One thing that most businesses want to achieve online is to grow their audience. Social media creates a great opportunity to build loyal advocates that will share your brand content for you and grow your customer base. But how do we do this?
The document provides tips on how to make quality videos by focusing on storytelling elements. It recommends identifying a sympathetic character, their obstacle or tension, and how they overcome it. These elements should be workshopped and incorporated into videos through shots of action, emotion, quotable people, and processes. Videos should be shot as a series of unique shots that move between different framing styles like rule of thirds. Attendees are invited to a future workshop on shooting and editing video.
In this presentation we cover:
A quick recap of Part 1
Setting Goals + Benchmarks: starting off your campaign with the proper KPIs
Knowing What Stories Work: Data about which types of stories have the biggest impact on your community, and tactical advice on how to put this data to work for your brand
How, Where, & When to use these stories: when are people most receptive to customer stories, and where to use this incredible content.
The Science of Storytelling: How Customer Storytelling Can Transform Your Com...StoryBox
A powerful, well-told story has the potential to change the way people think, work, learn and communicate.
Storytelling is intrinsic to who we are as people, and has played a defining role in our evolution as a species.
This webinar explores they keys to successful storytelling, and how customer storytelling can transform your company's approach to marketing and advertising.
Customer Storytelling is a company's practice of empowering its community to share their unique experience with the world. It can be as simple as a written review, as dynamic as customer photos and videos of your product, and as expansive as stories about topics related to your brand.
We'll reveal data showing the best way to collect customer displays, as well as how to best put these stories to use.
This webinar is hosted by VideoGenie, but will not contain any product-specific information.
This document discusses the design and effectiveness of digital magazines. It notes that consumers want online media that resembles TV and magazines, with videos, images and emotional engagement from brands. A digital magazine can harness the interactivity of the web while maintaining the engagement of print magazines. They allow for rich media, personalization, and measurable improvements in awareness, loyalty and sales across multiple access points. The document provides tips for successful digital magazine design, such as using rich media to add value and encourage engagement. It also presents a case study on the effectiveness of Virgin Media's digital magazine, which drove website traffic and sales.
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
How to Get Meetings Using Social SellingMark McInnes
• 20-minute LinkedIn strategy session.
• Use proven strategies for free by Australia's #1 social seller, Mark McInnes
• Join this express "how-to" social selling strategies to drive meetings.
• Learn how to use your profile to connect and engage with prospects and customers
• Give some structure to your social selling activity instead of spending hours on LinkedIn
Chris Flood, content strategy lead, digital and supporter experiences, Cancer Research UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
The document provides tips on how to make quality videos by focusing on storytelling elements. It recommends identifying a sympathetic character, their obstacle or tension, and how they overcome it. These elements should be workshopped and incorporated into videos through shots of action, emotion, quotable people, and processes. Videos should be shot as a series of unique shots that move between different framing styles like rule of thirds. Attendees are invited to a future workshop on shooting and editing video.
In this presentation we cover:
A quick recap of Part 1
Setting Goals + Benchmarks: starting off your campaign with the proper KPIs
Knowing What Stories Work: Data about which types of stories have the biggest impact on your community, and tactical advice on how to put this data to work for your brand
How, Where, & When to use these stories: when are people most receptive to customer stories, and where to use this incredible content.
The Science of Storytelling: How Customer Storytelling Can Transform Your Com...StoryBox
A powerful, well-told story has the potential to change the way people think, work, learn and communicate.
Storytelling is intrinsic to who we are as people, and has played a defining role in our evolution as a species.
This webinar explores they keys to successful storytelling, and how customer storytelling can transform your company's approach to marketing and advertising.
Customer Storytelling is a company's practice of empowering its community to share their unique experience with the world. It can be as simple as a written review, as dynamic as customer photos and videos of your product, and as expansive as stories about topics related to your brand.
We'll reveal data showing the best way to collect customer displays, as well as how to best put these stories to use.
This webinar is hosted by VideoGenie, but will not contain any product-specific information.
This document discusses the design and effectiveness of digital magazines. It notes that consumers want online media that resembles TV and magazines, with videos, images and emotional engagement from brands. A digital magazine can harness the interactivity of the web while maintaining the engagement of print magazines. They allow for rich media, personalization, and measurable improvements in awareness, loyalty and sales across multiple access points. The document provides tips for successful digital magazine design, such as using rich media to add value and encourage engagement. It also presents a case study on the effectiveness of Virgin Media's digital magazine, which drove website traffic and sales.
