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Better, Faster Decisions by
                                                                     Automating Business Rules


Today’s enterprise is driving harder                                  Managing Decisions as Enterprise Assets

than ever for increased effectiveness                                The thousands of decisions your enterprise makes each
                                                                     day collectively represent the execution of your business
and agility in business operations.                                  policy. Like the management of your human resources,
The management of business                                           your products, your customer database – their quality,
decisions is a critical means to                                     effectiveness, and efficiencies directly impact your corporate
achieving these goals.                                               performance.

                                                                     Corticon’s solutions are specifically designed to help
Whether you are on-boarding new customers, processing                companies manage decisions as enterprise assets, providing
claims, determining product configurations, or assessing             a disciplined approach to their automation and integration
program eligibility, your decisions are governed by a set            within enterprise systems. We can help you understand
of business rules. The ease with which you can capture,              and proactively manage decisions – as a part of a business
change and optimize these business rules either promotes             process, within an application, or via a central repository
or inhibits the agility of your organization. It also impacts        that can be shared across your enterprise.
the consistency, quality and speed of your decisions – which
goes straight to your bottom line.                                  “There is a premium on agility for most business
 Organizations want to make better, faster decisions, and be         sectors today, and we only expect the demand for
 agile enough to change on a dime. Yet many operational              agility to increase…”
 decisions are still made manually by trained employees
                                                                                                                         — Gartner Group
 following policies and best practices. Other decisions are
                                                                     Automating Decisions with Corticon
 automated by coding the decision logic into enterprise
 applications. These approaches do not address some of               Corticon’s solutions are deployed in the world’s largest
 the greatest challenges in today’s business climate, such as        financial institutions, insurance companies, government
“how to ensure consistency and accuracy across thousands             organizations, telecommunication providers, retailers, and
 of transactions”; and “how to keep up with change –                 other organizations. We help our customers unleash the
 changing regulations, changing market demands, changing             power of decisions, bringing agility and efficiency to
 business strategy”. To achieve operational agility, your            decision-intensive operations such as those described in
 management team should be able to quickly modify the                the table below.
 business rules that affect decisions. And your IT systems
 should be just as nimble.
                                                  SAMPLE DECISIONS BY INDUSTRY
  Industry                 Process                                                     Sample Decisions

  Insurance                · Application, Rating, Underwriting                         · Assign risk rating to applicant
                           · Life insurance survivor benefits distribution             · Determine eligibility
                           · Claims Processing                                         · Evaluate claim value
  Financial Services       · Online Account Opening                                    · Verify applicant identity
                           · Loan application, assessment and approval                 · Determine optimal product configuration
                           · Dynamic document preparation                              · Determine appropriate clauses for contract
  Government               · Medicaid Screening and Eligibility                        · Verify all programs citizen is eligible for
                           · Land Title Administration                                 · Validate document compliance with statutes
                           · Worker’s Compensation Policy Administration               · Determine benefit amount
The Corticon Solution - Better, Faster Decisions by Au
 Corticon Business Rules Management System

 With Corticon’s Business Rules Management System
 (BRMS) you can model, automate and maintain your
 operational decisions and the business rules behind
 them. Our unique model-driven BRMS (protected
 by US Patents 7,020,869 and 7,565,642), has been
 consistently recognized for its unique combination
 of ease of use, sophistication, flexibility and
 unrivaled speed of implementation. Our product                           Corticon Business Rules Modeling Studio: model-driven rules
                                                                          management eliminates programming
 suite is designed to manage the entire lifecycle of
 operational business decisions, and includes:                 CORTICON BUSINESS RULES SERVER

                                                               Corticon Business Rules Server is a powerful, flexible and
           CORTICON BUSINESS RULES MANAGEMENT SYSTEM           scalable server that manages all run-time aspects of Corticon
                                                               decision services. It is the essential resource for managing
                                                               deployment, integration and execution of decisions
                                                               created with Corticon Business Rules Modeling Studio. Its
                                                               comprehensive feature set provides unmatched runtime
                                                               performance and scalability, auditable execution, control
                                                               and reporting, and flexible integration with any application.
                                                                 ·   Decision service execution and control
                                                                 ·   Runtime reporting and monitoring
                                                                 ·   Support for SOA and BPMS
                                                                 ·   Application integration - consuming Corticon decision services


