
and
engaging
is
important
to
you,
try
your
hand
at
crea;ng
a
story
experience
that
stands
out
and
engages.
Start
with
liYle
story
doing
and
see
how
your
customers
respond!

27.
#storification
@tarinakone
Storifica;on
is
a
great
tool
for
crea;ng
a
bridge
between
digital
and
analog
channels.
We
need
storifica;on
to
use
new
technology
in
a
wise
and
produc;ve
way.
It
is
a
way
to
create
service
experiences
that
people
understand
and
love!

28. I
will
publish
my
free
storifica;on
quide
in
English
at
June
2016.
Stay
tuned!
TwiYer
@tarinakone
Email
me:
anne[at]tarinakone.fi
Follow
storifica;on
method
page
here:
www.facebook.com/
Storifica;onMethod/