Country Manager Final Report
•
2 likes•9,689 views
The report summarizes the Monstars team's country manager strategy for the game. It outlines an initial scouting and team building phase, followed by periods focused on brand awareness, market share growth, and perfecting their game. Critical points included establishing production in Brazil, heavy early advertising, and price wars late in the game. Recommendations are to price premium with consumers in mind, emphasize communication, utilize internet distribution, and adapt the strategy as the game progresses.
![Country Manager Final Report ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (13)
Similar to Country Manager Final Report
Similar to Country Manager Final Report (20)
Recently uploaded
Recently uploaded (20)
Country Manager Final Report
- 1. “ From the Perspective of the Monstars” GROUP 6 Country Manager Final Report
- 4. Period Highlights & Strategy Periods 1-4 Drive Brand Awareness Periods 5-6: Score Market Share & Profitability Periods 8-10 Perfect the Game + Finish Strong
Editor's Notes
- Summary of what we will be discussing today.
- As the new player in the league of toothpaste, AllSmile had very little experience. In order to compete as a market leader, AllSmile did its research and scouted out the competition. It recognized potential markets to take first mover advantages and looked for opportunities to grow quickly. AllSmile decided to enter Brazil, Mexico, Argentina, Venezuela in the first period, then Chile and Peru in period 2. AllSmile needed to build up its muscles with a product plant in Brazil before entering all markets. It was also beneficial to practice and learn from experienced players this way. AllSmile would call time outs during practices and throughout the game to discuss strategy and how to take down the competition.