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Corticon Success Story

STW

ABOUT STW                              THE CHALLENGE

STW Fixed Income Management            The STW team moved into unchartered territory when they decided to build an
has been a specialty bond manager      investment technology infrastructure to support their bond trading/portfolio
since 1977, serving a diverse client   management process. The bond market is less automated than other capital
base ranging from pensions and         markets, with far more complex rules and regulations that vary widely, not only
foundations to wealthy individuals,    across bond types, but also across individual bonds. These rules include guidelines
insurance companies and nuclear        on how and when one can buy and sell, how interest accrues, what the tax
decommissioning trusts. The            implications are, and more. On top of this, each client has a unique set of rules for
firm manages over $9 billion in        their own portfolio, such as preferred industries to invest in, or level of acceptable
assets with a focus on investing       volatility. These are not one time decisions – guidelines must be applied daily,
in undervalued bonds that              hundreds of times, simultaneously, for all clients – in the face of fast changing
outperform the market.                 market dynamics. All the while maintaining the highest standards for maximizing
                                       returns and minimizing risks – and with zero tolerance for errors.
While the bond market is faced
with increasing regulations, rising    Anton Plasil joined STW as Principal, Head of Systems and Technology, bringing
costs and growing complexities,        over 30 years of technical expertise in developing financial systems and programs.
Fixed Income Managers must still       He quickly saw how the firm could leverage technology to meet client investment
respond to client demands for          guidelines, increase operating efficiencies and put the company on the leading
highly customized products - each      edge of this market. A core component of his vision: automation of business rules.
with their own set of investment
guidelines. In this context, high      CHOICES
quality, personalized service has
                                       Plasil had previous experience with business rules management technology, so
become both a critical factor for
                                       he knew what to look for. STW’s complex process required a very sophisticated
success and increasingly difficult
                                       rules engine, but the constantly changing environment demanded a high level
to achieve. STW has built a
                                       of flexibility, and a business friendly interface. These requirements were nearly
unique position in this market as
                                       impossible to address with a single engine. Packaged applications delivered pre-
a customer-service driven firm
                                       defined rules that were fairly straightforward. However introducing new complex
with sophisticated investment
                                       rules into the systems was nearly impossible – and integrating these apps with
technology that helps optimize the
                                       other systems and data sources was a constant challenge. Traditional business rules
risk/return ratio on even the most     engines had the requisite level of sophistication, but it was hidden behind rigid
challenging investment portfolios.     templates and inflexible business user interfaces that couldn’t take advantage of it.

                                       Further, with the proprietary programming skills necessary to optimize these
systems behind the scenes, they wouldn’t be nimble enough to adapt to constant change. And performance was
unacceptable on large data sets. This simply wasn’t a good fit for STW’s process automation effort.

Plasil and his team knew that they needed to find a better architecture to ensure success – sophisticated, flexible, and
business friendly.


SOLUTION

STW found in Corticon Technologies the solution they were looking for. Corticon provides a model-driven business rules
management system in which even the most complex logic is defined, verified and tested using standard business vocabulary,
then packaged and delivered as decision services. STW chose Corticon Business Rules Modeling Studio, a sophisticated desktop
business rules modeler and Corticon Business Rules Server, a high performance execution engine. By integrating Corticon with
their database, accounting, and reporting systems, they had a solid infrastructure to help drive investment decisions.

“We were pleased with Corticon’s business friendly interface”, said Plasil. “Yet while ease of use is a factor, we were even more
interested in whether or not it could support all of our rules. Ultimately it is the end result that matters. We found that Corticon
handles even the most sophisticated rules with relative ease – and gives us the perfect springboard for a flexible decisioning
infrastructure.”

STW implemented a multi-tier service oriented interface, in which an application server manages integration to a master
operational database, an accounting calculation engine and a reporting engine. The Corticon Rules Engine co-exists on the
application server, managing the rules to support trading, settlements, compliance and client reporting. Within this infrastructure,
Plasil and team were able to build several rules-based applications:

    · Pre and Post Trade Compliance Check: tests client investment guidelines & other regulations before and after each trade

    · Compliance Monitoring: checks account compliance nightly against fluctuating market data

    · After-Tax Performance Reporting: accurately applies all aspects of taxation to clients’ portfolio results and benchmarks
      returns

    · Rules-Savvy Accounting System: accounting rules interface with the low level math library used to perform calculations

These applications require very complex analyses which are largely done manually throughout the industry - requiring dedicated
staff to review all trades against rules and fix problems - often after the trade is processed. With Corticon, STW has removed this
risk from the process.

All this is done with close collaboration between business and IT. The business analysts control the rules logic – modeling,
validating, and testing of the rules within Corticon Studio. When satisfied, they create a service, and IT takes over, managing the
deployment and integration with other systems.


