here i am sharing a presentation made by my group on cooperative socities in india

1. Department of Agriculture
Akal College of Agriculture
Eternal University
Couse title: “Agriculture Marketing, Trade and Price”
Course Code: ECON-202
Assignment title: “Co-operative Marketing in India”
Submitted to: Dr. Shanta
Submitted by: Group 3

2. Table of content
Introduction
Meaning
Definition
Formation of society
Objective
Function
Structure of cooperative marketing
Reason for poor performance
Suggestions for strengthening cooperative societies
Advantages
Limitations
Conclusions

3. Introduction
A cooperative society is not a new concept. It prevails
in all countries, this is almost a universal concept.
The cooperative societies is active in all countries world
wide and is represented in all sectors including
agriculture, food, finance etc.
Introduced in European countries over a century ago
First cooperative society which was formed in England
at Rockdale in 1844, gave philosophy and procedure of
work on the basis of cooperative doctrine

4. Meaning of cooperation
Derived from the latin word ‘co-operari’
‘Co’ means ‘with’ and ‘operari’ means ‘to
work’
‘Co-operation’ means working together

5. Definition
System by which a group of farmers
voluntarily pool their resources and join
together to carry or some or all of the process
in marketing of the agricultural produce
Voluntary association of farm producer for the
joint sale of their surplus products

6. Formation of a Society
Governed by the Co-operative Societies Act,
1912.
Minimum of 10 persons having the capacity to
enter into a contract with common economic
objective.
A joint application along with the bye – laws
of the society containing the details about the
society and its members of the Registrar of
Co- operative Societies of the concerned state.
After scrutiny, the registrar issues a Certificate
of Registration

7. Objectives
Cooperatives marketing teaches the farmers
business methods and serves them as
agencies for supplying market in formation.
Cooperative marketing reduces the waste and
stands for fair trading practices and stop
manipulation of prices.

8. Sell the members product directly in the best
market and in a state that attracts the best
price
Handle the crop without damage or waste
Educate the members in the marketing
Helps to members to produce best product
which has most demand, this may include
processing also
Grade the produce in such a way that the best
price is obtained for all qualities to the
advantages for the grower

9. Functions of Co-operatives
Distribution of seeds and agricultural
machinery
Distribution of fertilizers
To meet the needs of the consumers in good
quality goods and services at an affordable
price.
Conduct public catering services

10. Structure of Co-operative Marketing
State Marketing
societies
District/ central
Marketing societies
Primary Marketing societies

11. Reason for Poor Performance
Lack of trained persons
Lack of co-ordination
Lack of loyalty among the members
Lack of supervision
Lack of funds
Lack of transportation facilities
Competition from credit societies, middlemen,
traders etc

12. Suggestion for strengthening of Co-operative
Market Societies
Should increase the volume of business by
expending area of operations
Should enhance sufficient storage facilities in
the market as well as in the villages
Education of members to creates cooperative
feeling among members
Training of staff to enhance their efficiency
Should have adequate transport facilities

13. Advantages
Reduce cost and improved services
Improve marketability- reduce all undefined
and undesirable changes
Processing of agricultural produce
Storage facilities(no danger to their crops
from rain, rodents)
Easier and cheaper transportation

14. Limitations
Limited Capital
Problems in Management
Lack of Motivation
Lack of Co-operation
Dependence on Government

15. Conclusion
It can be concluded that cooperative marketing is
very essential in promoting the agriculture
produce
because cooperative marketing reduces the cost
of marketing and arranges good price to the
participants of cooperative marketing
Cooperative societies plays a vital role in the
growth of rural areas as well as growth of
economy of country
These societies help in development of farmers by
providing funds

16. THANK YOU