The document summarizes Andrew Goodwin's key points about common features found in music videos. These include: a relationship between the visuals and lyrics/music, often amplifying or illustrating the content; voyeurism in the treatment of women; close ups of the artist; and references to other media. It then provides frame-by-frame analysis of a music video, finding examples that support Goodwin's points such as illustrating the song lyrics, focusing on the artist, and voyeurism.

1. Andrew Goodwin

2. What Is It?
Goodwin identifies several key features which can be spotted in music videos,
the first of which being:
• a relationship with the visuals either amplifying, illustrating or
contradicting the lyrics
• A relationship between the music and the visuals, again either amplifying,
illustrating or contradicting the music
• There is likely to be voyeurism in the treatment of women
• There is a lot of demand for there to be a lot of close ups of the artist
• There is likely to be references to other music videos, films or TV texts

3. Frame One Analysis
This is from the very beginning of
the music video and this supports
the theory of Goodwin because it
shows a relevant relationship
between the title of the song and
the video as it complements it. We
can see that it supports the song by
the background (which has
probably been green screened in)
that it will be set in an exotic
location and this is further
supported by the title of the song
“Roar” and also by the font used
which is almost in the style of
Indiana Jones who is an explorer
and it connotes that she will be
going on an adventure.

4. Frame Two
This is the second frame that I will be
analyzing that supports the
theory. This links in to the last
point that he makes about
music videos which is the fact
that there will be inter-textual
references which in this case is
about the way that people will
behave in society, as such this is
taking the mickey out of people
who constantly take pictures of
themselves as it shows that
nothing is being taken seriously
anymore as in the scene before
they are climbing out a plane
wreck. However, it would also
make the man look somewhat of
a sexual object as it shows a
medium close up, giving the
audience a good look at this
face, and this is also supported
by the fact that there is a
shallow focus meaning that the
only thing the audience ought to
be focusing on is his face.

5. Frame Three
This is something that we would be
interested in using in our own music
video which would be close ups of the
artist, and in this scene it not only
supports this theory that there is
pressure for there to be a lot of
attention on the performer, but they
have done her make- up in a way to
make it look very natural which would
focus on the idea of the video that she
is stranded something and therefore
her looks will not be her first priority.
The dim lighting also suggests that in
this scene the focus is not on her but
more on the story as it is nighttime and
you might expect there to be some kind
of deadly animals.

6. Frame Four
Although not very clear, this
shows a clear relationship
which supports the music
which is again something that
Goodwin has looked at. In this
scene, this is something that
we would not be interested in
doing in our music video
seeing as it will not link to our
song. However, it challenges
the stereotypes of males as
being strong and independent
as he gets killed by a tiger.

7. Frame Five
This scene would completely
contradict our music video as
we want to go for a more
Adele approach where she
sells her music more than her
body, and it would support
this theory as there would be
a relationship that would
illustrate the music/lyrics. As
such, here we see that there
is voyeurism in the way that
she looks as the trousers are
very short at her thighs, thus
inclining that her male
viewers should focus their
attention there.

8. Frame Six
This shows a relationship with the
visuals as it supports the title of
the song “Roar” as we see the
glinting eyes of what we assume
are carnivorous cats e.g. lions
which could connote that
something dangerous would
happen to the artist.