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SHELLEY
HEATH


Articles
|
Blogs
|
Brochures
|
Case
Studies
|
eBooks
|
eShots
|
Scripts
|
Web
Content
|
Whitepapers
WELL, HEY
THERE
Online readers are time-crunched.
I get it. They want content, fast. The kind they can gobble down in five
minutes' flat (the kind they’ll remember long after).
 
That's where I come in.
 
I'm all about fixed pricing and fast turnarounds – punchy words and
easy-peasy communication. Skype, Zoom, Teams – you name when and
where, and I’ll be there.
I can (and have) written about all kinds of ideas and industries – from
the obscure (like Penis Shots®, gothic giftware and laughter yoga) to
the mainstream – like marketing, recruitment and web design.
 
Always the bridesmaid...
In 2017, I was nominated for PeoplePerHour's 'Digital Brain of the Year.'
In 2018, I was nominated for PeoplePerHour's 'Female Freelancer of the
Year'.
I didn’t win. Either one. (Next year, awaiting award shelf, next year...)
 
And now to the main event – pieces from my portfolio that’ll walk you
through exactly what I can do.
According to Wikipedia, an annual report is a comprehensive
report on a company's activities throughout the preceding
year. Annual reports are intended to give shareholders and
other interested people information about the company's
activities and financial performance. They may be considered
as grey literature. Most jurisdictions require companies to
prepare and disclose annual reports, and many require the
annual report to be filed at the company's registry. Companies
listed on a stock exchange are also required to report at more
frequent intervals (depending upon the rules of the stock
exchange involved).
T H E C L I E N T
Go there: https://squibble.design/
Meet my fellow Brummies - the Squibble
team. They
tell stories (in ways that make brands
matter).
Whatever the digital asset – website,
branding or an SEO strategy – as a design
agency their aim is always the same…
To connect customer, with brand.
 
T H E C O N T E N T
At the centre of Squibble is Kim, who's
guided her agency from web design, to full-
scale branding agency.
From branding to blogs that share Kim's
personal commercial learnings, the target
tone here is snappy personality and
likeability.
 
"I have worked with Shelley over the last 12 months and she
has been fabulous to work with. She has consistently
delivered great copy for both me and our clients. She has
brought many of our projects to life with engaging content".
KIM LEARY, SQUIBBLE CEO
T H E C L I E N T
Go there:
www.yorkshiremedicalmarketing.com
Yorkshire Medical Marketing was built
from the ground up by determined
Yorkshire lass Kara.
From doctors' surgeries to NHS Trusts,
this team tackles every element of
healthcare marketing.
There's no flashy office, avocado
smoothies or huge staff costs to pay
here. Just affordable, results-driven
marketing.
T H E C O N T E N T
Crafted to connect with pros in the
healthcare industry, these words are
written for an audience that craves
actionable content.
They're busy (actually, they're
positively frantic). Every word has to
grab and engage.
Like the YMM team themselves, the
voice is friendly and informal (or
reyt' good, as they'd so eloquently
put it).
According to Wikipedia, an annual report is a comprehensive
report on a company's activities throughout the preceding
year. Annual reports are intended to give shareholders and
other interested people information about the company's
activities and financial performance. They may be considered
as grey literature. Most jurisdictions require companies to
prepare and disclose annual reports, and many require the
annual report to be filed at the company's registry. Companies
listed on a stock exchange are also required to report at more
frequent intervals (depending upon the rules of the stock
exchange involved).
"Shelley's 'word magic' is a joy to behold! She's helped me to grow my start-up
business by providing freelance content writing for both me and my clients.
Her work is crafted with warmth, good humour and a personal creativity that
makes the words pop from the page - I cannot recommend her enough!"
KARA SKEHAN, YORKSHIRE MEDICAL
MARKETING CEO
"Absolute pleasure!" "Storytelling genius!"
"Knows her stuff!" "Wonderful!"
KIND
WORDS
(HAPPY CLIENTS)
JANA M. SPIRAL STABILIZATION
DIRECTOR
"Raises the bar - a
true pro!"
RICHARD L. INCONTROL - OWNER
FRANCENE M. MARKETING COACH
NEIL M. TOBIE - OWNER
"I'm smiling from
ear to ear".
SIMON C. SMILE MARKETING
DIRECTOR MIKE K. DIGITAL STRATEGIST
CHARIS T. AGENCY DIRECTOR
"Nailed our content
first time!"
A
SNAPSHOT
OF OTHER
PROJECTS
VIDEO SCRIPTS
Audience action - buy, click, call (in 120
seconds or less).
£30. Per 250 Words.
BLOG POSTS
Grab’em by the eyeballs blog copy.
£55. Per 500 Words.
TECH CONTENT
Content duller than the days of dial-up
connections? Time to hit refresh.
£75. Per 500 Words.
MONTHLY BLOG PACKAGE
Keep them coming back for more.
£150. 4 x 500 Words
ABOUT PAGES
Copy that tells your story... make them laugh,
love, trust.
£35. Per 250 Words.
T I M E T O
U N - B O R E
Y O U R
C O N T E N T ?
0 7 9 4 2 7 6 0 6 8 9 p p h . m e / s h e l l
(I'M READY WHEN YOU ARE)

