HOW CAN YOU DESIGN A NETWORK
WHEN YOU CAN’T CONTROL OR
PREDICT THE FUTURE?
JON NOWELL
HEAD OF PRODUCT MANAGEMENT

THE RISE...
You really can’t predict or
control the future!
Bandwidth Growth Sept 2012 – Sep 2013
Gbps
1000

800

600

400

200

Total network traffic on TalkTalk Next Generation Net...
Some further scary facts
84.1%
OF UK CONNECTED TO THE INTERNET

52 Million people
E-COMMERCE IS WORTH

£82.5B
TO THE UK ECONOMY
84.4%
GROWTH IN MOBILE TRAFFIC

YEAR ON YEAR

50% of all searches are from mobiles
and 50% of these lead to purchases
1/3 OF TRAFFIC
IS NOW VIDEO TRAFFIC
And expected to rise 70% by 2015
100 hours uploaded to You tube every minute
56%
OF

RETAILERS WILL OFFER Guest
WIFI by 2017
E-COMMERCE IS WORTH

70%
Of B2B Buying Cycle is
completed on-line
44x
GROWTH IN NETWORK TRAFFIC

IN NEXT 10 YEARS
(IDC)
So, how do you design a
Network when you can’t control
or predict the future?
Tip 5 : Know your long term strategy
BYOD
Flexible Working
Wi-Fi
On-Line
Collaboration
Mobile
Key considerations:
Are you ...
Tip 4 : Be Prepared to Speed Up Your Internet

Key considerations
How dependent are you on the internet & online?
What wil...
Tip 3 : Go hosted – Outsource in the cloud

Key considerations
Which applications will be improved in the cloud?
How do I ...
Tip 2 : SIP your voice

Key considerations
What are my voice requirements now and in the future?
Does SIP really bring cos...
Tip 1 : Choose the right supplier and review
your network ongoing

Key considerations:
Who is the right supplier?
How ofte...
And of course, a bit about
TalkTalk Business
3,000 Unbundled exchanges
3,000+ Ethernet PoPs
3,000+ EFM PoPs
Fibre exchanges
1,400
1M+

SIP trunk capacity
50 x

Capacity increase

500,000+ B2B Broadband lines
16,000+ Ethernet lines
3 Billion+ mins/m VoIP
Devices mobility &
wireless

Voice
convergence

Data
connectivity

Next
generation
networking

25

Data, media
& service
h...
Four steps of Transformation
MAXIMISE

Operational
Competitive advantage by
efficiency

leveraging your network

Saves sup...
And lastly, what we have found
out about how UK business are
treating their networks
Business Continuity

Performance

Only 52% feel their Datacentres are as
resilient as they should be.

34% are not confide...
THANK YOU
How can you design a network when you can’t control or predict the future?
How can you design a network when you can’t control or predict the future?
How can you design a network when you can’t control or predict the future?
How can you design a network when you can’t control or predict the future?
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How can you design a network when you can’t control or predict the future?

  1. 1. HOW CAN YOU DESIGN A NETWORK WHEN YOU CAN’T CONTROL OR PREDICT THE FUTURE? JON NOWELL HEAD OF PRODUCT MANAGEMENT THE RISE OF BUSINESS GRADE BRITAIN
  2. 2. You really can’t predict or control the future!
  3. 3. Bandwidth Growth Sept 2012 – Sep 2013 Gbps 1000 800 600 400 200 Total network traffic on TalkTalk Next Generation Network Average traffic Sept 2012 385Gb Sep 2013 850Gb – 120% increase Peak Traffic Sept 2012 415Gb Sep 2013 950Gb – 130% increase
  4. 4. Some further scary facts
  5. 5. 84.1% OF UK CONNECTED TO THE INTERNET 52 Million people
  6. 6. E-COMMERCE IS WORTH £82.5B TO THE UK ECONOMY
  7. 7. 84.4% GROWTH IN MOBILE TRAFFIC YEAR ON YEAR 50% of all searches are from mobiles and 50% of these lead to purchases
  8. 8. 1/3 OF TRAFFIC IS NOW VIDEO TRAFFIC And expected to rise 70% by 2015 100 hours uploaded to You tube every minute
  9. 9. 56% OF RETAILERS WILL OFFER Guest WIFI by 2017
  10. 10. E-COMMERCE IS WORTH 70% Of B2B Buying Cycle is completed on-line
  11. 11. 44x GROWTH IN NETWORK TRAFFIC IN NEXT 10 YEARS (IDC)
  12. 12. So, how do you design a Network when you can’t control or predict the future?
  13. 13. Tip 5 : Know your long term strategy BYOD Flexible Working Wi-Fi On-Line Collaboration Mobile Key considerations: Are you ever increasing data needs sufficiently driving your strategy ? How far out does your strategy go? How will your network underpin your future needs ?
  14. 14. Tip 4 : Be Prepared to Speed Up Your Internet Key considerations How dependent are you on the internet & online? What will we & our customers use it for in the future? How will we & our competitors use it to create advantage?
  15. 15. Tip 3 : Go hosted – Outsource in the cloud Key considerations Which applications will be improved in the cloud? How do I build the business case to make the move? Will this be secure enough?
  16. 16. Tip 2 : SIP your voice Key considerations What are my voice requirements now and in the future? Does SIP really bring cost savings ? How can SIP support more flexibility in my business?
  17. 17. Tip 1 : Choose the right supplier and review your network ongoing Key considerations: Who is the right supplier? How often do I engage? How do I support the case for change?
  18. 18. And of course, a bit about TalkTalk Business
  19. 19. 3,000 Unbundled exchanges 3,000+ Ethernet PoPs 3,000+ EFM PoPs Fibre exchanges 1,400 1M+ SIP trunk capacity
  20. 20. 50 x Capacity increase 500,000+ B2B Broadband lines 16,000+ Ethernet lines 3 Billion+ mins/m VoIP
  21. 21. Devices mobility & wireless Voice convergence Data connectivity Next generation networking 25 Data, media & service hosting
  22. 22. Four steps of Transformation MAXIMISE Operational Competitive advantage by efficiency leveraging your network Saves support and CONVERGE infrastructure costs Voice, data & internet and cloud services ADOPT Future-proofed & Next generation networking value-for-money EMBRACE The need to evolve Assess your strategic plan
  23. 23. And lastly, what we have found out about how UK business are treating their networks
  24. 24. Business Continuity Performance Only 52% feel their Datacentres are as resilient as they should be. 34% are not confident their current network is suitable for their voice traffic needs 64% have experienced some form of disruption/compromise due to bandwidth restrictions 82% have experienced network outages that have had an impact on business Monitoring & Maintenance Security & Mobility 64% feel they can easily make changes to their network where needed 77% are confident they have the right firewalls in place to prevent threats from the public internet 62% know exactly how network availability is measured and can see the stats themselves 53% say their networks either don’t permit or don’t support BYOD Check out http://www.talktalkbusiness.co.uk/solutions/network/
  25. 25. THANK YOU

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