RESULTS

STW’s successful integration of business rules across their IT infrastructure has led to improvements in all aspects of the
business – from client acquisition and account management to compliance, audit and reporting. Some key results:

Maintain a Competitive Edge

STW’s unique capabilities, such as automated guideline checks and performance reporting have become key differentiators,
helping the firm demonstrate greater reliability and faster response times than the competition. Where other companies can
take weeks to process and reconcile this information, STW clients can immediately see the effects of adding or changing
investment guidelines. The firm can also quickly and accurately respond to customer requests for after tax performance
reports and complete audit trails.
Increase Agility

Automating the complex work of simultaneously managing hundreds of rules has made STW a more nimble organization.
For example, new products like derivatives can be added in weeks, even when many systems are impacted.

Reduce Operating Costs

By automating these complex processes, STW is able to contain costs. For example, the Guideline Checker application
requires one employee to manage 500 compliance rules. The same process can take 10 people at other firms.

“Corticon is the brain behind our business,” said Plasil. “Rules impact all of our core business processes, and we have
deployed the Corticon engine across many mission-critical applications. We see gains in operational efficiencies; and our
clients see better portfolio management.”


FUTURE DIRECTION

STW continues to leverage the power of rules modeling across the business. Now an integral part of the firm’s Investment
Technology Infrastructure, the Corticon Business Rules Management System is well-positioned to play a role in other key
applications, such as billing and enhanced data quality management. Corticon helps STW maintain its unique position as a
customer-service focused company that can help maximize returns on even the most challenging investment portfolios.




About Corticon

Corticon enables organizations to make better, faster decisions by automating business rules. Corticon’s patented “no-coding” rules engine
is used by over 450 customers to automate their most sophisticated decision processes, reducing development and change cycles by 90%.
Automated decision management with Corticon empowers organizations to improve productivity and customer service, and adapt quickly to
changing market conditions.

                                                                                            For more information visit www.corticon.com
Corticon Global
Corporate Headquarters                        Corticon Europe                                Sales                                          Partnerships
1000 Bridge Parkway                           Limesstraat 5                                  sales@corticon.com                             alliances@corticon.com
Redwood City, CA 94065                        4007 LA Tiel
                                                                                             Investors                                      Technical Support
Telephone: +1 888.619.2424                    The Netherlands
                                                                                             investors@corticon.com                         support@corticon.com
Fax: +1 650.212.2727                          Telephone: +31(0)344 785570
Email: info@corticon.com                      Fax: +31(0) 84 719 2974                        Public Relations
                                              Email: info@corticon.com                       pr@corticon.com

©Copyright 2011 Corticon, Inc. All rights reserved. All products and services referenced herein are either trademarks or registered trademarks of their respective companies.

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Corticon - STW Success Story

