84% of our dealers told us they believe that social media is important to promoting their business. Here are some key reasons we agree. Throughout the next two months, I’ll be releasing a Social Media Series, covering different aspects, and helping you to get started in the social media minefield. I’ll cover topics such as: - What platforms should I be on? - How do I get started with a company Facebook / LinkedIn page? - Isn’t there a security risk? What if someone starts posting bad things about my company? - How can Cookson’s Social Media efforts benefit me?

1. What platforms should I be on?
WEEK TWO:

2. There are hundreds of social
media platforms being used in
the world today.

3. So, how do you
know which one is right
for your business?

4. Here at Cornell, we’ve
decided to focus on
Facebook and LinkedIn.

5. Facebook is more casual and fun, so
we use it to get in touch with our
end-users and post content that our
dealers can share on their pages.

6. LinkedIn is more of a professional
platform, so we use it to discuss
industry topics and to engage
with building professionals
and architects.

7. You can determine which
platform is right for your
company.

8. Start by asking yourself
and your team…

9. Do I have a collection of
product photos that would
appeal to my end-users?

10. Do I have useful
“how-to” tips to share with
my customers?

11. Do we need an outlet for
sharing product updates
and promotions?

12. Do we like to show off our
employees’ achievements?

13. If you answered yes to
any of these questions,
you should know…

14. Facebook

15. is a great place for sharing
this type of content!

16. Facebook
is the #1 Social Media platform
used for business.

17. Facebook
has over 1.35 billion
monthly active users
This includes architects, general contractors,
building owners and end-users!

18. Users are liking photos, videos,
product updates and engaging content.
4.5 billion likes
are generated on Facebook every single
day!

19. With more than 1.5 million active
advertisers on Facebook...

20. With more than 1.5 million active
advertisers on Facebook...
There is plenty of room for us
“door people” to be heard!

21. Still not sure it’s right
for your business?

22. Go on Facebook and look up
your competitors.

23. Go on Facebook and look up
your competitors.
We bet you’ll find them there,
with lots of potential
customers, too.

24. Chances are, YOU already
have an audience on Facebook,
ready to engage with you
and not your competitors!

25. Another social media platform
we think would be great for
your business is..

26. LinkedIn!

27. LinkedIn is a
“business-oriented” social
media networking service.

28. LinkedIn
is a great place for sharing…

29. Become a “thought leader.”
Share articles relating to your field and
encourage discussion.
Articles on Industry Topics

30. Company Achievements
Establish a page for your company to
exist in the “virtual world” to show off
your successes and accomplishments.

31. Job Openings
Encourage talented professionals
from all over the world to
work for YOU!

32. Help Your
Company’s
Search Ranking
Google searches for
LinkedIn and Facebook
pages, so this helps your
company be found in a
search above others!

33. You should now have an
idea of what these
platforms have to offer
for your business.

34. So, let’s recap. You can use
these platforms to…

35. Help your company’s
search ranking
Help your company’s
search ranking
Post job openings
Post product photos
and “how-to’s”
Share and discuss articles on
industry topics
Share product updates and
promotions
Broadcast your company’s
accomplishments
Celebrate employee
achievements
Engage with your customers Engage with your customers

36. Ready to get started?

37. We are here to help!

38. We are here to help!
Next week we’ll talk you
through how to get started
with a company Facebook
or LinkedIn page.

39. Stay tuned for more of our social media series:
WEEK 3
How do I get started with a company Facebook or LinkedIn page?
WEEK 4
Is there a security risk?
What if someone starts posting bad things about my company?
WEEK 5
How can Cornell’s social media efforts benefit me?