Corporate entrepreneurship involves teams within established companies launching new businesses leveraging the parent company's resources. There are four models of corporate entrepreneurship based on how much funding and authority is provided: enabler, opportunist, producer, and advocate. Innovation in corporate entrepreneurship can be radical or incremental and helps companies survive, increase engagement and revenue, attract new markets, and meet customer expectations. Creating an innovation culture requires encouraging experimentation and accessible resources. Identifying intrapreneurs and establishing intrapreneurship programs involves securing management commitment, identifying risk funding areas, using flexible technologies, and proper evaluation. Failures can result from complexity, lack of ability, inadequate processes, uncertainty, or deviance. Planning for failure helps organizations