Current and popular methods to value a corporate brand, although traditionally deemed as being adequate or “passable” for financial reporting purposes (hint: relief-from-royalty method to value trademarks), are far less than sufficient when it comes to measuring the full value of this intangible asset.
The Residual Contribution Method for valuing corporate brands is designed to minimize the high level of irrelevance, subjectivity, as well as lack of practicality that are inherent in the existing population of models, by systematically exploring the relation between a business enterprise, its underlying key intangible assets, goodwill, and ultimately, corporate brand value.
The valuation of a corporate brand, which can be viewed in many cases as one of the most valuable assets held by a corporation, is a function of thoroughly identifying, isolating, and quantifying the economic value of that complex array of intangible asset forces that make up a business enterprise.
Brand valuation provides a strategic tool to quantify the value of a brand and assess its performance and contribution to business results. It considers the brand's influence on customers, employees, and investors. Interbrand's methodology measures the brand's financial performance, role in purchase decisions, and strength through factors like clarity, commitment, protection, and responsiveness. Brand valuation helps companies set strategy, invest in brands, and communicate their value to stakeholders.
The document discusses brand valuation and the total brand value, which has both an economic value and social value. The economic value is most visible during acquisitions when a brand's value can increase a company's shareholder value. Research-based, financially driven, and economic use approaches are used to value brands, with the economic use approach combining brand equity with financial measures. Brand valuation is now widely used for strategic brand management and financial transactions to increase shareholder value and properly account for brand assets.
Financial applications for brand valuation_Interbrand_MikeRochaMichael Rocha
The document discusses various financial applications for brand valuation, including brand management, strategy/business case development, and financial applications. It provides examples of how Interbrand has used brand valuation to help clients with investor relations, mergers and acquisitions, licensing and royalty rates, tax valuations, and other matters. The document also describes Interbrand's brand valuation methodology and how it assesses both internal and external factors to evaluate brand strength.
Brand equity refers to consumers' favorable reactions to a brand, while brand value is the total financial worth of a brand, influenced by brand equity and other factors. To reinforce brand equity and financial value, brands must clearly communicate what products they offer, what core benefits and needs they satisfy, and how they make products superior through strong, favorable associations in consumers' minds. Remaining a brand leader requires constantly improving and innovating products, services, and marketing.
This document discusses various approaches to valuing brands, including cost-based, market-based, income-based, and formulaic methods. It notes that while brand valuation is important, there are obstacles to accurate valuation due to a lack of consensus on methods and difficulty separating brand equity from other intangible assets. The document evaluates reasons for and against including brands on company balance sheets. Overall, the document aims to identify and review different valuation approaches and issues for managers to consider when selecting methods.
The document discusses various approaches to valuing pharmaceutical brands. It covers the importance of brand valuation for strategic and financial decisions. Several approaches to brand valuation are described, including financial approaches like cost-based, market-based, and income-based methods. Cost-based approaches value a brand based on historical or replacement costs to develop the brand. Market-based approaches compare brand sales to guide valuations. Income-based approaches quantify the price premium consumers pay for branded products over generic alternatives.
This document discusses brand valuation and provides an overview of key concepts and models. It introduces the brand value chain which explains how brands create economic value by generating demand, continuity of demand, and mitigating risk. It also outlines several methods of brand valuation, highlighting the Interbrand model which combines income, market, and cost-based approaches. Examples are provided of top global brands from Interbrand's 2015 rankings as well as applications of brand valuation to mergers and acquisitions and evaluating individuals as brands.
This document discusses valuation methods for brands. It outlines several approaches to valuing brands, including cost-based methods, discounted cash flow analysis, and Keller's Brand Value Chain model. The Brand Value Chain model examines how marketing investments can affect customer mindset and brand performance, leading to shareholder value. An example valuation is provided for Cadbury Dairy Milk and Cadbury 5 Star brands in India based on their sales contribution and assumed growth rates. In summary, the document outlines methods for valuing brands, discusses Keller's model, and provides an example valuation of two Cadbury brands.
Brand valuation provides a strategic tool to quantify the value of a brand and assess its performance and contribution to business results. It considers the brand's influence on customers, employees, and investors. Interbrand's methodology measures the brand's financial performance, role in purchase decisions, and strength through factors like clarity, commitment, protection, and responsiveness. Brand valuation helps companies set strategy, invest in brands, and communicate their value to stakeholders.
The document discusses brand valuation and the total brand value, which has both an economic value and social value. The economic value is most visible during acquisitions when a brand's value can increase a company's shareholder value. Research-based, financially driven, and economic use approaches are used to value brands, with the economic use approach combining brand equity with financial measures. Brand valuation is now widely used for strategic brand management and financial transactions to increase shareholder value and properly account for brand assets.
Financial applications for brand valuation_Interbrand_MikeRochaMichael Rocha
The document discusses various financial applications for brand valuation, including brand management, strategy/business case development, and financial applications. It provides examples of how Interbrand has used brand valuation to help clients with investor relations, mergers and acquisitions, licensing and royalty rates, tax valuations, and other matters. The document also describes Interbrand's brand valuation methodology and how it assesses both internal and external factors to evaluate brand strength.
