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Decision making
Types
• Programmed
• Non-programmed
• Top-down
• Empowered
Processes - Individual
Identify problem
Establish decision
criteria
Weigh decision
criteria
Generate
alternatives
Evaluate
alternatives
Make a choice
Implement choice
Evaluate
Processes - Individual
• Rational economic model
• Bounded rationality
• Satisficing
• Intuitive decision-making
• Creative decision-making
Processes – Group/Org
• Brainstorming
• Nominal group
• Stepladder
• Delphi
Factors affecting DM - individual
• Styles
• DIRECTIVE,
• ANALYTICAL,
• CONCEPTUAL,
• BEHAVIOURAL
Factors affecting DM - individual
• Individual differences
• Styles
• Risk taking
• Values
• Intuition
• Creativity
Factors affecting DM – Group/Org
• Groupthink
• Asch’s experiment
• Group polarization
• Political pressures
• Time pressures
• Cultural context
• Video time!
Factors affecting DM
• Traps, biases
• Overconfidence
• Framing
• Anchoring
• Status-quo
• Sunk cost
• escalation of commitment
Points to note
• Awareness of traps in our thinking
• Keep questioning assumptions
• Seek various perspectives/frames
• Understand decision styles of self, others
• Encourage dissent
• Cultivate culture of openness, failure acceptance
• Awareness of yes-(wo)men, groupthink
• Use nominal techniques to allow private votes
QUIZ – 3 [take home]
Individually work and
• Map which traps and biases from the reading would
significantly affect which stages of the decision making
process. Substantiate with examples [10 marks]
• Submit a print copy in tomorrow’s class
Mental accounting
• Imagine that you have decided to see a movie and
have paid the admission price of $10 per ticket. As
you enter the theater, you discover that you have
lost the ticket. The seat was not marked, and the
ticket cannot be recovered. Would you pay $10 for
another ticket?
• 46% ready to buy
• Imagine that you have decided to see a movie
where admissionis $10, but you have not yet
bought the ticket. As you walk to the theater, you
discover that you have lost a $10 bill. Would you
still pay $10 for a ticket to the movie?
• 88% ready to buy

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Decision making

  • 3.
  • 4. Processes - Individual Identify problem Establish decision criteria Weigh decision criteria Generate alternatives Evaluate alternatives Make a choice Implement choice Evaluate
  • 5. Processes - Individual • Rational economic model • Bounded rationality • Satisficing • Intuitive decision-making • Creative decision-making
  • 6. Processes – Group/Org • Brainstorming • Nominal group • Stepladder • Delphi
  • 7. Factors affecting DM - individual • Styles • DIRECTIVE, • ANALYTICAL, • CONCEPTUAL, • BEHAVIOURAL
  • 8. Factors affecting DM - individual • Individual differences • Styles • Risk taking • Values • Intuition • Creativity
  • 9. Factors affecting DM – Group/Org • Groupthink • Asch’s experiment • Group polarization • Political pressures • Time pressures • Cultural context
  • 10.
  • 12. Factors affecting DM • Traps, biases • Overconfidence • Framing • Anchoring • Status-quo • Sunk cost • escalation of commitment
  • 13. Points to note • Awareness of traps in our thinking • Keep questioning assumptions • Seek various perspectives/frames • Understand decision styles of self, others • Encourage dissent • Cultivate culture of openness, failure acceptance • Awareness of yes-(wo)men, groupthink • Use nominal techniques to allow private votes
  • 14. QUIZ – 3 [take home] Individually work and • Map which traps and biases from the reading would significantly affect which stages of the decision making process. Substantiate with examples [10 marks] • Submit a print copy in tomorrow’s class
  • 15.
  • 16. Mental accounting • Imagine that you have decided to see a movie and have paid the admission price of $10 per ticket. As you enter the theater, you discover that you have lost the ticket. The seat was not marked, and the ticket cannot be recovered. Would you pay $10 for another ticket? • 46% ready to buy
  • 17. • Imagine that you have decided to see a movie where admissionis $10, but you have not yet bought the ticket. As you walk to the theater, you discover that you have lost a $10 bill. Would you still pay $10 for a ticket to the movie? • 88% ready to buy