ArsBlue is a payment systems company headquartered in Belgrade that develops software for managing transactions through various channels. It offers two main suites: AsoftE2E for card management and AsoftA2Z for ATM, POS, kiosks and mobile. ArsBlue joined the Bassilichi group in 2014 and has over 20 years of experience deploying its multi-lingual, multi-device platforms in Europe, Africa and Asia. It aims to expand further in Nigeria, France, Italy and Switzerland.

1. COMPANY PROFILE
ARSBLUE
THE BEST WAY TO UNDERSTAND
WHO WE ARE AND WHAT WE DO
www.arsblue.rs – info@arsblue.rs
update: march 2015

2. INDEX
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THE COMPANY 1
THE BASSILICHI GROUP 2
THE ACTIVITIES 3
PRODUCTS/1 5
PRODUCTS/2 6
SOFTWARE SUITES ARCHITECTURE 7
NEW BUSINESS DEVELOPMENT STRATEGY 9
CUSTOMERS 12
ADDRESS 13

3. CARD ISSUING
Integrated credit,
debit prepaid
MOBILE &
INTERNET
3D secure, universal
PAYMENT CARD
ACQUIRING
Universal channel
management
RETAIL
CONSUMER
CARDS
VAS (Value added
services loyalty)
ASOFT SOFTWARE PORTFOLIO
ARSBLUE PROFILE - THE GROUP BASSILICHI1. 2.ARSBLUE PROFILE - THE COMPANY
THE COMPANY
ArsBlue is a highly specialized company in evolved
payment systems.
Headquartered in Belgrade, it has been operating for
over 20 years in the development and installation of
software platforms for managing transactions through
POS, ATM, self-service kiosks and mobile devices.
ArsBlue has a staff of 42 resources.
From August 2014 ArsBlue joined the group Bassilichi
through its subsidiary BassilichiCEE which holds the
51%.
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THE BASSILICHI GROUP
ABS TECHNOLOGY
Security Services
BASSILICHICEE
Payment Systems Services
BASSMART
Ticketing, e-commerce,
merchandising, multimedia,
products and strategic consult
for events
CONSORZIO TRIVENETO
Payment Systems Services
ARSBLUE
Payment Systems Services
KRENE
Software development and
computer systems
MONEYNET
Payment Systems Services and
Payment Institution
FRUENDO
Business Services
5482%
100% 95%
90%
60%
51%
80%
100%
100%
51%
Partially owned companies:
Direct holdings of Bassilichi S.p.A.
Indirect holdings of Bassilichi S.p.A. through its subsidiaries
D.o.o. Podgorica
D.o.o. Banja Luka
BASSILICHICEE
BASSILICHICEE
Alfazero S.p.A. (37,50%), Bassnet S.r.l.(49,68%),
Sparkling18 S.r.l. (10%), ICT Logistica S.p.A. (33,38%),
K. red S.r.l. (20%), RS Records Store S.p.A. (30%)
D.o.o.
S.r.l.
S.r.l.
S.r.l.
S.p.A.
S.p.A.
S.p.A.
D.o.o.

4. ARSBLUE PROFILE - THE ACTIVITIES3.
ArsBluedevelopedaninnovativeandadvanced
suite consisting of 2 platforms:
• AsoftE2E (cards)
• AsoftA2Z (ATM, POS, kiosks, mobile)
This multi-device multi-platform and multi-
lingual suite, certified by Visa and MasterCard,
hasbeendeployedinthreedifferentcontinents
thanks to its characteristics and flexibility:
Europe, Africa and Asia.
THE ACTIVITIES

5. 6.ARSBLUE PROFILE - PRODUCTS/2
PRODUCTS/2
AsoftA2Z, universal channel management that
provides first-of-its-kind comprehensive software
solution that enables banks, financial institutions and
independent service organizations to proactively and
effectively manage ATM, Kiosk, EFT-POS terminals,
internet and mobile device channels in a fully
automated, secured, integrated environment.
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ARSBLUE PROFILE - PRODUCTS/15.
PRODUCTS/1
AsoftE2E, end-to-end card based
payment application suite that provides:
• card life cycle management (debit, credit,
pre-paid, virtual, and mobile),
• flexible management of card portfolio and
fast creation of new card products,
• authorization, authentication, fraud
management and credit scoring,
• transaction processing, clearing &
settlement, reporting and analytics,
• CRM (Customer Relationship
Management), co-brand and affinity cards
management, management of merchants’
loyalty schema, marketing campaign
creation and management, digital coupons,
• billing, bill consolidation, electronic bill
presentment and payment (EBPP).
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6. AsoftA2ZFRONT END SYSTEM
COMPONENTS
AsoftA2EBACK END SYSTEM
COMPONENTS
Gateway
Financial Institutions
Mobile
Management
AsoftPOS
AsoftATM
XSF
AsoftATM
XSF
AsoftKiosk
AsoftCrypto
Modul
Switch Terminal
Management
Card
Management
Create and
Manage Campaigns
Customer Relationship
Management
(Client, Connect Management)
Loyalty/Reward
Management
Transaction Processing
Clearing & Settlement
AsoftA2ZDEVICES/
TERMINALS
ARSBLUE PROFILE - SOFTWARE SUITES ARCHITECTURE ARSBLUE PROFILE - SOFTWARE SUITES ARCHITECTURE7. 8.
SOFTWARE SUITES
ARCHITECTURE

7. 9. 10.ARSBLUE PROFILE - NEW BUSINESS DEVELOPMENT STRATEGY ARSBLUE PROFILE - NEW BUSINESS DEVELOPMENT STRATEGY
NEW BUSINESS
DEVELOPMENT STRATEGY
AFRICAN AREA
new sales in Nigeria
CEE
ArsBlue works closely with the leaders
in the industry of new generation software
development projects based on the latest
Web and Java technologies.
ArsBlue already known earlier this year
as a successful company on the international
market, announced new sales in Nigeria,
Benin and Cameroon for African area, as
well as in France, Italy, Swizerland in Europe
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8. CUSTOMERS
12. ARSBLUE PROFILE - CUSTOMERS
• UniCredit Bank - Serbia and Bosnia
• Credit Agricole - Serbia
• Hypo Alpe Adria - (Belgrade, Banja Luka,
Mostar, Podgorica)
• 3line, Freedom Card Issuer - Nigeria
• FCMB Bank - Nigeria
• UBA Bank - Nigeria
• MRS Oil - Nigeria, Togo, Benin
• Union Bank – Nigeria
• Komecijalna Bank – Serbia
• NLB Bank – Bosnia, Serbia

9. ARSBLUE PROFILE - ADDRESS
13.
ADDRESS
ArsBlue d.o.o.
Palmira Toljatija 5/2,
11070 Belgrade, SERBIA
Tel: +381 11 269 73 93
Fax: +381 11 269 73 93