This document defines corporate entrepreneurship and discusses its importance for companies. It is defined as innovative activities within an organization that receive resources and support. There is a need for corporate entrepreneurship due to increased competition, changing business environments, and losing talented employees. The document outlines the corporate entrepreneurship process and strategies companies can use, including developing an entrepreneurial vision, encouraging innovation, and establishing venture teams. It also discusses types of innovation, creating an innovative environment, and preparing for and learning from failures. The goal of corporate entrepreneurship is to continuously renew and rejuvenate organizations.

1. CORPORATE
ENTREPRENEURSHIP

2. THE NATURE OF CORPORATE
ENTREPRENEURSHIP
 DEFINING THE CONCEPT
 -CORPORATE ENTREPRENEURSHIP
 . Active that receive organizational sanction
and resource commitments for the purpose
of innovative results.
 -A process where by an individual or a group
of, in association with an existing
organization create anew renewal.

3. THE NEED FOR CORPORATE ENTRE
PRENEURING
 .Rapid growth in the number of new and sophisticated
competitors.
 Sense of destruct in the traditional methods of corporate
management.
 An exodus of some of the best and brightest people from
corporations to become small business entrepreneurs.
 International competition.
 Downsizing of major corporations.

4. INNOVATION

5. THE CORPORATE
ENTREPRENEURSHIP PROCESS
STRATEGIC RENEWAL
INNOVATION
CORPORATE VENTURING

6. TYPES OF INNOVATION
 . RADICAL INNOVATION
 -The launching of inaugural breakthroughs.
 -These innovation take experimentation and
determined vision, which are not necessarily
managed but must be recognized and nurtured.
 .INCREMENTAL INNOVATION
 Evolution of a product or service into larger market.
 Maybe time the incremental innovation will take over.

7. RULES FOR AN INNOVATIVE
ENVIROMENT
 1.Encourage action.
 2.Use informal meeting.
 3.Tolerate failure and use learning experince.
 4.Persist in gettind idea to market.
 5.Reward innovation for innovation for innovation sake.
 6.Put people on small terms for failure oriented projects.
 7. Expect clever bootlegging of ideas.
 8. Rewards and promote innovative personnel.

8. STRATEGY

9. CONCEPTUALIZING CORPORATE
ENTREPRENEURSHIP STRATEGY
 CORPORATE ENTREPRENEURSHIP STRATEGY
 -A vision directed organization wide reliance on
entrepreneurial behavior that purposefully and
continuously rejuvenates the organization and
shapes.
 -It require the creation of congruence between the
entrepreneurial vision of the organization leaders .

11. CRITICAL STEPS OF A CORPORATE
ENTREPRENEURIAL STRATEGY
 Developing the vision
 Encouraging innovation
 Structuring for an entrepreneurial climate
 Developing individual manager
 Developing venture teams

12. CORPORATE VENTURING

13. CORPORATE VENTURING
 REETABLISHING THE DRIVE TO INNOVATE.
 Invest heavily in entrepreneurial activities that allow
new ideas to flourish in an innovative environment.
 Provide nurturing and information sharing activities.
 CORPORATE VENTURING
 Institution the process of embracing the goal of
growth through development of products.

15. PREPARING FOR
FAILURE

16. PREPARING FOR FAILURE
 ‘LEARNING FROM FAILURE’
 Recognizing the importance of managing the grief
process that occurs from project.
 Understanding how organizational routines and
rituals are likely to influence the grief recovery.
 Ensuring that the organization social support system
can encourage greater learning.

17. SUCCESSFUL CORPORATE
ENTREPRENEURSHIP

18. SUCCESSFUL CORPORATE
ENTREPRENEURSHIP
Thing big……..really big.
Bring in the A-team.
Start small.
Establish unique measurement techniques.

19. THIS IS MY MBA PRESENTATION . I HAVE PUT
MY FULL SINCERE EFFORT, IN SPITE OF MY
EFFORTS IF MAY BE SOME OMMISSION OR
MISTAKES SO MIGHT BE SUGGEST ME TO
IMPROVE IT.
THANK-YOU