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How to 21.04.2010the Editor Rich
#WAWDUBAI
          make by @fkhater
•   Ad funded
                                 •   Sponsored
                                 •   Fremium
                                 •   Pay monthly
                                 •   Pay per article
                                 •   Bundled online/offline
                                 •   Offline packaged online sales
                                 •   Register and get it for free
                                 •   App Sales
                                 •   Charity
                                 •   White labeling
                                 •   Pay per usage time
                                 •   Placement
                                 •   Premium SMS
                                 •   Phone Bill
                                 •   Opt-in Db sale
Models of content monetization
• Content gets people, brands want
                                   people, therefore advertising
                                     – It’s what made the TV, Radio, and
                                       Newspapers work


                                 • The concept of media changed
                                   however, it has become hyper-niche
                                     – adwords/adsense seem to reap the $




Is advertising the best model?
• Instead of buying magazine pages /
                                 Spots on TV channels, brands are
                                 buying relevance and context through
                                 shows and articles, people seeing
                                 them, and time of day

                               • But who are they buying them from?

                               • On a social media level Why don’t
                                 people who create content get paid?



How is advertising changing?
• There’s either a long commercial in the
                             beginning or the traditional
                             interspersed formats
                               – Users have the option to skip the ads,
                                 because if they don’t they are opting in
                                 which allows google to charge higher
                                 rates

                           • Fyi: Youtube Pays people who own the
                             rights on its videos or content in them
                             from the ads that appear on the user
                             uploaded versions



Ad Funded: Youtube Model
Chris anderson’s freemium definition:
                          • 5% want to pay to get a premium
                              service
                          • The money generated from those 5%
                              covers for the rest who want it for
                              free

                          It’s like robin hood




Fremium: LinkedIn Model
• Monthly/Annual Subscriptions
                           • Buy Special Reports (in some cases)




Pay monthly: Zawya Model
• Pay $1.99 per article
                                     • 5 articles for $3.99
                                     • 1year access for $24.95

                                         Pay per “article”
                                         is also the iTunes model




Pay Per Article: MIT Tech review Model
HBR
                                     • Online / Offline bundling
                                     • Additional “carrots” for subscribing
                                         to both

                                     The Idea Virus
                                     • Available online for free
                                     • If you like it you can buy an offline
                                         copy




Offline Bundling: HBR/Seth Godin Model
• To target the Middle east market
                                       (and possibly some other countries)
                                       that do not have high online credit
                                       card usage: apple made an offline
                                       version of mobile me available with a
                                       prepaid monthly subscription
                                     • World of warcraft and other online
                                       games/products do the same




Offline packaged Online Sales: Mobile Me
• Free service which is ad-supported
                                     • 'Day Pass' option, which removes the
                                       ads for 24 hours at a price of 99p or
                                       €0.99
                                     • Premium version




Register & Get Free: Spotify Model
App Sales: iphone Content
• Follows the concept of:
                                   “there are good people who will pay
                                   for the things that they like”




Charity: Wikipedia / Radiohead
• When you sell your content b2b
                 • In most cases brands buy this
                   content and claim that they did it
                     – It still pays the bills




White Labeling
• Eventhough skype charges per usage,
                                    it provides operates under a
                                    freemium model where customers can
                                    use a free version




Pay per usage time: Skype Model
• Content specific ads




Placement: Google Model
Premium SMS: The RTA Model
Phone Bill: Horoscopes / Directory Model
• Getting users to opt-in for recieveing
                                       ads from “carefully selected”
                                       partners
                                         – E-mail shots
                                         – Direct mailers
                                         – Potentially: targeted ads




Opt-in Db Sale: Eye of Dubai Model
Pay Attention                       Pay if you like it                 Pay regardless
                                                                                Pay monthly
      Ad funded                                   Fremium
                                                                                           App Sales
                    Sponsored
   Placement                          Pay per article
                                                                      Pay per usage time
       Register and get it for free                         Charity                              Phone Bill
                                                                        Offline packaged online sales
      White labeling
                                              Offline bundling
                                                                                       Premium SMS
               Opt-in Db sale




The monetization categories

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Monetizing digital content

  • 1. How to 21.04.2010the Editor Rich #WAWDUBAI make by @fkhater
  • 2. Ad funded • Sponsored • Fremium • Pay monthly • Pay per article • Bundled online/offline • Offline packaged online sales • Register and get it for free • App Sales • Charity • White labeling • Pay per usage time • Placement • Premium SMS • Phone Bill • Opt-in Db sale Models of content monetization
  • 3. • Content gets people, brands want people, therefore advertising – It’s what made the TV, Radio, and Newspapers work • The concept of media changed however, it has become hyper-niche – adwords/adsense seem to reap the $ Is advertising the best model?
  • 4. • Instead of buying magazine pages / Spots on TV channels, brands are buying relevance and context through shows and articles, people seeing them, and time of day • But who are they buying them from? • On a social media level Why don’t people who create content get paid? How is advertising changing?
  • 5. • There’s either a long commercial in the beginning or the traditional interspersed formats – Users have the option to skip the ads, because if they don’t they are opting in which allows google to charge higher rates • Fyi: Youtube Pays people who own the rights on its videos or content in them from the ads that appear on the user uploaded versions Ad Funded: Youtube Model
  • 6. Chris anderson’s freemium definition: • 5% want to pay to get a premium service • The money generated from those 5% covers for the rest who want it for free It’s like robin hood Fremium: LinkedIn Model
  • 7. • Monthly/Annual Subscriptions • Buy Special Reports (in some cases) Pay monthly: Zawya Model
  • 8. • Pay $1.99 per article • 5 articles for $3.99 • 1year access for $24.95 Pay per “article” is also the iTunes model Pay Per Article: MIT Tech review Model
  • 9. HBR • Online / Offline bundling • Additional “carrots” for subscribing to both The Idea Virus • Available online for free • If you like it you can buy an offline copy Offline Bundling: HBR/Seth Godin Model
  • 10. • To target the Middle east market (and possibly some other countries) that do not have high online credit card usage: apple made an offline version of mobile me available with a prepaid monthly subscription • World of warcraft and other online games/products do the same Offline packaged Online Sales: Mobile Me
  • 11. • Free service which is ad-supported • 'Day Pass' option, which removes the ads for 24 hours at a price of 99p or €0.99 • Premium version Register & Get Free: Spotify Model
  • 12. App Sales: iphone Content
  • 13. • Follows the concept of: “there are good people who will pay for the things that they like” Charity: Wikipedia / Radiohead
  • 14. • When you sell your content b2b • In most cases brands buy this content and claim that they did it – It still pays the bills White Labeling
  • 15. • Eventhough skype charges per usage, it provides operates under a freemium model where customers can use a free version Pay per usage time: Skype Model
  • 16. • Content specific ads Placement: Google Model
  • 17. Premium SMS: The RTA Model
  • 18. Phone Bill: Horoscopes / Directory Model
  • 19. • Getting users to opt-in for recieveing ads from “carefully selected” partners – E-mail shots – Direct mailers – Potentially: targeted ads Opt-in Db Sale: Eye of Dubai Model
  • 20. Pay Attention Pay if you like it Pay regardless Pay monthly Ad funded Fremium App Sales Sponsored Placement Pay per article Pay per usage time Register and get it for free Charity Phone Bill Offline packaged online sales White labeling Offline bundling Premium SMS Opt-in Db sale The monetization categories