The document is a presentation to Stephen T. Hurley from Fabian Ochoa, an MBA candidate at Hult International Business School, discussing a marketing strategy for a beer company. The strategy involves decreasing price, implementing a new advertisement campaign costing $230,000, and implementing a go-to-market strategy costing $100,000. By the end of the year, the total investment would be $138,333 after reducing some promotion strategies. Ochoa provides his contact information at the end.

1. December 18, 2009
Presented to:
Stephen T. Hurley
International Marketing Management
Presented by:
Fabian Ochoa
Samuel Adams Cohort
MBA Candidate
HULT Int’l Business School

9. Price
Price
Quality
Super Nacet Bagus
Tatra
Quality

20. Activity Investment
Step 1: Decreasing Price $0
Step 2: Implement New advertisment campaign* $ 230,000
Step 3: Implement Go to market strategy (training, distribution) $ 100,000
Step 4: Reduce promotion strategies ($ 191,667)
TOTAL (by the end of the year) $ 138,333
* 1% of 2005 total revenues

21. Fabian Ochoa
MBA Candidate 2010
Samuel Adams Cohort
Hult International Business School
fochoa2010@hult.edu
+1 (617) 412-5655
http://www.linkedin.com/in/fabianochoa