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Human-Centered Design for Social Impact - MyHack workshop 2015
- 2. PRACTICING INTENTIONALITY 1 minute reflection 2 minute discussion @jackvgreig@CivicLab_Melb
- 3. Mind-blowing design occurs where authenticity meets empathy @jackvgreig@CivicLab_Melb
- 4. We can all be human- centered designers @jackvgreig@CivicLab_Melb
- 7. @jackvgreig@CivicLab_Melb Intractable or wicked social problems
- 8. @jackvgreig@CivicLab_Melb Human-centred design is positioned as a systematic approach to innovation
- 9. @jackvgreig@CivicLab_Melb Rapid Prototyping - constantly iterating, testing and seeking feedback
- 10. @jackvgreig@CivicLab_Melb What’s different about designing for social impact? Measure Impact Political Landscapes At-risk populations Timeless Challenges High Stakes Heavy Emotions
- 22. @jackvgreig@CivicLab_Melb ‘Do No Harm’ Framework
- 23. @jackvgreig@CivicLab_Melb Prototyping using a Storyboard
- 25. @jackvgreig@CivicLab_Melb Ready to build a prototype? Remember, the leaner the better in the beginning !
- 26. @alvaromaz Ask me about these opportunities @CivicLab_Melb @jackvgreig
- 27. @jackvgreig Ask me about these opportunities @CivicLab_Melb Thank you Questions?
Editor's Notes
- 1 minute to reflect on your intentions during the hackathon, goals and actions Turn to your partner and share your intentions with your partner
- Why did we do this? I believe fantastic, powerful, world-changing design occurs where your passion, purpose and perhaps even personal experience (authentic self) meet an ability to listen, understand and connect to the needs and desires of the people you are designing for (empathy).
- By embodying this mindset and applying the design thinking framework we can all be designers.. Regardless of background or expertise.
- Let’s drill down a little further…
- Let’s drill down a little further… Quote from IDEO field guide to HCD, US design and innovation agency who pioneered the field..
- How do we turn that wicked, squiggly mess into a solution that works in a complex social environment with multiple actors, entrenched beliefs, high stakes and open wounds…
- We apply a framework that leads us to new and innovative outcomes.. Stanford d.school Design framework We are going to look at each stage of the of the HCD process. Define: We will start by defining a design challenge based on your experience empathising with users in the Loop yesterday. Ideate: Then we will Ideate wildly, letting the imagination fly, dialling down reality to co-create many different possible solutions. Rapid-prototyping: Next we will prototype using pen and paper – storyboard, or visually draw your idea – be creative! Test – Finally we will test our paper prototype. This is when we will dial up reality a bit, consider constraints and remove some possible solutions from the occasion. Ordinarily, when prototyping and testing a close feedback with the user would be essential. Today you will use each other, and your learnings from yesterday, to become the user. Importantly we will see how our idea has transformed from our first attempt at defining the design challenge to what you have now.
- Rapid prototyping – is to keep looping this process with users until we have a product/service fit that meets their human needs and creates social impact…
- Designing for social impact is more complex than traditional product design. There is a multitude of additional considerations and constraints. The human impact is what makes HCD both highly rewarding and very challenging. Identify many of these in CVE. HCD is an excellent base tool to use to make sense and begin prototyping solutions but it’s not a silver bullet. View it as a jumping off point. Often other frameworks and other bodies of knowledge can be blended in to the process to enhance progress towards a desirable outcome. This is why teams with diverse backgrounds and experiences is vital in a design challenge. I will give you one example when prototyping later that we may be able to use – ‘Do no harm’ framework…
- Using the insights gained from the Loop yesterday – In teams of three take 2 minutes
- Example
- 1 minute for each with pause in between. – each write these down.
- example
- 3 minutes to go over all of your answers and tweak your final design questions
- How has your question evolved? Seek examples from the floor? We have already iterated on the problem we are trying to solve by taking a broad issue and narrowing its scope.
- Idea evolution in only 10 minutes.. How long did it take humanity to go from fire to the long-life LED bulb? No longer.. Innovation happens much faster. Now to ideating with insight statements.
- A critical piece of the Ideation phase is plucking the insights that will drive your design out of the huge body of information you’ve gathered. 5 minutes to create three themes with insight statements.
- example 5 minutes to create three themes with insight statements.
- How Might We questions turn those challenges into opportunities for design. We use the How Might We format because it suggests that a solution is possible and because they offer you the chance to answer them in a variety of ways. 3 minutes to create three How might we statements
- Getting visual makes ideas more tangible, and helps clarify your thoughts for your team. Even a super low-resolution drawing of an idea will help others understand and build upon it. And don’t limit your visual thinking to just pictures. Sculpt, build, or Collage, anything that helps get your ideas out! 2 minutes to draw incorporating the three challenges you set for yourself in the ‘How might we questions’
- This might look complex but the underlying message is simple. Each intervention you make into a community will work to change the dynamics between different actors in a community. It’s important that you take notice of whether your actions are strengthening or weakening the connectors or the dividers in a given community, particularly when work with ‘at risk communities’. For example, would empowering a local religious leader have the effect of connecting or dividing the community? It’s context specific and relies on you understanding the community you are working with through empathy and understanding.
- You don’t need to be a great artist to create a great Storyboard. By visually plotting out elements of your product or service, you can learn a lot about your idea. Not only will this method help you refine what your idea is, it can also help you understand who will use it, where, and how. Like all prototypes, the idea here is to make something really rough as a way to help you think the idea through. It’s amazing what putting pen to paper can reveal. 5 minutes to draw your storyboard..
- It does not have to glossy. Share this with your user, seek feedback and make changes where needed along the journey. Better to realise mistakes now before you commit resources and time to the build!
- So, are you ready to build your prototype? Remember, the leaner the better until you have impeccable feedback from your user! You don’t want to waste money and time, or even worse, make a complex social problem even more dire. Final thought – exult in shared humanity! Good luck!
- Common Ground Bootcamp – 2 days in Sydney and Melbourne mentored by experts in app dev from Samsung Digital Strategy Intern – Civic Lab
- Common Ground Bootcamp – 2 days in Sydney and Melbourne mentored by experts in app dev from Samsung Digital Strategy Intern – Civic Lab