3. • Founders: Larry Page and Sergey Brin
• Met at Stanford working on PhDs.
• Started off working on research for dissertations.
Led to PageRank (after Larry Page).
• Reluctant Entrepreneurs.
• Stuck with a unique culture.
• Formally created in 1998; went public in 2004
• “Happy people are more productive” –Page
• “Since we started the company, we've grown
twenty percent per month. Our employees can do
whatever they want”.
4. “To organize the world's information and make
it universally accessible and useful.”
5. 1. Focus on the user and all else will follow.
2. It is best to do one thing really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all boarders.
9. You can be serious without a suit.
10. Great just isn’t good enough.
6. Relaxing. Fun. Comfortable.
• Not your typical work environment
• Playground for workers
• Google has offices all around the
world and dozens of languages are
spoken by Google staffers.
7. • Live projection of current search
queries from around the world
• Bicycles, scooters
• Slides
• Couches with dogs, hammocks
• Lava lamps
• Some decorations made from recycled
materials
8. • Gym
• Massage Rooms
• Video Games
• Wall Climbing
• Many Cafés
• Snack rooms with over 100 snacks
9. HIRING PROCESS
- resume goes through key words
- feedback are not immediate
- multiple interviews
- hard to get in touch with a manager
- interview process takes 3-6 months
- mainly email and phone interviews
EFFICIENCY
- biking
- scooters
- carts
- buses
- laundry
- daycare
L - laptops
- & much much MORE!
10.
11.
12. • 70-20-10 Strategy Rule
– 70%..focus on the core of advertisements.
– 20%..roam free to encourage creativity.
– 10%..wacky ideas to pursue.
• iGoogle.
– Personalized Google page that tailors to
the user’s wants and needs.
– 120+ Languages.
13.
14. • Community Involvment
– Information Technicians/Developers
– Artists
Google Labs, iGoogle Themes, etc.
• Google Maps, YouTube, Adwords, Google
Logos, Google Checkout, and MORE.
Screen clipping taken: 10/19/2009, 1:33 PM