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
How to Get Meetings Using Social SellingMark McInnes
• 20-minute LinkedIn strategy session.
• Use proven strategies for free by Australia's #1 social seller, Mark McInnes
• Join this express "how-to" social selling strategies to drive meetings.
• Learn how to use your profile to connect and engage with prospects and customers
• Give some structure to your social selling activity instead of spending hours on LinkedIn
Chris Flood, content strategy lead, digital and supporter experiences, Cancer Research UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Developing digital content to drive supporter journeys | Content strategy con...CharityComms
David Somerville, strategy director, Fresh Egg
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses theKbuzz company and their expertise in social media marketing. They have experience building and managing over 250 Facebook pages. They provide strategies and execution of social media plans for clients. The document also shares statistics on social media usage and examples of top performing Facebook pages based on engagement, interactivity, and other criteria.
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...multifamily-social-media
The document provides an overview of social media marketing trends and best practices. It discusses the importance of reputation management and positive reviews online, creating useful ("youtility") content to engage customers, the rise of visual content like photos and videos, and leveraging employee and fan advocacy on social media. Specific tactics recommended include optimizing online listings, monitoring and responding to reviews, engaging customers through social media, using visual content like photos and videos, and empowering employees to advocate for the brand on their own social profiles.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
This "beginner's guide to content marketing" will:
- help you understand how rich content can boost to brand awareness and loyalty
- offers tips on including blogs, video, images, etc. in your marketing strategy
- includes ideas for finding the time and inspiration to generate quality content
Keep it fresh - trends you can ride, ideas you should steal | Content strateg...CharityComms
Rob Mosley, creative partner and Sadia Siddiqui, client services director, Nonsense London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bringing communications to life with online videoCharityComms
This document provides tips for creating effective charity videos using storytelling. It recommends having a well-defined message and target audience. It also suggests using people's personal stories to engage hearts and help audiences quickly connect with the motivation or emotion. Stories should be authentic and come directly from beneficiaries or those impacted to make the strongest case. The production should focus on structuring interviews to deliver key messages through statements while filming people in their natural spaces. Distribution and measurement of impact are also important.
Unruly uses emotional intelligence tools to analyze video content and predict how viewers will respond emotionally. Specifically, it identifies the type and intensity of emotions like joy, sadness, fear that are elicited by ads in order to predict whether the content will be widely shared on social media. The document discusses studies showing emotional ads are more effective at increasing sales and discusses tools from Unruly that analyze emotions, authenticity and other factors to help advertisers improve their video content.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
The world of social media is constantly changing. Every year brings new trends, ideas and tools. In most cases, the changes are gradual and somewhat predictable; were you really surprised to see GooglePlus bite the dust?
In this seminar, we will review the expected social media trends for 2019, what they mean to you and how to most leverage them most effectively. Some of them have already begun, and are growing steadily. Others are booming, and expected to get even bigger in 2019.
Special-interest digital publishers have shown us how inspirational, uplifting content that sparks emotion in audiences can inspire super-sharing. How can publishers across all verticals appeal to core emotions in their readers, to engender interaction and build loyalty? How can content creators put a positive spin on hard news to better engage readers?
Live streaming via Facebook Live | Digital trends seminar | 23 March 2017CharityComms
Anjali Bewtra, head of digital engagement, Save the Children
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Have you ever wondered what Pinterest is all about? What kind of audience would you be reaching? What's the secret behind all of the 'boards'? Here is a quick five minute overview of Pinterest.
Find out what the pros and cons of using Pinterest are for brands and how you can leverage it for your business.
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
This document contains slides from presentations given by Melanie Altarescu and Lance Broumand about event marketing strategies. Altarescu discusses developing creative sponsorship solutions for clients, including case studies about using sketchnotes, custom experiences, and Instagram mosaics. Broumand discusses rules for ROI in event marketing, including embracing ROI, delivering ROI before events, and targeting sponsors based on assets, stories, data and content opportunities. He provides a case study of MINI Night Out, which drove car purchases through a mobile test drive experience.
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
This document summarizes a webinar on creating break-out stories for non-profits. The webinar discussed how storytelling is important for making sense of actions and experiences. It also explained that digital stories can inspire hope, connect communities, and provide information. The presenters provided strategies for crafting effective stories, including identifying a hero, and using a four-paragraph structure of connect, context, crisis, and conclusion. Examples were given of how digital stories have been used in various social causes. The webinar concluded with information on upcoming events and resources for non-profit storytelling.