  • 1. Corticon Success Story STW ABOUT STW THE CHALLENGE STW Fixed Income Management The STW team moved into unchartered territory when they decided to build an has been a specialty bond manager investment technology infrastructure to support their bond trading/portfolio since 1977, serving a diverse client management process. The bond market is less automated than other capital base ranging from pensions and markets, with far more complex rules and regulations that vary widely, not only foundations to wealthy individuals, across bond types, but also across individual bonds. These rules include guidelines insurance companies and nuclear on how and when one can buy and sell, how interest accrues, what the tax decommissioning trusts. The implications are, and more. On top of this, each client has a unique set of rules for firm manages over $9 billion in their own portfolio, such as preferred industries to invest in, or level of acceptable assets with a focus on investing volatility. These are not one time decisions – guidelines must be applied daily, in undervalued bonds that hundreds of times, simultaneously, for all clients – in the face of fast changing outperform the market. market dynamics. All the while maintaining the highest standards for maximizing returns and minimizing risks – and with zero tolerance for errors. While the bond market is faced with increasing regulations, rising Anton Plasil joined STW as Principal, Head of Systems and Technology, bringing costs and growing complexities, over 30 years of technical expertise in developing financial systems and programs. Fixed Income Managers must still He quickly saw how the firm could leverage technology to meet client investment respond to client demands for guidelines, increase operating efficiencies and put the company on the leading highly customized products - each edge of this market. A core component of his vision: automation of business rules. with their own set of investment guidelines. In this context, high CHOICES quality, personalized service has Plasil had previous experience with business rules management technology, so become both a critical factor for he knew what to look for. STW’s complex process required a very sophisticated success and increasingly difficult rules engine, but the constantly changing environment demanded a high level to achieve. STW has built a of flexibility, and a business friendly interface. These requirements were nearly unique position in this market as impossible to address with a single engine. Packaged applications delivered pre- a customer-service driven firm defined rules that were fairly straightforward. However introducing new complex with sophisticated investment rules into the systems was nearly impossible – and integrating these apps with technology that helps optimize the other systems and data sources was a constant challenge. Traditional business rules risk/return ratio on even the most engines had the requisite level of sophistication, but it was hidden behind rigid challenging investment portfolios. templates and inflexible business user interfaces that couldn’t take advantage of it. Further, with the proprietary programming skills necessary to optimize these
  • 2. systems behind the scenes, they wouldn’t be nimble enough to adapt to constant change. And performance was unacceptable on large data sets. This simply wasn’t a good fit for STW’s process automation effort. Plasil and his team knew that they needed to find a better architecture to ensure success – sophisticated, flexible, and business friendly. SOLUTION STW found in Corticon Technologies the solution they were looking for. Corticon provides a model-driven business rules management system in which even the most complex logic is defined, verified and tested using standard business vocabulary, then packaged and delivered as decision services. STW chose Corticon Business Rules Modeling Studio, a sophisticated desktop business rules modeler and Corticon Business Rules Server, a high performance execution engine. By integrating Corticon with their database, accounting, and reporting systems, they had a solid infrastructure to help drive investment decisions. “We were pleased with Corticon’s business friendly interface”, said Plasil. “Yet while ease of use is a factor, we were even more interested in whether or not it could support all of our rules. Ultimately it is the end result that matters. We found that Corticon handles even the most sophisticated rules with relative ease – and gives us the perfect springboard for a flexible decisioning infrastructure.” STW implemented a multi-tier service oriented interface, in which an application server manages integration to a master operational database, an accounting calculation engine and a reporting engine. The Corticon Rules Engine co-exists on the application server, managing the rules to support trading, settlements, compliance and client reporting. Within this infrastructure, Plasil and team were able to build several rules-based applications: · Pre and Post Trade Compliance Check: tests client investment guidelines & other regulations before and after each trade · Compliance Monitoring: checks account compliance nightly against fluctuating market data · After-Tax Performance Reporting: accurately applies all aspects of taxation to clients’ portfolio results and benchmarks returns · Rules-Savvy Accounting System: accounting rules interface with the low level math library used to perform calculations These applications require very complex analyses which are largely done manually throughout the industry - requiring dedicated staff to review all trades against rules and fix problems - often after the trade is processed. With Corticon, STW has removed this risk from the process. All this is done with close collaboration between business and IT. The business analysts control the rules logic – modeling, validating, and testing of the rules within Corticon Studio. When satisfied, they create a service, and IT takes over, managing the deployment and integration with other systems. RESULTS STW’s successful integration of business rules across their IT infrastructure has led to improvements in all aspects of the business – from client acquisition and account management to compliance, audit and reporting. Some key results: Maintain a Competitive Edge STW’s unique capabilities, such as automated guideline checks and performance reporting have become key differentiators, helping the firm demonstrate greater reliability and faster response times than the competition. Where other companies can take weeks to process and reconcile this information, STW clients can immediately see the effects of adding or changing investment guidelines. The firm can also quickly and accurately respond to customer requests for after tax performance reports and complete audit trails.
  • 3. Increase Agility Automating the complex work of simultaneously managing hundreds of rules has made STW a more nimble organization. For example, new products like derivatives can be added in weeks, even when many systems are impacted. Reduce Operating Costs By automating these complex processes, STW is able to contain costs. For example, the Guideline Checker application requires one employee to manage 500 compliance rules. The same process can take 10 people at other firms. “Corticon is the brain behind our business,” said Plasil. “Rules impact all of our core business processes, and we have deployed the Corticon engine across many mission-critical applications. We see gains in operational efficiencies; and our clients see better portfolio management.” FUTURE DIRECTION STW continues to leverage the power of rules modeling across the business. Now an integral part of the firm’s Investment Technology Infrastructure, the Corticon Business Rules Management System is well-positioned to play a role in other key applications, such as billing and enhanced data quality management. Corticon helps STW maintain its unique position as a customer-service focused company that can help maximize returns on even the most challenging investment portfolios. About Corticon Corticon enables organizations to make better, faster decisions by automating business rules. Corticon’s patented “no-coding” rules engine is used by over 450 customers to automate their most sophisticated decision processes, reducing development and change cycles by 90%. Automated decision management with Corticon empowers organizations to improve productivity and customer service, and adapt quickly to changing market conditions. For more information visit www.corticon.com Corticon Global Corporate Headquarters Corticon Europe Sales Partnerships 1000 Bridge Parkway Limesstraat 5 sales@corticon.com alliances@corticon.com Redwood City, CA 94065 4007 LA Tiel Investors Technical Support Telephone: +1 888.619.2424 The Netherlands investors@corticon.com support@corticon.com Fax: +1 650.212.2727 Telephone: +31(0)344 785570 Email: info@corticon.com Fax: +31(0) 84 719 2974 Public Relations Email: info@corticon.com pr@corticon.com ©Copyright 2011 Corticon, Inc. All rights reserved. All products and services referenced herein are either trademarks or registered trademarks of their respective companies.