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THE REIMAGINATION OF PUBLISHING
- 1. The Reimagination of Publishing
- 2. Web publishing: Blogs, Websites
- 5. Some Key Drivers For Digital Magazines & Books • Tablets, especially iPad • Multimedia; interactive, immersive experiences • Kindle Highlights - easier to make highlights and share them. • Cheaper, quicker delivery (esp for us in NZ!) • But... people still love paper books & magazines!
- 6. 1997 2012
- 7. A Brief History of Web Publishing • Geocities (peaked 1999, when it was the third-most visited Web site on the WWW) • Blogger, Movable Type, Radio Userland (2000s) • Wordpress (began to get very popular mid-2000s) • Tumblr (launched 2007, grew rapidly in 2011) • Social: Twitter, Facebook (major growth from 2007 to now) • Now: Medium, Branch, App.net, Svbtle, ...
- 9. 1. Publishing Is Getting More Casual • It's now less about composition (being a writer or blogger) and more about expressing your thoughts as simply as possible.
- 10. 2. Topic Organization Is Finally Happening
- 11. 3. Moving From Pages to Streams
- 12. 4. Quality Is In Vogue • “Our philosophy is that quality begets quality, so we will grow Medium smartly, ensuring that our platform is valuable to everyone in this increasingly mobile, connected, and noisy world.” Evan Williams, founder of Medium (previously co-founded Blogger and Twitter)
- 13. 5. Non-Advertising Business Models
- 14. • Richard MacManus Founder & Editor-in-Chief, ReadWriteWeb editor@readwriteweb.com http://www.readwriteweb.com http://twitter.com/ricmacnz
Editor's Notes
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- The move to less formality isn't a new trend. Twitter kickstarted the communication-as-publishing revolution and Facebook became massive partly because it was so easy to post things to your profile. The new wave of publishing tools are simply taking this ease of publishing a step further.\n
- Chronological and real-time consumption of content just doesn't work anymore: info overload on FB, Twitter, blogs. It's time for topic pages to add a layer of organization on top.\n
- Streams of content, organized by topic and chronologically.\n“a dynamic river of topical articles, tweets, live blogs, photos, videos. They work on mobile, engagement is high, filtering will come, and I suspect advertising integration will evolve.” Laura Holder, WSJ; ref: http://dashes.com/anil/2012/08/stop-publishing-web-pages.html\n
- As a result of ‘Quantity over quality’ formula, successful for blogs and companies like Demand Media, the Web is awash with content. Much of it poor quality. Medium for one wants to change that, to begin with by restricting access (gated community for now). Questions about elitism.\n
- The new wave of publishing services are all seemingly anti-advertising. App.net even managed to raise $800,000 on the premise that it would never have ads. Instead it has a subscription model. It's unclear yet how Medium and Branch intend to make money.\n
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