                                                               “Corticon offers the best spreadsheet-oriented
                                                               rule development tool I’ve seen.”
                                                                                                                - James Owen, InfoWorld


 CORTICON BUSINESS RULES MODELING STUDIO
                                                               CORTICON ENTERPRISE DATA CONNECTOR
 A standalone desktop environment to model, analyze, test      Corticon Enterprise Data Connecter (EDC) connects your
 and save business rules as executable decision services. It   decison services to external data sources such as relational
 supports all aspects of the modeling process, from initial    databases, legacy systems, file repositories and web services.
 capture of business requirements through the testing          Corticon EDC creates a direct connection from your decision
 of the decision against organizational data - delivering      services to external data as they process, without expensive
 complete, deployment-ready decision services. Corticon        data integration middleware or complex SQL coding.
 Studio is easy to learn and easy to use. With an intuitive
 spreadsheet-like interface, anyone can quickly learn how      Corticon EDC- Single Source connects each decision service
 to model even the most sophisticated rules - with no          with a single relational database
 programming.                                                    ·   Seamless connection to relational data
                                                                 ·   Smart mapping technology
  · Sophisticated, intuitive rule modeling
                                                                 ·   Generates optimized SQL
  · Advanced analysis tools for decision logic validation
                                                                 ·   Smart Retrieve and Query
  · Comprehensive scenario-based model testing
                                                                 ·   Look-up table integration
  · Template-based reporting for documentation and audit
                                                                 ·   Real time and batch execution
utomating Business Rules
 Corticon EDC-Multi-Source concurrently connects to multiple                    CORTICON DIALOGS
 relational and non-relational data sources, delivering state-
                                                                                Corticon Dialogs is a web-based platform that enables
 of-the-art, model-driven, enterprise-wide data integration.
                                                                                business users to create, deploy, and maintain intelligent
  ·   Unified view of enterprise data                                           web-based forms without programming. Dialogs combines
  ·   Model-driven data mapping
                                                                                the ease of use of a forms template with the power of the
  ·   Graphical modeling tools
  ·   Comprehensive administrative control
                                                                                Corticon Business Rules platform, providing the agility to
                                                                                create complex end-user interactions in days instead of
                                                                                weeks or months.
 CORTICON BUSINESS RULES COLLABORATOR
                                                                                Using Dialogs Designer, a business analyst can model
 Corticon Business Rules Collaborator is a multi-user
                                                                                questions, define pages and complete form sets for use
 environment to manage business rules projects throughout
                                                                                on the web. And because Corticon Dialogs comes pre-
 their development and maintenance lifecycle.
                                                                                integrated with the Corticon BRMS, that same business
 It helps teams manage and maintain control over all aspects
                                                                                analyst can define simple or sophisticated rules to control
 of the rule discovery, modeling and deployment process.
                                                                                what questions and information are presented, based on
  · Access control and security                                                 responses received.
  · Version and revision management
  · Project workflow and approval management
  · Search and change management
  · Team collaboration - distributed web-based architecture




                                                                                                Dialogs web-based Designer is business user-
                                                                                                friendly

                                                                                The result is a reflexive, intelligent interaction that engages
                                                                                the end user. Corticon Dialogs can be employed in broad
                                                                                variety of industries and applications, including:
      Corticon Business Rules Collaborator: manage and coordinate
      business rules projects
                                                                                   · Web-based sales of complex products - web-enabling
                                                                                     sales for individual health insurance, lending, and
                                                                                     build-to-order manufacturing
 CORTICON BUSINESS RULES MANAGEMENT FOUNDATION                                     · Call center guidance and automation - delivering best
 As a powerful enabling technology, Corticon BRMS is often                           practices as self-service applications or applications to
 used to enhance and extend other enterprise systems. To                             guide call center agents
 this end, many of our partners and customers use Corticon                         · Knowledge worker enablement – automating best
 Business Rules Management Foundation to embed our                                   practices across the organization
 capabilities into their solutions. We have built our product
 suite on top of Foundation, and you can also use it to
 integrate business rules into your native user interfaces.
  · Rich library of rule modeling functions
  · Support for any UI framework
  · Support for multiple UI metaphors
  · ‘Pluggable persistence’

                                                                    Dialogs’ infuses intelligence into web
                                                                    interactions
The Corticon Difference
Corticon delivers a unique solution with capabilities that set us apart from
the competition.