Brand equity refers to consumers' favorable reactions to a brand, while brand value is the total financial worth of a brand, influenced by brand equity and other factors. To reinforce brand equity and financial value, brands must clearly communicate what products they offer, what core benefits and needs they satisfy, and how they make products superior through strong, favorable associations in consumers' minds. Remaining a brand leader requires constantly improving and innovating products, services, and marketing.
This document discusses various approaches to valuing brands, including cost-based, market-based, income-based, and formulaic methods. It notes that while brand valuation is important, there are obstacles to accurate valuation due to a lack of consensus on methods and difficulty separating brand equity from other intangible assets. The document evaluates reasons for and against including brands on company balance sheets. Overall, the document aims to identify and review different valuation approaches and issues for managers to consider when selecting methods.
The document discusses various approaches to valuing pharmaceutical brands. It covers the importance of brand valuation for strategic and financial decisions. Several approaches to brand valuation are described, including financial approaches like cost-based, market-based, and income-based methods. Cost-based approaches value a brand based on historical or replacement costs to develop the brand. Market-based approaches compare brand sales to guide valuations. Income-based approaches quantify the price premium consumers pay for branded products over generic alternatives.
This document discusses brand valuation and provides an overview of key concepts and models. It introduces the brand value chain which explains how brands create economic value by generating demand, continuity of demand, and mitigating risk. It also outlines several methods of brand valuation, highlighting the Interbrand model which combines income, market, and cost-based approaches. Examples are provided of top global brands from Interbrand's 2015 rankings as well as applications of brand valuation to mergers and acquisitions and evaluating individuals as brands.
This document discusses valuation methods for brands. It outlines several approaches to valuing brands, including cost-based methods, discounted cash flow analysis, and Keller's Brand Value Chain model. The Brand Value Chain model examines how marketing investments can affect customer mindset and brand performance, leading to shareholder value. An example valuation is provided for Cadbury Dairy Milk and Cadbury 5 Star brands in India based on their sales contribution and assumed growth rates. In summary, the document outlines methods for valuing brands, discusses Keller's model, and provides an example valuation of two Cadbury brands.
Interbrand is a brand valuation firm that publishes an annual ranking of the top 100 global brands. It values brands based on both quantitative and subjective factors like financial performance, marketing investment, and brand strength. Interbrand's methodology for valuing brands was the first to be ISO certified. It examines the financial performance generated by branded products/services, the influence of brands on consumer choice, and the premium and revenue brands command. Brand value goes beyond products/services and assets to intangibly generate value for a company.
Brand valuation university of new hampshire nevium presentation 22 apr16Brian Buss
This document provides an overview of brand and intellectual property valuation. It discusses key concepts such as defining the purpose and assets being valued, forecasting future benefits, applying valuation approaches, and quantifying the economic benefits of intellectual property through tools like apportionment analysis and determining reasonable royalty rates. The goal is to translate the unique aspects of intellectual property into financial terms to understand their contribution to business value.
There are three main categories of brand valuation methods: cost-based, income-based, and market-based. Cost-based methods value a brand based on the costs to create or replace it, such as book value, replacement cost, or liquidation value. Income-based methods value a brand based on the future income it is expected to generate, using approaches like earnings capitalization or discounted cash flow analysis. Market-based methods value a brand by comparing it to similar brands in the marketplace and making adjustments based on their differences.
This document discusses approaches to valuing brands. It describes brands as conveying attributes, benefits, values, and culture to consumers. Brand valuation estimates the total financial value of a brand and can be used for strategic planning, mergers and acquisitions, and other purposes. Traditional approaches to valuation include cost-based, market-based, and income-based methods. Income-based approaches like relief from royalty and premium price focus on the profits generated by brand ownership. Research-based approaches measure consumer perceptions and brand equity through attributes like awareness, preference, and recommendation to quantify how brands impact purchasing behavior and financial performance.
1. The document discusses brand valuation methods and practice. It provides an overview of different approaches to defining and valuing brands.
2. Key aspects covered include defining brands, considering brands as assets, estimating a brand's profit contribution, and the various applications of brand valuation in accounting and marketing.
3. The traditional brand valuation model examines factors such as brand equity, channel benefits, product and service benefits, and price that contribute to overall brand value.
The document discusses various methods for valuing brands, including cost-based, income-based, and market-based approaches. It provides details on specific valuation techniques like book value, replacement cost, earnings capitalization, and relative valuation methods. Brand valuation considers factors like brand positioning, personality, and equity. As intangible assets become more important, managers will need systems to link brand management to long-term financial performance and value creation. Developing standardized economic approaches to brand valuation can provide important tools for management.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with thirty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Valuation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization. http://bit.ly/2SabkMr
This presentation deals with the different methods of measuring brand equity, focusing on the method adopted by Interbrand, one of the most famous business agencies in the world.
Analysis of why brand valuation has failed to deliver the benefits that marketers had hoped for - the artificiality of its premise; and the inconsistency of the current valuations produced by Interbrand, Brand Finance, Millward Brown and the European Brand Institute.
Comparison of the valuation of brand by the accountants (for the purposes of post purchase goodwill accounting) and by the brand consultants.
Recommendation that marketers are better served by framing brands as having a multiplier/magnifier effect on the impact of business strategy, rather than being viewed as standalone assets whose value is independent from the value of the business.
