Santa chava. A social design strategic model
SantaChava is a digital agency, design company, and community of friends located in Colombia. They believe in small teamwork to approach big projects and social design based on shared values and interests between brands and audiences. The company has nearly 7 years of experience and partners who previously worked at traditional agencies. SantaChava's digital strategy focuses on user experience optimized platforms, social design, listening and analytics, and branding conversations. They aim to interact, influence, listen to, and have dialogue with audiences to make them act and respond on platforms. The leading team includes the operations director, creative directors, and social media director who collectively have over 50 years of experience in digital strategy, design, and social media.
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Santa chava. A social design strategic model
- 2. We are in the middle of a digital agency, motion graphics, design company and a community of friends.
- 3. We believe in small teamworks approaching to big projects.
- 4. We believe in social design: strategic content based on values and interests shared by brands and their audiences.
- 5. Digital is the definition of a new relationship. The medium is the people.
- 6. SantaChava has almost 7 years of existence and their partners came from working on traditional agencies. We are: directors, animators, strategists, producers, comunity managers, illustrators, programmers, and mainly designers.
- 7. The four pillars of our Digital Strategy model: (this is what we do) User experience optimized platforms Social design Listening and analytics Branding conversations interact influence listen dialogue
- 8. act Platforms listen How do the people respond and what are they talking about? influence How do we begin the conversation? How do we make them act? dialogue How do we keep the conversation? How do we make them act?
- 10. Julio Gomez Partner, operations director Designer experience: 14 years 13 years in digital ( strategy, user experience, social media ) 4 years as traditional art director 7 years entrepreneur
- 11. Germán Olaya Partner, Creative Director UX Designer Typographer (creator of typo5.com) experience: 14 years 4 years as traditional art director 9 years as motion graphics director 9 years entrepreneur
- 12. Paola Sarmiento Partner, Creative Director / Social Design Designer experience: 11 years 7 years as a traditional art director’s Agency 4 years as digital art director
- 13. Ricardo Fraile Social Media director / Social Communicator and journalism experience: 4 years in social media