Electro pop artists typically wear one of two types of costumes - bold, attention-grabbing outfits that match the visuals of their music videos, or more normal, conservative clothing. La Roux is an example of the former, wearing bright, unusual costumes in her "Bullet Proof" music video that matched the visuals and drew attention to her as the performer. In contrast, Owl City typically wears plain shirts and jeans in his videos, like in "Fireflies", with more understated costumes that don't draw focus from the music and imagery.

1. Costumes worn by Electro Pop Artist
The majority of electro pop artist wear two types of costumes from very different types of
extremes. Either the costumes are very bold and different and mirror the visuals seen in the
music video or, they are normal and conservative. An example of an electropop artist that
wears bold outgoing costume is La Roux. La Roux is well known for her bright weird
costumes that she wears in her music videos in the same Lady Gaga. A music video that
displays this clearly is “Bullet Proof”. In this music video, La Roux wears attire that matches
the visuals seen in the music video.
As a result of the way that La Roux is dressed and portrayed throughout the music video,
you could say that, it is representing her as a person and also the way in which her record
label wants to create an image of her. This could be to entice a particular type in the record
labels target audience. This is most likely to be teenager both male and female.
Trouserswith patters
that match the visuals
seeninthe music
video
Patternthat matches
that are displayedin
the musicvideo.
Same colourscheme
that matchesthe
coloursseen
throughoutthe music
video.
Hair style thatyou would
not associate normally
withmusicartistespecially
female
Brighteye catching
jewellery.

2. The costume also suits the particular type of music video that La Roux is starring which is
performative. The way in which it does this is that it draws attention completely to the artist
and this is one of the main aims of this particular type of music video.
The second type of costume that electropop tend to wear tend to be conservative normal
clothes that the majority of people tend to wear. An example of artist that does this is Owl
city. In the majority of Owl City music video, he wears normally a shirt with trousers. This is
most clearly seen in the “Fireflies” music video where he is wearing a top a and jeans and
trainers
Normal plainH&Mt
shirt
Normal haircut that
majorityof male
teenagershas
Colourof the t-shirta
mellowtone colour.Not
reallyeye catching.
Matches the lightingof
the video
Costume worn
veryplainnotto
take away the
attentionfrom
the movementof
toysin the music
video.
Hair cut normal
stereotype of
hair cut that
modernday
youthwearing.
Similarhaircut
to popartist