The document provides a summary of the brand valuation process for Colgate and Dabur oral care brands in India using the Interbrand valuation methodology. It analyzes the financial performance of the two companies, measures the role of branding index and brand strength scores through a consumer survey, and calculates the discounted cash flows to estimate the brand values. The valuation finds the brand value of Colgate to be Rs. 6088.29 crores and Dabur to be Rs. 678.21 crores for its oral care business in India. It recommends that Colgate continue its innovation strategy while Dabur needs to work on strengthening its brand connect.
NEED OF BRAND VALUATION: A brand can be valued anytime and for many reasons, that includes- Brand strategy, Financial Reporting, Mergers and acquisitions, value reporting, licensing, legal transaction, accounting, strategic planning, management information, taxation planning and compliance, liquidation.
This document discusses brand valuation, including its meaning, need, and methods. Brand valuation is defined as calculating the value of a brand or the amount someone would pay for it. It is needed for brand strategy, financial reporting, mergers and acquisitions, and more. Traditional methods include cost-based, market-based, and income-based approaches. The income-based relief from royalty method and premium price method estimate value based on royalty rates and price premiums. Research-based approaches use consumer behavior metrics and brand attributes/scores. Brands account for over one-third of shareholder value on average.
1. The document discusses valuing brands like Nike by comparing the enterprise value to sales ratio of premium brands versus lesser known brands in the same industry.
2. For Nike, the methodology calculates enterprise value to sales ratios for Nike, Adidas, and a generic brand called Brown Shoe Co.
3. Comparing Nike's ratio of 1.665 to Adidas' 0.840 suggests the value of Nike over Adidas is $15.63 billion, representing the premium captured due to Nike's brand strength.
Strategic marketing is defined as the management function that seeks to generate profit by organizing a company's resources to determine and satisfy customer needs better than competitors. It emphasizes profits over just sales and identifies target markets. Strategic marketing combines target markets and marketing strategies, strives for sustainable differentiation, and leads strategic planning and new product development. While marketing communications, sales, and customer service are important tactical elements, strategic marketing is the overarching management function.
Developing marketing strategies and plans 02skillfulyards
This chapter discusses developing marketing strategies and plans at different organizational levels. It explains that strategic planning involves defining the corporate mission and strategic business units. Business unit strategic planning consists of performing a SWOT analysis, formulating goals and strategies, and developing programs. The marketing plan operates at both a strategic level by defining target markets and value propositions, and at a tactical level by specifying marketing mix elements. Coordinating departmental activities through cross-functional teams helps deliver superior customer value.
This document provides an introduction to business economics, including its meaning, nature, scope and significance.
1) Business economics applies economic theory and methodology to help businesses make optimal decisions. It serves as a bridge between economic theory and business practice.
2) The scope of business economics includes demand analysis, cost analysis, pricing decisions, profit management, and capital management. It aims to establish rules to help businesses attain goals like profit maximization.
3) Business economics is significant because it equips businesses with rational decision-making tools by adapting economic models. It also incorporates ideas from other disciplines and helps coordinate activities across business functions.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
The document provides information on the board of directors, audit committee, share transfer committee, remuneration committee, chief financial officer, company secretary, statutory auditors, bankers and registrars and transfer agent of Hanung Toys and Textiles Limited. It lists the members of the board, their positions, and the chairmen and members of the audit committee, share transfer committee, and remuneration committee. It also provides details of the chief financial officer, company secretary, statutory auditors, bankers and registrars and transfer agent.
Mainstreamers, Aspirers, Succeeders, and Reformers make up Young and Rubicam's four consumer types. Mainstreamers like security and belonging to a group. Aspirers want status and seek out status symbols. Succeeders already have status and control. Reformers define themselves through self-esteem, self-fulfillment, and are socially aware and tolerant. The advantage of this framework is that it categorizes consumers based on personality and lifestyle rather than income.
Interbrand is a brand valuation firm that publishes an annual ranking of the top 100 global brands. It values brands based on both quantitative and subjective factors like financial performance, marketing investment, and brand strength. Interbrand's methodology for valuing brands was the first to be ISO certified. It examines the financial performance generated by branded products/services, the influence of brands on consumer choice, and the premium and revenue brands command. Brand value goes beyond products/services and assets to intangibly generate value for a company.
Brand valuation university of new hampshire nevium presentation 22 apr16Brian Buss
This document provides an overview of brand and intellectual property valuation. It discusses key concepts such as defining the purpose and assets being valued, forecasting future benefits, applying valuation approaches, and quantifying the economic benefits of intellectual property through tools like apportionment analysis and determining reasonable royalty rates. The goal is to translate the unique aspects of intellectual property into financial terms to understand their contribution to business value.
There are three main categories of brand valuation methods: cost-based, income-based, and market-based. Cost-based methods value a brand based on the costs to create or replace it, such as book value, replacement cost, or liquidation value. Income-based methods value a brand based on the future income it is expected to generate, using approaches like earnings capitalization or discounted cash flow analysis. Market-based methods value a brand by comparing it to similar brands in the marketplace and making adjustments based on their differences.
This document discusses approaches to valuing brands. It describes brands as conveying attributes, benefits, values, and culture to consumers. Brand valuation estimates the total financial value of a brand and can be used for strategic planning, mergers and acquisitions, and other purposes. Traditional approaches to valuation include cost-based, market-based, and income-based methods. Income-based approaches like relief from royalty and premium price focus on the profits generated by brand ownership. Research-based approaches measure consumer perceptions and brand equity through attributes like awareness, preference, and recommendation to quantify how brands impact purchasing behavior and financial performance.
