Cookpad is Japan's largest recipe site that allows users to upload and search for recipes. It has over 20 million registered users and 1.2 million registered recipes. Cookpad follows a differentiation strategy by providing a high quality service with features like a large recipe database, simple and usable interface, and fast search capabilities. It generates revenue from advertising and premium membership services. Going forward, it is evaluating strategic alternatives like global expansion or diversifying into new business areas to continue its growth.
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
McDonald's is issuing a request for proposals to three major holding companies to find a single creative agency to work on its massive U.S. business. McDonald's currently has Omnicom's DDB and Publicis' Leo Burnett handling the bulk of its national advertising. Both Omnicom and Publicis are part of the RFP process that begins Monday, along with WPP. The move comes as McDonald's has determined that it wants a more uniform set of creative and strategic ideas. It also wants to be able to push those concepts more rapidly across the variety of channels where it puts its messaging, including everything from its mobile app to television commercials.
It has been a while since McDonald has launched its first store in Vietnam and let us see the landscape of fast food chain popularity and its image. We conducted the survey in HCM.
Digital 2022 Vietnam (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Food safety is a growing concern of many Vietnamese people nowadays which has led to their rising demand for high-quality food. This survey is thus set to find out the organic food consumption among Vietnamese people.
The survey was conducted to over 400 male and female 18-39 year-olds in Ho Chi Minh City and Hanoi.
This is the third half-year version in addition to the full-year review report series for Vietnam Consumer Finance Market. Our report provides updated information with emphasis on in-depth analysis of market share and financial performance amongst key players, the development of each product segment, prominent product trends as well as new market entrants’ movements.
FULL Report: https://fiinresearch.vn/Store/ReportDetails?id=149705
The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation.
The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
McDonald's is issuing a request for proposals to three major holding companies to find a single creative agency to work on its massive U.S. business. McDonald's currently has Omnicom's DDB and Publicis' Leo Burnett handling the bulk of its national advertising. Both Omnicom and Publicis are part of the RFP process that begins Monday, along with WPP. The move comes as McDonald's has determined that it wants a more uniform set of creative and strategic ideas. It also wants to be able to push those concepts more rapidly across the variety of channels where it puts its messaging, including everything from its mobile app to television commercials.
It has been a while since McDonald has launched its first store in Vietnam and let us see the landscape of fast food chain popularity and its image. We conducted the survey in HCM.
Digital 2022 Vietnam (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Food safety is a growing concern of many Vietnamese people nowadays which has led to their rising demand for high-quality food. This survey is thus set to find out the organic food consumption among Vietnamese people.
The survey was conducted to over 400 male and female 18-39 year-olds in Ho Chi Minh City and Hanoi.
This is the third half-year version in addition to the full-year review report series for Vietnam Consumer Finance Market. Our report provides updated information with emphasis on in-depth analysis of market share and financial performance amongst key players, the development of each product segment, prominent product trends as well as new market entrants’ movements.
FULL Report: https://fiinresearch.vn/Store/ReportDetails?id=149705
Optimizing Global Brand Website Launches (Pharma)Best Practices
The global launch of a brand website represents a critical point in a new product's entry into the marketplace. Brand websites provide an important information portal for healthcare professionals, payers, patients, and advocacy groups.
Creating and launching a website that fulfills the diverse needs of key stakeholders while being mindful of regional differences in regulations and cultures are factors that can heavily influence how a new drug performs at launch.
This benchmark study probes current and evolving approaches for site development and optimization for brand websites as part of a global launch. The study also provides evidence-based benchmarks on what critical success factors are important for understanding and engaging key stakeholders, particularly physicians.
هذا الجروب لكل طالبى التطوير و التعلم لدراسات ماجستير إدارة الأعمال وللخريجين الجدد للتمتع بكافة ماتوصلت له علوم إدارة الأعمال من تحديثات يعتمد عليها لمواجهة تحديات سوق العمل
الموقع الرسمي لنا :http://mbarabia.com/
البريد الالكتروني :mbarab3a@gmail.com
Applying lean thinking in the food supply chain presentationFayssal AL-KILANI
This Presentation shares the improvement in the manufacturing process by the application of lean thinking that was established by Toyota Production Team and gives a real life example of its application and advantages.
Change creates miracles.
How can restaurants sustain in the evolving food service industry? RedSeer
MENA Food Delivery Ecosystem is rapidly evolving. While food aggregators helped restaurants weather the pandemic, their impact on the profit margins has been reduced. Restaurants are creating own unique propositions to attract consumers and consecutively restaurant own apps are now the fastest growing segment. Evolving stakeholder economics is poised to reshape the food delivery market in the coming years
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
Open Banking comes with the promise of taking banking from a commodity to an ecosystem. It also comes with a fair share of challenges. To support the business architecture of Open Banking, banks have to “scale beyond the norm”. This means new business models, new governance and new partners.
As opportunities arise, your architecture needs to scale efficiently and quickly but your technology needs to scale even faster. Stopping at PSD2 compliance through API management is not good enough. Banks need technology partnerships that extend towards integration, security and analytics to realize the full potential of Open Banking. The WSO2 platform is designed around these core technology principles. It enables a bank to move from a closed model towards an ecosystem model, where the customer’s lifestyle is as important to a bank as their banking needs.
