History of advertising, Advertising purpose, and functions, Economic, social and ethical aspects of advertising: Advertising and the marketing mix, advertising as a communication process, types of advertising: Major Institutions of Advertising Management.
This Advertising Module is designed to provide basic understanding of advertising. The text for the presentation is based on the book by Ferrell & Pride (2000) "Marketing".
WorldWideAdvertisingNetwork.com: A world wide advertising network offering worldwide advertising in terms of internet, mobile, airport, radio, print, television and outdoor advertising.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Corporate Brand Strategy development including Brand Architecture based on a modified David Aaker model. Includes value proposition and brand position development.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization."
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
History of advertising, Advertising purpose, and functions, Economic, social and ethical aspects of advertising: Advertising and the marketing mix, advertising as a communication process, types of advertising: Major Institutions of Advertising Management.
This Advertising Module is designed to provide basic understanding of advertising. The text for the presentation is based on the book by Ferrell & Pride (2000) "Marketing".
WorldWideAdvertisingNetwork.com: A world wide advertising network offering worldwide advertising in terms of internet, mobile, airport, radio, print, television and outdoor advertising.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Corporate Brand Strategy development including Brand Architecture based on a modified David Aaker model. Includes value proposition and brand position development.
Advertising is a form of marketing communication used to promote or sell something, usually a business's product or service.
The word advertising comes form the latin word "advertere meaning” to turn the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in presenting to an audience a non-personal, sponsor-identified, paid-for message about a product or organization."
According to American Marketing Association "advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and prospective customers. It usually provides information about the advertising firm, its product qualities, place of availability of its products, etc. Advertisement is indispensable for both the sellers and the buyers. However, it is more important for the sellers. In the modern age of large scale production, producers cannot think of pushing sale of their products without advertising them. Advertisement supplements personal selling to a great extent. Advertising has acquired great importance in the modern world where tough competition in the market and fast changes in technology, we find fashion and taste in the customers.
Complete the following1. Price differentiation attempts to sell.docxmaxinesmith73660
Complete the following:
1. Price differentiation attempts to sell
Choose one answer.
a. different products with different features at the same price.
b. identical products at different times at different prices.
c. products at lower prices, due to economies of scale, unintentionally resulting in lower net income for the company. incorect
d. products to customers based on their ability to pay.
e. all products at different prices.
2. Eric buys companies that are small or companies in financial trouble. He helps these companies turn around and develop a competitive advantage. The company that he recently purchased is called Your Way, Inc. The company sells men's clothing and accessories. Your Way keeps the sewing machines for clothes manufacturing at a separate production facility so that the store location space can be reserved for display and selling.After looking over the different products available, Eric realized that the company's previous owner was not aware of the product life cycle because the company kept items that were obviously too old and out of date. Also, because of the high turnover, employees did not have good knowledge of the different product lines and did not know the difference between a product line and a product mix. To move the company forward, Eric thought of the following two measures: first, developing a new product to incorporate into the product mix; and second, eliminating the out-of-date products.
Refer to Your Way, Inc. Which of the following descriptions should Eric use to best explain the difference between the product line and product mix?
Choose one answer.
a. The product line is a group of similar products that differ only in relatively minor characteristics, whereas product mix is all the products a firm offers for sale.
b. The product mix is a group of similar products that differ only in relatively minor characteristics, whereas product line is all the products a firm offers for sale.
c. The product line is a group of unrelated products, whereas product mix is all the products a firm offers for sale. incorrect
d. The product line is a group of similar products, whereas product mix is all products that are different.
e. There is no difference between a product line and product mix.
3. Price serves the function of ____ for goods, services, and financial resources.
Choose one answer.
a. distributor
b. determining factor incorrect
c. screener
d. quantifier
e. allocator
4. Which of the following is the most selective advertising medium?
Choose one answer.
a. Direct mail
b. Magazines
c. Newspapers
d. Out-of-home advertising
e. Television incorrect
5. Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship. One principle its trainers focus on is the difference between data and information. They also stres.
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. Today’s Modern Corporation
a. Modern Corporations have customers and operations around the world.
b. A Corporation has a face in terms of its products.
c. The public is distrustful of the power, influence, and credibility of giant
corporations and businesses.
d. Only 27% of Americans feel that most large U.S. Corporations are
trustworthy.