1. The document discusses brand valuation methods and practice. It provides an overview of different approaches to defining and valuing brands.
2. Key aspects covered include defining brands, considering brands as assets, estimating a brand's profit contribution, and the various applications of brand valuation in accounting and marketing.
3. The traditional brand valuation model examines factors such as brand equity, channel benefits, product and service benefits, and price that contribute to overall brand value.
The document discusses various methods for valuing brands, including cost-based, income-based, and market-based approaches. It provides details on specific valuation techniques like book value, replacement cost, earnings capitalization, and relative valuation methods. Brand valuation considers factors like brand positioning, personality, and equity. As intangible assets become more important, managers will need systems to link brand management to long-term financial performance and value creation. Developing standardized economic approaches to brand valuation can provide important tools for management.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with thirty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Valuation PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization. http://bit.ly/2SabkMr
This presentation deals with the different methods of measuring brand equity, focusing on the method adopted by Interbrand, one of the most famous business agencies in the world.
Analysis of why brand valuation has failed to deliver the benefits that marketers had hoped for - the artificiality of its premise; and the inconsistency of the current valuations produced by Interbrand, Brand Finance, Millward Brown and the European Brand Institute.
Comparison of the valuation of brand by the accountants (for the purposes of post purchase goodwill accounting) and by the brand consultants.
Recommendation that marketers are better served by framing brands as having a multiplier/magnifier effect on the impact of business strategy, rather than being viewed as standalone assets whose value is independent from the value of the business.
The document provides a summary of the brand valuation process for Colgate and Dabur oral care brands in India using the Interbrand valuation methodology. It analyzes the financial performance of the two companies, measures the role of branding index and brand strength scores through a consumer survey, and calculates the discounted cash flows to estimate the brand values. The valuation finds the brand value of Colgate to be Rs. 6088.29 crores and Dabur to be Rs. 678.21 crores for its oral care business in India. It recommends that Colgate continue its innovation strategy while Dabur needs to work on strengthening its brand connect.
NEED OF BRAND VALUATION: A brand can be valued anytime and for many reasons, that includes- Brand strategy, Financial Reporting, Mergers and acquisitions, value reporting, licensing, legal transaction, accounting, strategic planning, management information, taxation planning and compliance, liquidation.
This document discusses brand valuation, including its meaning, need, and methods. Brand valuation is defined as calculating the value of a brand or the amount someone would pay for it. It is needed for brand strategy, financial reporting, mergers and acquisitions, and more. Traditional methods include cost-based, market-based, and income-based approaches. The income-based relief from royalty method and premium price method estimate value based on royalty rates and price premiums. Research-based approaches use consumer behavior metrics and brand attributes/scores. Brands account for over one-third of shareholder value on average.
1. The document discusses valuing brands like Nike by comparing the enterprise value to sales ratio of premium brands versus lesser known brands in the same industry.
2. For Nike, the methodology calculates enterprise value to sales ratios for Nike, Adidas, and a generic brand called Brown Shoe Co.
3. Comparing Nike's ratio of 1.665 to Adidas' 0.840 suggests the value of Nike over Adidas is $15.63 billion, representing the premium captured due to Nike's brand strength.
Strategic marketing is defined as the management function that seeks to generate profit by organizing a company's resources to determine and satisfy customer needs better than competitors. It emphasizes profits over just sales and identifies target markets. Strategic marketing combines target markets and marketing strategies, strives for sustainable differentiation, and leads strategic planning and new product development. While marketing communications, sales, and customer service are important tactical elements, strategic marketing is the overarching management function.
Developing marketing strategies and plans 02skillfulyards
This chapter discusses developing marketing strategies and plans at different organizational levels. It explains that strategic planning involves defining the corporate mission and strategic business units. Business unit strategic planning consists of performing a SWOT analysis, formulating goals and strategies, and developing programs. The marketing plan operates at both a strategic level by defining target markets and value propositions, and at a tactical level by specifying marketing mix elements. Coordinating departmental activities through cross-functional teams helps deliver superior customer value.
This document provides an introduction to business economics, including its meaning, nature, scope and significance.
1) Business economics applies economic theory and methodology to help businesses make optimal decisions. It serves as a bridge between economic theory and business practice.
2) The scope of business economics includes demand analysis, cost analysis, pricing decisions, profit management, and capital management. It aims to establish rules to help businesses attain goals like profit maximization.
3) Business economics is significant because it equips businesses with rational decision-making tools by adapting economic models. It also incorporates ideas from other disciplines and helps coordinate activities across business functions.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
This is an example of a synthetic plan for a company that operates in different market segments, and with different sales channels. It is a simulated case that might be applied to any Company operating in the B2B business.
However, all the information must always be supported by real data, defendable during the Presentation to the Executive Board.
Neither the model, nor the information or numbers contained in the following templates belong to any real Marketing Plan or Company.
