Cost Savings & Ef

Welcome and introductions
Rob Buckton, Director of Corporate Sales

This document is designed for on-screen presentation and is uncontrolled if printed.

Agenda
13:30 Welcome & introduction Rob Buckton

13:35 Presentation – strategic overview Andy Lockwood

13:50 Presentation – NGN product strategy Lance Spencer

14:15 Presentation – Voice services over NGN Ken Bailey

14:25 Presentation – customer testimony Andy Phillips

14:40 Presentation - customer support Mark Wiseman

14:50 Q&A – open discussion All

15:00 Tour
please feel free to post on Twitter while you’re here using the hashtag
#TalkTalkBizSeminar or @TalkTalkBiz


Creating an Agile
Technology Strategy
Andy Lockwood
Transformation Director


Pre 2010 Post 2010
Individual delivery Converged connectivity
of individual services Integrated applications

Apps / SaaS

Message
Hosted
Video
Voice
Apps

PBX
DR/Backup

Internet access
Phone systems

Internet
Voice services

Data netowrks
Line rental

Cloud/IaaS
Mobile

Calls

Data
UC&C
Centre
Security VoIP
Ethernet, ADSL, IPVP
Mobile
N
IP Connectivity


Data
Cloud centre, Hosting, virtualisation
, SaaS

Next-Gen SIP trunking, IP-PBX, Unified
Voice Comms, conferencing & Collab.

Build the base - Add value -
Data
broadband, ethernet, IPVP security, apps, func
connectivity
N tionality

Telephony- Secure customer base, sweat
Migrate to
TDM & products, Increase inbound
Inbound SIP/IPT
functionality
2009/10 2010/11 2011/12 2012/13 2013/14
Development
effort


HOSTED IT/APPLICATIONS
TRANSFORM business processes with
intelligent, integrated, hosted comms services.
To do better business

SERVICES
CONVERGE voice, data & internet services
across fixed & mobile networks.
Reducing operational costs

INFRASTRUCTURE
MIGRATE to new technologies on our Next
Generation Network.
Reducing infrastructure costs


TTB Report Card Selected achievements 2008: 2011

Broadband LLU exchange
Launched 2008 Planned LLU
425k+ business premises
exchange connected directly to the
>2000 exchanges
Nodes
(90%+ coverage) network
20Gbps rings
800Gbps rings

Ethernet 1.6Tbps rings

>2000 exchanges Doubling qtr on qtr
EAD launched 2010 2x pops than BT
EFM launched 2011 EFM growing quicker than BT

VoIP
Voice-over-ethernet Delivering on-net quality
Hosted telecoms Changing the paradigms


Increasingly demanding environment
INFRASTRUCTURE COST & COMPLEXITY
CONSUMERIZATION OF IT

2X
From 2009 to
2014, the number of
information workers
using a smartphone
RISE OF THE CLOUD
70%
for work is expected
to nearly double

WEB DEVELOPMENT of large enterprise IT
80%
managers are at least in MOBILE AND

80%
trial stage for cloud
computing initiatives DISTRIBUTED
WORK
of new software offerings will be
available as cloud services by the end
of 2011
84%
of organizations have a
remote workforce


Network Remote workers
Data Security Security Off-net connectivity Wi-Fi
In the cloud Coverage/capacity

Platform UC&C
Business- Grade Comms/IT integration
Security
Network
Licensing Reliability
Speed
Op-Ex not Cap-Ex
Fix-times
Subscriptions
Multi-service support
QoS
Devices
Supporting diversity Device Authentication
- Especially mobile Network access
Application access
Data access
Operating Model
Compliance Outsourced/simplified IT Ops
Data Protection
PCI

Roadmap to the cloud 2011-2013

Data Next-Gen Hosted Cloud
Connectivity Telephony Telecoms Services

Speed options ISDN30 PBX / UC Desktop Collab.
IPVPN/MPLS/VPLS SIP Data centre Desktop video
Security Systems Back-up / DR Desktop IT
Quality (QoS) Interworking Web/Mail security Business IT
Monitor & Control Inbound Network security Info security
CPE Mgt Mobile Contact centre
Wi-Fi Mgt Inbound apps suite
Call recording (PCI)
Conferencing


Customer Value Proposition

Video Devices UC&C Desktop IT Mobility Business IT

Security Apps & clients Hosted PBX E-mail host
App.
Info
Mail Mobile Managed PBX Device Mgt
Compliance
Device DR & back-up Voice Services Authentication
WiFi
Firewall
Network Virtualisation Telephony Wi-Fi

