Type 2 Consulting

Type 2 Consulting
    • Greater New York City Area, New York, United States
  • Industry Consulting / Advisory
  • Website type2consulting.com
  • About Type 2 Consulting helps well-run B2B companies achieve their full potential by addressing blind spots in three areas: Identifying what truly drives value in their business relationships; Planning and executing successful acquisitions; and Establishing strategic performance scorecards that measure what really matters. Our clients rely on our ability to integrate strategy, finance and marketing to reveal and unlock value.
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abnormal returns brand equity brand finance brand strategy brand valuation brand value business strategy customer value eurobrand excess returns goodwill intangible value interbrand m&a ma marketing accountability marketing finance mergers millward brown trademark value capture value relevance vulcans & earthlings …less

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