The document provides information on the board of directors, audit committee, share transfer committee, remuneration committee, chief financial officer, company secretary, statutory auditors, bankers and registrars and transfer agent of Hanung Toys and Textiles Limited. It lists the members of the board, their positions, and the chairmen and members of the audit committee, share transfer committee, and remuneration committee. It also provides details of the chief financial officer, company secretary, statutory auditors, bankers and registrars and transfer agent.
Mainstreamers, Aspirers, Succeeders, and Reformers make up Young and Rubicam's four consumer types. Mainstreamers like security and belonging to a group. Aspirers want status and seek out status symbols. Succeeders already have status and control. Reformers define themselves through self-esteem, self-fulfillment, and are socially aware and tolerant. The advantage of this framework is that it categorizes consumers based on personality and lifestyle rather than income.
Young & Rubicam Article - Brand Energized DifferentiationJeremy Kravetz
Most consumer brands are not creating value for consumers according to extensive research of 40,000 brands across 44 countries. Consumer attitudes toward brands have declined significantly in key measures like awareness, trust, and admiration. However, financial markets continue to attribute high value to brands, creating a mismatch. The article argues this mismatch poses problems for companies and could lead to a "brand bubble". Successful brands exhibit "energized differentiation" through excitement, dynamism and creativity. The article suggests three major problems contributing to declining brand perceptions: excess brand capacity, lack of brand creativity, and loss of consumer trust in brands.
The document discusses accounting for hire purchase transactions. It explains key terms like hire purchase, cash price, and instalments. It provides the accounting entries for purchases of assets under hire purchase, payment of instalments, depreciation, and repossession in the books of the purchaser and vendor. It also discusses the accrual system of accounting for hire purchase transactions and entries for partial and full repossession.
The document provides an overview of the Factories Act of 1948 in India. Some key points:
- The Act was passed to regulate working conditions and safety in factories, particularly for women and children. It addresses issues like working hours, holidays, health, safety, welfare, hazardous processes and more.
- It defines terms like "factory", "worker", and outlines what types of premises fall under the scope of the Act. A factory needs approval and licensing by meeting various criteria.
- The Act provides for the appointment of inspectors to enforce its provisions. It also lays out regulations around cleanliness, ventilation, lighting, drinking water, conservancy and other health and safety measures factories must comply with.
This document provides information about Vodafone's operations in India. It includes a list of faculty and students for an academic year, as well as sections on Vodafone's brand elements, segmentation strategies, business segments, enterprise services, market analysis, branding, advertising, pricing, and distribution. Vodafone is the second largest mobile operator in India with over 68.8 million subscribers as of March 2009. The company uses various branding elements like its logo, slogans, and characters in advertisements to promote its services across India.
Vodafone acquired a majority stake in Hutchison Essar in 2007 and fully acquired the company in 2011. It has since grown to become one of the largest mobile operators in India, serving over 15% of the country's subscribers. Vodafone focuses on offering strong network coverage and quality customer service while facing competition from other major players like Airtel and Reliance. It performs market research to understand Indian consumers and tailor its brand and offerings accordingly.
Y&R’s BrandAsset® Valuator (BAV) is our proprietary brand management tool and global database of consumer perceptions of brands. For the past 20 years, we have studied consumer response to more than 50,000 brands from hundreds of categories in 51 countries around the world. And collected data from close to 1 million people.
This document presents the results of a brand asset valuation project conducted on Airtel, a major telecommunications brand in India. The project utilized two research methodologies: 1) Brand Asset Valuation (BAV), which measures brand strength and stature across several dimensions, and 2) Zaltman Metaphor Elicitation Technique (ZMET), which uses qualitative interviews to understand the identity created by the brand in consumers' minds. BAV results showed Airtel has high differentiation but could improve on relevance, esteem and knowledge. ZMET revealed Airtel is seen as a youthful, energetic brand associated with trust and connectivity. The document contains sections on the research methodologies employed and analyses of the findings
The document discusses accounting aspects of consignment and joint ventures. It defines consignment as goods sent by one party to another to sell on their behalf, with the owner retaining ownership. It covers key accounts like consignment account, consignee account, and entries for expenses, sales, and closing stock. Joint ventures are temporary associations of two firms to work on a project, differing from partnerships. Accounting can involve separate joint venture books or memorandum accounts in each party's books.
This document discusses different types of business branches including home branches, foreign branches, and dependent vs independent branches. It provides details on home branches, which are those located in the same country as the head office, and can be dependent or independent. Dependent branches do not maintain full transaction records, while independent branches do. The document also covers important terms like inter-branch transactions, goods in transit, and cash in transit. Finally, it discusses three methods for keeping accounting records for dependent branches: the debtors system, final account system, and stock and debtors system.
This document proposes a new project called "Project Banzai" to create a new revenue stream for Brand Asset Valuator's (BAV) brand database. It suggests developing an online Brand Asset Index that lists the world's leading brand values and provides tools and analytics. This would establish BAV as the leading resource for measuring intangible brand value and help business decision-makers. The proposal outlines targeting executives, developing mobile applications and content, partnerships, and an annual listing fee model to generate new consulting and subscription revenue for BAV and Young & Rubicam Brands.
Vodafone India is one of the largest mobile operators in India, with over 134 million customers as of 2011. While India makes up 36% of Vodafone's global customer base, it contributes only 8% to revenue due to intense price competition in the Indian mobile market. Vodafone Essar (now known as Vodafone India) operates in 23 of India's telecom circles through a joint venture between Vodafone Group (67% stake) and Essar Group (33% stake). It has emerged as one of the major players in India's highly competitive telecom sector.
