This presentation goes into detail about how Cookson's social media efforts can benefit your business.

1. How Can Cookson’s Social Media
Efforts Benefit My Business?
WEEK FIVE:

2. Over the past 4 weeks, we’ve
walked you through some of the
beginner steps to getting your
business started on
Facebook and LinkedIn.

3. By now, you should have…

4. By now, you should have…
• A company page on Facebook and/or
LinkedIn

5. By now, you should have…
• A company page on Facebook and/or
LinkedIn
• A content strategy detailing what type of
content you’ll share and what goals you’d
like to achieve

6. By now, you should have…
• A company page on Facebook and/or
LinkedIn
• A content strategy detailing what type of
content you’ll share and what goals you’d
like to achieve
• A confident understanding of how you can
protect your business by adjusting your
social media privacy settings

7. Now we’d like to share with you

8. Now we’d like to share with you
3 THINGS WE’RE DOING
ON SOCIAL MEDIA

9. Now we’d like to share with you
3 THINGS WE’RE DOING
ON SOCIAL MEDIA
that can benefit your business!

10. WE’RE SHARING
OUR RESOURCES!

11. WE’VE PUT TOGETHER A
SOCIAL MEDIA TOOLKIT
- Product Photos
- Post Ideas
- Product Videos
- Privacy Guidelines
- Photo Sizing Templates
Download this package of resources to
spice up your company’s social media pages.

12. WE’RE HERE TO HELP
YOU WITH DESIGN!

13. WE CAN HELP YOU FORMAT YOUR
PHOTOS AND LOGOS
Send us your:
- Photos
- Logos
We can help format
them to display in
their best quality on
your page!
Facebook and LinkedIn’s cover photo dimensions
change often and can be tricky to format.

14. WE’RE POSTING CONTENT
FOR YOU TO REPURPOSE

15. When we post product
photos, videos, fun facts
and how-to’s on our page…

16. We encourage you to
“Share” that content on
your page.

17. “Sharing” is the act of repurposing
content from another company’s
page (links, articles, photos, etc.) to
display them on your company page.

18. Here are some examples:

19. This is an article we
posted on our
Facebook page about
Cookson counter
shutters in stadiums
around the country
Find it interesting?

20. How about this
awesome photo of a
large service door
with a beautiful
graphic applied to it
in our facility?
You can click “Share”
to post this same
article on your
company page.

21. When you click
“Share” a pop up
window will
appear.
You will have the
option to select if
you want to
“Share” the post on
your company page
or your personal
timeline.

22. To post on your
company page, you will
select “on a page you
manage” and click on
your company page
from the drop down.

23. This is how the
post will appear
when you
“share” on your
company page.

24. We often post information about our
new products on our Facebook
page.

25. We often post information about our
new products on our Facebook
page.
So be sure to keep an eye out for
content that you can share that will
help you be successful selling
Cookson products.

26. Here are some posts that have been “shared” by
the friends and followers of our company page.
130 Shares!
1 Share!
Remember, it’s “quality” not “quantity!”

27. Easy, right?
The process is the same to
share photos and videos on
Facebook.

28. Sharing on
LinkedIn is a
little different…
It doesn’t have the “share”
feature to post on your
company page.
But you can share
interesting articles and
topics on your personal
page.

29. When you “Like” a
post, it shows up in
the newsfeed of your
friends and
connections.
“Sharing” a post will also show up
in the newsfeed of your friends and
connections, but you will have the
ability to control where else it
appears AND write an intro or
comment to the post.

30. Repurposing posts from our page is an
easy way for you to post industry related
content on your company page…

31. Repurposing posts from our page is an
easy way for you to post industry related
content on your company page…
…and increase interaction on your page
with your customers.

32. There are many more ways we can
help you get more interaction on
your page.

33. If you just set up your
company page….

34. If you just set up your
company page….
Let us know so we can
make sure to follow your
page and like your
updates!

35. When you finish a job
installing Cookson doors or
grilles…

36. When you finish a job
installing Cookson doors or
grilles.
Post pictures of the job on
your page and we will
share them on our
company page!

37. Receive a glowing testimonial from
an end-user about a Cookson
product you installed?
Tell us about it! Post the quote
on your page- and we would
love to share it on ours

38. Remember that building up
the content on your
company’s social media
page helps to:
• Increase brand recognition
• Encourage positive discussion
about you products and services

39. So let us help!

40. Give us a call
800-233-8366 ext 4024
Or send us an email at
marketing@cooksondoor.com

41. Thank you for participating
in our social media series!
You can watch these presentations
any time on the Dealer Resource Center.