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
The Science Behind Viral Content: Reaching the Empowered ConsumerFractl
Kristin Tynski discusses how today's empowered consumers are bombarded with marketing and avoid push tactics, instead wanting to engage with brands through shareable content. She explains that to succeed, brands must create great content that provides value and encourages sharing by activating emotions like surprise, curiosity and amazement. Upworthy, Buzzfeed and others are exemplified as creating highly viral content through focusing on emotional storytelling around themes of love, perseverance and human moments. The key to true virality is improving factors like shared audience, conversion rate and shares per viewer by seeding content to influencers and leveraging human interest angles.
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
El documento describe diferentes herramientas de calidad como diagramas de Ishikawa, Pareto y control. Explica que los diagramas de Ishikawa permiten visualizar las causas de un problema de forma gráfica, mientras que los diagramas de Pareto priorizan las causas más importantes. Los diagramas de control se usan para supervisar procesos productivos e identificar anomalías.
Developing digital content to drive supporter journeys | Content strategy con...CharityComms
David Somerville, strategy director, Fresh Egg
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses theKbuzz company and their expertise in social media marketing. They have experience building and managing over 250 Facebook pages. They provide strategies and execution of social media plans for clients. The document also shares statistics on social media usage and examples of top performing Facebook pages based on engagement, interactivity, and other criteria.
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...multifamily-social-media
The document provides an overview of social media marketing trends and best practices. It discusses the importance of reputation management and positive reviews online, creating useful ("youtility") content to engage customers, the rise of visual content like photos and videos, and leveraging employee and fan advocacy on social media. Specific tactics recommended include optimizing online listings, monitoring and responding to reviews, engaging customers through social media, using visual content like photos and videos, and empowering employees to advocate for the brand on their own social profiles.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
This "beginner's guide to content marketing" will:
- help you understand how rich content can boost to brand awareness and loyalty
- offers tips on including blogs, video, images, etc. in your marketing strategy
- includes ideas for finding the time and inspiration to generate quality content
Keep it fresh - trends you can ride, ideas you should steal | Content strateg...CharityComms
Rob Mosley, creative partner and Sadia Siddiqui, client services director, Nonsense London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Bringing communications to life with online videoCharityComms
This document provides tips for creating effective charity videos using storytelling. It recommends having a well-defined message and target audience. It also suggests using people's personal stories to engage hearts and help audiences quickly connect with the motivation or emotion. Stories should be authentic and come directly from beneficiaries or those impacted to make the strongest case. The production should focus on structuring interviews to deliver key messages through statements while filming people in their natural spaces. Distribution and measurement of impact are also important.
Unruly uses emotional intelligence tools to analyze video content and predict how viewers will respond emotionally. Specifically, it identifies the type and intensity of emotions like joy, sadness, fear that are elicited by ads in order to predict whether the content will be widely shared on social media. The document discusses studies showing emotional ads are more effective at increasing sales and discusses tools from Unruly that analyze emotions, authenticity and other factors to help advertisers improve their video content.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
The world of social media is constantly changing. Every year brings new trends, ideas and tools. In most cases, the changes are gradual and somewhat predictable; were you really surprised to see GooglePlus bite the dust?
In this seminar, we will review the expected social media trends for 2019, what they mean to you and how to most leverage them most effectively. Some of them have already begun, and are growing steadily. Others are booming, and expected to get even bigger in 2019.
Special-interest digital publishers have shown us how inspirational, uplifting content that sparks emotion in audiences can inspire super-sharing. How can publishers across all verticals appeal to core emotions in their readers, to engender interaction and build loyalty? How can content creators put a positive spin on hard news to better engage readers?
Live streaming via Facebook Live | Digital trends seminar | 23 March 2017CharityComms
Anjali Bewtra, head of digital engagement, Save the Children
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Have you ever wondered what Pinterest is all about? What kind of audience would you be reaching? What's the secret behind all of the 'boards'? Here is a quick five minute overview of Pinterest.
Find out what the pros and cons of using Pinterest are for brands and how you can leverage it for your business.