Model-Driven Development Environment The only model-driven BRMS, with a familiar, spreadsheet-like environment
that anyone can use to model rules and automatically save them as decisions. No programming. No lengthy development
cycles.

Patented “No-Coding” Rules Engine Reduces development and change cycles by 90%

Guaranteed Rule Integrity Our unique analysis and testing tools are based on patented technology that mathematically
guarantees the elimination of conflicts and ensures complete, consistent, and unambiguous rule sets.

Modern, Decision-Centric Architecture Designed from the ground up for SOA environments, Corticon delivers self-
contained decision services that can be consumed by modern enterprise applications. No integration overhead.


Key Benefits

By streamlining the management of complex decision logic, significantly reducing development cycles, and ensuring
consistent execution of business policies, our customers see benefits such as:


Reduced operational costs Automated 90% of manual tasks for an insurance company’s underwriting process.

Increased organizational agility Compressed change cycle from six months to one day for a financial services institution’s
online customer identification procedures.

Improved business results Cut claims processing costs in half and reduced claims leakage by 80% for a government
agency’s workers compensation office.




About Corticon

Corticon enables organizations to make better, faster decisions by automating business rules. Corticon’s patented “no-
coding” rules engine is used by over 450 customers to automate their most sophisticated decision processes, reducing
development and change cycles by 90%. Automated decision management with Corticon empowers organizations to
improve productivity and customer service, and adapt quickly to changing market conditions.


                                                                                                  For More Information Visit www.corticon.com

Corticon Global
Corporate Headquarters                        Corticon Europe                                Sales                                          Partnerships
1000 Bridge Parkway                           Limesstraat 5                                  sales@corticon.com                             alliances@corticon.com
Redwood City, CA 94065                        4007 LA Tiel
                                                                                             Investors                                      Technical Support
Telephone: +1 888.619.2424                    The Netherlands
                                                                                             investors@corticon.com                         support@corticon.com
Fax: +1 650.212.2727                          Telephone: +31(0)344 785570
Email: info@corticon.com                                                                     Public Relations
                                              Fax: +31(0) 84 719 2974
                                                                                             pr@corticon.com
                                              Email: info@corticon.com
©Copyright 2011 Corticon, Inc. All rights reserved. All products and services referenced herein are either trademarks or registered trademarks of their respective companies.

