Coode Associates specializes in enhancing board effectiveness through systematic evaluation and tailored development techniques that focus on behaviors and team dynamics. Their approach goes beyond mere compliance, aiming to create impactful boards by identifying barriers to improvement and fostering effective teamwork. They provide comprehensive services including board evaluation, development, and individual coaching to build skills and confidence in board members.

1. Board
Effectiveness
Board Effectiveness

2. www.coodeassociates.com
“Coode helped our new board
by defining how it should work
together and interact with
various stakeholders. This has
proved invaluable in creating
a positive and effective board
from inception.”
Colm O’Sullivan - Partner, PAI Partners
| Board evaluation and development is often
under-emphasised and superficial. It is used as a fig
leaf to provide legitimacy for pre-determined decisions,
a non-challenging assessment of the board’s operations
or simply a ‘tick-box’ assessment for regulatory compliance.
We believe that how boards operate has a major
impact on the culture and performance of the
organisation. Our approach gets to the heart of what
makes a board effective, providing understanding,
expertise and insight to support its development.
Our approach to improving boards’ effectiveness is
systematic, rigorous and objective. Based on our proven
process for developing executive teams, we combine
diagnostics, team and individual development techniques
to bring about changes in behaviours and impact.
The Opportunity | Maximising a board’s impact
Our Principles | What makes us different?
1| We understand effective boards
Going beyond a checklist we identify barriers and
opportunities for improvement.
2| We focus on behaviours
Coode specialise in behaviours and team dynamics, more
than just regulatory and compliance requirements.
3 | Boards as teams
Like all teams, they benefit from our breadth of experience
across a range of sectors and structures.
4| We work in partnership
Evaluation is not an end but a starting point, enabling a
partnership that is developmental at its core.

3. www.coodeassociates.com
Services |
| Practitioners, not Theorists
The Coode team consists of a diverse and experienced mix
of leaders - practitioners who have held senior roles or sat on
boards themselves, meaning advice and interventions are
relevant, practical and applicable.
| Bespoke Service
We exercise discretion and independent judgement to
develop highly tailored support to boards, forming long-
lasting and trusting relationships in the process.
| Fresh Perspectives
The team’s personal leadership background, coupled with
our experience across multiple sectors and at the executive
and non-executive level, means our advice always provides a
new angle.
Why Coode Associates? |
| Board Evaluation
Using diagnostics, interviews and observation to assess a
board’s effectiveness, we produce a detailed developmental
report for chairs and board members.
| Board Development
Partnering with boards over time, we build the skills and
confidence to improve effectiveness, developed through a
shared framework and common language.
| Board & Executive Team Interaction
An intervention focused on assessing and improving how the
board interacts with the executive team, removing a ‘fault
line’ commonly seen in boards.
| Individual Coaching
We provide individual coaching and advisory to Chairs and
board members to develop skills and confidence to be
effective in their role.
We get to the heart
of what makes a
board effective

4. Coode Associates Limited, Friars House, 2 Friars Lane,
Richmond Upon Thames, TW9 1NL, United Kingdom
T: +44 (0)20 8239 8260
E: info@coodeassociates.com
www.coodeassociates.com