Sponsorship Secrets: What Every Event Organizer Needs to KnowEventbrite
This document contains slides from presentations given by Melanie Altarescu and Lance Broumand about event marketing strategies. Altarescu discusses developing creative sponsorship solutions for clients, including case studies about using sketchnotes, custom experiences, and Instagram mosaics. Broumand discusses rules for ROI in event marketing, including embracing ROI, delivering ROI before events, and targeting sponsors based on assets, stories, data and content opportunities. He provides a case study of MINI Night Out, which drove car purchases through a mobile test drive experience.
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
This document summarizes a webinar on creating break-out stories for non-profits. The webinar discussed how storytelling is important for making sense of actions and experiences. It also explained that digital stories can inspire hope, connect communities, and provide information. The presenters provided strategies for crafting effective stories, including identifying a hero, and using a four-paragraph structure of connect, context, crisis, and conclusion. Examples were given of how digital stories have been used in various social causes. The webinar concluded with information on upcoming events and resources for non-profit storytelling.
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
The Science Behind Viral Content: Reaching the Empowered ConsumerFractl
Kristin Tynski discusses how today's empowered consumers are bombarded with marketing and avoid push tactics, instead wanting to engage with brands through shareable content. She explains that to succeed, brands must create great content that provides value and encourages sharing by activating emotions like surprise, curiosity and amazement. Upworthy, Buzzfeed and others are exemplified as creating highly viral content through focusing on emotional storytelling around themes of love, perseverance and human moments. The key to true virality is improving factors like shared audience, conversion rate and shares per viewer by seeding content to influencers and leveraging human interest angles.
Racking up Facebook Likes looks great, but those Likes are useless unless they drive leads and sales. So how do you turn Facebook fans into paying customers?
Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
Presented by Megan Lee, See3 Communications as workshop for the Women In Development North group. Marketing and communications take place today in an attention economy. When time and focus of your constituents is at a premium, your strategy and approach must earn and retain their attention in order to tell your story, convey your value, and engage your constituents in your mission.
El documento describe diferentes herramientas de calidad como diagramas de Ishikawa, Pareto y control. Explica que los diagramas de Ishikawa permiten visualizar las causas de un problema de forma gráfica, mientras que los diagramas de Pareto priorizan las causas más importantes. Los diagramas de control se usan para supervisar procesos productivos e identificar anomalías.
Decoding Digital Week 2: Design & ImplementationSymphony3
In week two we discussed how businesses can go about designing and implementing a website. We look at a website brief, choosing and CMS and website design.
Linkedin for business - how businesses can use LinkedInSymphony3
An overview of how LinkedIn can be used for business. Delivered to managers, owners and employees at Manufacturing companies through the South East Business Network based in Dandenong, Victoria, Australia
Decoding Digital Week 1: Developing a digital strategySymphony3
The document provides an overview of week one of the Decoding Digital program, which aims to help participants develop a digital strategy for their business. It discusses developing customer personas, conducting a SWOT analysis and business model canvas exercise for a case study business called Oz Crafters. Participants are guided through creating a one page plan that maps out key digital strategy actions, timings and responsibilities. The goal is to help businesses assess their digital readiness and lay the foundations for an effective online strategy.
Decoding Digital Week 4: Evaluation and Continuous ImporvementSymphony3
This webinar focused on evaluating digital efforts and continuously improving digital strategies. It discussed using Google Analytics to measure website usability, content effectiveness, and inbound traffic sources to gain insights. These insights can then be used to implement changes and measure their results. The webinar also covered taking business processes online, emerging digital trends, and cloud applications. It emphasized developing an ongoing process of measurement, analysis, and improvement to keep digital strategies effective over time.
The document discusses developing a digital roadmap for an organization. It begins with an overview of digital platforms and their components. It then discusses the need for a roadmap to guide digital transformation and avoid a piecemeal approach. The remainder of the document outlines a proposed process for developing a digital roadmap, including conducting a gap analysis, workshops with staff, developing a vision and framework, and producing a 3-5 year roadmap with costs. The expected outcomes include a digital vision, roadmap, and initial 1 year implementation plan to guide the organization's digital journey.
Decoding Digital Week 3: Understanding Your CustomerSymphony3
In week three we focus on the customer. Any organisation with a successful digital strategy needs to have a clear understanding of who their customer is and how they interact with their brand throughout the entire purchase journey.