Data centre Connectivity Networking


A customer focused
product strategy
Lance Spencer, Director of Connectivity Services


Technology adoption
is accelerating…
Multiplying the diversity of technologies
we use to communicate
Technology Adoption
Rate of Change

1900 1990 2000 2010


TalkTalk Business leads
B2B telecoms innovation
A major catalyst change for over 16 years
…and will continue to drive network evolution
Cloud

Next Generation Voice Services
Technology Innovation

Next Generation Access

Next Generation Ethernet

Business grade broadband

WLR lines

CPS calls Inbound services

1990 2000 2010


Access/network technologies & services
Business Grade Connections & Networks are the
foundation of converged communications solutions

Access Connectivity Managed IP/VPN
Managed internet Design & build
Bus. Grade Managed internet Support wrap
Fibre Optic Broadband

Manage & Monitor
Perimeter security
Wholesale IP/VPN

Managed security
International tails
ADSL2+, LLU SMPF

IP Stream Connect

Any connectivity
ADSL2+, LLU MPF

100 Mb Ethernet

3G connectivity
VPLS / L2 MPLS
10 Mb Ethernet

1 Gb Ethernet
EFM

Data connectivity (on NGN) IPVPN (on NGN)

Available Roadmap


Telephony applications
Telephony services & solutions leveraging the NGN giving
businesses genuine alternatives for all requirements.

SIP convergence SIP

Payments & security

Avaya PBX Solutions
Mitel PBX Solutions
Audio conferencing
Voice over Ethernet

Contact Manager
Inbound numbers

Call Recording
SIP end-points

IP Telephony
SIP trunks
ISDN30

IVR
WLR

CPS

Legacy Voice Next-Gen Voice Voice Services

Available Roadmap


Cloud services & hosted applications
Network-hosted IS virtual environments, services &
applications leveraging the advantages of the NGN

On-line storage/backup

Web & Mail security

Mail DR & archive

Hosted MS Office
Datacentre backup
Virtualised storage
Virtualised server

Hosted IP-PBX
Hosted servers

Hosted Mail
UC&C apps
Co-Location

Webmail
Data centre / infrastructure Cloud applications

Available Roadmap


Next Generation Network unlocks the cloud
Migrate Converge Transform Enterprise
To new technologies based Voice, data & internet Business processes with
Applications
on the Next Generation services across fixed and intelligent, integrated
CRM, ERP , BPM, IT
Network. mobile. applications.
Management &
Consulting, Outsourcing
and supporting Consulting
Next Generation Business grade Activity
SaaS
Broadband
Cloud Driven Business
& IT Services
SaaS Related Professional
Services
Next Generation Ethernet Security Multi-sourcing Service
Integration
Business Process
Management in C&SI
Application Testing Services
Next Generation Bonded Broadband Content & Application Supply Chain Management
C&SI Services
(EFM) Management

• Next Generation Networks make cloud services affordable and effective
• Guaranteed reliability takes away fear of losing connections or data
• This unlocks network based solutions for your company


Size matters
TalkTalk Next
Generation Network LLU exchange

Planned LLU
– Over 2000 exchanges now exchange

– 2700 unbundled by Q1 2012 Nodes

20Gbps rings
• 89% coverage of population
800Gbps rings
• Unrivalled in the market 1.6Tbps rings

Lowest Cost Infrastructure

Largest potential to transform
your business


TalkTalk Broadband Network
LLU Network
– 2000 exchanges now LLU exchange

– 2700 unbundled by Q1 2012 Planned LLU
exchange
• 89% coverage of population Nodes

• Unrivalled in the market 20Gbps rings
800Gbps rings
Business Lines
1.6Tbps rings
– MPF: 154,000
– SMPF: 158,000
– IPSC: 70,000

FTTC Rollout
– 500 enabled exchanges by Q1 2011
• 800 in total planned (full roll out TBC)
• Only national wholesale alternative BTW
• Product available Q4 2011


EFM and Ethernet network
• Build on demand LLU exchange

Planned LLU
exchange

• Potential to use 2000+ Nodes

20Gbps rings
Local Exchanges today for 800Gbps rings
both EFM and Ethernet 1.6Tbps rings

• Supports speeds from
2Mbps to 1Gbps

• High availability, high speed
symmetric business services


Data connectivity product range
TalkTalk Business TalkTalk Business
Broadband/FTTC EFM/Ethernet

Asymmetric,Contended, limited Symmetric, synchronous,
-business SLAs, no guarantees non-contended, business-grade SLAs, high
on speed speeds

ADSL2+ Annex M FTTC 10 Meg 100 Meg Gig
EFM ethernet ethernet ethernet
MPF & SMPF


EFM key features
• Only two options for TalkTalk EFM:
2 copper pairs and 4 copper pairs.