Depreciation Accounting basic with easy examples includes
Methods of depreciation, Methods of depreciation recording, sale of asset , loss of sale of asset, profit on sale of asset, closing of asset accounting, and practical examples on depreciation methods.
This document outlines accounting procedures for home office and branch operations. It discusses how transactions between the home office, branches, and sales agencies are recorded. Specific topics covered include establishing branches, allocating expenses between the home office and branches, reconciling reciprocal accounts, and eliminating unrealized intercompany profits from inventory shipped between locations billed at a price above cost. The document provides examples of journal entries for common transactions and observations on key accounting concepts.
The document discusses brand evaluation and valuation. It begins by defining what a brand is and why brands need to be valued. It then describes several methods that can be used to assess the value of a brand, including historical cost, replacement cost, market value, premium price, royalty relief, Young and Rubicon's brand asset valuator model, and economic use methods. Each method is explained along with its advantages and limitations. The document concludes by reiterating that brands are important assets for organizations and that different valuation techniques can be used to determine a brand's financial worth.
The document provides information on the Indian telecom industry and Vodafone's operations in India. Some key points:
- India's mobile subscriber base has grown from under 2 million in 2000 to over 812 million in 2011, with an annual growth rate of 73%. Vodafone has a 15% market share in India.
- Factors important to customers when choosing a provider include network quality, call rates, and value-added services.
- A brand analysis of telecom operators showed Vodafone had the strongest brand image and highest customer loyalty, though call rates were a weakness.
- The recommendations suggest Vodafone should focus on improving call rates and continuing large
- A branch is a business unit located away from the home office that carries out similar business activities. It obtains inventory from the home office, makes sales, approves customer credit, and collects payments.
- Branches are classified as dependent or independent based on where their accounting records are maintained. Foreign branches operate in a country other than where the company is incorporated.
- There are different methods for accounting for branch operations, including the final accounts method, debtors method, and stock and debtors method. Goods may be invoiced to branches at cost or above cost price.
This document discusses credit management. It covers terms of payment like cash terms, open account, consignment, and letters of credit. It also discusses credit policy variables like credit standards, credit periods, cash discounts, and collection efforts. The document outlines methods for credit evaluation like traditional credit analysis, numerical credit scoring, and discriminant analysis. It then discusses making credit granting decisions using formulas that consider revenue, costs, and default probabilities. Finally, it covers controlling accounts receivable using days' sales outstanding and aging schedules.
Moelis company april investor pres_vfinal2Moelis_Company
The document provides an overview of Moelis & Company, a global independent investment bank. Some key points:
- Moelis has experienced significant growth since its founding in 2007, with record Q1 2018 revenues up 27% year-over-year.
- It has a global footprint with offices in 19 locations and over 500 bankers worldwide.
- Moelis has a differentiated model focused on relationships, judgment, and experience rather than commissions.
- The company has strong cash flows and returns capital to shareholders through dividends, with a commitment to return 100% of excess cash.
Moelis company april investor pres_vfinal3Moelis_Company
The document provides an overview of Moelis & Company, a global independent investment bank. Some key points:
- Moelis has experienced significant growth since its founding in 2007 and IPO in 2014, with record revenues in Q1 2018 of $219 million, up 27% year-over-year.
- It has a global footprint with offices in 19 locations and over 500 bankers, providing M&A, restructuring and capital markets advisory services.
- The company has a differentiated model focused on relationships, judgment and experience rather than commissions. This partnership culture has led to strong talent development and financial performance.
- Moelis maintains a strong balance sheet with no debt or goodwill,
Moelis Company April Investor PresentationMoelis_Company
This document contains forward-looking statements about the company's operations and financial performance. It summarizes the company's global footprint across 19 locations, focus on M&A advisory, and track record of growth. The company has a differentiated partnership model, healthy balance sheet with no debt, and a commitment to returning excess capital to shareholders.
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The document provides brand valuation results and methodology for 2014. Key points:
- Brand value for [company name] increased 45% to $5.316 billion in 2014 from $3.657 billion in 2013.
- Market capitalization increased 78% to $18.498 billion from $10.385 billion.
- Brand value as a percentage of market cap declined from 35% to 29%.
- Brand rating remained at AA. Global 500 rank improved from 323 to 243.
- Brand value is calculated using a royalty relief methodology that factors brand strength and financial performance. Brand strength is determined by a Brand Strength Index that benchmarks the brand across various metrics and stakeholders.
The document discusses key performance indicators used in finance, including responsibility accounting, return on investment (ROI), economic value added (EVA), and the balanced scorecard. It defines responsibility centers, computes ROI for different divisions, and explains how EVA is calculated. The balanced scorecard translates organizational strategy into objectives and metrics across financial, customer, internal process, and learning/growth perspectives.
The document provides information to prepare the balance sheet of Star Enterprises Ltd. as of March 31, 2016 including various ratios and assumptions. It then asks to explain the balanced scorecard and provide an illustration. Finally, it provides the balance sheets of ABC Ltd. for 2015 and 2016 and asks to prepare the cash flow statement using the indirect method.
