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Cooperative marketing training
- 1. Understand the main trends in globaltrade Find new market opportunities Advocate policy changes Formulate export strategy Assess your performance Prepare negotiations Diversify your portfolio Increase your income with the knowledge IMPORTANCE OF MARKET ANALYSIS
- 2. MARKET ANALYSIS Market Research Findingout what products the market demands Finding out how the market works. Market analysis is a sub-section of Agricultural Marketing & Agribusiness, whereby market research activities are undertaken. The channels through which products pass.? Who the important people and companies are? How they do their business and who they currently buy from (sourcing)? Their interest in trading with farmers from your area. Who they sell to? •Product specifications – varieties, colour, size, grade, quality, and packaging, •Prices – price patterns, price variations according to the season, quality and supply, •Supply – volumes, competing suppliers and seasonality. •Preferences of customers and consumers •Opportunities for additional products to be marketed.
- 3. CO- OPERATIVE MARKETING Cooperatives can become important tool of economic development in rural India. It gives an idea of collective efforts to achieve specific objective to carry out marketing strategy for agricultural products. The cooperative marketing can be great as the private and open marketing system idea have many defects in them This It is defined as form of organization, where in person voluntarily associate together as human beings, based on equality for the promotion if economic interests of themselves.
- 4. Provision for credit Increases bargaining strength of thefarmers Market intelligence Grading and standardiza tion Storage facilities Easier and cheaper transport: Direct dealings with final buyers Processing of agricultural produce Influencing market prices Provision of inputs and consumer goods Increased Confidence BENEFITS OF CO- OPERATIVE MARKETING
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- 6. BRANDING • Branding isone of the most important factors influencing an item’s success or failure in today’s marketplace. A brand is the combination of name, words, symbols or design that identifies the product and its company and differentiates it from competition • A brand offers instant product recognition and identification. • Consumers identify branded products and, as a result of effective advertising, have confidence in product quality. • Consumers identify branded products and, as a result of effective advertising, have confidence in product quality.
- 7. BENEFITS OF BRANDING DifferentiationConveys value Builds brand loyalty Builds pride Speaks to the customers Attract customers
- 8. ORGANIC CERTIFICATION IndiaOrganic Certification is a label given to organic products after validation, which ensures that the product or raw materials used in the product were grown through organic farming - without any chemical fertilizers, pesticides, or induced hormones. A trademark - "India Organic" will be granted based on compliance with the National Standards for Organic Production (NSOP). Communicating the genuineness as well as the origin of the product, this trademark will be owned by the Government of India. The certification is issued by testing centres accredited by the Agricultural and Processed Food Products Export Development Authority (APEDA), under the National Program for Organic Production of the Government of India. http://apeda.gov.in/apedawebsit e/organic/Organic_Products.htm
- 9. Farmers/ producers Consumers Middlemen local market Middlemen regional market Middlemen Urban market Middlemen local market Middlemen localTrader Marketing cooperative belonging to producers Zonal Market Local trader Marketing Cooperative belonging to producers Consumers cooperative belonging to consumers Marketing cooperative belonging to producers Shopping Centres belonging to marketing cooperatives COOPERATIVE MARKETING MODELS
- 10. Farmers/ producers ConsumersFarmers government jointlyowned export organizations Direct sale from producers to consumers Supply chain for agricultural production belonging to consumers Consumers cooperative belonging to consumers COOPERATIVE MARKETING MODELS