• Service bandwidth is uncontended over multiple
bonded copper pairs, and will run up to 10Mbps
on 2 pair and 20Mbps on 4 Pair

• Guaranteed 6 hour fix for complete service failure

• Guaranteed minimum speed

• Very simple tariff


Existing connectivity products
TalkTalk ADSL Legacy TalkTalk EFM TalkTalk Ethernet
Leased Lines
Install price £ £££ ££ ££££

Rental price £ £££ ££ ££££

Access resilience x x √ √

Contention √ √√√√ √√√√ √√√√

Priority traffic √ √√√√ √√√√ √√√√

Synchronous seeds √ √√√√ √√√√ √√√√

Bandwidth speeds √√ √ √√√ √√√√

ECCs £ £££ ££ ££££

SLA √ √√√√ √√√ √√√√

Lead time (provisioning) √√√√ √√ √√√ √

Footprint √√√√ √√√√ √√√ √√√


Pricing comparison
MPLS IPVPN cost using Existing 3rd Party Suppliers
Access Product Supplier Quantity Current Bandwidth Total Recurring Value

Ethernet 3rd Party Supplier 3 10Mb £20,374 p.a.
Leased Line 3rd Party Supplier 21 2Mb £144,815 p.a.
Total £165,189 p.a.

TalkTalk EFM Pricing using Quad EFM
(average)
Quad EFM TalkTalk Business On-Net 3 14Mb £10,800 p.a.
Total £86,400 p.a.

TalkTalk EFM Pricing using a mixture of Dual and Quad EFM
(average)
Dual EFM TalkTalk Business On-Net 21 5.5Mb £47,250 p.a.
Total £58,050 p.a.


TalkTalk Business is uniquely positioned to allow you to transform your
organisation - Make your next Network decision your last

TRANSFORM

Customer Value
with cloud services
More sales, reduce Cost-of-Sale,
optimise business processes

CONVERGE
IT spend & general Op-Ex

voice & data services
(Cost Savings)

MIGRATE
Network costs

to Next Generation
Network

(Product Range) TTB Solution
NGN Networking
Add SIP, IP-PBX, UC, mobile, Inbound
Cloud services – integrating Comms & IT


Voice services
from the NGN
Ken Bailey – Product Line Manager: SIP, VoIP and IP-PBX


Voice services from TalkTalk NGN
TRANSFORM

Customer Value
with cloud services
More sales, reduce Cost-of-Sale,
optimise business processes

CONVERGE
IT spend & general Op-Ex

voice & data services
(Cost Savings)

MIGRATE
Network costs

to Next Generation Voice Hosted
Network over Unified
Ethernet Comms

(Product Range) TTB Solution
NGN Networking
Add SIP, IP-PBX, UC, mobile, Inbound
Cloud services – integrating Comms & IT


Converge: Voice on the NGN
PSTN PSTN

Data NGN
n x ISDN30

n x ISDN2
n x ISDN2

SIP

Region HQ Region Region HQ Region
Legacy Voice/Data solutions SIP PSTN service & consolidated PBX


Voice over Ethernet Service architecture

Session Border Controller


Benefits

End-to-end management Reliability and quality
• Fully Project Managed end-to-end • Fibre-based solution with
• Flexible tailored design for capacity resilient option
and resiliency

It’s flexible
Monitored 24/7 • Choice of outbound
• SLA and SLG number presentation
• Can terminate multiple geographic
numbers at one location
Cost-effective
• Optimised for large call volumes
One trusted supplier
• TalkTalk Business responsible for
• End-to-end TalkTalk NGN
complete end-to-end service


Transform: Cloud UC service

PSTN PSTN

SIP
Data NGN
n x ISDN30

n x ISDN2
n x ISDN2

Region HQ Region

Hosted IP-PBX, SIP solution
Region HQ Region
Voice & data converged in the NGN
Legacy Voice/Data solutions


