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Business Ethics-
Assessmentof CSR activitiesof companies
Companies Act, 2013
• The Companies Act, 2013 mandates that any company with a net
worth of Rs 500 crore or more or net profit of Rs 5 crore and above
or turnover of Rs 1,000 crore or more in a fiscal year will have to
spend 2% of three years average profit towards CSR or social
responsibility activities.
Companies assessed
Rural
Electrification
Corporation Ltd.
Indian Bank
Sun
Pharmaceutical
Industries Ltd.
Andhra Bank
Tata Chemicals
Ltd.
Power Grid
Corporation of
India Ltd.
Adani Power Ltd.
Alok Industries
Ltd.
Major
thrust
areas
Health
Education
Infrastructur
e
Environmen
t
EnergyLivelihood
Water
Women
Empowermen
t
Others
0
1
2
3
4
5
6
7
8
Thrust Areas
Rural
Electrific
ation
Corpora
tion Ltd.
Indian
Bank
Sun
Pharma
ceutical
Industri
es Ltd.
Andhra
Bank
Tata
Chemica
ls Ltd.
Power
Grid
Corpora
tion of
India
Ltd.
Adani
Power
Ltd.
Alok
Industri
es Ltd.
Series1 1.00% 0.21% 0.18% 0.54% 2.93% 0.51% 3.07% 0.24%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
Percentage of CSR Spending as % of PAT in FY 2013-14
0
1
2
3
4
5
6
Department Foundation
CSR Management
Adani Power Ltd.
• Implements CSR activities through Adani foundation
• CSR Vision
To improve living standard of all communities through
integrated and sustainable development.
Core Focus Areas
CSR Culture - PRIDE
•Passion-Delivering performance with energy and passion
•Results-Consistently achieve goals
•Integration-To work across businesses to create synergy
•Dedication- Work with commitment in the pursuit of aim
•Entrepreneurship- Seizing opportunity with initiative
Activities of Adani Foundation in its major thrust areas
• Established schools -Adani Vidya Mandir & Adani Vidyalya
• Provide infrastructure support to the schools
• Started Building as Learning Aid(BALA) –organize activities
like Bal melas ,Fairs & competition
• Udaan project-To give career guidance to students
Primary Education
Community Health
• Runs Mobile Healthcare units and Rural clinics
• Health camps helped more than 85% citizens
• Total Sanitation Campaign (TSC) -provided models of
disabled friendly toilets in many villages
• Programs to spread awareness regarding women health
Activities of Adani Foundation in its major thrust areas
SustainableLivelihoodDevelopment
• Empowered people by SHGs and Village Development Community
• Adani Skill Development Centre” – for vocational training
• Social Green initiative
• Jana Shree Bima Yojana - Insurance Services
Activities of Adani Foundation in its major thrust areas
RuralInfrastructureDevelopment
• Invested in water conservation, education, clean drinking water ,
health & hygiene
• Rural drainage project
• ‘India Unite To End Polio Now’ campaign
Activities of Adani Foundation in its major thrust areas
Corporate social responsibility
Corporate social responsibility

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ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 

Corporate social responsibility

Editor's Notes

  1. In case, a company fails to spend the 2% prescribed, it would have to provide an explanation to the shareholders the reason for such a failure.
  2. In view of this Act, we have done a comparative analysis of CSR activities of eight companies in four sectors- banking, pharmaceuticals, fertilizers and power.
  3. It was found that each company is focusing on at least three different thrust areas for their activities. In terms of area focus, health garnered maximum attention of these corporates while women empowerment and energy were neglected areas. All the eight companies were operating social activities in Health sector; six were operating in environment, education, livelihood and infrastructure; five were operating in water conservation area; four in energy area and two in women empowerment.
  4. It was observed that two out of these eight companies implement CSR activities through a well-structured foundation while in other six there is a separate CSR department to take care of the activities.
  5. Adani power Ltd. Implements its Corporate Social Activities through its dedicated CSR arm Adani Foundation. It was founded in 1996 promote its CSR activities and is managed by Dr. Priti G Adani with the help of a devoted and professional team with varied and rich experience. The Foundation has a clear long-term vision of improving the living status of the people at the bottom of the pyramid. It focuses on few core areas for the developmental activities with the aim of bringing about sustainability and innovation in various geographical regions.
  6. Adani Foundation A caring heart, a caring touch. Adani Foundation is the corporate social responsibility arm of Adani Group. As the Adani group enhances its footprint, the foundation plays a pivotal role in enhancing the quality of life in and around the communities the group operates in. The foundation’s chosen scope of work to build better lives at the grassroots are in the areas of; Education Community Health Sustainable Livelihood Development & Environment Initiatives Rural Infrastructure Development
  7. Adani Group is one of the pioneers in CSR They have benefited the environment in all the aspects that it needs from Health Care to Infrastructure Development, Adani group has touched them all. Company not only is pioneering in the CSR domain but is also at peak in their core business. With the future projects and their strategies they are sure to be one of the biggest groups in the world
  8. The present-day CSR is a concept whereby the companies account for the interest of the society by considering the impact of their business activities on all their stakeholders, as well as the environment. The organizations take voluntary initiatives that benefit the community as a whole. CSR activities should aim to achieve economic goals of the company without jeopardizing the social goals. In a nutshell, it can be said that the approach and thinking of Indian businessman towards CSR is changing positively. The companies can make CSR activities more efficient by increasing the involvement of government in these activities, working with NGO’s, monitoring the activities closely, reporting performance in an transparent manner. Initiatives by media in promoting these can play a crucial role in the era of CSR.