Social media intelligence helping marketing and PR create better content.

1. CONFIDENTIAL
INTRODUCING
CREDENTIALS &
CAPABILITIES
June 2012
Eugene Borisenko | Enterprise Solutions

2. THANK YOU FOR YOUR TIME.
PRESENTATION AGENDA:
11
. A B O UT M A R K E TWIRE 55
. YO U R GR EATN ES S
22
. F IRSTS 66
. S O LU TI O NS
33
. VA LUES 77
. N E X T STE PS
44
. V IS IO N
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3. 1 | FAST FACTS ABOUT MARKETWIRE
80M+ social communications Over 400 employees in fifteen
company established in 1983 offices across four continents.
providing full-service on and 100+ editors on staff, available
offline content distribution and 24/7, in multiple languages.
social media solutions. 100+ technical and support staff.
From 5000 clients five years ago What do clients love about us?
to over 15,000 today, including • Powerfully simple solutions.
70% of the Fortune 50. Owned • Exceptional client service.
by OMERS and John Hancock. • Measurable results.
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4. 2 | MARKETWIRE FIRSTS
2012 | 1st to integrate social media data and wire
2010 | 1st to acquire social media leader – Sysomos
2008 | 1st to automate international release reporting
2008 | 1st and only social media news release
2006 | 1st to distribute video
2005 | 1st to provide comprehensive SEO
2001 | 1st to provide submission online preview
2000 | 1st and only to have a unique security password
1999 | 1st to provide HTML downstream
1999 | 1st to provide an automated feedback report
1999 | 1st to provide online submission
1996 | 1st to distribute online
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5. 3 | OUR VALUES
I N S PIR ATION I N TE L LIGENCE I N TEGRI TY
Our creative process We take a deep We are transparent,
is driven by our and thoughtful honest, and
love of technology approach to the accountable.
and our passion solutions we design,
to fulfill our clients’ the experiences
needs and wants. we create and
the way we operate
as a business.
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6. 4 | OUR VISION
TO INSPIRE AND EMPOWER
THE WORLD’S COMMUNICATORS
TO ACHIEVE GREATNESS.
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7. 5 | HELPING YOU ACHIEVE GREATNESS
 Create, optimize, send + measure content
 Innovate by doing R&D in the social web
 Measure + monitor in the social web
 Get comprehensive social media reports
 Influence the world, online and off
 Disclose with total confidence
 Manage your Web IR/PR sub-sites
 Reach members of the media
 Maximize your communication ROI
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8. 6 | MARKETWIRE SOLUTIONS
RESONATE M a r ke t w i re Re s o n a te | Social communications
SOCIALIZE M a r ke t w i re M A P | Social media R&D
M a r ke t w i re H e a r t b e a t | Social media monitoring
M a r ke t w i re Re p o r t s | Social media reporting
HIT THE WIRE M a r ke t w i re D i s t r i b u te | Content distribution
M a r ke t w i re D i s c l o s e | Regulatory disclosure
M a r ke t w i re I m p re s s | Web IR/PR management
M a r ke t w i re M e d i a h u b | Media contacts database
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9. MARKETWIRE RESONATE
Our new Web-based social communications platform
from Marketwire. The next generation of wire.
Combines content distribution with social media
monitoring and research technology.
S E O | Real-time integration of social media data, Google search
data and SEO grading tools.
C o l l a b o r a t i o n | Work with your colleagues and partners
to create your content.
C o m i n g i n 2 0 1 2 | Value-packed subscriptions integrating
Marketwire MAP, Marketwire Heartbeat and Marketwire Impress.
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10. MARKETWIRE MAP:
SOCIAL MEDIA R&D
MAP provides accurate, real-time insights into
conversations about your brand, industry and
competition in easy-to-understand graphics
• Unlimited queries and access to billions of conversations
• Identify key influencers by industry or demographic
• Understand key conversations, themes and trends
• Conduct in-depth research and prepare detailed reports
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11. MARKETWIRE HEARTBEAT:
SOCIAL MEDIA MONITORING
Heartbeat is an easy-to-use and cost-effective social
media monitoring and measuring tool that provides
constantly updated and easy to read snapshots of
online conversations.
• Monitor social media conversations
• Measure key metrics around buzz and sentiment
• Engage with key influencers and opinion leaders
• Conduct comparisons between competitors and topics
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12. MARKETWIRE REPORTS:
SOCIAL MEDIA REPORTING
A new service exclusively for social media subscribers
providing custom social media analysis reports using
MAP and Heartbeat.
• Work directly with our social media experts to set up
a custom report
• Receive valuable social insights in just 5 business days
• Present the reports with easy-to-share graphics
• Use the data to understand your community and set
social benchmarks
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13. MARKETWIRE DISTRIBUTE:
GLOBAL “WIRE” SERVICES
Create, optimize, distribute and track news
and content releases, on and offline, anywhere
in the world.
• US newslines: National, Regional, State, Metro and Trade
• Canadian newslines: Disclosure network, Media Networks, etc.
• Global newslines: Regions, Countries, Industries and Disclosure.
Target Middle East, Africa, Asia, Europe, Latin America and
Hispanic NA
• 24/7 editorial services + translation + SEO + social media support
• XHTML coding preserves formatting features like tables and rich text
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14. MARKETWIRE DISCLOSE:
REGULATORY FILING SERVICES
Marketwire is fully recognized by SEC, the FSA and
the TSX to ensure you meet regulatory disclosure
requirements and EDGAR, SEDAR and UK filings.
• Simultaneously deliver time-sensitive material news directly
to the editorial systems of the leading financial channels at
the exact moment you specify
• XHTML coding preserves formatting features, like tables
and rich text
• Turn-key XBRL filing is seamlessly integrated into our core
offering to improve your workflow
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15. MARKETWIRE MEDIAHUB:
MEDIA DATABASE
Mediahub provides access to our media database
of 1.5M contacts, events and editorial opportunities,
including 800,000 individual named contacts,
in North America, Europe, UK and Asia.
• The cost-effective way to reach reporters in the way they like
• Access media intelligence, share notes, send releases and
monitor outreach – all from one place
• Easily add your own contacts to create precisely the list
you need
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16. MARKETWIRE IMPRESS:
WEB IR/PR MANAGEMENT
Use Marketwire Impress as a fully integrated
content management system (CMS) for your online
newsrooms, investor centers and other sub-sites.
• Meet all the stringent requirements of SEC filings, quickly
and flawlessly
• Add your content via a word processor like interface
• Reduce your dependence on IT by making your own changes
• Streamline your channels and blogs with social sharing tools
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17. 7 | THANK YOU AND NEXT STEPS
TELL ME MORE LET ME GET STARTED
Ask questions about Marketwire Start achieving greatness
and its solutions. with a Marketwire solution.
SHOW ME MORE STAY IN TOUCH
Find out more about a solution – Eugene Borisenko
see a demo. Enterprise Solutions
312.261.4223| @eborisenko
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