Indian Hotels Co.Balance sheetBalance sheet for Indian Hotels Co. LizbethQuinonez813
Indian Hotels Co.Balance sheetBalance sheet for Indian Hotels Co. LimitedBalance Sheet for1-MarMar-20Mar-19AssetsCurrent AssetsCash39.98148.296Accounts Receivable196.96250.94249.99Inventory52.7259.151.21Capital work in progress51.72137.833.94Loans and advances1036.62847.68850.36Investments4409.674151.54112.7Total current assets1325.811305.921247.56Fixed assetsGross Block422.74.664036.473025.51(-) Acc. Depreciation915.07725.11539.17Net Block3359.593311.362486.34Current liabilities2786.442405.511953.41Provisions198.18208.9188.79Total current liabilities2984.622614.412142.2Net current assets-1658.81-1308.49-894.64Misc Expenses000Total assets6162.1762922.175738.34Liabilities and equityCurrent liabilitiesShare capital118.93118.93118.93Reserves & surplus4089.454464.634364.81Net worth4208.384583.564483.74Secured loan1953.791708.611254.6Unsecured loan000Total current liabilities6162.176292.175738.34Please make sure that total assets equals total liabilities and equity in your balance sheet.If the difference. The two size of the balance sheet is greater than zero, please review the values entered.
Indian Hotels Co,CashflowCash FlowRs (in Crores)ParticularsMar'21Mar'20Mar'19Mar'18Mar'17Profit Before Tax-640.28437.74417.54284.23262.04Net Cash Flow from Operating Activity-53.21610.85546.81481.12458.32Net Cash Used in Investing Activity-383.6-332.96-372.44-1387.63-95.83Net Cash Used in Financing Activity338.66-235.35-206.721012.79-368.92Net Inc/Dec In Cash and Cash Equivalent-98.1542.54-32.35106.28-6.12Cash and Cash Equivalent - Beginning of the Year131.4788.93121.281521.12Cash and Cash Equivalent - End of the Year33.32131.4788.93121.2815
Indian Hotels P&L Acc.Profit & Loss - Indian Hotels Company Ltd.Rs (in Crores)Mar'21Mar'20Mar'19Mar'18Mar'1712Months12Months12Months12Months12MonthsINCOME:Sales Turnover1133.152743.472780.412583.952401.56Excise Duty00000NET SALES1133.152743.472780.412583.952401.56Other Income110.52134.4190.555.3958.02TOTAL INCOME1243.672877.882870.912639.342459.58EXPENDITURE:Manufacturing Expenses405.28768.3790.25745.89723.49Material Consumed00000Personal Expenses538.64725.07703.85649.61633.24Selling Expenses27.6373.1677.2593.0980.95Administrative Expenses258.5415.88479.62466.56444.2Expenses Capitalised00000Provisions Made00000TOTAL EXPENDITURE1230.051982.412050.971955.151881.88Operating Profit-96.9761.06729.44628.8519.68EBITDA13.62895.47819.94684.19577.7Depreciation203.81203.78169.1151.34151.31Other Write-offs00000EBIT-190.19691.69650.84532.85426.39Interest294.79237.55158.64193.43197.86EBT-484.98454.14492.2339.42228.53Taxes-115.536.33153.84136.46118.86Profit and Loss for the Year-369.48417.81338.36202.96109.67Non Recurring Items-128.94-32.44-81.19-60.9938.16Other Non Cash Adjustments00000Other Adjustments-26.3616.046.535.8-4.65REPORTED PAT-524.78401.41263.7147.77143.18KEY ITEMSPreference Dividend00000Equity Dividend59.4647.7441.8327.57-1.66Equity Dividend (%)5040.1435.1723.18-1.68Shares in Issue (Lakhs)11892.5811892.5811892.5811892.5898 ...
Reliance Industries Ltd is an Indian conglomerate company with diversified business activities. It has a presence in refining and petrochemicals, oil and gas exploration and production, retail, digital services, and media and entertainment. A financial analysis of Reliance reveals an increase in net cash from operating activities from 2019 to 2020 despite a decrease in net profit. The company's debt-equity ratio of 0.63 indicates good financial stability. Reliance has grown significantly over the years to become the largest company in India.
FIN 360BUSINESS DESCRIPTION Please include a pie chart depic.docxssuser454af01
FIN 360
BUSINESS DESCRIPTION
Please include a pie chart depicting the sizes of the various business
Resources:
Company annual report
Company 10-K filing
Company Investor Relations website
FIN 360
COMPETITIVE POSITION
What is the company’s respective industry market share of each line of business?
Is its market share growing or contracting and why?
RESOURCES .. Barron’s, Bloomberg, Business Source Complete, CNBC, Google Finance, IBES World, Morningstar Direct, Mutual Fund Management Commentary on Holdings, S&P NetAdvantage, Statista, ValueLine, Wall Street Journal, Zacks, Yahoo Finance
FIN 360
INVESTMENT POSTIVES
Bullet point rationales… what are the positive attributes of your stock recommendation back it up by facts
Examples… new product introduction, niche market with growing market share, cost cutting initiative will grow operating margins
RESOURCES .. Barron’s, Bloomberg, Business Source Complete, CNBC, Google Finance, IBES World, Morningstar Direct, Mutual Fund Management Commentary on Holdings, S&P NetAdvantage, Statista, ValueLine, Wall Street Journal, Zacks, Yahoo Finance
EXERCISE 9-8A
a.