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Corticon Corporate Brochure

  • 1. Better, Faster Decisions by Automating Business Rules Today’s enterprise is driving harder Managing Decisions as Enterprise Assets than ever for increased effectiveness The thousands of decisions your enterprise makes each day collectively represent the execution of your business and agility in business operations. policy. Like the management of your human resources, The management of business your products, your customer database – their quality, decisions is a critical means to effectiveness, and efficiencies directly impact your corporate achieving these goals. performance. Corticon’s solutions are specifically designed to help Whether you are on-boarding new customers, processing companies manage decisions as enterprise assets, providing claims, determining product configurations, or assessing a disciplined approach to their automation and integration program eligibility, your decisions are governed by a set within enterprise systems. We can help you understand of business rules. The ease with which you can capture, and proactively manage decisions – as a part of a business change and optimize these business rules either promotes process, within an application, or via a central repository or inhibits the agility of your organization. It also impacts that can be shared across your enterprise. the consistency, quality and speed of your decisions – which goes straight to your bottom line. “There is a premium on agility for most business Organizations want to make better, faster decisions, and be sectors today, and we only expect the demand for agile enough to change on a dime. Yet many operational agility to increase…” decisions are still made manually by trained employees — Gartner Group following policies and best practices. Other decisions are Automating Decisions with Corticon automated by coding the decision logic into enterprise applications. These approaches do not address some of Corticon’s solutions are deployed in the world’s largest the greatest challenges in today’s business climate, such as financial institutions, insurance companies, government “how to ensure consistency and accuracy across thousands organizations, telecommunication providers, retailers, and of transactions”; and “how to keep up with change – other organizations. We help our customers unleash the changing regulations, changing market demands, changing power of decisions, bringing agility and efficiency to business strategy”. To achieve operational agility, your decision-intensive operations such as those described in management team should be able to quickly modify the the table below. business rules that affect decisions. And your IT systems should be just as nimble. SAMPLE DECISIONS BY INDUSTRY Industry Process Sample Decisions Insurance · Application, Rating, Underwriting · Assign risk rating to applicant · Life insurance survivor benefits distribution · Determine eligibility · Claims Processing · Evaluate claim value Financial Services · Online Account Opening · Verify applicant identity · Loan application, assessment and approval · Determine optimal product configuration · Dynamic document preparation · Determine appropriate clauses for contract Government · Medicaid Screening and Eligibility · Verify all programs citizen is eligible for · Land Title Administration · Validate document compliance with statutes · Worker’s Compensation Policy Administration · Determine benefit amount
  • 2. The Corticon Solution - Better, Faster Decisions by Au Corticon Business Rules Management System With Corticon’s Business Rules Management System (BRMS) you can model, automate and maintain your operational decisions and the business rules behind them. Our unique model-driven BRMS (protected by US Patents 7,020,869 and 7,565,642), has been consistently recognized for its unique combination of ease of use, sophistication, flexibility and unrivaled speed of implementation. Our product Corticon Business Rules Modeling Studio: model-driven rules management eliminates programming suite is designed to manage the entire lifecycle of operational business decisions, and includes: CORTICON BUSINESS RULES SERVER Corticon Business Rules Server is a powerful, flexible and CORTICON BUSINESS RULES MANAGEMENT SYSTEM scalable server that manages all run-time aspects of Corticon decision services. It is the essential resource for managing deployment, integration and execution of decisions created with Corticon Business Rules Modeling Studio. Its comprehensive feature set provides unmatched runtime performance and scalability, auditable execution, control and reporting, and flexible integration with any application. · Decision service execution and control · Runtime reporting and monitoring · Support for SOA and BPMS · Application integration - consuming Corticon decision services “Corticon offers the best spreadsheet-oriented rule development tool I’ve seen.” - James Owen, InfoWorld CORTICON BUSINESS RULES MODELING STUDIO CORTICON ENTERPRISE DATA CONNECTOR A standalone desktop environment to model, analyze, test Corticon Enterprise Data Connecter (EDC) connects your and save business rules as executable decision services. It decison services to external data sources such as relational supports all aspects of the modeling process, from initial databases, legacy systems, file repositories and web services. capture of business requirements through the testing Corticon EDC creates a direct connection from your decision of the decision against organizational data - delivering services to external data as they process, without expensive complete, deployment-ready decision services. Corticon data integration middleware or complex SQL coding. Studio is easy to learn and easy to use. With an intuitive spreadsheet-like interface, anyone can quickly learn how Corticon EDC- Single Source connects each decision service to model even the most sophisticated rules - with no with a single relational database programming. · Seamless connection to relational data · Smart mapping technology · Sophisticated, intuitive rule modeling · Generates optimized SQL · Advanced analysis tools for decision logic validation · Smart Retrieve and Query · Comprehensive scenario-based model testing · Look-up table integration · Template-based reporting for documentation and audit · Real time and batch execution