3. The Role of Public Relations
a. Corporate Social Responsibility (CSR)
b. Restoring Trust in Business: Models for Action
c. The role of a public relations executive
d. Corporations seek a better reputation because…
e. Corporations face a number of pressures and counter pressures when making
decisions and forming policies.
Political
Technological
Social
Economic
4. Media Relations
Reporting by the media is a major source of public information and perceptions about the business
world and individual companies.
a. Negative coverage can cause a
Corporation’s reputation to plummet.(Ex:
Wal Mart)
b. As a result, Corporate executives view the
media as an enemy!
c. Complaints about media coverage.
d. Journalist fight back!
e. Media can be both damaging as well as
rewarding to businesses.
f. Where are all the good business
journalists?
5. Customer Relations
a. Sellers Expectations
b. Consumer Rights
c. Surveys indicate that a person who has
had a bad experience share their story
with an average of 17 people and share
their positive experience with only 11
people.
d. Internet and public opinion
e. The value of customer feedback.
6. Reaching Diverse Markets
a. A more diverse group of people is expanding here in the U.S. and will soon constitute a larger
share of the consumer marketplace.
b. When creating a product companies need to focus on a every possible consumer.
c. Many public firms have set up specialty practices for multicultural marketing
communications.
d. Companies have setup departments to reach minority audiences.
7. Consumer
Activism Consumer Activists are a serious threat to
Corporate reputation because they can affect
sales and demand changes in Corporate
policies.
8. How to Work with Activists
Do:
Work with groups who are more interested with solutions rather than
getting publicity
Offer transparencies: Activist who feel you're not open aren't likely to
keep dealing with you.
Turn their suggestions into options.
Don’t:
Get emotional when dealing with advocacy groups.
Agree to work with anyone making threats.
Expect immediate results…..establishing takes time.
9. The success of Consumer boycotts is
mixed. Some companies are not
affected by boycotts because they have
various products under one brand
name. Other single product names are
more vulnerable to boycotts.
10. Employee Relations
• Employees are the front line of any executive public
relations program.
• A company's reputation can be enhanced or
damaged by how rank-and-file employees feel
about their employer.
• Employees = ambassadors
• A work place that respects its management, has
pride in its products, and believe it is being treated
fairly is a key factor in Corporate success.
11. Employee Issues Should be Addressed
a. Health and Medical benefits.
b. Sexual Harassment.
12. Layoffs andOutsourcing
a. Never announce the situation to the media first always inform the
employees first.
b. When informed, employees should be told in person by their immediate
supervisor.
c. Employees who are being retained should be spoken to by their immediate
supervisor about their status.
d. Companies interested in maintaining their reputation and their employees
trust must make an effort to cushion the layoff by implementing
programs.
OFFSHORING: Many American companies are using lower paid
professionals from different nations to do everything from customer
service to software engineering and accounting.
The Cardinal Rules
13. Employee Volunteerism
• Many companies as a part of their
Corporate citizen outreach, have
developed programs that allow
employees to volunteer for charitable
work on company time.
• Doing good is good business.
• Employees feel good about where they
work and what they do.
14. Marketing
Communications
a. Marketing Communications or Marketing
PR: Many companies use the tools and tactics
of public relations to support the marketing
and sale objectives of their businesses.
b. Integrated Marketing Communications:
Companies manage all sources of
information about a product or service in
order to ensure maximum message
penetration.
c. Publicity in the form of news stories builds
credibility, excitement in the market place,
and consumer anticipation.
The newmodelof the Beetle Volkswagen
wasintroducedby videoreleases, during
popular TV segments, and at the keyauto
trade.
15. Product Publicity
Companies have turned
away from costly ads
and turned to
different
alternatives…
a. Sponsoring a Poll
b. Contests
c. News Articles
Product Placement in TV or Movies
16. Cause Related
Marketing: Profit-making
companies collaborate with non-
profit organizations to advance its
cause and at the same time increase
sales.
Corporate
Philanthropy:
Donations of funds,
products, and
services to various
causes.
The Benefits of Giving
a. Strengthen reputation and brand recognition
b. Increased media opportunities
c. Improved government and community relations
d. Enhanced Marketing
e. Access to research and development
f. Increased corporate profitability
