The document defines a music video as a short video used to market and promote an artist's music and merchandise. It discusses the origins of music videos in the 1980s and purposes such as selling songs, entertaining audiences, and marketing artists. The history section outlines early forms like musical films from the 1930s and Soundies in the 1940s. It then covers the rise of television and how MTV launched in 1981 as a 24-hour music channel, helping popularize the format. Finally, common elements of music videos are defined like performance, narrative, thematic, symbolic, and cameo appearances.

1. MUSIC VIDEO

2. EXAMPLES OF MUSIC VIDEO

3. DEFINITION
 A music video is a short video for marketing
merchandise to promote the artist and sell its
product. For example
 The origins of music go back into the 1980s.
 The term music video first came into usage in
the early 1980s at that time this type of video
was known as
 Filmed insert
 Promotional film
 Film clip

4. PURPOSE OF MUSIC VIDEO
 The purpose ofn a music video is:
 Sell the song and invoke a reaction so it leaves you
remembering the song.
 To give the listener a better understanding of the
song.
 To entertain the audience
 To sell CDs and DVDs to viewers.to create a
memorable visual for the song which increases its
chances to sell.
 Marketing for the purpose ofexposure and expansion
of the artist’s profile.

5. HISTORY OF MUSIC VIDEO
 “Musicals” was a new film genre which came
out in the very early 1930s.
 It is where several songs were interworn into
the plotline of the story and are performed in
line with the narrative.
 Some of the first ever musicals are
 The Vegabond King
 Golden Dawn

6. SOUNDIES
 These were an early version of the music
video
 They were three minute musical produced in
New York,Chicago and Hollywood in the
1940s.
 Soundies were displayed on the Panoram– a
coin operated film jukebox in nightclubs,bars
and amusement centers e.t.c.

7. RISE OF TELEVISION
 The first short musical film in the USA which was made
precisely for television was the Snader Telescriptions over
1000 musical films were produced and filmed for television
between 1950 – 54.
 In 1956 Tony Bennett was filmed walking along The
Serpentine in Hyde Park London in his recording of
“Stranger in Paradise”.This film was distributed and played
in the USA and UK television stations thus Bennett claiming
he made the first ever music video.

8. THE BEATLES
 Music videos began to gain attention ton a wider audience
which then lead videos to be made for specific programmes
such as Top of the Pops in UK and Hallubaloi in USA.
 The Beatles as their music video “a hard days night” was
the first major motion picture which was released in 1964.
 The Beatles further work such as “Strawberry Fields
Foreever”and “penny lane” were made in 1967 and were
successful films which enhanced the music videos scene as
they used film techniques,effects,lighting and unusual
camera angles.

9. MODERN ERA
 The modern era of music videos is in all the rebirth
of music and videos as the audience have been
introduced to colour screening and many more
effects.
 The equipment became more precise and easier to
use such as hand held cameras .and this made it
easier for artists to produce , release and market
their videos more quickly and swifttly.

10. MTV
 In 1981 America launched a music channel called MTV
which was a 24 hour a day music station for all to view.This
allowe anyone to see and watch a music video any time os
the day.
 The first music video on the channel was Buggles”Video
killed the radio star”.
 In the 1980s artists started to use more storylines and plots
to their music videos an example being Michael Jackson
as he was the first artist to create a concept of a short film

11.  Music videos are now central for the
marketing of an artist.MTV continues to be a
force on the television as more than 230
million Tv sets in 90 countries over 5
continents tune in to watch music.
 Now music videos can be see on
youtube,mobiles and game consoles e.t.c

12. ELEMENTS OF MUSIC VIDEO
 Performance
 Narrative
 Thematic
 Symbolic
 Cameo

13. PERFORMANCE
In a performance based music
video there is a performance of
the artists as part of the video.
It was from clips of
performances that music videos
developed.

14. EXAMPLE
These screen shots have been taken from “Saving Aimee”. This is a
performance based music video in which all the band members are
performing.

15. NARRATIVE
 In a narrative based music videos there is a
story which is either featured in the lyrics or
is suggested in the lyrics.
 The narrative can be like a mini film with a
beggining,middle and end.

16. EXAMPLE
These screenshots have been taken from “Sad beautiful Tragic” music video
and the narrative of this video is of a girl who is extremely sad and depressed
because her boyfriend left him and she is recalling all the past memories spent
with him.

17. THEMATIC
 In a thematic based music video there is a
certain theme which is being represented in
the music video.
 The theme depends on the genre of the film.
 For example;
 Heavy metal bands are used for performance
dominated clips,
 Rap has lots of street images.

18. ANIMATION
 A music video in which animations are used
to tell the story behind the music video.

19. EXAMPLE
. The 3D video “HEY” by Eatliz is described as a “Sci-Fi Fantasy journey of a little
girl with a special pet friend, a huge toad. Once the girl loses her pet, which drifts in
the sky in a form of a balloon, she is going through different adventurous scenarios
by chasing it

20. SYMBOLIC
 The symbolic element uses alot of symbols
to buil up meaning e.g rain is a symbol of
sorrow.
 There is a lot of use of montage -- lots ofr
images to creat meaning .
 Lighting is often used to suggest mood.

21. EXAMPLE
In this music video by “Somebody that I used to know” is a symbolic based music
video in which they have tried to represent the various experiences Gotye had in his
life e.g relationships breaking up and the memory of those relationships what they
were and how they broke up.

22. CAMEO
 In cameo the musician features in the
narrative but is not part of the storyline and
doesnot perform in it.

23. EXAMPLE
This is a screen shot of Rupert grint’s music
video in which Ed Sheran appears as a cameo at
the end of the video

24. IDEA OF SPECTACLE
 This means that the performer looks
directly at the audience

25. EXAMPLE
In both these screenshots the performers or
singers are directly looking at the audience which
gives a sense to the audience that the singer is
directly addressing them.