  • 3. utomating Business Rules Corticon EDC-Multi-Source concurrently connects to multiple CORTICON DIALOGS relational and non-relational data sources, delivering state- Corticon Dialogs is a web-based platform that enables of-the-art, model-driven, enterprise-wide data integration. business users to create, deploy, and maintain intelligent · Unified view of enterprise data web-based forms without programming. Dialogs combines · Model-driven data mapping the ease of use of a forms template with the power of the · Graphical modeling tools · Comprehensive administrative control Corticon Business Rules platform, providing the agility to create complex end-user interactions in days instead of weeks or months. CORTICON BUSINESS RULES COLLABORATOR Using Dialogs Designer, a business analyst can model Corticon Business Rules Collaborator is a multi-user questions, define pages and complete form sets for use environment to manage business rules projects throughout on the web. And because Corticon Dialogs comes pre- their development and maintenance lifecycle. integrated with the Corticon BRMS, that same business It helps teams manage and maintain control over all aspects analyst can define simple or sophisticated rules to control of the rule discovery, modeling and deployment process. what questions and information are presented, based on · Access control and security responses received. · Version and revision management · Project workflow and approval management · Search and change management · Team collaboration - distributed web-based architecture Dialogs web-based Designer is business user- friendly The result is a reflexive, intelligent interaction that engages the end user. Corticon Dialogs can be employed in broad variety of industries and applications, including: Corticon Business Rules Collaborator: manage and coordinate business rules projects · Web-based sales of complex products - web-enabling sales for individual health insurance, lending, and build-to-order manufacturing CORTICON BUSINESS RULES MANAGEMENT FOUNDATION · Call center guidance and automation - delivering best As a powerful enabling technology, Corticon BRMS is often practices as self-service applications or applications to used to enhance and extend other enterprise systems. To guide call center agents this end, many of our partners and customers use Corticon · Knowledge worker enablement – automating best Business Rules Management Foundation to embed our practices across the organization capabilities into their solutions. We have built our product suite on top of Foundation, and you can also use it to integrate business rules into your native user interfaces. · Rich library of rule modeling functions · Support for any UI framework · Support for multiple UI metaphors · ‘Pluggable persistence’ Dialogs’ infuses intelligence into web interactions
  • 4. The Corticon Difference Corticon delivers a unique solution with capabilities that set us apart from the competition. Model-Driven Development Environment The only model-driven BRMS, with a familiar, spreadsheet-like environment that anyone can use to model rules and automatically save them as decisions. No programming. No lengthy development cycles. Patented “No-Coding” Rules Engine Reduces development and change cycles by 90% Guaranteed Rule Integrity Our unique analysis and testing tools are based on patented technology that mathematically guarantees the elimination of conflicts and ensures complete, consistent, and unambiguous rule sets. Modern, Decision-Centric Architecture Designed from the ground up for SOA environments, Corticon delivers self- contained decision services that can be consumed by modern enterprise applications. No integration overhead. Key Benefits By streamlining the management of complex decision logic, significantly reducing development cycles, and ensuring consistent execution of business policies, our customers see benefits such as: Reduced operational costs Automated 90% of manual tasks for an insurance company’s underwriting process. Increased organizational agility Compressed change cycle from six months to one day for a financial services institution’s online customer identification procedures. Improved business results Cut claims processing costs in half and reduced claims leakage by 80% for a government agency’s workers compensation office. About Corticon Corticon enables organizations to make better, faster decisions by automating business rules. Corticon’s patented “no- coding” rules engine is used by over 450 customers to automate their most sophisticated decision processes, reducing development and change cycles by 90%. Automated decision management with Corticon empowers organizations to improve productivity and customer service, and adapt quickly to changing market conditions. For More Information Visit www.corticon.com Corticon Global Corporate Headquarters Corticon Europe Sales Partnerships 1000 Bridge Parkway Limesstraat 5 sales@corticon.com alliances@corticon.com Redwood City, CA 94065 4007 LA Tiel Investors Technical Support Telephone: +1 888.619.2424 The Netherlands investors@corticon.com support@corticon.com Fax: +1 650.212.2727 Telephone: +31(0)344 785570 Email: info@corticon.com Public Relations Fax: +31(0) 84 719 2974 pr@corticon.com Email: info@corticon.com ©Copyright 2011 Corticon, Inc. All rights reserved. All products and services referenced herein are either trademarks or registered trademarks of their respective companies.