The document summarizes a music video, magazine advertisement, and digipak cover created by the author for a song. The music video conforms to theories about linking visuals to lyrics and maintaining pace with the music. It portrays loneliness and togetherness through shots of a protagonist drinking alone and a crowd dancing. The magazine ad and digipak cover challenge conventions of real examples in genres like drum and bass by including images and reviews rather than just text on a plain background.

1. Music video:
My music video that I have created conforms to some of Andrew
Goodwin’s ideas on music video such as the visuals link to the lyrics.
This is demonstrated through the lyrics ‘smoke and lasers, love and
ravers’ being played over footage of a crowd of people dancing, in a
club with laser lights beaming out toward them. In doing this I have
created a visual representation of the words in song, thus
conforming partly to Andrew Goodwin’s theory of music videos.
Moreover, the pace of my music video also links to Andrew
Goodwins theory that the music and the visuals interlace with
interweave with one another at times. The song I chose, ‘Afterglow’
by Wilkinson, is predominately of fast tempo, therefore when editing
my music video, I ensured to keep a face pace by making sure that
the shots cut in time with the beat and so did not negate the
inflection of the song.
With reference to representation, I attempted to portray two
contrasting situations. The first representing the loneliness some
people experience in life. This was displayed through the use of my
protagonist continually drinking by herself in her room, the shots of
her walking home in the dark, and also the footage shot in the studio
with the bright lights and the second situation representing
‘togetherness’ which leads to happiness via the shots of the club
scene with a crowd dancing altogether. The representation of
loneliness was portrayed through the narrative and also the
performance of my protagonist. Camera work also helped along the
way with close up shots of her face displaying a range of different
emotions i.e smiling, rubbing her face, blankly looking into the
camera etc. This helped represent the multiple stages that people go
through when they are intoxicated, i.e. they start of happy and in
control but if they drink too much they become disorientated and

2. not in control of themselves. Props such as the vodka bottle also
helped reinforce the link between the protagonist’s feelings of
sadness as the reason of being drunk and drinking heavily. I could be
argued that my music video does infact challenge forms and
conventions of real media texts, as I have use a women as my
protagonist in my music video, whereas many dance/drum and bass
music videos tend to use young me as there protagonists. I decided
to challenge forms as I wanted my narrative to be original; I also
wanted young women to be able to relate to my music video, in turn
meaning they could create an empathetic relationship with my
protagonist as they would understand her predicament, meaning
that my music video can also be applied to Bulmer and Kats Uses and
Gratifications Theory.
My music video fits into the genre of ‘drum and bass’. This can be
identified through the shots used of the crowd and also through the
intoxicated state of my protagonist. Objects such as laser, crowds
dancing and alcohol bottles are all things that an audience expect to
see in a Drum and Bass music video, thus illustrating that in this case
my music video does in fact conform to conventions of other Drum
and Bass music videos.
Magazine Advert
It could be argued that my magazine advert does not in fact conform
to the conventions of real-media products. There are very few real
‘drum and bass’ magazine adverts to compare mine with, even the
real music video does not have an advertisement poster. However,
the few that I did see normally included a black background with

3. brightly coloured text. They did not included reviews or even a date
of when it was released. Whereas, on my magazine advert I included
a close up of my protagonist, on a purple background with reviews,
the date of release and also where the song can be brought. The only
point that my magazine could follow codes and conventions of a
real-media product is the size of the font and the text used. Most of
the magazine adverts I saw included blocky text, like ‘impact’ for
example and was enlarged. I used ‘Impact’ and also used a font
called ‘Birth of a hero’ which I enlarged to a reasonable size.
Digipak cover
My digipak cover also breaks conventions of real drum and bass
products. The real digipak for the song ‘afterglow’ consists of a black
background, with ‘Wilkinson’ and ‘Afterglow’ taking up the whole
cover. The text is in a font called ‘impact’ and has a yellow/orange
effect on it or just comes in black, with a white background. There is
no image on the cover. In comparison, I have included a close up of
my protagonist and have written ‘Wilkinson’ and the album name
‘Smoke and Lazers’ in the font called ‘birth of a hero’. In challenging
the codes and conventions I have created something new and
original. I feel that having a picture on the front cover was necessary
as it allows my audience to be able to recognise my music video and
relate it to my digipak and magazine advert, and visa versa. It could
potentially be argued that my digipak does follow codes and
conventions of a digipak simply because it has four sides to it, just
like most real digipaks do. However this would be the only
conformity.