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
This document outlines Horlicks' digital marketing plan for 2013. It discusses how social media can help brands and the importance of having a presence on platforms like Facebook. It provides analytics on Horlicks' current low social media engagement and high engagement of competitors. The plan proposes creating a Facebook page for Horlicks with regular posts and contests to engage fans. It also suggests developing mobile games and applications to distribute through in-school activations to help promote Horlicks digitally and expand its youth audience. The goal is to help Horlicks establish itself as a nutritious drink for kids through an interactive online and mobile presence.
User generated content marketing - JustKapture InnovationsManish Agarwal
"User Generated Content" Marketing has a great potential for all industries. It's the best way to marketing or promote your product n services. It's like Word-of-mouth publicity.
Visit Us : http://www.justkapture.com/
The evolution of social media, growth in mobile and GPS, and increasing confidence in online identity mean there are now great opportunities for consumers to challenge companies.
This presentation was first given at Social Media Week, London, 2010.
Word of Mouth Marketing Seminar - Kylie Warne Brand BureauLibmark
Are people talking behind your back? If not, they should be! Kylie Warne, Managing Director of Brand Bureau, works with clients to integrate word-of-mouth marketing into their marketing activities. In this thought-provoking and interactive keynote presentation and workshop, Kylie will discuss the science and art of generating word of mouth, along with some case study examples and handy hints and tips for library marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
LSS@Social Media Week: Paul McCrudden Social Media And The Consumer OpportunityLocal Social Summit
The document discusses the opportunities for consumers to leverage their social media data and influence brands. As social media and mobile technology evolves, individuals are more comfortable sharing information online using their real identities. This results in new opportunities for consumers to challenge brands using tools like aggregating their own social media content and metrics to understand their relationships and behaviors. The document suggests consumers could invoice companies for the time and attention spent engaging with their brands. It also discusses how brands could embrace these changes by having more personalized marketing, understanding word-of-mouth influence, and competing for consumers' near-future attention through real-time communication and rewards.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
Engaging With Your Customers Using Social Media - Leigh Jewiss 161015jewisstraining
The document provides an overview of using social media to engage customers. It discusses discovering the top social media networks for business and learning where to invest through understanding customers. It also covers creating content for social media, tips for maximizing use, and creating a digital strategy. The document includes information on platforms like Facebook, Twitter, YouTube, and LinkedIn and provides statistics on their users. It emphasizes creating a plan to achieve goals and measuring results.
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
This document summarizes a lecture on using profiles and pages on Facebook and Pinterest for business purposes. It discusses how companies can use social media strategically to engage customers, monitor conversations, and test marketing campaigns. Specific examples are given of how brands like Old Spice, Gatorade, and Nordstrom use Facebook pages and Pinterest boards to interact with followers, drive traffic, and increase sales. The document stresses that social media allows businesses to directly influence brand positioning and be part of customers' daily lives if used for participation and two-way communication rather than just broadcasting messages.
Making your Website Work for You - eTapestry User Group 2013Blackbaud
The document provides an overview of strategies for effective online fundraising and use of websites. It discusses evaluating a website's impact, using social media to promote engagement, ensuring the website has a clear mission and calls to action. It emphasizes the importance of audience needs and keeping content fresh and interactive. The document promotes eTapestry's tools for online fundraising, events registration, peer-to-peer fundraising and customized communications to integrate digital and offline strategies.
This document outlines a roadmap for using social media. It discusses key principles such as focusing conversations on customers rather than the company. It also recommends engaging where audiences congregate and integrating fresh content. Finally, it proposes a three step social media plan of listening and learning, strategizing, and engaging proactively.
How to run a killer social media campaign Social Circle
The document provides an overview of how to plan and run a social media campaign using the CMI (Content Marketing Institute) framework. It discusses establishing goals and objectives, understanding your target audience through personas, developing a central story or theme, planning the process including a content calendar, and defining metrics to measure performance. The framework is demonstrated through an example of planning a quarterly content strategy around the theme of mortgages.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
Inspiration for IMC: Leslie Schrader, KetchumWVUIMC
The document discusses best practices for creating holistic PR campaigns that drive results. It emphasizes the importance of having a simple, unified message that can be told across paid, earned, owned and shared channels. It also stresses the need for campaigns to be insight-driven and place the brand within popular culture by telling its story. Examples are provided of how PR can work with other channels like advertising, social media, influencers and owned assets to create cohesive, multi-channel campaigns. Metrics are highlighted showing how one campaign achieved strong social engagement and exceeded media coverage goals.