Transform: Cloud UC service

PSTN
Fully resilient Mitel Comms Dir
Self serve portal SIP
TalkTalk PSTN service NGN

DSL, EFM, Ethernet
Fully managed with QoS

Region HQ Region

Hosted IP-PBX, SIP solution
Voice & data converged in the NGN


Transforming hosted services

Traditional options: A New Model:
Centrex / Hosted Dial Tone “Multi-instance” hosted
• Single application for all users • Dedicated UC instance per customer
• Limited CTI, UC and customisation • Upgrades to suit customer
• Uniform upgrade • Fast and flexible to deploy
• Stuck @ 5% market share for years

Hosted PBX Combines
• Bespoke design and deployment • Scalability and cost effectiveness
• Dedicated hardware and software of Centrex
• Complex deployment • Dedicated, tailored functionality of
• Long contracts traditional hosted PBX


Benefits

• Consistent, integrated service across large and small sites & remote workers
• Hot-desk across any site and bring profile to current location
• No overheads of owning and running telecoms equipment
• Flexibility to add users and new sites without needing to budget for CapEx
• Known fixed OpEx cost per user
• Fully featured UC application and handsets from market leading vendor
• Full resilience as standard
• Improved business effectiveness through Unified Communications:
– Single number reach
– Single inbox for voice and email
– Fixed mobile twinning and hand-off
– User and Admin self-serve portals


Ericsson
Andy Phillips – Ericsson Regional Voice Manager,
Central & Western Europe


The challenge
EMEA conferencing solution

• Move access to the conference service on to internal global network

• Reduce costs

• Improve user experience – high availability and quality

• Improve flexibility – scalability

• Improve resilience – remove single points of failure


The solution

• Introduction of the TalkTalk Business Voice over Ethernet solution on to
Ericsson’s network

• Hosted over the Next Generation Network (NGN)

• Initially installed in tandem with the existing ISDN30 technology which is
now being phased out of the company’s Guildford and Reading offices

• Each Voice over Ethernet circuit has the capacity for 750 simultaneous
calls

• 25 times more than the ISDN equivalent!


The benefits

• TalkTalk Business designed a multiple access solution, delivering much
greater resilience and allowing Ericsson to leverage the value of their core
network

• Designed with automatic failover, on Active infrastructure, Ericsson were
able to significantly improve the reliability of the European conferencing
bridge

• TalkTalk Business offered a defined SLA on the new solution – ISDN only
offers vague promises at best

• TalkTalk Business’ solution is more cost effective and has far greater
flexibility for expansion and growth


Closing statement…

“SIP solution offers improved reliability, increased
capacity at a reduced cost. Thus enabling us to meet
today’s challenges in UC and voice arenas.
The future is here!”

Andy Phillips, Ericsson Regional Voice Manager
Central & Western Europe


The TalkTalk Business
customer experience
Mark Wiseman, Director of Operations, Corporate and SME


TalkTalk Business Corporate

Joining TalkTalk Business

Being a customer

Low effort


TalkTalk Business Brighter Basics

If we don’t look after the customer,
Customer
someone else will

Innovate We are proud to challenge conventional wisdom

We make our customers’ lives better by delivering
Value reliable, low cost products with good service

People
We encourage honesty, ideas and action

We believe that our people and our products can
Community make our community a better place



Customer
Product transfer and installation

Service assurance

Online billing and reporting

Account Management and Technical Consultancy

Customer Charter


One document project control

Information Gathering
Customer

SERVICE DELIVERY MANAGER
Billing Structure

CUSTOMER
Lines & Services Audit

Implementation Order

Managed Rollout

Traffic Checks

Training

Service Review



All our employees contribute their ideas

Innovate 1st, 2nd and 3rd line support of our on-net products

Documented change management processes

UK based support teams

Self care tools



We design solutions that save our
customers not just money but effort

We provide cost effective Technical Consultancy
Value
Regular ‘health checks’ on our customer accounts

We provide our customers with the products they
need to maximise the efficiency of their business



We measure the success of our people on the
satisfaction of their customers, not solely on KPI’s

Our Service Managers typically have come
through the ranks

We provide a career for those with aspirations
People
Continuity is key to us



Our people help in schools and charities to help
people make the most of TalkTalk Business’
products and services for their business

We carry out voluntary work in the community –
‘Give Something Back’

Community


Thank you & Q&A’s


Cost Savings & Ef

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