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Portfoflio

  • 2. WELL, HEY THERE Online readers are time-crunched. I get it. They want content, fast. The kind they can gobble down in five minutes' flat (the kind they’ll remember long after).   That's where I come in.   I'm all about fixed pricing and fast turnarounds – punchy words and easy-peasy communication. Skype, Zoom, Teams – you name when and where, and I’ll be there. I can (and have) written about all kinds of ideas and industries – from the obscure (like Penis Shots®, gothic giftware and laughter yoga) to the mainstream – like marketing, recruitment and web design.   Always the bridesmaid... In 2017, I was nominated for PeoplePerHour's 'Digital Brain of the Year.' In 2018, I was nominated for PeoplePerHour's 'Female Freelancer of the Year'. I didn’t win. Either one. (Next year, awaiting award shelf, next year...)   And now to the main event – pieces from my portfolio that’ll walk you through exactly what I can do.
  • 3. According to Wikipedia, an annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance. They may be considered as grey literature. Most jurisdictions require companies to prepare and disclose annual reports, and many require the annual report to be filed at the company's registry. Companies listed on a stock exchange are also required to report at more frequent intervals (depending upon the rules of the stock exchange involved). T H E C L I E N T Go there: https://squibble.design/ Meet my fellow Brummies - the Squibble team. They tell stories (in ways that make brands matter). Whatever the digital asset – website, branding or an SEO strategy – as a design agency their aim is always the same… To connect customer, with brand.   T H E C O N T E N T At the centre of Squibble is Kim, who's guided her agency from web design, to full- scale branding agency. From branding to blogs that share Kim's personal commercial learnings, the target tone here is snappy personality and likeability.   "I have worked with Shelley over the last 12 months and she has been fabulous to work with. She has consistently delivered great copy for both me and our clients. She has brought many of our projects to life with engaging content". KIM LEARY, SQUIBBLE CEO
  • 4. T H E C L I E N T Go there: www.yorkshiremedicalmarketing.com Yorkshire Medical Marketing was built from the ground up by determined Yorkshire lass Kara. From doctors' surgeries to NHS Trusts, this team tackles every element of healthcare marketing. There's no flashy office, avocado smoothies or huge staff costs to pay here. Just affordable, results-driven marketing. T H E C O N T E N T Crafted to connect with pros in the healthcare industry, these words are written for an audience that craves actionable content. They're busy (actually, they're positively frantic). Every word has to grab and engage. Like the YMM team themselves, the voice is friendly and informal (or reyt' good, as they'd so eloquently put it).
  • 5. According to Wikipedia, an annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance. They may be considered as grey literature. Most jurisdictions require companies to prepare and disclose annual reports, and many require the annual report to be filed at the company's registry. Companies listed on a stock exchange are also required to report at more frequent intervals (depending upon the rules of the stock exchange involved). "Shelley's 'word magic' is a joy to behold! She's helped me to grow my start-up business by providing freelance content writing for both me and my clients. Her work is crafted with warmth, good humour and a personal creativity that makes the words pop from the page - I cannot recommend her enough!" KARA SKEHAN, YORKSHIRE MEDICAL MARKETING CEO
  • 6. "Absolute pleasure!" "Storytelling genius!" "Knows her stuff!" "Wonderful!" KIND WORDS (HAPPY CLIENTS) JANA M. SPIRAL STABILIZATION DIRECTOR "Raises the bar - a true pro!" RICHARD L. INCONTROL - OWNER FRANCENE M. MARKETING COACH NEIL M. TOBIE - OWNER "I'm smiling from ear to ear". SIMON C. SMILE MARKETING DIRECTOR MIKE K. DIGITAL STRATEGIST CHARIS T. AGENCY DIRECTOR "Nailed our content first time!"
  • 8. VIDEO SCRIPTS Audience action - buy, click, call (in 120 seconds or less). £30. Per 250 Words. BLOG POSTS Grab’em by the eyeballs blog copy. £55. Per 500 Words. TECH CONTENT Content duller than the days of dial-up connections? Time to hit refresh. £75. Per 500 Words. MONTHLY BLOG PACKAGE Keep them coming back for more. £150. 4 x 500 Words ABOUT PAGES Copy that tells your story... make them laugh, love, trust. £35. Per 250 Words.
  • 9. T I M E T O U N - B O R E Y O U R C O N T E N T ? 0 7 9 4 2 7 6 0 6 8 9 p p h . m e / s h e l l (I'M READY WHEN YOU ARE)