This webinar will cover:
The market potential of Open Banking
The shift in strategic perspective from closed to open banking
The new normal - Customer journey, business models and data driven success
Building a digital transformation partnership - Banking beyond the norm with WSO2 - https://wso2.com/solutions/financial/open-banking/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. •Japan’s largest recipe
site that lets upload and
search original or selfcreated recipes.
• Listed company which
went public on the
Tokyo Exchange Market
(07/2009)
•Which recipe site do you
use most frequently?”
-80% of users answered
“COOKPAD”
Source: Survey from Nikkei Research
Institute of Industry
and Regional Economy
2
Mission:
“Make everyday cooking fun”
3. Strategic Model of
COOKPAD
20 million
registered
users
Broad Low- Cost
Strategy
(as of 07/2012)
1,2 million
registered
recipes
Broad
Differentiation
Strategy
Narrow Low Cost Strategy
Narrow
Differentiation
Strategy
3
7. General External Environment
Political Environment
Economic Environment
Abenomics
Depreciation of the yen
Social Environment
SNS is spreading
Web search became common
Women’s social participation (Sharing
house works with men)
Safety and health conscious of food
Technological Environment
Share of Smartphone is increasing
Supply chain management
Demographic Environment
Aging society
Baby boomers is retiring
Specific International Events
7
Corporate tax is high in Japan
Depreciation of the yen
8. Five force analysis
Threat of new entrants
Capital investment is low
Simple business model
Number of membership and recipes
is overwhelming
Supplier power
Switching cost
high
Many IT service
providers
Number of membership
and recipes is
overwhelming
High awareness and
satisfaction of Web site
Other recipe site
weak
Segment Rivalry
sl.weak
Books
Magazines
TV
restaurant
industry
8
neutral
sl.weak
Threat of substitutes
Buyer power
Advertiser
User
Switching cost is
low
No comparable
competitor
Oligopoly
weak
9. VRIO Framework
Value First Move
: High
Brand &
Advantage
Customer Awareness / Preference
Customer Satisfaction / Beyond
Customers' Expectation
Large Number of Recipes
Simplicity / Usability
Rarity : High
Internet Technology
Short Click Response Time
Accuracy of Search Function
Big Data Analysis
Ruby / Open Source Web
Application Framework
Imitability : Medium
Organization : Medium
Business Model
Structure & Control
Mechanism
Easy to imitate the Business Model
Need Time, Capital, and Technology
to catch up
9
Strong Leadership of Founder
In-house Technology Development
Homogeneous Background of
Management Team
10. Evaluation of Cookpad's Current Strategy
Cookpad's diffentiated service creates customers preference.
Customer preference allows Cookpad to make above normal
profits
Cookpad's diffentiated service generates competitive
advantage.
Cookpad's service differentiation strategy is well implemented
through the organizational structure and control.
VRIO criteria verifies Cookpad's
service differentiation strategy.
10
11. SWOT Analysis
High awareness and satisfaction of
Web site
Number of membership and recipes
is overwhelming
Market leader position
Technological excellence (short
response time, etc)
Simplicity
Less diversification in
business
Too much reliance on the
founder/top management
Rapid expansion/Recruit of
good engineers/Burden of
investment for the future
Increase of paying members
Other potential segments
Alliance with Facebook
Globalization/Overseas market
Many potential customers (men, young age)
Women’s social participation/Sharing
housework with men
Safety and health consciousness of food
Simple business model
Service obsolescence
Relatively low entrance barrier
(Simple business model, less
capital intensive)
Possible entrants
11
12. Analysis of Cookpad strategy
• A platform business based on FOOD
Premium
services
Want more
information!
Customer
experiences
-Tons of
Food
recipes-
Want
effective
ways!
Advertising
Platform
Want to know
customers’
needs!
Marketing
support
Stable and growing market
12
13. Strategic alternative
• Two options for alternatives
Growth in overseas
Time to
expand
their
business!
A risk of saturated paid users
among low diversification
13
Globalization
Go global
with
current
business
Synergy
globally
Current
business
in Japan
Synergy with
other
businesses
and targets in
Japan
Diversification
14. Strategic alternative
Mission statement
Make everyday cooking fun
Globalization
Important resource
14
Should choose
people who have
• high community
sense in SNS
• high sympathy
to Japanese
food
Customer value
is a country which has
• the highest usage of
SNS about
Japanese foods
• the highest number
of people who like
Japanese foods the
best
JETRO report 2012
16. Sales Forecast (5-year)
9,000
8,000
7,000
6,000
Diversification
5,000
Globalization
4,000
Premium Services
Advertising
3,000
2,000
1,000
2012
2013
2014
2015
2016
2017
2018
5-year forecast
Assumptions
1. Adverting business will steadily grow at 5%
2. Premium service market will be saturated and slow down
3. Capture 1% of Korean people (age 25-35) and grow at 20%
4. Sell 1,000-yen book to 10% of premium members
16
17. Strategic Model of
COOKPAD
20 million
registered
users
Broad Low- Cost
Strategy
(as of 07/2012)
1,2 million
registered
recipes
New
Strategy
Broad
Differentiation
Strategy
Narrow Low Cost Strategy
Narrow
Differentiation
Strategy
17
19. Value Chain Analysis
Firm Infrastructure
Support
Activities
Human Resource Management
Technology Development
Procurement
After
Outbound
Inbound
sales
logistics
logistics
service
Operations
Marketing/
ManufacSales
turing
19
Margin