ConAgra Foods: Social listening and engagement for consumer insights, present...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, ConAgra Foods' PR/Social Media Manager, Amy Morgan, explains how they are tapping social media and influencers for consumer insights.
Amy goes into detail about specific examples from Chef Boyardee, Slim Jim, Reddi-Whip, and their Healthy Choice brands.
Similar to Decoding Digital Week 7: Customer Engagement (20)
This document provides tips for optimizing a website, including personalizing the site, integrating social media, diversifying contact methods, making the site interactive, and adding credibility. The document recommends showing not only what a company does but how it does it, and references the websites vantagemarketing.com.au and symphony3.com.
Registering a domain involves searching for an available domain name on a registrar's website, adding it to your cart, and completing the purchase process. The document outlines the steps to register a domain with www.crazydomains.com.au, which includes searching for a domain, checking availability, adding it to your cart, upgrading to email if desired, and providing payment and contact information to complete registration.
Enterprising Partnerships - Web Strategy & FunctionalitySymphony3
Responsive design across devices is important due to growing mobile traffic. Show customers how you provide value through their journey on your site. Understand customer segments and reflect their needs in design and features.
This infographic outlines How to act on social media, where to post on social media and some ideas around what to post.
Obviously there are many more tools available - these are the ones we use in our business and may provide some ideas for you in your business
Social media communication types can be categorized into three main types: talk, which refers to one-way announcements and updates; support, involving responding to customer questions and issues; and engage and energize, focusing on starting conversations and building community through comments, shares, and likes.
The document is a presentation on social media 101 that covers fundamentals of social media including risks and benefits. It discusses using social media for objectives like engaging customers, informing employees, and listening to customers. Upcoming webinars on Facebook and Twitter are mentioned. The presentation also includes frameworks for social media strategy showing how to identify customer segments, their online behaviors and what drives them to engage in order to effectively communicate through social media.
The document discusses the evolution of local government asset management and how it is being transformed by new technologies and social media. It describes how asset management systems have progressed from basic paper records to integrated digital systems with GIS mapping and databases. These systems are now linked to social media platforms to facilitate two-way communication with the public. The integration of social media data into core asset systems allows issues reported by the community to be automatically logged as jobs and attached to the correct asset records. This creates a single source of truth and more seamless interaction with the public.
Digital Disruption - Is your business really using digital technologies to th...Symphony3
Digital technologies present both threats and opportunities for businesses and governments from imminent disruption of one-third of the Australian economy. Companies that embrace digital transformation through both digital technology investment and strong leadership capabilities outperform their peers. There are varying levels of digital intensity and transformation management among organizations, from digital leaders to beginners. Effective digital marketing involves listening to customers and supporting them at different stages of awareness, evaluation, purchase, experience, and advocacy.
Getting the foundations right in local government - respondingSymphony3
This document outlines a strategic plan for a social media strategy. It includes sections on the organization's mission, people, customers, goals, values, activities, policies, technologies and finances. The strategic goals are to lower customer churn, have more efficient processes, engage new customers, earn more money per customer and lower costs through improved customer service and social media engagement. Key aspects are listening to customers, talking and informing customers, and supporting customers through social media.
Social Media and the horticulture industrySymphony3
The document discusses how organizations can use social media to better listen to, talk with, support, and collaborate with customers and employees. It provides examples of social media platforms that can help with listening, talking, supporting customers more effectively at lower costs. It also suggests that organizations should evaluate how well they are currently utilizing social media across these key areas and identifies questions to help guide social media strategy and identify opportunities for improvement.
Social Media Guidelines - This infographic graphically represents our social media guidelines - it is designed to be easily understood and to provide some ideas to employees as to how to use social media
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
2. How to engage with us
• Chat box
• Polls
• Twitter
– We will be answering questions during the session on Twitter. Contact us directly at
@Symphony3Think and/or use the hashtag #DigitalVic
www.symphony3.com 2
3. Webinar Schedule
Week One: Digital Leadership (May 7)
Week Two: Building the right digital foundations (May 14)
Week Three: Understanding your customer (May 21)
Week Four: How to generate brand awareness and position your products and services
evaluation (May 28)
Week Five: Ecommerce – making it easy for your customers to buy online (June 4)
Week Six: How to support your customers online (June 11)
Week Seven: How to engage your customers and create loyal advocates (June 18)
Week Eight: Tying it all together – Developing your digital strategy(June 25)
www.symphony3.com 3
4. Today’s Session: Engagement & Advocates
www.symphony3.com 4
• The last step on the customer journey!