Event
Assets
=
Liab.
+
Equity
Rev.
Exp.
=
Net Inc.
Cash Flow
1.
2.
3a.
3b.
4.
5.
6.
7.
8.
9.
10.
EXERCISE 9-8A (cont.)
b.
Ozark Sales
General Journal for 2016
Event
Account Title
Debit
Credit
1.
Cash
Common Stock
2.
Merchandise Inventory
Accounts Payable
3a.
Cash
Sales Revenue
Sales Tax Payable
3b.
Cost of Goods Sold
Merchandise Inventory
4.
Warranty Expense
Warranties Payable
5.
Sales Tax Payable
Cash
6.
Cash
Notes Payable
7.
Warranty Payable
Cash
8.
Operating Expense
Cash
9.
Accounts Payable
Cash
10.
Interest Expense1
Interest Payable
EXERCISE 9-8A b. (cont.)
Ozark Sales
T-Accounts for 2016
Assets
=
Liabilities
+
Stockholder’s Equity
Cash
Accounts Payable
Common Stock
1.
5.
9.
2.
1.
3a.
7.
Bal.
Bal.
6.
8.
9.
Sales Tax Payable
Sales Revenue
Bal. 284,600
5.
3a.
3a. 510,000
Bal.
Bal. 510,000
Merchandise Inventory
2.
3b.
Warranties Payable
Cost of Goods Sold
Bal.
7.
4.
3b.
Bal. 4,000
Bal. 330,000
Interest Payable
Operating Expenses
10.
8.
Bal. 667
Bal. 78,000
Notes Payable
Warranty Expense
6.
4.
Bal. 50,000
Bal. 10,200
Interest Expense
10.
Bal. 667
EXERCISE 9-8A (cont.)
c.
Ozark Sales
Income Statement
For the Year Ended December 31, 2016
Sales Revenue
Cost of Goods Sold
Gross Margin
Expenses
Operating Expenses
$78,000
Warranty Expense
10,200
Total Operating Expenses
Operating Income
Interest Expense
Net Income
...
The document provides an investment recommendation for Uber and Didi based on discounted cash flow and comparable company analyses. It values Uber between $24-39 billion and recommends cashing out shares at $100 as the company is overvalued. Didi is valued between $128-203 billion and growth potential suggests undervaluation, so it recommends investing proceeds from Uber in Didi at $50 per share. Additional risks are noted but unlikely to impact a 20% growth target for Didi given significant undervaluation.
This document provides an investment recommendation for Uber and Didi based on discounted cash flow and comparable company analyses. It values Uber's equity between $24-39 billion and recommends cashing out shares soon due to overvaluation. Didi is valued between $128-203 billion and is undervalued, suggesting 20% growth can be realized. It recommends investing Uber stock sale proceeds into Didi shares.
The document discusses free cash flow, how it is calculated, and its importance. Free cash flow is cash flow from operations minus capital expenditures and is a measure of cash that can be used to repay debt, pay dividends, or repurchase stock. It is a better measure than net income or operating cash flows for evaluating a company's financial performance and health.
Financial Statement Analysis - Reading the Numbers Correctly, 2014 CreditScape, Western Region Credit Conference Seminar Slide Deck, sponsored by Credit Management Association. More information: www.creditmanagementassociation.org
Company Valuation PowerPoint Presentation Slides SlideTeam
Get ready-made Company Valuation PowerPoint Presentation Slides to analyse all the profit and net value your business has made. Conduct a thorough evaluation of a company’s management, capital structure, future earning prospects, and more with the help of professionally designed company valuation PPT presentation templates. Determine the current worth of a business and assess all aspects of a business. This deck comprises of several company valuation PowerPoint templates like valuation methodology, valuation steps, company valuation methodologies, determining free cash flow, valuation results, business due-diligence process, strategic due-diligence methodology, and more. Incorporate business valuation PowerPoint slideshow to estimate the selling price of the business. Use business valuation methods PowerPoint techniques for valuing a business asset such as cost approach, cost to build, replacement cost, market approach, discounted cash flow, forecast future cash flow, etc. Grab access to the company valuation complete PowerPoint deck for a business analysis. Employ a few jocular expressions with our Company Valuation Powerpoint Presentation Slides. It helps insert a bit of humor.
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20170808 calix q2 2017 financial results presentation webcast final (1)CalixInc
- Calix reported record Q2 2017 revenue of $126.1 million, up 17% year-over-year, with product revenue up 7% and service revenue up 158%.
- Non-GAAP gross margin was 34.5%, lower than expected due to higher costs to complete previously awarded projects.
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- Guidance for Q3 2017 is revenue of $126-130 million and net loss per share of ($0.27)-($0.21) (non-GAAP), excluding
Strategicmanagement 120205221455-phpapp01 (1)Ahmed Zidan
This document provides an overview of a strategic management course. It aims to help students understand strategic concepts and frameworks, apply them to understand enterprise performance and generate strategy options, and integrate knowledge from previous courses. The document also covers the concept of strategy, defining it as determining long-term goals and allocating resources to achieve them. It discusses levels of strategy, sources of competitive advantage like differentiation and cost leadership, and tools for analyzing strategy such as experience curves and the value chain.
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