• Reviews revisited
• Why it’s so important to engage customers
• What gets shared?
• Case Study: Round She Goes
• Co-creation
• A quick look at Twitter and Facebook
9. Why Engage?
• Engaged customers are your best salespeople
– They will share your content
– They will refer you to others through online word of mouth (referral)
• They will tell you how to improve your products and services
• They will increase profitability
– Less customer churn
– More sales per customer
– Increase profitability
www.symphony3.com 9
10. Content: Virality and the brain
• A study published in the journal Psychological Science used MRI machines to
test which parts of the brain decided whether people share information with each
other
• Certain parts of the brain light up before individuals are even aware they will
share a piece of content
• The associated area of the brain is the part whose job is to connect us to the
thoughts and beliefs of others, “the kind of empathy we get when watching a
movie or reading a novel”.
• “It successfully predicted not only whether they would pitch a given show, but
how persuasive they were when making that pitch later on. The psychologists
behind the study called this "the salesperson effect."
www.symphony3.com 10
http://mashable.com/2013/07/08/brain-science-
social-media/
11. The science of emotion
http://blog.bufferapp.com/science-of-emotion-in-
marketing
• Jonah Berger, professor of marketing at the University of
Pennsylvania’s Wharton School and author of Contagious: Why Things
Catch On, studied nearly 7,000 articles in The New York Times to
determine what was special about those on the most-emailed list. He
found that an article was more likely to become viral the more positive it
was.
• Google’s Abigail Posner describes this urge as an “energy exchange:”
“When we see or create an image that enlivens us, we send it to others to
give them a bit of energy and effervescence. Every gift holds the spirit of
the gifter. Also, every image reminds us and others that we’re alive, happy
and full of energy (even if we may not always feel that way). And when we
‘like’ or comment on a picture or video sent to us, we’re sending a gift of
sorts back to the sender. We’re affirming them. But, most profoundly, this
‘gift’ of sharing contributes to an energy exchange that amplifies our own
pleasure – and is something we’re hardwired to do.”
www.symphony3.com 11
12. How do we give our customers “the salesperson
effect”?
• Why would customers want to share your content?
• How can you make your audience look good, impress their peers, resonate with
their friends?
• What stories can you tell?
• What media are available to you? (Text, imagery, video, stats)
POLL: What platforms do you use to engage?
www.symphony3.com 12
13. DSLR Gear, No Idea
Sony were able to make their content relatable, asking their audience whether their
personas reminded them of their own friends and to share it with them
www.symphony3.com 13
14. Dumb Ways to Die
Entertaining and shareable, why?
www.dumbwaystodie.com.au
www.symphony3.com 14
15. #HomeSafely
Worksafe invited the public to send messages to their loved ones through the home
safely website and provide details of when and where the message should be
displayed. Messages were posted to Twitter using the #HomeSafely hashtag, and
sent to their required destination for the intended recipient.
www.symphony3.com 15
16. Spread the Warmth
• Auckland City Mission allowed
residents to directly track their
contributions by measuring
the ‘warmest’ area of
Auckland i.e. the area
providing the most Winter
donations.
• A form of gamification to get
their audience directly
involved in their cause.
www.symphony3.com 16
17. It can be simple!
www.symphony3.com 17
Sign outside store everyday
19. Business Victoria Case Study: Round She Goes
Emma Morris
http://www.business.vic.gov.au/case-studies/online-business-and-marketing-on-a-
budget
www.roundshegoes.com.au
www.symphony3.com 19
20. Co - Creation
• Engaged customers will help you improve your products.
• This can save you money
• This can ensure your business gets access to more innovative ideas
• This can further increase loyalty
www.symphony3.com 20
25. Twitter and Hashtags
• What is a hashtag?
• Misconceptions about hashtags
• How to use hashtags
– Special interest/Subject matter experts #socialmedia
– Branding hashtag #digitalvic
– Trending hashtags
www.symphony3.com 25
27. Weekly Q&A
Every Friday 12:30 – 1pm
YouTube? Google Hangout Q&A session
Send us your questions before Friday to have them answered!
Tweet your questions with the hashtag: #DigitalVic
Tweet us: @Symphony3Think
Facebook us: https://www.facebook.com/Symphony3
Snapchat us at: Symphony3Think
Email us : decodingdigital@symphony3.com
www.symphony3.com 27